Inside PetScreening: Growth, Compliance & Pet Issues with Jennifer Stoops
Update: 2025-12-11
Description
In this episode, Jennifer Stoops shares how she scaled a PM company to 3,600+ doors before transitioning into her current role as SVP of Industry Relations at PetScreening.
We dig into that journey - from building systems and PM pod structures at scale to managing an office with 30 dogs (yes, really).
Jennifer explains what most PMs get wrong about pet policies, how unreported pets erode NOI, and why PetScreening has become the “Carfax for pets.” We also cover M&A pitfalls, vendor risk, breed restrictions, and why the portfolio model often breaks past a certain door count.
We discuss:
- (00:02:04 ) - Jennifer’s background and career
- (00:11:35 ) - Incident tracking
- (00:14:59 ) - Breed restrictions in insurance policies
- (00:16:51 ) - Sponsor - Crane
- (00:19:04 ) - Discrimination by weight and breed
- (00:20:32 ) - Americans spending more on pets than kids
- (00:22:19 ) - Jennifer’s time at Park Avenue Properties
- (00:23:47 ) - How to organize a larger PM company
- (00:34:11 ) - Sponsor - RentEngine
- (00:36:04 ) - Multi-market operations
- (00:50:00 ) - Advice to PM owners considering selling
- (00:53:59 ) - Non-obvious things to improve sales prospects
- (00:58:24 ) - Advice for considerations to take seriously in 2025 if you’re looking to acquire other companies
- (01:01:05 ) - How to approach an owner when you want to acquire them
- (01:07:26 ) - Getting in touch with Jennifer
Learn more & connect with me here:
- Crane, the private community for property management business owners.
- My Free PM Newsletter
- RL Property Management
Learn more and connect with Jennifer here:
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