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How do young people engage in the news cycle? Where do they go for information? What content interests them? These are the questions brands, businesses, and governments are asking as they all try to connect with younger audiences. This week on the podcast we speak with someone who has some of those answers. Billi Fitzsimons is the Editor in Chief at The Daily Aus. It’s a newsroom that’s been designed with young people in mind. This independent newsroom boasts over 2 million visits per month and has a particular style which appeals to vibrant and influential young Australians. Billi eloquently tells us how and where it started, and what’s happening there now. At The Daily Aus., news is delivered free of opinion, directly to the consumer via many platforms. Podcasting being one of them, and you’ll hear in Billi’s voice her passion for this format. Her recent interview with Opposition Leader Sussan Ley is a great example of podcasting serving its younger audiences, with the questions not too dissimilar to that of traditional media but asked through a young person’s lens. This young Editor’s desire for storytelling, and appetite for news and content is apparent. The pedigree of media brilliance is not surprising when you discover who Billi’s parentals are (Parentals so Gen X). She shares many hints and tips on how and why brands should front up and connect with younger people. After all, younger people make up a majority voting mass in the community, having overridden the 'baby boomers' last election. Looking forward to watching Billi make her way in the modern media landscape.

Our guest on this episode is Grace Fitzgibbon. She’s an experienced journalist with a nightly segment on Seven’s Sydney 6pm evening news bulletin called ‘Brightside’. It’s a welcomed positive community news story within the news, which goes against the general difficult daily grind of the news. Grace really tells us how it is. If you’ve ever been to a #MeetTheMedia event in Sydney, you will have met her, and most attendees will say she’s incredibly energetic, positive, and funny, with a view on everything. But it hasn’t been all sunshine and lollipops for Grace. Her father is former ALP Defence Minister Joel Fitzgibbon, so she had a pretty good idea of what she was getting into when she chose journalism. What she wasn't ready for, was the passing of her brother Lance Corporal Jack Fitzgibbon on the 7th of March 2024 when he died in a parachuting incident at the Richmond RAAF Base. The tragic accident was subsequently shared by Grace on social media. She is incredibly brave and continues to talk up her big brother. If there’s anyone that can find a silver lining to this heartbreaking time in her life, she will, as she prepares for the impending arrival of her daughter. As a journalist, she’s there to tell stories. Grace not only tells them in a bright, enthusiastic way, but she also shares her own story. There's a lot to learn from Grace and we look forward to having her back on our TV screens when she returns from maternity leave.

Lisa Cox is a former advertising professional that had the world in front of her… she wasn't born disabled, but a moment at an airport changed her life forever. The representation of people with disability in advertising and marketing still has a long way to go. People are so blinkered in their approach, but Lisa is a strong advocate for those in power to understand that there is a major missed opportunity to talk about this. We are a diverse community, and we need diverse images, people, and views moving forward. It makes good business sense to do this. Lisa is doing a PHD focused on improving employment outcomes for disabled people. The social, economic, and financial results have proved to be of great benefit when a diverse representation is used. This includes underemployed, medial tasks and improving the opportunities and attitudes of those who have an opportunity to work with a disabled person. "We are not all buying wheelchairs and prosthetic legs... we are buying cat food, cars, lunch etc." We got talking about some of the positives of the NDIS, game changing experiences whilst fully aware of the negative commentary and those looking to take advantage of the system. Lisa is a beautiful person who is energised, motivated, and driven to make a difference. Her media engagements have been wide and vast but one gets the feeling that this is just the beginning.

