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Millionaire Insurance Producer
Millionaire Insurance Producer
Author: Charles Specht
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Hosted by Charles Specht, the Millionaire Insurance Producer podcast is the top podcast for insurance producers who want to quote less and win more often. Charles was a producer with a $1,000,000+ Book of Business, before starting a consulting company working directly with insurance buyers. Charles understands what your prospects both want and need and will give you the tools of how to package your services in such a way that your prospects will fire their current agent and sign your Broker of Record Letter…during the very first appointment!
207 Episodes
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Too many insurance producers are playing Pat-A-Cake with their insurance careers. They're not taking seriously the need to focus, to get prepared, to see what works and pivot as needed, etc. They're just wingin' it, throwing mud against the wall to see what sticks. But you don't want to play Pat-A-Cake with your commission check.
In this episode, host Charles Specht explains what both producers and agency leaders need to do to get serious about winning in order to build a $1,000,000 or more Book of Business.
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PS --->>> The next cohort of the "PERMISSION PRODUCER SCHOOL" will be starting on February 16, 2026. Find out more information by visiting: www.PermissionProducerSchool.com
You won't want to miss out on this one!
Key Topics:
Playing Pat-A-Cake with prospecting, scripting, and career shows up in your commission check
Winging it without researching carriers, appetites, and competitors is patty cake business
Why prospects say no: you failed to articulate your value compared to your fee
Recording yourself prospecting reveals where you lose attention and energy in your script
Agency owners can't afford to let producers wing it when hiring costs too much
Creating cold call scripts, one-liners, and differentiation statements eliminates amateur behavior
What no really means: you haven't helped them understand the value of moving forward yet
Tracking social media and email analytics helps dominate your space instead of guessing
Permission Producer School teaches how to dominate with broker of record letters and full marketplace exclusivity
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
In this episode of the Millionaire Insurance Producer Podcast, host Charles Specht discusses the challenges insurance agents face in prospecting and securing exclusive access to markets. He emphasizes the importance of understanding the insurance buyer's perspective, the necessity of Micro-Niching to stand out, and the common issue of agents presenting only one quote in their proposals. Charles advocates for positioning yourself as a "multiple quote option producer" to build trust and ultimately win clients' business through exclusivity.
TAKEAWAYS:
Prospecting can be frustrating when clients seek multiple quotes.
Insurance buyers often don't understand the process or the agents.
Micro-Niching helps agents stand out and build trust.
Agents should present multiple options to clients.
A strong marketing summary is crucial for success.
Positioning is key to winning clients' trust.
Clients prefer agents who show them multiple options.
Understanding the client's perspective is essential.
Agents need to change the perception of their role in the market.
The Permission Producer School offers valuable training for agents.
Moreover, the next cohort of the "PERMISSION PRODUCER SCHOOL" will be starting on February 16, 2026. Find out more information by visiting: www.PermissionProducerSchool.com
You won't want to miss out on this one!
Produced by PodSquad.fm
There are definitely things that the most highly successful insurance producers do in order to ensure victory when selling insurance. Some are easier than others, but almost all of them can be done by new(er) producers as well. If you want to build a $1,000,000 or more Book of Business, you need to begin implementing these things the most successful producers do. What are these things, you ask? Well, that's what host Charles Specht will teach you about in this podcast episode.
Moreover, be sure to check out www.PermissionProducerSchool.com as the next cohort will begin on February 16, 2026. Go to www.PermissionProducerSchool.com to learn more and get registered for the upcoming cohort for producer school (virtual sales training). And, be sure to pre-register before all of the spaces are gone.
Happy prospecting!
Key Topics:
How successful producers generate business through referrals and centers of influence instead of cold prospecting
Why top producers only work through broker of record letters and never blind quote
The importance of being micro-niched to know which carriers you need to be competitive
Pre-qualifying accounts by calling underwriters before meetings to avoid wasted time and market blocks
Three essential guardrails for the quoting process: securing markets, defining savings thresholds, and preventing quote sharing
Using the Broker Of Record letter request in first meetings to measure relationship strength
Permission Producer School training for building a million-dollar book through the permission sales framework
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
I know you probably work only on signed BOR ... right? Well, sometimes you might be tempted to offer quotes to a prospect (aka: Non-Client; someone who doesn't trust you yet) who won't sign the BOR over to you. Should you still work on that account and offer a quote, or should you push the "pause button" and try again next year? Well, it all depends on whether or not you can get the prospect to give you three things first.
