Medical Spa Insider

The male aesthetic market is growing, so we spoke to the expert to find out how to get them in your med spa’s door. This week, AmSpa founder Alex R. Thiersch, JD, sits down with Terrence Keaney, MD, board-certified dermatologist, co-founder of SkinDC, and clinical associate professor at George Washington University, to explore what drives men into aesthetic practices and how providers can meet their unique needs. From seasonality trends and internal marketing strategies to the impact of GLP-1 medications and the rise of hair restoration, Dr. Keaney shares data-driven insights and practical tips for attracting and retaining male patients while delivering natural, confidence-boosting results. Listen for insights on: Why men remain an underappreciated demographic and how to change that; The treatments men want most: neurotoxins, jawline contouring, and hair restoration; How internal marketing and re-consults increase male patient engagement; The role of social media and word-of-mouth in influencing men’s decisions; Addressing fears of “looking unnatural” and combating filler misinformation; GLP-1 users: five aesthetic concerns and how to treat them; Why regenerative medicine is the next frontier in aesthetics. -- Music by Ghost Score

Adding longevity services doesn’t have to mean massive overhead. In this episode, AmSpa founder Alex R. Thiersch, JD, talks with Jaclyn Kawwas, Head of Commercial at Peak Health, about how her team built a platform that makes launching or expanding longevity medicine simple and profitable for aesthetic practices. Learn how Peak combines personalized protocols with advanced diagnostics, including comprehensive lab panels and imaging to metabolic monitoring, wearables, and performance testing. This conversation covers: Kawwas' career path and why she pivoted to longevity health; What “longevity medicine” means and how it differs from functional medicine; The biggest barriers for patients and providers in accessing longevity care; How Peak Health’s infrastructure and telemedicine platform work for med spas; Practical steps to launch longevity services without heavy investment; Driving revenue and retention while expanding your audience; and Marketing support and early access partnership opportunities. Learn more and apply for early access at getpeakhealth.com. -- Music by Ghost Score

“How can you make sure that you feel as good about your face as you do about your body?” AmSpa founder Alex R. Thiersch, JD, sits down with Tara Capalbo, MBA, General Manager and VP, Head of U.S. Aesthetics at Galderma, for a live conversation at AmSpa headquarters. They talk about how millions of GLP‑1 users are reshaping aesthetic patient demand, Galderma’s phase IV clinical study on facial changes after medication-driven weight loss, and the new Sculpt & Lift injection paradigm designed to help patients restore their appearance with natural-looking results. Listen for insights on: Her transition from pharma and first six months leading U.S. Aesthetics at Galderma; The GLP‑1 phenomenon, declining visit frequency among traditional aesthetic patients, and why Galderma invested early in a phase IV study; What the research found about “Ozempic face,” facial volume loss, and skin laxity, and new restorative combination treatment options with Sculptra and Restylane; Expert consensus on when to start treatment during the weight-loss journey and how to package care with share-of-wallet in mind; Launching a direct-to-consumer campaign that reframes filler language for patient confidence; Provider tools: in-office pamphlets and digital assets to bring up aesthetics earlier in the patient journey; What’s next at Galderma: 2026 launches, GAIN training, and global trends. -- Music by Ghost Score

Are missed calls and slow responses costing your med spa business? In this episode of Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, speaks with Yan Lee, Head of Sales and Partnerships at Zidy, an AI-powered communication platform designed to help aesthetic practices book more appointments, increase Google reviews, and streamline client communication. Lee shares how Zidy consolidates messages from text, phone, social media, and web chat into one intuitive dashboard, enabling med spas to respond faster, schedule appointments after hours, and attract more clients. Listen to learn: How Zidy started in real estate and evolved to serve med spas. Why AI phone answering can boost revenue for small practices that miss calls during treatments. How Zidy’s unified inbox improves response times and client satisfaction. Why Google reviews matter for search visibility—and how Zidy automates requests. How a California med spa tripled reviews and booked extra appointments after hours using Zidy. Pricing options, AmSpa member discounts, and what’s next for AI in aesthetics. -- Music by Ghost Score

This week on Medical Spa Insider, we revisit a conversation with Michael Olson, sales manager at MyAdvice. Together, he and AmSpa’s Alex Thiersch discuss the changes in marketing strategy that medical spas need to make as they grow. Their conversation includes: Marketing needs specific to the aesthetic industry; How partnerships with marketing firms should work; What to look for when choosing a digital marketing company; Changing your marketing strategy as your practice grows; How your online presence gets people in the door; Big changes that would require you to rethink your marketing; Marketing to retain your top providers; And more! -- Music by Ghost Score

Can artificial intelligence drive the ability to be more human? This week on Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Rachel Sanders, MBA, Chief Marketing Officer of Rhodium Software (Rhodium.is.beauty). Sanders, whose career evolved from investment banking to wellness entrepreneurship, describes how Rhodium uses AI to help clinics drive growth so they can focus on the human connection at the heart of every patient interaction. Listen for: What Rhodium is and how it makes your EMR smarter; Five core areas Rhodium automates: retention, loyalty, analytics, workflows, and communications; How Rhodium simplifies scheduling and campaign building; Why ease of use is critical for med spa tech adoption; Why AI-native platforms outperform retrofitted tech; Rhodium’s growth and its mission to support human-first care; Using trained AI to answer aesthetic questions after hours; The future of aesthetics, women’s health and the client experience. -- Music by Ghost Score