One of Melbourne’s most influential voices on radio, 3AW’s Morning show presenter Tom Elliott is our guest on this episode to chat all things media. Tom started his radio career at 3RRR before moving to 3AW to present the weekend program. His career progressed when he took over the Drive show from the outgoing Derryn Hinch and he’s now the morning show presenter, after the iconic Neil Mitchell vacated the chair. Tom has a calmness and consistency in his approach to radio presenting, which has afforded him a lot of success in the radio ratings. When you are the son of two high profile figures, you would think naturally your life would be on the road to fame, but Tom chose radio because it had a degree of anonymity and privacy. Tom is married to well-known journalist Elise Elliot and together they have a very popular podcast "The Elliot Exchange" which Tom jokes was either going to either make or break their union. In this episode we talk about what makes a good story for his morning show, the future of radio, the lack of accountability by Victorian politicians, his colourful shirts, the producers he has worked with, the covid years, podcasting, his financial background, how he’s a science-fiction fan, and importantly, what listeners take away from his show. We also touched on Carlton football club, and the 1985 win at the Head of the River. A fantastic chat with a broadcasting legend. Enjoy.

What is wealth? Is it financial security? Is it time? Is it just the freedom to do what you want? There are many answers to this question, but it’s all very subjective and individual. This week on The Experts podcast we speak with The Australian's Wealth Editor, Julie-anne Sprague (or JAS as she is affectionately known). JAS has been at the forefront of financial reporting and wealth for most of her career. Formerly the Editor of the Australian Financial Review’s Rich List, a broadcaster on 6PR, a podcaster with a deep fascination for financial storytelling. JAS often uses the line ‘you want to be a millionaire not a billionaire’ because in her eyes, the complexities and pressures applied as the stakes go up, is not worth it. The stories that JAS finds compelling are the start-ups; the original ideas, the hard work put in to make something from nothing. Inherited wealth seems to be a dominating feature in the media, but it is the salt of the earth and gritty stories that catch the eye of this journalist. Julie-anne did a stint presenting the afternoon show on nine’s talk-back radio station, 6PR in Perth. The axing of the show was to her a complete left field decision which caught her and others in the industry by surprise. It was a blow to this seasoned journalist but has ultimately had a positive and lasting effect on the way she approaches her wealth writing today. We tried to keep the podcast to 40 minutes, but both Nic and JAS love a chat, and the episode provides some gold content for money and finance storytellers on how to make an impact with your pitch.

On this episode of The Experts Podcast we speak with a fantastic expert, who has spent the last ten years building and developing her media profile, so much so that she is now known right across the country. Dr Marny Lishman is a health and community psychologist, a successful keynote speaker, and the author of two books with another one in the works. (Pretty sure we got the exclusive about the new book!) Marny has always been very disciplined with her media and marketing, and as a result it’s really starting to bear fruit for her as a recognised leader in her industry. Marny’s journey in media has evolved through the different mediums. She has been a regular contributor on radio, had a weekly television news segment for years, as well as written countless excellent opinion pieces and articles for newspapers and online publications. Marny is the consummate professional who has walked the path of perseverance and professionalism needed to establish herself as an authority in her area of expertise. She is likable, there is no ego, she’s highly knowledgeable, and an in-demand talent who is now widely used by media for her expert opinions right around the country. Marny talks about the challenges of her publishing experience, and she shares some helpful tips for budding authors out there to ensure they get their ducks in a row before pitching a book to a publisher. To know what it takes to be successful in communications, have a look at Marny's website, buy her books, and follow her on LinkedIn.

Emotional Intelligence is no longer a taboo topic, or a catch phrase for mindfulness and wellbeing gurus. It’s something that appears in every part of our lives, in the family, amongst friends, and in the workplace. Amy Jacobson is an Emotional Intelligence specialist and is the author of two books, Emotional Intelligence and The Emotional Intelligence Advantage. It’s a hot topic, with Amy’s recent media engagements focussed around promoting her books. Amy enlisted book publicist guru Scott Eathorne, and their marketing plan was a little different in that they decided podcasts would be a priority. Sure, there was other media in the mix, but because Amy already had an impressive traditional media showreel, they decided podcasts would be their target. The medium allows for long form discussions which really appeal to Amy and her target audience. In this episode, we talk about what’s involved in book publicity, the book launch and promotional tour. Amy's messages in her media appearances are always emotional intelligence first, book publicity second. The speaking circuit has now opened for Amy which she’s embraced like the talented expert that she is. Amy is a natural talker so it’s no surprise that long form podcasts are in her target media. You can get her book at all good bookstores or via Amy's website: Emotional Intelligence Specialist | Amy Jacobson

