Imagen this - the podcast for reaching consumers!

In this episode, Jay Richards sat down with Emily Hallock, Sr. Manager of Global CMI Growth & Analytics at Mars Food & Nutrition, and Gaurav Singh, one of our Community Members from India. They dove into the myths surrounding Gen Z's food choices and explored the key influencing factors on their decisions, like price and taste.

In this episode, Jay Richards sat down with Lotte Jones, Chief Commercial Officer at The News Movement, and Said Onyemauwa, our UK Community Member, to explore the world of distorted realities and the political shift in Germany that caught global attention.How often have you seen something and questioned whether it's real or just an AI-generated illusion? AI is a powerful storytelling tool, but it can also fuel misinformation—especially in the world of media.Each episode wraps up with a debate on a trending topic. This time, we explored how the German election sent a strong message to the world: money doesn’t always buy votes.

In this episode, our CEO, Jay Richards, sat down with Marit Tiesema, Senior KOL & Ambassador Specialist at Loop Earplugs, and Faustine Gambaretti, our French community member. They explore the relationship between brands, influencers, and KOLs, how Gen Z fact-checks online information, and the big question: Do we want authenticity or transparency from brands and influencers?Each episode wraps up with a debate on a trending topic. This week, we explored cultural influence and authenticity. Jorja Smith’s new single sparked conversations on identity, while Bashy’s return to music showed that relevance is about more than trends—it’s about storytelling, resilience, and staying true to your roots.

In this episode, our CEO, Jay Richards, chats with Jessica Wareing, Senior User Researcher, BBC Younger Audiences and Alice Moran a brilliant Gen Z voice from our UK community to unpack how COVID shaped Gen Z’s digital lives.They explored how the Covid pandemic reshaped the digital lives of teens and Gen Z, influencing how they connect, communicate, and navigate their identity online.In each episode, we wrap up with a debate on a trending topic. This week, they dove into the double-edged sword of social media, how it fosters connection and community while also impacting mental health with the constant pressure to stay switched on.

In this episode, our CEO, Jay Richards, chats with Lisa Payne, Director of Global Product and Design UX Research at Condé Nast, and Alice Gigardi our amazing community member from the Netherlands.They dived into the often overlooked power of quantitative data research that could completely transform brands, helping them connect with consumers on a whole new level!In each episode, we end with a debate on a current trending topic. This week, they tackled the need for both brands and consumers to step up and take more responsibility for sustainability.

In this episode, our CEO, Jay Richards, chats with Aston Brooks-Ashitey, Brand Social Marketing at LinkedIn and Tula Bischof, one of our Gen Z community. They discussed Gen Z in the workplace, exploring how Gen Z can benefit from mentorship to enhance career progression and confidence In each episode, we end with a debate on a current news topic. This week we explore why Gen Z is opting for alternative educational paths instead of the traditional university route and how this choice impacts their career and job opportunities.

In this episode, our CEO, Jay Richards, chats with Natasha Ewhe, UK Brand Marketing Manager at LinkedIn and Adriana, a brilliant Gen Z human being from our community They discussed Gen Z in the workplace, exploring how the constant societal shifts influence their career choices and shape their view of work and success. In each episode, we end with a debate on a current news topic. This week, we discussed why Gen Z wants to get back into the office!

In this episode, our CEO, Jay Richards, chats with Hannah Charlton, Head of Insight - Brand and CX, at Cambridge University Press & Assessment and Laiba Khan, one of our Gen Z community members.They discussed all about how AI is becoming a game-changer for non-English speakers learning one of the world’s most spoken languages.In each episode, we end with a debate on a current news topic. This week, we discussed the challenges Gen Z encounters in securing jobs, especially the financial hurdles such as the cost of uniforms, travel, and other work-related expenses. These expenses often lead many young people to decline opportunities, even though they're eager to work.

