Digg Podcast

Linda Ervine is a community leader from East Belfast and one of Northern Ireland’s best known advocates for the Irish language. Linda shares her extraordinary journey, from a turbulent childhood and teenage motherhood to finding faith, purpose, and a voice that’s uniting communities across divides.Growing up in a loyalist area, Linda never imagined she’d one day become a champion for the Irish language, a language once seen as “off-limits” in her community. Through honesty, courage and compassion, she has built bridges where barriers once stood, and her work with Turas in East Belfast is changing perceptions, opening hearts, and proving that language can be a true medium of reconciliation.Linda opens up about her mental health struggles, overcoming fear, the power of education, and the moments that shaped her life. Her story is one of hope, faith, and sheer determination. If you’re looking for inspiration, courage, and a new perspective on what it means to heal and connect across difference, this episode will stay with you long after you listen.Links from EpisodeLind ErvineInstagram - https://www.instagram.com/linda_ervine/?hl=en LinkedIn - https://www.linkedin.com/in/linda-ervine-65a3155b/ Turas - https://turasbelfast.com/ Brought to you in Partnership with:Linwoods Health Foods.For 20% off use code Digg20 on link below. (Not available in conjunction with any other discount codes. Excludes sales items & reduced price bundles. Expires 31.12.25)https://bit.ly/4nBUl1r Timely CareersWebsite: https://timelycareers.com/ Place a FREE advert for your business by emailing info@timelycareers.com before the end of December 2025Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026

Kevin Traynor is the founder of eComm Live, Ireland’s largest e-commerce conference, and the creator of 353, a premium Irish streetwear brand rooted in culture, community, and sustainability. Kevin shares his journey from business failure to building one of the most respected e-commerce networks in Ireland and the UK.He shares open insights on margins, profitability, scaling challenges, and why community is the foundation of every successful brand. He also reveals how 353 was born, an Irish brand with global ambition, built on purpose, storytelling, and premium quality.Real, practical insight for anyone running or growing an online business. From understanding the numbers that drive success to creating a loyal audience around your brand, Kevin’s experience and straight-talking advice make this essential listening for founders, digital marketers, and business leaders who want to build something that lasts.Links from EpisodeKevin TraynorLinkedIn - https://uk.linkedin.com/in/kevtraynor  Club 353 (Clothing) Instagram -  https://www.instagram.com/353clo/ Website - https://threefivethree.com Brands mentioned by Kevin:Walk in Wardrobe - https://walkinwardrobeonline.com/ Sculpted by Amie - https://www.sculptedbyaimee.com/ Gym + Coffee - https://gympluscoffee.com/ Kukoon Rugs - https://www.kukoonrugs.com/ Platforms to help with e-commerce:Shopifyhttps://www.shopify.com/uk?country=gb&lang=en Store Herohttps://storehero.ai/ Brought to you in Partnership with:Profile TreeUse link below to take the FREE ChatGPT Training Coursehttps://futurebusinessacademy.com/courses/chatgpt-course/ Timely CareersWebsite: https://timelycareers.com/ Place a FREE advert for your business by emailing info@timelycareers.com before the end of December 2025Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026

Anne Flanagan, from Belfast, had a chance street interview on Model Strangers that turned her into a viral sensation and a late-blooming model in her seventies. She reveals how photographer Chris Ward’s video (seen by over 43 million) led to photoshoots and runway work with ACA Modelling Agency, an on-stage role with Northern Ireland Opera, and even a Zoom chat with Drew Barrymore. Straight talking and down to earth, Anne talks about shyness versus confidence, why preparation beats “just believe in yourself,” embracing grey hair and personal style, and the family values behind her private book “Heart to Heart.”Expect honest lessons on ageing well, confidence at any age, and taking opportunities when they appear. Links from EpisodeAnne FlanaganInstagram - https://www.instagram.com/aflanagan2018?igsh=cDRvOHpibjdpMGJj Model Strangers - Viral Reel from Instagramhttps://www.instagram.com/reel/C1uIrGmIIw-/?igsh=dGY3bzRndHBmOHk3 Brought to you in Partnership with:Linwoods Health Foods.For 20% off use code Digg20 on link below. (Not available in conjunction with any other discount codes. Excludes sales items & reduced price bundles. Expires 31.12.25)https://bit.ly/4nBUl1r Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026

