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Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
516 Episodes
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In this flashback episode of Builder Funnel Radio, Spencer Powell answers one of the most common questions we hear from remodelers and custom builders: when should you redesign your website — and when shouldn’t you? Too often, companies jump into a redesign without a clear strategy, even though their site may be attracting the wrong projects, failing to build trust with ideal clients, loading too slowly, or lacking the marketing and tracking capabilities needed to drive revenue. Spencer walks through a practical framework to evaluate whether your website’s design, photography, copy, platform, speed, SEO, and conversion tools are truly aligned with your ideal audience and business goals.
Measure: The Fifth Pillar of the Remodeler Growth Framework
In this episode, we’re wrapping up the Remodeler Growth Framework with Pillar #5: Measure—because if you’re not measuring your entire revenue funnel, you’re essentially guessing with your marketing and sales decisions. You’ll learn how to track the metrics that matter most. Spencer will map out the full revenue funnel, so you can spot bottlenecks, improve conversion rates, and forecast growth with confidence.
To watch the YouTube Version:
https://www.youtube.com/watch?v=nChtzscvfRE
Close: The Fourth Pillar of the Remodeler Growth Framework
In this episode, we’re diving into Pillar #4 of the Remodeler Growth Framework: Close, the sales side of “team revenue.” Marketing generates the opportunities, but sales is what turns those leads into booked projects.
You’ll learn the four core components of a strong sales system. We break down why speed-to-lead matters, how to follow a simple follow-up cadence that prevents leads from slipping through the cracks, and how to use repeatable scripts for pre-qual calls and first appointments so you can qualify consistently and guide prospects to the next step.
To watch the Youtube version, click here:
https://www.youtube.com/watch?v=gDvTBu61ITU
Nurture: The Third Pillar of the Remodeler Growth Framework
In this episode, we’re diving into Pillar #3 of the Remodeler Growth Framework: Nurture.
Once you’ve attracted visitors and converted them into leads, what happens next? The reality is most homeowners aren’t ready to start today. That’s where nurture comes in. This pillar is all about building trust, reducing uncertainty, and staying top of mind until the timing is right.
If you want a predictable system that keeps future clients warm and positions you as the obvious choice when they’re ready, this is the episode for you.
If you want to watch it on YouTube:
https://www.youtube.com/watch?v=9PeI7oOLW_I
In this episode of AI Marketing for Remodelers, Kai Biami and Spencer Powell discuss the overwhelming landscape of AI for builders and remodelers. They emphasize the importance of focusing on key areas for AI implementation, including establishing systems and SOPs, leveraging data analysis, and exploring vibe coding. The hosts provide actionable insights on how to effectively learn and implement AI tools, advocating for a shift from passive learning to active implementation. They also highlight the evolving nature of software development in the age of AI, encouraging listeners to adapt and innovate in their businesses.
In this episode, we’re diving into Pillar #2 of the Remodeler Growth Framework: Convert.
Once you’ve attracted the right people to your website, how do you turn more of them into qualified leads? Spencer breaks down the difference between the small percentage of homeowners who are ready to start now and the much larger group who are still researching and why your website needs a simple two-door conversion strategy to capture both.
You’ll learn how to create low-friction on-ramps for ready buyers, use a high-value lead magnet (like a cost guide) to capture researching prospects, and optimize every page of your website for stronger performance.
If you want to watch it on YouTube:
https://www.youtube.com/watch?v=dYH1mSWVZSQ
Email radio@builderfunnel.com
with “webinar” in the subject line to get the full framework training.
Attract: The First Pillar of the Remodeler Growth Framework
We’re kicking off a new series breaking down our proven Remodeler Growth Framework, starting with Pillar #1: Attract.
In this episode, you’ll learn how to get more of the right prospects to your website by building a strong foundation, clarifying your message, and leveraging Owned, Rented, and Earned traffic. We cover the 3 C’s of a high-performing website (Clarity, Credibility, Conversion), the difference between SEO and paid ads, and why building your email list is critical for long-term growth.
If you want a smarter, more strategic way to grow your remodeling business, this is where it starts.
Email radio@builderfunnel.com
with “webinar” in the subject line to get the full framework training.
Here's the link to the Builder Funnel TV Episode: https://www.youtube.com/watch?v=3jDxo11N5vk
In this episode, Kai and Spencer explore the world of AI integrations, specifically focusing on ChatGPT and its various applications. They discuss the differences between one-way connectors and two-way apps, demonstrate how to connect tools like Zoom and Asana, and test the functionality of these integrations. The conversation highlights the challenges faced with integrations, particularly with Canva and Google Drive, and concludes with insights on the current state of AI tools and their potential for improvement.
If you’re stuck with great sales conversations that never seem to turn into signed deals, this episode is for you. Spencer breaks down four proven levers—scarcity, urgency, risk reversal, and bonuses—that you can use in your first appointment to close more deals and close them faster. These are practical, real-world tactics that help move prospects out of limbo and into action, often boosting close rates from the low 30% range into the 40% range. Even a small lift can mean hundreds of thousands (or more) in additional revenue each year, and this episode shows you exactly how to make it happen.