In this episode, host Charles Specht shares what three things you should do in order to increase your Quote-to-Bind rate by other 25% or more. Give a listen, subscribe, and let Charles explain.
And, visit our newly updated website at: https://permissiongroup.com
Key Topics:
Why second place in insurance sales pays zero commission
The three critical things you must secure before offering any quote
How to demand exclusive access to the carriers you need to compete
Getting objective commitments on what you must accomplish to win the business
Why prospects must agree not to share your numbers with other agents
How agents lose 20-30% of business when prospects share quotes behind their backs
Why it's your fault, not the insured's, when you get used in quoting
The reminder system that reinforces commitments throughout the sales process
Why insurance buyers prefer one trusted agent but don't know how to choose
How agency leaders can boost profits by requiring BOR letters over blind quotes
Reach out to
Charles Specht
Visit:
Permission Network
Produced by PodSquad.fm
No doubt you were hired to sell insurance. But did your agency leadership make you FIRST prove that you can prospect to set appointments? I would suspect probably not. And, that's why so many insurance producers fail and don't make it -- or at least why they don't make enough money. They are good at relationship building and closing business, but they just can't set enough appointments.
In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will talk about what you need to start saying in order to set more new business appointments with your prospects. After all, prospecting is a numbers-game but selling insurance is a relationship-game.
Key Topics:
The dual careers in insurance: prospecting versus selling insurance.
Why poor prospecting skills often lead to failure and how to fix them.
The importance of a defined process for setting appointments.
Overcoming objections like gatekeepers and timing issues.
Crafting simple, relatable messaging to connect with prospects.
Balancing numbers in prospecting with relationships in selling insurance.
Refining prospecting skills or outsourcing to avoid stagnation.
Reach out to
Charles Specht
Visit:
Permission Network
Produced by PodSquad.fm
Check out: https://permissiongroup.com/permission-producer-school/
Imagine setting twice as many new business appointments with your prospects, tripling your win percentage, writing more accounts, writing larger-revenue generating accounts, and winning most (all?) of these new clients by signed Broker of Record Letter, rather than going through a normal quoting process.
Sound to good to be true? Well, it's not. It's exactly what I teach and train my Producer clients to do. And, in this throwback podcast interview, host Charles Specht will tell you what the one thing is that you need to do FIRST in order to make all of this come true.
Key Topics:
The importance of choosing a micro-niche
How a focused niche helps create effective scripts, marketing, and branding
Aligning your niche with your carriers' preferred markets for better results
Examples of agents succeeding by specializing in unique industries
Why focusing on fewer, high-value clients is more effective than spreading too thin
How micro-niching increases trust and helps you secure more broker of record letters
Avoiding the trap of dabbling by fully committing to a niche for greater success
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
Are you disgusted yet? Yes, disgusted! But, disgusted with your own personal sales results, more specifically. I mean, at the end of the day, nothing will get better until you become disgusted enough with the results you've been getting that you then implement change and do something different. It really is that simple. Building a $1,000,000 or more Book of Business through a signed Broker of Record Letters is really that simple. That hard, but also that simple.
In today's episode, host Charles Specht will explain to you the "buckets" you should be most concerned about, and how to know what to change and by how much.
Moreover, the next cohort of the "PERMISSION PRODUCER SCHOOL" will be starting on October 6, 2025. Find out more information by visiting: www.PermissionProducerSchool.com
You won't want to miss out on this one!
Key Topics:
Why real change only comes after you’re disgusted with the status quo
The “bucket” exercise to identify what’s holding back your sales success
How wasted prospecting time drags down commissions
Shifting from quoting to winning signed broker of record letters
The danger of shiny-object syndrome and constant indecision
Why producers settle for small accounts instead of leveling up
How outside influences differ from true self-motivation
Applying the “disgust test” to every area of life and sales
Redefining your micro-niche for a book of business that truly works
Details on the upcoming Permission Producer School and how it can help build a $1M book
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
Having coached Producers over the last fifteen on how to sell insurance, there is one main factor I see as the primary indicator of whether or not that Producer will write a lot of new business commission this year ... or struggle at merely hitting their goals. What is that one thing? Well, that's what host Charles Specht will share on today's episode. But .... it's not just about telling you what it is. He'll also teach you how to fix it and how to fix it fast!
