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Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
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Want to stay ahead of your competition in 2026? In this episode, Spencer breaks down 7 marketing predictions every remodeler and custom builder needs to know and what to do about each one. From AI reshaping the buyer journey and helpful content beating high-volume fluff, to rising ad costs, local trust signals, and video becoming a must-have, this episode gives you a clear roadmap for what’s coming next. Spencer also covers why fast lead follow-up and treating marketing like payroll will separate the companies that grow from the ones that stall. A must-listen if you want to win more of the right projects next year.
In this episode of AI Marketing for Remodelers, Kai Biami and Spencer Powell discuss Builder Funnel's commitment to integrating AI into their business strategy for 2026. They explore the changing landscape of consumer behavior influenced by AI, the importance of interactive content, and the efficiency gained through automation. The conversation also covers practical steps for implementing AI in business operations and emphasizes the significance of data analysis. The hosts provide actionable insights for remodelers and builders looking to enhance their marketing strategies with AI.
If you’re tired of hearing “just spend 1–3% of revenue on marketing” and hoping it works out, this episode is for you. Spencer breaks down how to actually reverse-engineer your marketing budget from your revenue goal, walking step-by-step from target revenue → projects → meetings → leads → dollars invested. You’ll learn how to decide whether you should be spending 3%, 5%, or even more based on your growth goals, average project size, and margins—instead of guessing or copying what your peer group is doing. If you want to hit $4M, $6M, or beyond with intention (not luck), this conversation will show you how to set a budget that matches the growth you’re chasing.
In this episode, Spencer Powell and Kai Biami explore how AI can be utilized to enhance skill development across various domains, including sports and marketing. They discuss the importance of consistent practice and the application of AI in personal growth and learning strategies.
Are you living in that $2–4M purgatory? Busy, but not really breaking through? You’re not alone. Most remodelers never make it to a stable $5M+ business, and it’s almost never for lack of skill or effort.
In this episode, Spencer unpacks the five core reasons remodeling companies fail to reach (or sustain) $5M in annual revenue. From underinvesting in marketing and selling free “me-too” estimates… to weak follow-up systems, fuzzy numbers, and owners who can’t let go. Spencer walks through the patterns he’s seen across hundreds of remodelers nationwide.
In this episode, Kai Biami and Spencer Powell discuss how AI can transform the sales processes for remodelers and builders. They explore the importance of speed and volume in follow-up, the need for personalization in sales calls, and how technology can enhance customer experience. The conversation also covers essential tools like Notebook LM and Fireflies that can streamline workflows and improve communication within teams. The hosts emphasize the significance of recording client interactions and utilizing insights to close more deals effectively.
Most remodelers and builders struggle to stand out because they look and sound just like everyone else. In this episode, Spencer Powell shares why choosing a clear, unique position in your market is one of the most powerful growth moves you can make—and how Builder Funnel has lived this out by serving only remodelers and custom builders. He walks through practical examples like “bathroom-only” companies, award-winning design firms, neighborhood-focused remodelers, and fast-turn “7-day” offerings to show how niching down actually makes marketing easier, improves operations, and boosts profit. If you’ve ever wondered how to differentiate your remodeling or building company and dominate a specific slice of your market, this episode will get the wheels turning.
In this episode, Kai Biami and Spencer Powell discuss the evolving landscape of paid advertising in the age of AI. They explore the reasons behind the increasing investment in paid ads, the importance of understanding ad platforms, and how AI can enhance ad strategy, copywriting, and creative development. The conversation also delves into analyzing underperforming campaigns and the best practices for leveraging AI in marketing, while emphasizing the need to maintain brand voice and integrity. The episode concludes with insights into future trends in AI and advertising.
Most remodelers lose deals because they treat every lead the same. In this episode, Spencer Powell breaks down the two types of leads that really matter—researching and ready—and how to handle each one for maximum results. You’ll learn why quick follow-up can double your conversions, how to nurture long-term leads without being pushy, and how to build a system that turns curious researchers into ready-to-buy clients. If you want to close more projects and stop letting good leads slip away, this episode is for you.