In this episode of AI Marketing for Remodelers and Builders, Kai Biami and Spencer Powell delve into the world of Custom GPTs, exploring their functionalities, benefits, and practical applications for builders and remodelers. They discuss how to create a Sales Follow-Up Custom GPT, an Estimate Explainer GPT, and a Discovery Call Prep GPT, emphasizing the ease of building these tools and their potential to streamline communication and enhance marketing efforts. The conversation also highlights the importance of meta prompting and the shareability of Custom GPTs, making them valuable assets for businesses looking to leverage AI in their operations.
Stop letting objections stall your deals at the first appointment. In this episode, Spencer breaks down a practical framework for objection handling the exact responses you can prepare ahead of time so you’re not caught off guard in the moment. If you want to improve conversion rates without generating a single extra lead, this one gives you simple scripts and questions you can start using immediately.
In this episode of AI Marketing for Remodelers and Builders, Kai Biami and Spencer Powell discuss how to effectively train ChatGPT to function like a new hire. They explore the importance of setting up ChatGPT with the right parameters, utilizing its memory features, and leveraging its capabilities for marketing strategies. The conversation includes practical demonstrations of building marketing plans, conducting website audits, and using agent mode for advanced tasks. The hosts emphasize the value of treating ChatGPT as a thought partner and highlight key takeaways for maximizing its potential in digital marketing.
If you’re still guessing how marketing is really performing, this episode will flip the switch. Spencer breaks down why Sales Qualified Leads (SQLs) are the most important metric you can track and the best leading indicator of future revenue. You’ll learn how to clearly define an SQL, why it matters more than raw lead volume, and how tight communication between sales and marketing turns SQLs into better forecasting, smarter ad spend, and higher close rates. If you want fewer “junk leads” and more projects that actually fit your business, this is a must-listen.
In this episode of Builder Funnel Radio, Spencer Powell breaks down a common trap contractors fall into when evaluating marketing success. Just because you missed your revenue goal doesn’t mean your marketing failed. Spencer explains how to separate profitability from goal attainment, how to evaluate ROI by channel, and how to make smarter budget decisions going into the new year. If you want a clearer, more confident way to assess your marketing—and decide whether to scale it—this episode is for you.
In this episode, Kai Biami and Spencer Powell explore the capabilities of ChatGPT specifically for contractors and builders. They discuss how to effectively use ChatGPT as an assistant, the importance of prompting, and the various settings and integrations available. The conversation also covers organizing work through projects, creating custom GPTs for specialized tasks, and the exciting potential of image generation. The hosts emphasize the importance of getting started with AI, even if it feels overwhelming, and the long-term benefits of building familiarity with the tool.
In this episode, Kai Biami and Spencer Powell reflect on the significant changes in AI marketing throughout 2025, discussing the impact of AI on search behavior, advertising, and the emergence of new tools. They explore how AI is reshaping the marketing landscape, emphasizing the importance of adapting to these changes and looking ahead to predictions for 2026.
In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the evolving role of marketers in the age of AI. They explore whether hiring marketers has become more challenging due to AI advancements, emphasizing that marketers are still essential for guiding strategies and utilizing AI tools effectively. The conversation highlights the signs of a successful marketer, including curiosity, initiative, and the ability to think strategically. Additionally, they provide practical tips for building a marketing team, focusing on the importance of hiring generalists who can adapt to various roles and leverage AI tools to enhance productivity.
Want to stay ahead of your competition in 2026? In this episode, Spencer breaks down 7 marketing predictions every remodeler and custom builder needs to know and what to do about each one. From AI reshaping the buyer journey and helpful content beating high-volume fluff, to rising ad costs, local trust signals, and video becoming a must-have, this episode gives you a clear roadmap for what’s coming next. Spencer also covers why fast lead follow-up and treating marketing like payroll will separate the companies that grow from the ones that stall. A must-listen if you want to win more of the right projects next year.
In this episode of AI Marketing for Remodelers, Kai Biami and Spencer Powell discuss Builder Funnel's commitment to integrating AI into their business strategy for 2026. They explore the changing landscape of consumer behavior influenced by AI, the importance of interactive content, and the efficiency gained through automation. The conversation also covers practical steps for implementing AI in business operations and emphasizes the significance of data analysis. The hosts provide actionable insights for remodelers and builders looking to enhance their marketing strategies with AI.
If you’re tired of hearing “just spend 1–3% of revenue on marketing” and hoping it works out, this episode is for you. Spencer breaks down how to actually reverse-engineer your marketing budget from your revenue goal, walking step-by-step from target revenue → projects → meetings → leads → dollars invested. You’ll learn how to decide whether you should be spending 3%, 5%, or even more based on your growth goals, average project size, and margins—instead of guessing or copying what your peer group is doing. If you want to hit $4M, $6M, or beyond with intention (not luck), this conversation will show you how to set a budget that matches the growth you’re chasing.
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