Peter Lohmann's Podcast

In 2012, almost no institutionally owned single-family rentals had professional photos. Today it's 98 to 99 percent, and Kori Covrigaru (CEO of Planomatic) says you can blame his team for that.00:00 - Intro01:15 - Introducing Kori02:34 - What MF is doing right with photography and floor plans06:52 - Institutional SFR approaches photos and listing media09:32 - 99% of institutionally owned properties are professionally shot12:06 - AI staged listings15:52 - Presenting Partner - AppFolio17:03 - PlanOmatic’s history and origin25:31 - Marketing strategies35:41 - Sponsor - Haven AI37:11 - Kori’s approach to layoffs42:53 - The media side of players such as Zillow and Costar51:04 - What do owners actually need from a media standpoint?55:33 - What should PMs expect to see in the industry in the near term?59:10 - Where to follow alongKori calls AI virtual staging the closest thing to a silver bullet he's seen in 22 years of listing media. Listing video? He thinks it was dead on arrival.We get into the CoStar vs. Zillow fight and how it wiped out Matterport tours for single-family rentals. And Kori is candid about layoffs: he cut in several small rounds and wishes he'd made one deep cut.Kori on LinkedIn - https://www.linkedin.com/in/koric/PlanOmatic - https://www.planomatic.com/___Resources for Property Managers & Real Estate Entrepreneurs:- Crane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/- Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribe- RL Property Management → Learn more about Peter's company and services in Columbus, Ohio: https://rlpmg.com/__Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast (more info here: https://www.peterlohmann.com/financial-interest-disclosure). Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions. RL is a Planomatic customer, I'm an advisor, and they're a Crane partner.

What if you bought the house, renovated it, sold it to an investor, and then managed it for the next decade? Chris Clothier's family has done that since 2002. REI Nation now manages about 8,000 homes across 11 Southeast cities, and they've never marketed for third-party clients.We discuss:(00:00:00) - Intro(00:00:54) - Introducing Chris(00:01:57) - Wholesaling(00:06:03) - The hardest part of what Chris does(00:08:36) - The temptation to leave your buy-box(00:15:36) - Sponsor - Appfolio(00:16:48) - Post-buy maintenance(00:18:03) - Data practices(00:20:56) - The reality of dealing with over 3,000 owners(00:22:24) - Why more people aren’t following Chris’ business model(00:29:57) - Sponsor - Haven AI(00:31:26) - Selling homes vs. property management profits(00:36:20) - Clients as intentional investors(00:39:04) - Institutional clientele(00:42:53) - Customer expectations and requirements(00:51:44) - Chris’ acquisition strategy(00:58:34) - How to contact ChrisWe get into why they only buy median-priced homes (and turn away investors who want $100K houses), the one-year warranty that comes with every sale, and the team whose only job is calling each of their 3,000+ owners every month. Chris also explains how profits shifted from flipping to management as they scaled, how two-year leases keep turnover low, and why a company that never took third-party clients is now open to them, plus buying PM companies outright.How you can reach Chris:Chris on LinkedInREI Nation__Resources for Property Managers & Real Estate Entrepreneurs:- Crane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/- Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribe- RL Property Management → Learn more about Peter's company and services in Columbus, Ohio: https://rlpmg.com/__Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast (more info here: https://www.peterlohmann.com/financial-interest-disclosure). Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.

https://www.boompay.app/ - Why do most property managers require exactly 3x rent in income? Because nobody has actually tested it. In this episode, I'm joined by Rob Whiting, Co-Founder & CEO of Boom, to dig into the state of tenant screening.00:00 - Intro01:57 - Credit scores and their validity to tenant screening10:20 - The Boom product environment15:34 - The lack of data in tenant screening21:39 - The state of tenant fraud28:25 - Income verification30:21 - The Boom elevator pitch37:05 - Leasing, showing & listing42:56 - Syndicating listings with Zillow49:06 - Why Boom isn’t on Appfolio53:45 - Scoring on Peter’s API Report card55:43 - Getting in touch with RobWe talk about whether credit scores still deserve a seat at the table, why "push button" screening is giving way to full decisioning platforms, and how fraud has expanded well beyond fake pay stubs (including a new Florida law). Rob explains how Boom verifies gig and self-employed income and how fast applications actually get decisioned.We also get into Boom's new leasing CRM, Zillow's growing leverage over the industry, why Boom isn't in the AppFolio marketplace, and how Boom scored on my API report card.Connect with RobBoom__Programming note: This is a sponsored podcast special with Boom. I accepted support to take a deeper look at their platform, but the conversation, opinions, and questions are my own.__Resources for Property Managers & Real Estate Entrepreneurs:- Crane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/- Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribe- RL Property Management → Learn more about Peter's company and services in Columbus, Ohio: https://rlpmg.com/__Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast (more info here: https://www.peterlohmann.com/financial-interest-disclosure). Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.