PS: The next cohort of the Permission Producer School will be taking place the week of October 6th. For more details visit: www.PermissionProducerSchool.com
Key Topics:
The one factor that separates successful producers from struggling agents
Why your success rises and falls on the maturity of your prospect list
Common pitfalls: weak prospecting, wrong account sizes, and poor timing
The four critical data points every matured list must include
Why 800–1200 prospects should be your target list size
The danger of wasting time on accounts that are too small—or too big
How building a robust prospect list can double or triple your sales results
Why agency owners cripple producers when they don’t provide mature lists
The step-by-step path to creating a prospect list that guarantees sales success
Details on the upcoming cohort of the Permission Producer School
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
Asking for the signed BOR is part science and part art. And, timing is everything! You need to be careful to not ask too soon and also to not waiver on the fence of indecision by never getting around to popping the actual question.
In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach you how to ask for the signed Broker of Record Letter at just the right time (not too soon and not too late) and how to ask with just the right words to get what you want. Why is this so important? Because ... you rarely get what you don't ask for!
Also, PERMISSION PRODUCER SCHOOL launches on October 14th - 18th. Get registered before it is too late!
Go to: www.PermissionProducerSchool.com
Key Topics:
Ask for the Broker of Record (BOR) letter at the right time to maximize success
Help prospects recognize pain points with their current agent before asking for the BOR
Position yourself as the solution with a clear 12-month service plan
Asking too soon can be off-putting, but waiting too long risks being "friend-zoned"
Present the BOR request after uncovering enough issues with the incumbent agent
A well-timed BOR request can lead to a 30-40% success rate in the first meeting
Consider adopting a "no-quote" policy for non-clients to streamline the process
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
You get out what you put in. You win championships when you do the good work. You reap what you sow. These are the realities of what happens to people (and teams) who do the right things over and over again. Success comes to those who do the right work and stay consistent. Last time I checked, none of your insurance carriers pay any "consolation commission" when you come in 2nd place. It's all or nothing, baby! If you sow inactivity, you will reap the wind. If you sow inactivity for long periods of time, you'll reap the whirlwind. If you don't do the proper prospecting work, you won't schedule any new business appointments or win any signed BOR's or secure any deposit checks. The choice is yours.
In this throwback episode, host Charles Specht reminds, motivates, and guides you on what and why you need to reconsider what you're doing in order to get the results you actually want.
Key Topics:
Why being busy doesn’t mean being productive
The real reason you’re not getting appointments or BORs
How second place in sales pays nothing literally
The time audit every producer needs to do
How the wrong daily tasks kill your commissions
Why consistent prospecting is the only path to winning
Imperfect action beats perfect inaction every time
Reach out to
Charles Specht
Visit:
Permission Network
Produced by PodSquad.fm
Have you ever been rejected when doing your prospecting? Of course you have. Probably thousands of times in your life so far. It comes with the territory. But putting in the work helps you find your people. Getting hundreds of "No's" helps you find the dozens who say, "Yes!"
In this throwback episode of the Millionaire Insurance Producer podcast host Charles Specht explains how to embrace the rejecting haters when prospecting in order to find the people who want to do business with you and say, "Yes!"
Key Topics:
Embracing rejection as part of the sales process
Filtering prospects to find the right clients
Prospecting is a numbers game; selling is about relationships
Success stories of producers landing high-value accounts
Choosing between quantity or quality in your book of business
Persistence and strategic messaging lead to more wins
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
There are THREE things that if insurance producers did, they would have far more success at prospecting and selling insurance. What are these THREE things you might ask? Well, that's what podcast host Charles Specht will teach you in today's throwback episode on building a $1,000,000 or more Book of Business.
Key Topics:
The power of micro-niching to attract and convert ideal clients
Winning BORs with a 12-month service plan
Lowering premiums through strategic pre-renewal planning
Follow-up cadence is the key to consistent prospecting
Keeping prospects engaged without overwhelming them
Maximizing outreach efficiency for better results
Closing more deals with a proven sales framework
Reach out to
Charles Specht
Visit:
www.PermissionProducerSchool.com
Permission Network
Produced by PodSquad.fm
Insurance agents who struggle at setting new business appointments with prospects, or winning signed Broker of Record Letters, or winning through a quoting process, are typically agents that don't have a Competitive Differentiation that makes the prospect say, "Wow!" In other words, if you don't have anything -- either a tangible service or a unique process -- that separates you from other competitors, your prospect will subconsciously toss you in the bucket of mediocrity and not do business with you. Why? Because, they already have an agent equal to or better than you, so they don't need you.