Laura Bonner is the founder and CEO of The Muff Liquor Company, an award-winning Irish spirits brand born in Donegal and backed by global investors including Russell Crowe, Ed Sheeran, Jimmy Carr and Ronan Keating.Laura talks openly about the pressure of running an international brand, the impact of rising tariffs and costs, and what it really takes to keep a business alive in uncertain times.She opens up about losing her dad, the man who inspired her drive, and how his final words, keep her going through one of the toughest periods yet. From surviving near-bankruptcy during COVID to attracting investors like Russell Crowe and Ed Sheeran, Laura’s story is one of resilience, vision, and fierce belief in where she comes from.She also shares why she once brought her competitors’ bottles into investor meetings, the mindset that’s kept her standing, and why she still believes every setback happens “for the better.”For anyone building something from nothing, this episode shows what resilience in business really looks like.Links from EpisodeLaura BonnerInstagram - https://www.instagram.com/laura.m.bonner/?hl=en Muff Liquor Company Website - https://themuffliquorcompany.com/ Instagram - https://www.instagram.com/muffliquorco/ Brand HomeInstagram - https://www.instagram.com/visitmuffliquor/?hl=en Brought to you in Partnership with:Profile TreeUse link below to take the FREE ChatGPT Training Coursehttps://futurebusinessacademy.com/courses/chatgpt-course/ Timely CareersWebsite: https://timelycareers.com/ Place a FREE advert for your business by emailing info@timelycareers.com before the end of December 2025Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026

Emma Heatherington is an international best-selling author whose 17 novels have been translated right across Europe. She has written over 50 educational short films and plays, ghostwriter for Philomena Begley’s autobiography (My Life My Music My Memories, 2017) and Nathan Carter’s life story (Born For The Road). Nathans was a finalist at the Irish Book Awards in 2018.She’s a mum of five and one of the most inspiring, down-to-earth women you’ll ever meet.Emma shares the real story behind her success, from growing up in Co Tyrone and losing her mum at just fifteen, to following her passion for writing and landing global publishing deals.She talks about how she found the courage to leave a safe job to chase her dream, what it really takes to handle rejection in the creative world, and how her life changed overnight when she was diagnosed with incurable blood cancer, Multiple Myeloma. Through it all, Emma’s strength, honesty and humour shine through. She reminds us what it means to trust the process, be bold, and keep going even when life knocks you down.This conversation is emotional, uplifting and packed with wisdom for anyone navigating hard times or chasing a dream. Whether you’re a writer, business owner or just someone in need of hope, you’ll feel inspired after this one.Links from EpisodeEmma HeatheringtonFacebook -https://www.facebook.com/emmaheatheringtonwriter/?locale=en_GB Instagram -https://www.instagram.com/emmaheatheringtonwriter/?hl=en LinkedIn - https://www.linkedin.com/in/emmaheatheringtonwriter/?originalSubdomain=uk Books available in local book shops and onlineSound Cloud Link - What is Lovehttps://soundcloud.com/emma-heatherington/what-is-love?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing Brought to you in Partnership with:Linwoods Health Foods.For 20% off use code Digg20 on link below. (Not available in conjunction with any other discount codes. Excludes sales items & reduced price bundles. Expires 31.12.25)https://bit.ly/4nBUl1r Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026