Chew on this: Property managers estimated 36% of their clients would switch to self-management if AI made it easier. Owners said 79% would ditch their PM if AI made it easier.Tracy Streich previewed those stats as part of the new AppFolio/NARPM research. Tracy owns Renters Place in Tulsa, serves as NARPM's treasurer, and is president-elect for 2027, so we spent most of the hour on what's changing inside NARPM.01:09 - Welcoming Tracy back to the show02:37 - The state of NARPM07:18 - NARPM National’s venue next year08:02 - Working with MCI10:43 - NARPM’s financial status14:04 - Is NARPM a non-profit?14:49 - Season 7 Presenting Partner - AppFolio16:00 - What should NARPM do with all this cash?20:50 - Overturning laws and case laws29:07 - Tracy on his management company35:26 - Sponsor - Haven AI36:54 - AI40:26 - Tracy’s plans as the incoming NARPM President45:26 - What should NARPM do to grow?53:31 - NARPM’s Political Advocacy Work01:01:35 - Closing thoughtsWe get into the move from OMG to MCI after roughly 20 years, the Executive Director search (I'm on the task force), a Home Depot program that paid NARPM just under $300K last quarter, and what NARPM's lobbying actually costs.Then I get on my soapbox. NARPM has millions in the bank, and I think some of it should fund legal fights against unconstitutional local landlord laws. Tracy's reply: send the board a proposal.Connect with TracyRenters PlaceNARPM____Resources for Property Managers & Real Estate Entrepreneurs:- Crane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/- Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribe- RL Property Management → Learn more about Peter's company and services in Columbus, Ohio: https://rlpmg.com/__Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast (more info here: https://www.peterlohmann.com/financial-interest-disclosure). Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.

How do you grow to 700 doors in two years with zero marketing spend and no BDM? Doug Moe, owner of Touchstone Property Management in Portland, did exactly that, and the real cost, he says, wasn't marketing. It was his own time.00:00 - Intro​​01:00 - Doug’s Growth story08:11 - The Sales and Onboarding Process12:16 - Declining doors14:00 - Sponsor - Haven AIhttps://www.usehaven.ai/peter-lohmann15:30 - Sharing Talking Points with Crane members17:22 - Rent expectations21:50 - Getting to 700 doors in 2 years31:11 - Sponsor - Enterprise Bank & Trusthttps://www.enterprisebank.com/business/property-management32:36 - Fixing bottlenecks38:22 - Churn42:34 - Doug’s tech stack48:26 - Prospect meetings53:46 - Doug’s AI use55:57 - Commercial management59:49 - Doug’s experience with Crane01:03:10 - Get in touch with DougWe dig into his onboarding call (sometimes 2.5 hours) that happens before the PMA is even signed, a screening process that's led him to turn away 50 to 100 doors' worth of owners who weren't a fit. We also cover his commercial management approach, why he still uses old-school lockboxes after a decade of remote showings, and how he's using Claude with a shared team workspace for SOPs, scorecards, and CAM reconciliations.Doug also explains why a waiting list cost him more clients than it won him, and what a Crane mastermind changed for him outside the business.Doug on LinkedIn: https://www.linkedin.com/in/doug-moe-7a556542/ Touchstone Property Management: https://touchstonepdx.com/Resources for Property Managers & Real Estate Entrepreneurs:- Crane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/- Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribe- RL Property Management → Learn more about Peter's company and services in Columbus, Ohio: https://rlpmg.com/__Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast (more info here: https://www.peterlohmann.com/financial-interest-disclosure). Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.