In this episode, our CEO, Jay Richards, chats with Grace Charge, Director of Brand Experience and Partnerships at Westfield Rise Europe and one of our great Gen Z community members Oumou Diallo.They discussed all about "Play-tail" and the changing landscape of shopping, where the emphasis is now on crafting interactive, community-focused experiences rather than just visiting stores to make a purchase.In each episode, we end with a debate on a current news topic. This week, we discussed the challenges Gen Z encounters in securing jobs, especially the financial hurdles such as the cost of uniforms, travel, and other work-related expenses. These expenses often lead many young people to decline opportunities, even though they're eager to work.

In this episode, our CEO, Jay Richards, chats with Kelliesha White, Global Senior Brand & Activation Manager at Depop and Grace Nuttgens, Community member at Imagen Insights. They discuss how young people are reshaping the entrepreneurial space by having easy access to reselling platforms like Depop, without the need to go through the hassle of registering a business.In each episode, we end with a debate on a current news topic. This week, we discussed the impact of social media fame on today’s youth and questioned how sustainable it is to rely on a single app for making an income.

In this episode, our CEO, Jay Richards, chats with Camille Barbier, Head of Consumer Insights at Beats by dr. dre, and Elestian Willoughby, a valued community member. They discuss why Gen Z and Gen Alpha are craving more unfiltered, raw content, and how this desire has led to the resurgence of trends like digital and film cameras becoming the next big thing.In each episode, we wrap up by debating a topical news piece. This week, we explored the controversial effects of fast fashion and how our excessive consumerism impacts second-hand resellers, particularly in regions like Ghana.

In this episode, our CEO, Jay Richards, chats with Phil Clark, a media and marketing leader at Canada Goose, and Mercy Abel, our amazing community member. They explore the importance of brands and creators prioritising authenticity over perfection, and how overly curated content sets unrealistic expectations, especially for younger audiences. As Mercy beautifully reminds us, 'Social media is a highlight reel, not real life!'In each episode, we wrap up by debating a topical news piece, and this week we dive into the controversial discussion around screen time and children. Is the judgment fair?

Our ‘Imagen This’ podcast is back! This episode our CEO, Jay Richards chats to Sammi Huang, Global Account Manager at Dentsu. They explore the importance of brands incorporating sustainability into their agendas to win over Gen Z, whilst contributing towards a better planet. Each episode we finish by debating a topical news piece and this week we delve into the controversial US presidential election debates.

Our ‘Imagen This’ podcast is back! And who better to relaunch with than Mandy Seal, Global CMI Director at Mars Petcare?This episode our CEO, Jay Richards, our Imagen Insights community member, Fatima Diallo and Mandy explore the use of AI in society, particularly in the medical field where it can help detect early diagnoses in pets! They discuss the pros and cons of AI and what future possibilities it holds for us. Each episode we finish by debating a topical news piece and this week we delve into Amazon’s recent policy change, requiring employees to return to the office full-time, marking the end of hybrid working for their staff.

In our latest episode, Imagen This host, Sinead Lambe speaks with our Gen Z guest, Soji Sonibare, about all things building communities. As well as being a Gen Z, Soji is the co-founder of NOURISHMENT, a community that celebrates Black-British Art and Culture. Soji leads in operational strategy and community experience and sees community as a key part of his own journey in self-expression, learning and finding joy. For more info about NOURISHMENT head to their IG page nourishment_ig About Imagen Insights: Our mission is to help Gen Z to shape their future. We know this is best done with brands, as brands shape countries and culture like many only wished they could. We enable brands to crowdsource feedback, ideas and insights from our global Gen Z community within minutes via our Index and within 72 via our briefs platform. Website: ⁠⁠⁠⁠⁠⁠⁠www.imageninsights.com⁠⁠⁠⁠⁠⁠⁠ Your host: ⁠⁠⁠⁠⁠⁠⁠Sinead Lambe⁠⁠⁠⁠⁠⁠⁠ Guest: ⁠Soji Sonibare