In this episode, Kai and Spencer discuss the enduring effectiveness of email marketing for remodelers and builders. They explore the shift from design-heavy newsletters to plain text emails, emphasizing the importance of segmentation and personalization. The conversation highlights how AI can enhance email efficiency and the significance of post-sale engagement. They also delve into analyzing email performance to continuously improve strategies, ultimately advocating for a more streamlined and effective approach to email marketing in the remodeling industry.
When business feels tight, the last thing you want to do is spend more on marketing—but that might be exactly what you need. In this episode, Spencer Powell breaks down why increasing your marketing investment when it feels most uncomfortable can unlock hidden profit in your remodeling or building business. He explains how understanding your company’s true capacity, break-even point, and gross margin can reveal major opportunities for growth and how pushing through the “messy middle” separates stagnant businesses from those that scale to $1M, $3M, and beyond.
In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the evolving landscape of social media strategy, particularly in the context of AI's influence. They emphasize the continued importance of social media for local businesses, share insights on effective content creation, and explore the balance between quality and quantity in posting. The conversation also covers the significance of choosing the right platforms, utilizing AI workflows for content planning, and the value of authentic engagement through video and personal branding. Listeners are encouraged to embrace imperfection in their content and to consistently engage with their audience to build trust and credibility.
Flashback:
No one is born with all the skills it takes to run a business. You develop them. Entrepreneurship is really the best personal growth vehicle I know of. Here’s why, plus a few observations on how to navigate various stages of growth.
In this episode, Kai Biami and Spencer Powell discuss the critical role of video in marketing for remodelers and builders. They explore the importance of video content, effective strategies for creating and repurposing videos, and how AI tools can streamline the planning, shooting, and editing processes. The conversation also touches on the potential of AI-generated videos and the importance of maintaining authenticity in video marketing.
Most remodelers obsess over cost per lead but that focus can quietly sabotage results. In this episode, Spencer Powell shares The Tale of Two Remodelers to show how two companies spending the same $6,000 on ads can get dramatically different outcomes. You’ll learn why tracking sales-qualified leads (SQLs) beats chasing cheap leads, how aligning sales and marketing around revenue transforms ROI, and what data marketers really need from sales to optimize campaigns.
You can literally double your revenue by fixing a few of these mistakes. If you get 3 25% lifts, 1 double somewhere. 2 40% lifts
Not following up fast enough with leads (Kavaleer example)
Not following up enough times with leads
Not standardizing Pre-Qual
Not handing off Pre-Qual
Not selling a clear, well packaged Design Offer
Not using scarcity (X spots left)
Not using objection handling scripts
In this episode, Kai Biami and Spencer Powell delve into the complexities of modern SEO, focusing on the acronyms GEO, AEO, and EAT. They discuss the importance of establishing credibility through EAT, the technical aspects of optimizing for AI search engines, and the shift from traditional keyword strategies to answering real questions posed by potential clients. The conversation emphasizes practical tips for implementing these strategies, including the use of project spotlight pages and the significance of maintaining consistent business information across directories. The hosts encourage listeners to adapt to the evolving landscape of SEO and AI search, highlighting the importance of creating valuable content that resonates with audiences.
In this in-person edition, Spencer and Danielle reflect on a whiplash year for residential construction—why demand cooled after the post-2020 boom, how “zero-click” AI search is changing lead flow, and what “buy the dip” looks like inside a remodeling business. They get candid about leadership in hard seasons (ego, echoes, and consistency), share how open-book metrics and simple weekly actions keep teams moving, and give a peek at Builder Funnel’s 2026 annual planning playbook. Practical, honest, and geared to help you finish 2025 strong and reset for 2026.
In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the significant changes brought about by Google's Num 100 update, which has altered keyword rankings and reporting. They explore the implications for SEO strategies, the importance of focusing on user engagement and conversion rather than just keyword rankings, and the evolving landscape of digital marketing in the age of AI. The conversation emphasizes the need for marketers to adapt their strategies to align with real business outcomes and to understand the new dynamics of traffic and impressions in light of the update.
We’re wrapping up flashback week with one more throwback episode, and it’s a good one. Spencer and Ricky talk about the money left on the table when follow-up falls through and how to fix it. They break down timing, tone, and tools so you can follow up with purpose and pull more deals back into your pipeline. If your inbox is full of “maybes,” this is your roadmap to more “yeses.”
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