Gen Z on: Qualitative data being so underrated
Update: 2025-02-13
Description
In this episode, our CEO, Jay Richards, chats with Lisa Payne, Director of Global Product and Design UX Research at Condé Nast, and Alice Gigardi our amazing community member from the Netherlands.
They dived into the often overlooked power of quantitative data research that could completely transform brands, helping them connect with consumers on a whole new level!
In each episode, we end with a debate on a current trending topic. This week, they tackled the need for both brands and consumers to step up and take more responsibility for sustainability.
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