John Woods is the founder of Linwoods Health Foods, the Northern Irish family business that grew from a small shop in County Armagh into a global health food brand famous for its flaxseed and plant-based blends.At 83, John is semi-retired but still involved in the Linwoods business, bringing the same curiosity and drive that turned a local idea into an international success. John shares how a heart bypass changed his outlook on life, why flaxseed became the cornerstone of Linwoods’ health mission, and how his belief in integrity, hard work, and community built a brand that now helps people around the world live healthier every day.From building a shop in a bog to selling millions of flaxseed products globally, John’s story is one of grit, humour, and purpose and proof that curiosity never ages.Links from EpisodeDigg Podcast is proud to be partnering with John and the team at Linwoods Health Foods.For 20% off use code Digg20 on link below. (Not available in conjunction with any other discount codes. Excludes sales items & reduced price bundles. Expires 31.12.25)https://bit.ly/4nBUl1r Also proud to be partnering with:Centre Of LearningUse code Digg20 for 20% Off any course up until 31st March 2026. Must be booked before 4th December 2025.https://www.womeninbusinessni.com/centre-of-learning Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026

Paul McArdle (aka DJ Magiggs) is a wedding and events DJ, host, and MC who turned twenty years of addiction into a story of recovery, family, and hope. Paul traces the journey from early party pills in Ibiza to cocaine and meth, the New Year’s Day hospital ultimatum to “live or die,” the moment he finally said “I am an addict,” and the daily work it took to rebuild his life. He explains how Narcotics Anonymous, community addiction services helped him get sober, and how the simple mantra; people, places, and things, alongside his reset of TIME = Things I Must Earn, guided him to earn back trust with his wife and daughters.You’ll hear practical addiction recovery strategies that work in real life; routines, boundaries, accountability and honest advice for partners and families supporting someone through cocaine or meth addiction without losing themselves. Paul shares how he stays sober in nightlife as a professional DJ, the safeguards he uses on the road, and the mindset shifts that keep him grounded. He talks about rebuilding career, reputation, and relationships after relapse and shame, and offers hope-driven lessons and quotes that can be used daily.Now clean for six years, Paul DJs worldwide, speaks in schools about drugs and mental health, and proves there’s always hope.*This episode discusses addiction and suicidal thoughts. If you or someone you love is struggling, please check the services below. Links from EpisodePaul McArdle/DJ MagiggsInstagram - https://www.instagram.com/dj_magiggs/?hl=en TikTok - https://www.tiktok.com/@djmagiggs Addiction ServicesNarcotic Anonymous:   Northern Ireland - https://na-northernireland.org/ Ireland -  https://www.na-ireland.org/ Alcoholics Anonymous:https://www.alcoholicsanonymous.ie/  Extern - Addiction Serviceshttps://www.extern.org/our-services/addiction-support Brought to you in Partnership with:Linwoods Health Foods.For 20% off use code Digg20 on link below. (Not available in conjunction with any other discount codes. Excludes sales items & reduced price bundles. Expires 31.12.25)https://bit.ly/4nBUl1r Centre Of LearningUse code Digg20 for 20% Off any course up until 31st March 2026. Must be booked before 4th December 2025.https://www.womeninbusinessni.com/centre-of-learning Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026

Jack McGarry, Managing Director and co-founder of The Dead Rabbit, one of the world’s most awarded Irish bars, talks about scaling with purpose. Jack shares how he’s expanding The Dead Rabbit to new cities like Austin and Washington, D.C., while staying true to his mission of redefining modern Irish culture in America. Since recording the full episode Jack has expanded successfully.He opens up about authentic leadership, building strong teams, and his famously direct hiring philosophy. This highlight episode is a must listen for anyone interested in business growth, culture, and purpose driven leadership.Listen to the full episode here -E96: From Belfast to the World with Jack McGarry, The Dead RabbitSpotifyhttps://spotify.link/cNG56MOWtXbApplehttps://podcasts.apple.com/ie/podcast/digg-podcast/id1550452496?i=1000637430824LinkedIn Job Description:https://www.linkedin.com/posts/jack-mcgarry-961494227_the-dead-rabbit-austin-hiring-general-manager-activity-7113195871860596736-sRmS?utm_source=share&utm_medium=member_ios

