E165: Surviving Tariffs and Turbulence: How Laura Bonner Keeps The Muff Liquor Company Moving Forward
Description
Laura Bonner is the founder and CEO of The Muff Liquor Company, an award-winning Irish spirits brand born in Donegal and backed by global investors including Russell Crowe, Ed Sheeran, Jimmy Carr and Ronan Keating.
Laura talks openly about the pressure of running an international brand, the impact of rising tariffs and costs, and what it really takes to keep a business alive in uncertain times.
She opens up about losing her dad, the man who inspired her drive, and how his final words, keep her going through one of the toughest periods yet.
From surviving near-bankruptcy during COVID to attracting investors like Russell Crowe and Ed Sheeran, Laura’s story is one of resilience, vision, and fierce belief in where she comes from.
She also shares why she once brought her competitors’ bottles into investor meetings, the mindset that’s kept her standing, and why she still believes every setback happens “for the better.”
For anyone building something from nothing, this episode shows what resilience in business really looks like.
Links from Episode
Laura Bonner
Instagram - https://www.instagram.com/laura.m.bonner/?hl=en
Muff Liquor Company
Website - https://themuffliquorcompany.com/
Instagram - https://www.instagram.com/muffliquorco/
Brand Home
Instagram - https://www.instagram.com/visitmuffliquor/?hl=en
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