In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will GIVE YOU EXAMPLES of differentiation services, both that are insurance-related and also Micro-Niche focused.
Also, be sure to check out www.permissionproducerschool.com as the next cohort of students to go through our sales school will take place at the end of February. Get registered before all of the seats are gone!
Key Topics:
Why competitive differentiation is key to winning more business
The power of micro-niching to stand out from competitors
How to create a unique value proposition that prospects can’t ignore
Differentiation services that help secure more clients
Proven strategies for negotiating lower premiums with underwriters
Real-world examples of successful competitive differentiation tactics
Overview of the Permission Producer School for mastering sales and prospecting
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
No doubt you were hired to sell insurance. But did your agency leadership make you FIRST prove that you can prospect to set appointments? I would suspect probably not. And, that's why so many insurance producers fail and don't make it -- or at least why they don't make enough money. They are good at relationship building and closing business, but they just can't set enough appointments.
In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will talk about what you need to start saying in order to set more new business appointments with your prospects. After all, prospecting is a numbers-game but selling insurance is a relationship-game.
Key Topics:
The dual careers in insurance: prospecting versus selling insurance.
Why poor prospecting skills often lead to failure and how to fix them.
The importance of a defined process for setting appointments.
Overcoming objections like gatekeepers and timing issues.
Crafting simple, relatable messaging to connect with prospects.
Balancing numbers in prospecting with relationships in selling insurance.
Refining prospecting skills or outsourcing to avoid stagnation.
Reach out to
Charles Specht
Visit:
Permission Network
Produced by PodSquad.fm
Check out: https://permissiongroup.com/permission-producer-school/
Imagine setting twice as many new business appointments with your prospects, tripling your win percentage, writing more accounts, writing larger-revenue generating accounts, and winning most (all?) of these new clients by signed Broker of Record Letter, rather than going through a normal quoting process.
Sound to good to be true? Well, it's not. It's exactly what I teach and train my Producer clients to do. And, in this throwback podcast interview, host Charles Specht will tell you what the one thing is that you need to do FIRST in order to make all of this come true.
Key Topics:
The importance of choosing a micro-niche
How a focused niche helps create effective scripts, marketing, and branding
Aligning your niche with your carriers' preferred markets for better results
Examples of agents succeeding by specializing in unique industries
Why focusing on fewer, high-value clients is more effective than spreading too thin
How micro-niching increases trust and helps you secure more broker of record letters
Avoiding the trap of dabbling by fully committing to a niche for greater success
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
Asking for the signed BOR is part science and part art. And, timing is everything! You need to be careful to not ask too soon and also to not waiver on the fence of indecision by never getting around to popping the actual question.
In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach you how to ask for the signed Broker of Record Letter at just the right time (not too soon and not too late) and how to ask with just the right words to get what you want. Why is this so important? Because ... you rarely get what you don't ask for!
Also, PERMISSION PRODUCER SCHOOL launches on October 14th - 18th. Get registered before it is too late!
Go to: www.PermissionProducerSchool.com
Key Topics:
Ask for the Broker of Record (BOR) letter at the right time to maximize success
Help prospects recognize pain points with their current agent before asking for the BOR
Position yourself as the solution with a clear 12-month service plan
Asking too soon can be off-putting, but waiting too long risks being "friend-zoned"
Present the BOR request after uncovering enough issues with the incumbent agent
A well-timed BOR request can lead to a 30-40% success rate in the first meeting
Consider adopting a "no-quote" policy for non-clients to streamline the process
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
MIND SET.
You're either strong in the area of confidence and mindset, or you're a weak little puppy.
Which one is it?
Insurance agents who lack confidence tend to write fewer new accounts each year, they write smaller accounts, and they don't win many (any?) signed Broker of Record Letters. The opposite is also 100% true: Insurance producers who are confident and in the right frame of mind set more appointments and write more accounts, they write larger revenue accounts, and they win significantly more clients through signed Broker of Record Letter.
In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will not only tell you why MINDSET is so important for an insurance producer but he'll tell you the basic things you need to do -- today! -- in order to start dominating and winning!
----------
PS: Remember, the "PERMISSION PRODUCER SCHOOL" is launching on October 14, 2024. It will give you the blueprint for sales success which, in turn, gives you a strong mindset in order to do all of the above. Get registered right away as the price will be increasing very soon!