Loretta Dignam is the founder of The Menopause Hub, Ireland’s first dedicated, multidisciplinary menopause clinic, and a global advocate for women’s health. Named in the Forbes 50 Over 50 Global List 2025 and winner of the Irish Tatler Woman of the Year Award for Health, Loretta has made it her life’s mission to smash the stigma, make menopause mainstream, and give women the support they deserve.Loretta shares her personal journey through 26 different menopause symptoms, the frustration that drove her to create The Menopause Hub, and the breakthroughs that are changing how women experience this stage of life. She explains what menopause, perimenopause and postmenopause really mean, how to spot the early signs in your 40s, and why so many myths about hormone replacement therapy (HRT) need to be challenged. Loretta also opens up about the impact of brain fog, anxiety and low confidence in the workplace, why men must be part of the menopause conversation, and how relationships and intimacy can shift during this time.Loretta shows why life after menopause can be the most liberating, energising chapter yet. Whether you’re experiencing symptoms yourself, supporting a partner, or leading in the workplace, this conversation is packed with practical advice, honest storytelling and hope for the future.Links from EpisodeLoretta DignamLinkedIn - https://ie.linkedin.com/in/lorettadignam The Menopause Hub - https://www.themenopausehub.ie/ Brought to you in Partnership with:Linwoods Health Foods.For 20% off use code Digg20 on link below. (Not available in conjunction with any other discount codes. Excludes sales items & reduced price bundles. Expires 31.12.25)https://bit.ly/4nBUl1r Centre Of LearningUse code Digg20 for 20% Off any course up until 31st March 2026. Must be booked before 4th December 2025.https://www.womeninbusinessni.com/centre-of-learning Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026

Nathan Anthony is a TV chef, Sunday Times and New York Times best-selling author, and the creator behind Bored of Lunch. He has built a community of over five million followers with his affordable, family-friendly recipes that have been viewed more than a billion times online. Famous for his air fryer recipes and slow cooker recipes, Nathan has turned simple home cooking into a global brand. From starting during lockdown to becoming a household name, he has gone on to publish six cookbooks, appear regularly on This Morning, and is launching his very own spice range.Nathan shares his journey from university cooking experiments to social media success. He opens up about overcoming imposter syndrome, building confidence alongside professional chefs, and balancing hard work with passion. With stories about family, food, and finding purpose, plus plenty of laughs, including a mac and cheese disaster this conversation captures the mix of ambition, honesty, and good craic.If you’re searching for easy air fryer recipes, healthy slow cooker meals, or the motivation to grow your own platform, this episode with Nathan Anthony is packed with insights, laughs, and inspiration from one of the UK and Ireland’s most loved food influencers.Links from EpisodeNathan AnthonyBored of Lunch Website - https://boredoflunch.com/ Charity linkLittle Heroes - https://littleheroesni.org/ First appearance on Digg PodcastSpotifyhttps://open.spotify.com/episode/61WABmYfiFYXGJxbJnWBjy?si=dKlodDVcRNCJdnfi_XzmcQApplehttps://podcasts.apple.com/ie/podcast/digg-podcast/id1550452496?i=1000567882423Brought to you in Partnership with:Linwoods Health Foods.For 20% off use code Digg20 on link below. (Not available in conjunction with any other discount codes. Excludes sales items & reduced price bundles. Expires 31.12.25)https://bit.ly/4nBUl1r Centre Of LearningUse code Digg20 for 20% Off any course up until 31st March 2026. Must be booked before 4th December 2025.https://www.womeninbusinessni.com/centre-of-learning Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026