Employers and employees have a fascinating work relationship. Workplace stories and topics are always of interest to the media because their listeners/viewers/readers are generally either an employer or an employee. Our guest on the Experts Podcast this week is Executive Search specialist Laura Grierson from Acacia. She joins Nic to discuss the newly passed law in Australia, 'the right to disconnect'. Laura wrote an excellent Opinion Editorial published in The West Australian recently, so we wanted to chat to her about her views on this legislation, and what it means for both employees and employers. Laura is uniquely positioned in executive recruitment and the resource sector. She tells us about her motivation to engage the media and walks us through her media experience. It's a fantastic approach which raises the morale of her team, has seen her stand out from others in her industry, as well as being a great talking point with new business. So much return for what can simply be described as putting your expertise and opinion out there. A wonderful chat for all business leaders to understand some reasons why you might put yourself forward to engage the media on behalf of your brand, your industry and maybe even more importantly, for your staff.

#MeetTheMedia in #Melbourne and #Sydney takes place in October 2025, and it’s the place for all experts, business owners, brands, and communicators to be! This episode we chat to Daniel Healion who is one of the Sydney #media that will be in attendance. Daniel Healion is the Executive Producer of News at Noon on 7, and will be attending Sydney's #MeetTheMedia event. Remarkably Daniel shares with us very early on that he gets a little nervous coming to these events because he’s used to being behind the scenes. Dan has a wealth of knowledge and experience to share when it comes to storytelling, pitching, and tips to make you and your story stand out. The #MeetTheMedia events, presented by Media Stable have been running for ten years, and Daniel has been coming along to educate and meet potential assets for the past few years. The relationship between media and spokespeople/experts is critical for both parties. Daniel shares so much of what his audience needs in a story and at an event like #MeetTheMedia where attendees get to engage with a wide range of #producers, #presenters, and #journalists What a great insight into this man who lives and breathes news, he is passionate about his product and the people he works with. The drive, the motivation and the energy you can feel from this podcast can only be surpassed by seeing him LIVE at #MeetTheMedia Sydney, with a new T-shirt perhaps.

Economic Futurist Evan Lucas is our guest on this episode, which is a great listen if you are looking for tips on how to make it in the media. Evan is a regular media commentator, he’s on the speaking circuit, he’s also an author, and a podcast host. Thirteen years ago, Evan was a media commentator representing his employer, now he does it for his own brand. Evan tells us the purpose and role that media plays in his business. ‘Attitude’ is something that defines Evan, an important take-away, along with many other tips he shares about engaging media successfully. He’s very good at what he does, his content is great, and his paisley shirts are memorable. He is always up for the opportunity no matter how it presents, and he gets it! Working with the media is not a sprint, it’s a marathon, and the investment that Evan has made in his brand and profile is paying off. An important quote from Evan is "you never know who is listening and watching". Evan certainly lives and breathes the term 'media asset'. He is self-taught which took time, but when you’re as good as Evan is now, and you’re open to all opportunities, there are plenty of doors to open. Connect with Evan here: https://evanlucas.com.au/ or on LinkedIn linkedin.com/in/evan-lucas-44a25316

Investigative journalist Adam Shand has seen it all, particularly when it comes to the crime underworld in Australia. Adam is a journalist, author, presenter, and podcaster. In this episode we’ll take a deep dive into true crime podcasting to get a better understanding of why this phenomenon has audiences captivated. This genre attracts a huge number of listeners and encourages community engagement, which can often lead to uncovering new information, helping to solve criminal cases. Adam talks about his early days as a finance reporter, before moving on to become a television and radio presenter, all whilst having a stutter. The challenge to succeed in all his endeavours keeps Adam moving and continually reinventing himself. The world of podcasting, as well as being a mentor is where Adam spends most of his time now. Podcasting is a very powerful communication platform when done well. Adam talks of the work he has done with NSW Police and tells us how using this platform can help achieve your objectives. It’s a good lesson for businesses and brands to strategically own and control the narrative. A great listen for all in the communications space and fans of True Crime.

