376 - Marketing Budget Math: How Much You Really Need to Spend to Hit Your Revenue Goal
Update: 2025-12-10
Description
If you’re tired of hearing “just spend 1–3% of revenue on marketing” and hoping it works out, this episode is for you. Spencer breaks down how to actually reverse-engineer your marketing budget from your revenue goal, walking step-by-step from target revenue → projects → meetings → leads → dollars invested. You’ll learn how to decide whether you should be spending 3%, 5%, or even more based on your growth goals, average project size, and margins—instead of guessing or copying what your peer group is doing. If you want to hit $4M, $6M, or beyond with intention (not luck), this conversation will show you how to set a budget that matches the growth you’re chasing.
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