Learn more and get registered at: www.PermissionProducerSchool.com
Key Topics:
Confidence comes from having a personalized plan and a clear value proposition
Struggles with mindset are common when producers don’t differentiate their offerings
Focusing on a specific micro-niche builds confidence and drives better results
Generalists often struggle; specialization helps producers stand out and win business
The Permission Producer School provides vital sales training to improve prospecting and scripting
A well-defined process allows producers to confidently ask for and secure business
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
You get out what you put in. You win championships when you do the good work. You reap what you sow. These are the realities of what happens to people (and teams) who do the right things over and over again. Success comes to those who do the right work and stay consistent. Last time I checked, none of your insurance carriers pay any "consolation commission" when you come in 2nd place. It's all or nothing, baby! If you sow inactivity, you will reap the wind. If you sow inactivity for long periods of time, you'll reap the whirlwind. If you don't do the proper prospecting work, you won't schedule any new business appointments or win any signed BOR's or secure any deposit checks. The choice is yours.
In this podcast episode, host Charles Specht reminds, motivates, and guides you on what and why you need to reconsider what you're doing in order to get the results you actually want.
Key Topics:
Why being busy doesn’t mean being productive
The real reason you’re not getting appointments or BORs
How second place in sales pays nothing literally
The time audit every producer needs to do
How the wrong daily tasks kill your commissions
Why consistent prospecting is the only path to winning
Imperfect action beats perfect inaction every time
Reach out to
Charles Specht
Visit:
Permission Network
Produced by PodSquad.fm
Cold Calling is never much fun, but it can become your pot of gold at the end of a rainbow if you can figure out the proper Script and get your delivery of the Script down pat with both enthusiasm and confidence. Most insurance agents have a lame, tired, and worn-out Script that makes them sound like every other agent out there. Don't be that agent! In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will give you actual examples of what your C3 (Cold Call Carrot) and Script should be in order to be more successful when cold calling. Then, Charles will walk you through how to overcome the two main Objections you will hear: 1) We're happy with our agent, and 2) Now is not a good time.
These will help you set more new business appointments with less time prospecting.
PS: The "Permission Producer School" is getting ready to launch on October 14th, 2024. Are you signed up yet? Charles Specht created (and will teach) the Permission Producer School as an intensive 3-week training program to help new(er) Producers write their first $100,000 of commission in their first 6-9 months, and then scale up to $250,000 in commission in their first 15-18 months in the industry.
To learn more about "PERMISSION PRODUCER SCHOOL" visit: www.PermissionProducerSchool.com
Key Topics:
Introduction to cold calling and its crucial role in insurance sales
Overview of the Permission Producer School, focusing on sales techniques for producers
Crafting the right script and delivery; introducing the "Cold Call Carrot (C3)."
Using "price plus something" in your script to meet prospects' needs
Overcoming objections with ethical dilemmas to secure meetings
Examples of industry-specific scripts and tailoring messages for micro-niches
Encouragement to adopt a fresh approach for more effective prospecting
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by PodSquad.fm
You know, if a producer doesn't get to $100,000 of commission in a reasonable amount of time, they often either get fired or they find a new job outside of insurance. So, we not only need to help them get to $100,000 of commission but I think -- more importantly -- we need to get them to a $250,000 commission Book of Business as soon as humanly possible. Why? Because, once a producer gets to $250,000 in annual gross commission, they are usually not going to get fired, they're in the insurance business for life, and they're typically making six-figures in annual take home pay themselves.
Therefore, that's why I am launching the PERMISSION PRODUCER SCHOOL, which is a 3-week intensive new producer sales training school to help new producers write $250,000 of commission in 1.5-2 years. (Go to www.permissiongroup.com to learn more)
Key Topics:
The importance of hitting the $100,000 gross commission milestone for job security.
The challenge of transitioning from learning to producing quickly in the insurance industry.
Strategies for reaching $250,000 in gross commission, including the Permission Producer School.
The need to focus on a single micro-niche to accelerate growth from $100,000 to $250,000.
Why a shift in strategy is required to move from $250,000 to $650,000 in commissions.
Key changes needed to leap from $650,000 to $1.2 million, such as targeting larger accounts.
The mindset and strategy shifts necessary to achieve a $3 million book of business.
Reach out to
Charles Specht
Visit:
Permission Producer School
Permission Network
Produced by: PodSquad.fm