Speaking is still high on the agenda for experts, so it was time to bring in the master of The Business of Speaking, Jacqueline Brooker. A coach, mentor, trainer, podcaster, and an event organiser, there isn't much that Jacqs (as she is affectionately known) can't do. The CEO and Founder of Any Given Tuesday wears many hats in the speaking world. Jacqs repels as many speakers as she attracts to her program, however those that do engage never feel short-changed. Jacqs’ infectious laughter draws you in, and her sage advice and vision compels you to take notice. This episode of The Experts Podcast is perfect for those looking to explore the world of speaking. Some of the topics we cover include: You have started the movement #TBOS (The Business of Speaking), what is that? What are the characteristics of a good speaker? Does the art of speaking need to come naturally or can it be taught? Experts tend to be who we want to hear from, do you have to be an expert to be a speaker? What role does media play for a speaker? For the business of speaking?

News at Noon Presenter on Seven, Natarsha Belling joins us this week on The Experts Podcast. She tells us it’s her dream job because she gets to present, but many of the interviews on this program are ad-libbed, so she also still gets to be a journalist. This passionate country girl always wanted to be a journalist. Natarsha spent over twenty years at Channel Ten, starting out as a medical reporter, then moving on through a broad range of roles. Tarsh talks about her start in media, her time at Ten and the transition to Seven. She feels it’s both a joy and a privilege to be a presenter on both television, and a daily news podcast. Tarsh speaks highly of the very experienced team around her and is grateful for the flexibility to dive deeper into news stories, and for the editorial control that is availed to her. Tarsh’s natural journalistic instinct drives her to talk to a lot of people, uncovering opinions and views of real people from all walks of life. She wants to know what matters, and what they’re concerned about in order to better understand her audience. A fantastic journalist who shares with us her wealth of knowledge and experience over her time in the media. We may have even locked Tarsh down for an appearance at the Sydney #MeetTheMedia event.

To kick off season three of The Experts podcast we have a chat with the former Channel Ten Executive Producer of The Project Chris Bendall. Episode 4504 of The Project aired on June 27, 2025 and it was the last after running for the last sixteen years. What happened in the end? Was it a surprise that The Project finished so quickly? What made this show like no other? Chris is a media professional and a natural storyteller. He shares the special moments behind the scenes that you do not get to see on TV. The family-like connection with Waleed Aly, Carrie Bickmore, Lisa Wilkinson, and the absolute joy each Tuesday when Kate Langbroek joined the desk. We get a chance to look back at the best of times, the worst of times, the moments that generated great interest and the stories that made a great difference to so many. The impact, the connection with audience, the digital assets, the very art of ‘delivering news differently’. Chris is a realist and states that there will never be a show like it but still holds hope for another role in TV. He loves the medium and the differences that a platform like TV can make. Chris was a regular at Melbourne #MeetTheMedia over the last ten years and he even travelled to Sydney and Brisbane to help educate and inform audiences on what The Project was looking for. We at Media Stable wish Chris the best of luck and we know that the calibre and the media professional that he is will not leave him on the shelf for long.

Season Two of The Experts Podcast has wrapped up and there is something for everyone looking to improve their communications or media engagement. Nic has a quick but thorough review of the guests and what they brought to the table. The podcast guests include: Sussanah Carr and Rick Ardon Amrita Sidhu - Medianet James Willis - Daily Telegraph Kelly Crossley - Transitainer WA Suzanne Dodds - Complete Home Filtration Michelle Moriarty - Grief Connect Scott Eathorne - Book Publicist Tanveer Ahmed - Psychiatrist Susan Dean - Dean Publishing Simone Kerr - TV News Producing Have a listen and discover the podcast you might like to go back and have a listen to, or better yet subscribe to the podcast and listen to a new episode each week.