Carl Frampton MBE is one of Ireland’s greatest boxers; a two-weight world champion and the first man from Northern Ireland to win world titles at super bantamweight and featherweight.Carl talks about growing up in Tiger’s Bay, becoming a world champion, the highs of MGM Las Vegas, and the pain of losing to Leo Santa Cruz. He speaks openly about the breakdown with Barry McGuigan, life after retirement, and building his Stablemate whiskey brand.Beyond boxing, Carl shares raw and inspirational lessons on resilience, family, keeping his daughter off social media, and why he’s an ambassador for integrated education in Northern Ireland. He even talks honestly about the long-term risks of boxing.If you’re a fan of boxing, Irish sport, or just love real stories of grit, discipline, and community, this episode will inspire you.Don’t forget to hit that follow button to hear from more inspiring guests.*This episode was recorded before Ricky Hatton passed away*Links from Episode Carl FramptonInstagram -https://www.instagram.com/theframpton/ Twitter - https://x.com/RealCFrampton?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Aesthetics Skin Clinic - Instagramhttps://www.instagram.com/aestheticsskinclinic/?hl=en Brought to you in Partnership with:Linwoods Health Foods.For 20% off use code Digg20 on link below. (Not available in conjunction with any other discount codes. Excludes sales items & reduced price bundles. Expires 31.12.25)https://bit.ly/4nBUl1r Centre Of LearningUse code Digg20 for 20% Off any course up until 31st March 2026. Must be booked before 4th December 2025.https://www.womeninbusinessni.com/centre-of-learning Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026

Ryan Crown is the founder of Crown Creative, a Belfast-born, globally operating creative agency working with some of the biggest names in hospitality, including The Dead Rabbit, Waldorf Astoria, St. Regis, Marriott and Hilton. In this episode, Ryan shares the bold moves that took him from freelancing as a student to designing award-winning brands and interiors for world-class hotels, restaurants, and bars.From landing his first role in New York through sheer self-belief, to building long-term creative partnerships with global clients, Ryan opens up about risk-taking, strategy, building the right team, and the power of good work attracting more good work. He also tells the inspiring story of co-founding Belfast’s Neighbourhood Café and how applying the same brand-building principles locally has created a space that’s thriving.Whether you’re an entrepreneur, creative, or business leader, this conversation is packed with insights on brand strategy, scaling internationally, and why passion and people are at the heart of lasting success.Links from EpisodeCrown CreativeInstagram - https://www.instagram.com/crowncreative/?hl=en LinkedIn - https://www.linkedin.com/company/crowncreative Website - https://crowncreative.com/ Brought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation Partner for Series 12 - Carrickdale Hotel and Spahttps://www.carrickdale.com/ Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of SeptemberThis episode was recorded in Crown Creative Studio in Cathedral Quarter, Belfast.

Marie Gleeson is a former Irish Naval Officer, leadership consultant, and keynote speaker who helps leaders build confidence, adapt to change, and inspire high-performance teams.Marie shares powerful leadership lessons from her military career, from commanding ships in unpredictable seas to making critical decisions under pressure.She reveals how to develop leadership skills that earn trust, stay composed in fast-changing situations, and lead teams with clarity and purpose. Marie discusses the mindset shifts, communication strategies, and decision-making tools every business leader needs to thrive in uncertain times.For practical insights on confident leadership, team management, and navigating change in business, this conversation with Marie Gleeson offers strategies you can apply immediately.Links from EpisodeMarie GleesonLinkedIn - https://ie.linkedin.com/in/mariegleesonnavmarleadership Brought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation Partner for Series 12 - Carrickdale Hotel and Spahttps://www.carrickdale.com/ Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September

Judith Gillespie CBE is the former Deputy Chief Constable of the Police Service of Northern Ireland (PSNI) and the first woman to hold that rank in Northern Ireland’s policing history.Judith shares her extraordinary leadership journey through the Troubles, the transition from the RUC to PSNI, and the deeply personal experiences that shaped her career, including the darkest days of policing and the heavy cost of terrorism. She opens up about leading under fire, championing inclusion in a male-dominated profession, and the balance between motherhood and public duty. This is a deeply human conversation packed with insights on resilience, integrity, institutional transformation, and building public trust.A must-listen for business leaders, entrepreneurs and decision-makers seeking inspiration and clarity in the face of challenge.Links from EpisodeJudith GillespieLinkedInhttps://uk.linkedin.com/in/judith-gillespie-6a9245275 Brought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation Partner for Series 12 - Carrickdale Hotel and Spahttps://www.carrickdale.com/ Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September

