Lisa Cox is a former advertising professional that had the world in front of her… she wasn't born disabled, but a moment at an airport changed her life forever.

The representation of people with disability in advertising and marketing still has a long way to go. People are so blinkered in their approach, but Lisa is a strong advocate for those in power to understand that there is a major missed opportunity to talk about this. We are a diverse community, and we need diverse images, people, and views moving forward. It makes good business sense to do this.

Lisa is doing a PHD focused on improving employment outcomes for disabled people. The social, economic, and financial results have proved to be of great benefit when a diverse representation is used. This includes underemployed, medial tasks and improving the opportunities and attitudes of those who have an opportunity to work with a disabled person.

"We are not all buying wheelchairs and prosthetic legs... we are buying cat food, cars, lunch etc."

We got talking about some of the positives of the NDIS, game changing experiences whilst fully aware of the negative commentary and those looking to take advantage of the system. Lisa is a beautiful person who is energised, motivated, and driven to make a difference.

Her media engagements have been wide and vast but one gets the feeling that this is just the beginning.