On this season of the Experts podcast we have spoken to a Chief of Staff, the award winning and record-breaking News Anchors Susannah Carr and Rick Ardon, and now it is time to talk to the heart and soul of the newsroom - the Producer. Former Seven News Producer and now Media Engagement Manager Simone Kerr gives us an insight from the producers perspective. The love of storytelling, the pace and the pressure of a modern newsroom are all elements that need to come together to produce the nightly news. Some topics we discuss are: What is the role of a producer? What characteristics does a good news producer have? Attention to detail? Energy? News addict? Sourcing expert talent for the show? How difficult is it? What pressures are there? Do you tend use the same people or is there scope for fresh talent? What stops a story from getting up? What grabs your attention? Who is your media influence? What media do you consume? What story have you worked on that you are most proud of?

In a world where we are dominated by digital content, where does the humble paperback sit today? If you are someone who has a book in you, where do you start? This week on The Experts Podcast we speak to Susan Dean, the founder of Dean Publishing. She talks about the process, the challenges, the assets required, and the direction you need to take to publish a book. Recently we had Scott Eathorne on the podcast to discuss book publicity but how do we get to that point? To start off, a mentor/coach can be a big help to get you on the right track. When you plan your approach to writing a book well, you can save a lot of money, heartache, and time. In this podcast we discuss: The value, the hurdles, the motivation - three necessary disciplines. Can anyone be an author? Raising authors, and what listeners can do to start the journey of writing a book.

Tanveer is a broad thinking psychiatrist who combines his practical expertise in mental health with entertaining commentary on psychology, social issues and big picture trends. Working in professional services it makes it difficult to find the time to work with the media. Out guest Psychiatrist Dr Tanveer Ahmed makes the time, and has been prolific across multiple media platforms over the years. He has done it all from column writing, op-eds, radio commentator, broadcaster to TV host and contributor. You will realise after listening to the podcast that Tanveer is a great storytelle, who has opinions backed up by evidence. We discuss what it does take to have a position in the media and the ability to go broad while still staying in your lane. We cover off: What attracts Tanveer to the medium? Wikipedia describes Tanveer as a journalist? Is he really a journalist disguised as a psychiatrist? Tanveer was previously in some hot water after plagiarism allegations. What led to that? Not afraid to tackle the big issues that many might shy away from. Is that bravery or does it sometimes feel risky? Tanveer's drive and motivation - where does it come from?

Scott Eathorne from Quikmark Media is Nic's guest onthe podcast this week to discuss the art of being a book publicist. Publicity is a very different game to traditional media expert commentary, and Scott is one of the best in the business when it comes to delivering a book to market. Some of the topics we discuss include: Hot tips for authors from someone in the know. Published or Self-published - the good and the bad. Everyone wants to write a book... Should they though? What's the process for publishing a book? Which books/authors do like to read? Who is your inspiration? If you're thinking of writing a book,, then this episode is a must listen.

As advanced as human beings are we have an incredible knack of not communicating well when it comes to death or grief. It is something we will all experience, some earlier and more than others, but it is certain. Dealing with grief is our chat this week with Michelle Moriarty who is the Founder of Grief Connect a business started from her own lived experience of losing her husband at the tender age of 38. The Award-winning business is on a mission to support those that have suffered loss and how we might better communicate. The language we use is so powerful and Grief language forms the foundation of human connection, particularly during moments of profound loss. It encompasses more than just spoken words; it’s a complex interplay of tone, facial expressions, and gestures—non-verbal cues that convey what words often cannot. Effective grief communication goes beyond mere expression; it involves creating spaces where discussions about loss feel safe and supported. Grief is tough to deal with particularly for the one experiencing it but there is a way we can support and help through our own communication. An amazing podcast by a very brave and driven woman.