Laura Kearney is the founder of Walk In Wardrobe and the creator of Love Laura, a fast-growing fashion brand with a 14,000 sq. ft. HQ, a flagship store in Banbridge, and a loyal social media following of over 345,000. Laura shares how she turned 10 years of retail experience into a thriving e-commerce and fashion business, built on intuition, obsession, and customer trust.This conversation is packed with actionable business advice for entrepreneurs, brand builders, and anyone looking to scale a product-based business.Laura opens up about the behind-the-scenes challenges, from supplier negotiations and factory visits to managing mass production issues, content creation, and live selling. She also shares what makes her brand stand out: deep customer insight, a hands-on approach to design and sizing, and a laser-sharp focus on quality.Whether you're launching your first product or scaling an established business, this episode offers practical, honest insights from someone who’s building a standout brand in a competitive space.Links from EpisodePrevious episode with Laura (Podcast Live)https://open.spotify.com/episode/7JyjKBNUZmnDYPyO1C8pSX?si=JbFCoxerQYWhO7xb-gsTtgThe Walk In Wardrobehttps://walkinwardrobeonline.com/ Laura Kearney - Instagramhttps://www.instagram.com/laura.walkinwardrobe/?hl=en Brought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation Partner for Series 12 - Carrickdale Hotel and Spahttps://www.carrickdale.com/ Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September

Rory King is the founder of Rory’s Travel Club, one of Ireland’s fastest-growing and most innovative subscription-based businesses. Since launch, he’s built a travel brand that now reaches 200,000+ email subscribers, includes a highly engaged Facebook community of 60,000 members, and runs a WhatsApp channel with over 10,500 active followers - all while growing a personal social media audience of more than half a million.In this episode, Rory discusses the business engine behind Rory’s Travel Club. He breaks down why he chose a subscription-based model, how he negotiated exclusive travel deals, and what it really takes to build long-term trust with both partners and customers in a competitive industry.Rory shares the tools, platforms, and processes that have helped him scale fast while staying true to his brand values.Whether you’re thinking of launching a membership-based business, growing an online community, or finding smarter ways to connect with your audience, Rory’s insights offer a clear blueprint. He’s open about the challenges, the mindset required to push through doubt, and the lessons that turned early mistakes into valuable turning points.Links from EpisodeRory’s Travel Clubhttps://rorystravelclub.com/ Brought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation Partner for Series 12 - Carrickdale Hotel and Spahttps://www.carrickdale.com/ Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September

Joanne Sweeney is a leading voice in digital transformation - an Irish entrepreneur, digital strategist, and author with a passion for helping the public sector embrace the power of online communication. As the founder of the Digital Training Institute and the Public Sector Marketing Institute, Joanne has worked with government agencies, public bodies, and businesses to reshape how they connect with their audiences in the digital age.In this episode, we explore what’s really happening in the public sector when it comes to digital marketing - how the mindset is shifting, where organisations are still struggling, and why clear, confident communication matters more than ever. Joanne explains the most common mistakes made online during a crisis, what digital transformation actually looks like in real-world settings, and why some platforms are still underused by those who need them most.She also shares valuable advice for business owners, from how to create a digital strategy on a tight budget to the key metrics every entrepreneur should be tracking. For those managing it all themselves, Joanne offers a realistic weekly routine and the tools she recommends to make digital feel less overwhelming and more achievable.In our quick-fire round, Joanne reveals her favourite digital tool, her take on strategy vs. consistency, and the book she believes every business owner should read.Whether you’re leading in the public sector or building your own brand, this episode is packed with practical insight and no-nonsense guidance.Links from EpisodeJoanne Sweeney:Website - https://publicsectormarketingpros.com/ Podcast - Public Sector Marketing Show on wherever you get your podcastsLinkedIn - https://ie.linkedin.com/in/jstalksdigital Books Joanne’s -  Public Sector Marketing ProJames Clear - Atomic Habits Brought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation partner for series 12 & 13 - Carrickdale Hotel and Spahttps://www.carrickdale.com/  Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September.