In another very special episode, Imagen This host, Sinead Lambe speaks with our brilliant guest, Carrie Berk, coined the 'Carrie Bradshaw of the TikTok generation'. Carrie is a 20-year-old TikTok star and bestselling author and has recently released a new book all about dating/anxiety/self-love and Gen Z. Recorded on World Mental Health Day, they discuss how Gen Z are dating, documenting their experiences, looking after their mental well-being and just how brands can tap into engaging this coveted audience. My real-life romcom can be purchased here. About Imagen Insights: Our mission is to help Gen Z to shape their future. We know this is best done with brands, as brands shape countries and culture like many only wished they could. We enable brands to crowdsource feedback, ideas and insights from our global Gen Z community within minutes via our Index and within 72 via our briefs platform. Website: ⁠⁠⁠⁠⁠⁠www.imageninsights.com⁠⁠⁠⁠⁠⁠ Your host: ⁠⁠⁠⁠⁠⁠Sinead Lambe⁠⁠⁠⁠⁠⁠ Guest: Carrie Berk

In this very special episode, Imagen This host, Sinead Lambe speaks with our incredible guest, Julio Avalos, about his Co-Founded news app, Shades. We discuss how Shades is a platform using technology to depolarise the news agenda, helping Gen Z to craft their informed opinions based on a variety of news headlines. A truly special episode and one not to be missed! About Imagen Insights: Our mission is to help Gen Z to shape their future. We know this is best done with brands, as brands shape countries and culture like many only wished they could. We enable brands to crowdsource feedback, ideas and insights from our global Gen Z community within minutes via our Index and within 72 via our briefs platform. Website: ⁠⁠⁠⁠⁠www.imageninsights.com⁠⁠⁠⁠⁠ Your host: ⁠⁠⁠⁠⁠Sinead Lambe⁠⁠⁠⁠⁠ Guest: Julio Avalos

In this episode we speak with our Gen Z guest, Amandine, about their brutally honest views regarding how equipped young people are for the future. We discuss the importance of building networks, financial future-proofing and where to look for advice. About Imagen Insights: Our mission is to help Gen Z to shape their future. We know this is best done with brands, as brands shape countries and culture like many only wished they could. We enable brands to crowdsource feedback, ideas and insights from our global Gen Z community within minutes via our Index and within 72 via our briefs platform. Website: ⁠⁠⁠⁠www.imageninsights.com⁠⁠⁠⁠ Your host: ⁠⁠⁠⁠Sinead Lambe⁠⁠⁠⁠ Guest: Amandine Shadia

In this episode we speak with our Gen Z guest, Khaos, about their brutally honest views regarding the music industry, its inclusivity and its influences. We discuss what Khaos refers to as a welcoming culture within the rock and metal scene, the rise of AI generated tracks and their impact, and how the music sector has evolved in past years. About Imagen Insights: Our mission is to help Gen Z to shape their future. We know this is best done with brands, as brands shape countries and culture like many only wished they could. We enable brands to crowdsource feedback, ideas and insights from our global Gen Z community within minutes via our Index and within 72 via our briefs platform. Website: ⁠⁠⁠www.imageninsights.com⁠⁠⁠ Your host: ⁠⁠⁠Sinead Lambe⁠⁠⁠ Guest: Khaos

In this episode we speak with our Gen Z guest, Radhika Quessou, about her brutally honest views regarding the current status of body positivity in today's society. We discuss what Radhika describes as a body neutrality, and the impact social media can have on all of our self esteem. We also explore what brands and marketers alike can do to help support Gen Z with their body confidence journey. About Imagen Insights: Our mission is to help Gen Z to shape their future. We know this is best done with brands, as brands shape countries and culture like many only wished they could. We enable brands to crowdsource feedback, ideas and insights from our global Gen Z community within minutes via our Index and within 72 via our briefs platform. Website: ⁠⁠⁠www.imageninsights.com⁠⁠⁠ Your host: ⁠⁠⁠Sinead Lambe⁠⁠⁠ Guest: ⁠Radhika Quessou