Michéal Campbell is the Marketing Manager at Voduz, the powerhouse haircare brand behind one of TikTok Shop’s biggest live selling successes, generating over £400k in just 12 hours.Michéal shares a behind-the-scenes look at how to grow your business using TikTok Shop, with proven TikTok live selling strategies that drive serious revenue and build brand loyalty. Topics covered:How Voduz built a repeatable system for viral sales.Why consistency and community matter more than studio setups.How TikTok’s affiliate and subsidy programs work for small businesses.What makes a successful TikTok live host?How to leverage organic content, flash sales, and giveaways to boost conversions.Why TikTok Shop is outperforming traditional ecommerce platforms for DTC brands.This episode is your ultimate guide to selling successfully on TikTok Shop.Links from EpisodeMichéal CampbellLinkedIn:https://uk.linkedin.com/in/mich%C3%A9al-campbell-3b83a6129 Voduz:https://www.voduzhair.com/ Brought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation partner for series 12 & 13 - Carrickdale Hotel and Spahttps://www.carrickdale.com/  Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September.

Ciaran Connolly is the founder of ProfileTree, a digital agency helping businesses grow through smart strategy, SEO, and content. Known for making the digital world feel simple and actionable.In this eye-opening episode, Ciaran breaks down practical, real-world ways professionals and businesses can use ChatGPT to work smarter, not harder.From voice-activated chats during your commute to creating automated sponsor reports and content strategies in minutes, this conversation is packed with actionable examples that could transform how you operate day-to-day. Ciaran walks us through live demos of ChatGPT’s latest tools, including:How to use ChatGPT’s voice function. Building reusable GPTs (custom assistants) for content creation, Instagram, HR support, and more.Analysing your website, SEO, and social data with AI in seconds.Understanding AI agents and how they’ll soon automate multi-step business tasks.Why your business must show up in AI search results, and how to check if you do.How to organise projects, give ChatGPT clear instructions, and set up brand tone rules.How to get ChatGPT to write the perfect prompt for you.How AI is already driving real web traffic and referrals, and what your business can do to keep up.Whether you’re a business owner, marketer, HR manager, freelancer, or just trying to keep up with AI trends, this episode will show you how to use ChatGPT in your day-to-day working life.Links from EpisodeCiaran LinkedIn:https://uk.linkedin.com/in/ciaranconnolly Website:Profiletree.comBrought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation partner for series 12 & 13 - Carrickdale Hotel and Spahttps://www.carrickdale.com/  Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September.

Susan Hayes Culleton - The Positive Economist - is back! As the new host of Newstalk’s Taking Stock, she’s helping us understand what’s really happening in the UK and Irish economies right now, and how it impacts small businesses.In this episode, Susan shares the biggest financial mistakes smart business owners make, how to manage cash flow when costs are rising, and why mindset matters more than ever. She talks pricing, planning, and the key numbers every entrepreneur should know.Whether you’re just starting out or scaling up, Susan’s no-nonsense advice will help you feel more confident, more in control, and ready to make smarter money moves.Links from EpisodeSusan Hayes CulletonLinkedIn:https://ie.linkedin.com/in/thepositiveeconomist Website:https://www.thepositiveeconomist.com/ Suggested Five Books:Focus - by Valerie PierceThe Psychology of Money - by Morgan HouselThe Decision Maker - by Dennis BakkeThinking in Bets - by Annie DukeThe Decision Book - 50 Models for Strategic Thinking - by Mikael Krogerus & Roman TschäppelerPrevious Episode:E113: Managing Your Finances: The Positive Economist, Susan Hayes Culletonhttps://open.spotify.com/episode/4XjcWRCsUl7s4FtGyc8EKS?si=O77EGJ20SiO37HBO6f3QBw Brought to you in partnership with ScoreApphttp://scoreapp.com/digg - Get 50% Off the first month using the discount code diggLocation Partner for Series 12 - Carrickdale Hotel and Spahttps://www.carrickdale.com/ Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September.