For Boxed Warning and full Prescribing Information, see https://www.rxabbvie.com/pdf/botox-cosmetic_pi.pdf Celebrate the excitement of BOTOX® Cosmetic (onabotulinumtoxinA) Day with AmSpa founder Alex Thiersch, JD, who is joined by Dr. Lisa Espinoza of La Chelé Medical Aesthetics and Leslie Fletcher, AGNP-BC, of InjectAbility Clinic. In this special episode, we dive into how practices nationwide prepare for one of the biggest days for BOTOX® Cosmetic, with actionable insights to help you make the most of BOTOX® Cosmetic Day. Listen to hear: The origins and official recognition of BOTOX® Cosmetic Day Exclusive offers for Allē Members, including the popular BOGO gift card Proven strategies for marketing, patient engagement, and team training How this annual event drives patient loyalty and boosts practice performance --- Music by Ghost Score

This week on Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, sits down with Lana Kerr, founder and CEO of Lumisque Skincare, the company behind the CO2Lift brand. They talk about her journey from entrepreneurial beginnings in Jamaica to pioneering regenerative skincare solutions that are transforming women’s health and wellness worldwide. In this inspiring conversation, Kerr opens up about her passion for empowering women, the science behind carboxytherapy, and how CO2Lift is redefining intimacy and aging. Key topics covered: Lana’s entrepreneurial roots: From dairy and pig farming to launching beauty businesses; How personal health experiences led her into wellness and aesthetics; Discovering carboxytherapy and bringing CO2Lift to the U.S. market; The science and clinical journey behind CO2Lift’s launch; Why CO2Lift is a powerful complement to biostimulators like Sculptra; Shifting the conversation from sexual wellness to female health and quality of life; What’s next for Lumisque: global expansion, documentary on women’s health. -- Music by Ghost Score

What if your med spa already had all the data it needed to grow? This week on Medical Spa Insider, host Alex Thiersch, JD, founder of AmSpa, speaks with Ben Wolber, MBA, co-founder and CEO of InsightX, an AI-powered analytics platform built specifically for med spas and aesthetic practices. Wolber shares how InsightX evolved from a consulting side hustle into a full-fledged SaaS platform that helps med spa owners visualize, understand, and act on their data. Listen to learn: How InsightX helps med spas turn raw data into strategic growth; The story behind InsightX’s stealth launch and how early users shaped the platform; Why traditional data visualization tools fall short for aesthetic practices; How strategic recommendations and predictive analytics set InsightX apart; What systems InsightX integrates with: EMRs, QuickBooks, marketing platforms, and more; The entrepreneurial mindset that makes med spas unique; How data can drive scalable growth and prepare you for acquisition; What’s next for InsightX, including new partnerships and the November launch campaign. -- Visit https://www.wellreceived.com/amspa to learn more about your exclusive offer as an AmSpa Member. -- Music by Ghost Score

This week, AmSpa CEO Alex Thiersch speaks with Carrie Caulkins, PhD, MBA, Chief Marketing Officer at BeautyHealth, the parent company behind Hydrafacial. Carrie shares how Hydrafacial has become a foundational treatment for med spas through clinical efficacy, education, and brand power. How Hydrafacial grows med spas with immediate, lasting results and brand-driven patient acquisition; The 7-in-1 treatment protocol, including lymphatic drainage, extractions, LED therapy, and personalized skin boosters; The science behind Hydrafacial’s patented Vortex-Fusion technology and its clinical benefits; Personalization options for all skin types, tones, and concerns; The rise of treatment stacking and Hydrafacial’s role in combination protocols; Training and education programs, support and scholarships; Hydrafacial’s brand power and consumer loyalty. -- Visit https://www.wellreceived.com/amspa to learn more about your exclusive offer as an AmSpa Member. -- Music by Ghost Score

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, of Liguori Accounting, about the latest tax law changes and what they mean for medical spa owners in 2025. From equipment purchases to employee compensation, Liguori shares practical strategies to help med spas optimize deductions, avoid red flags, and plan proactively for the year ahead. Listen to learn: How to calculate and manage quarterly estimated taxes; Why year-round tax planning is essential and how to start; How to leverage equipment purchases and depreciation for tax savings; What the IRS is watching: audit atmosphere and red flags; How to take advantage of itemized deductions; Retirement planning tips for reducing taxable income; The tax opportunity of MSO structures for medical spas. -- Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore. -- Visit https://www.wellreceived.com/amspa to learn more about WellReceived's exclusive offer for AmSpa Members. -- Music by Ghost Score

How do you help patients with overfilled features or results that no longer look natural? In this episode of Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Amy Lynn, RN, CANS, founder of Glo Derma and Glo Academy, to explore her groundbreaking protocol, The Art of Reversal®. From ER nurse to aesthetic visionary, Amy shares how her personal journey sparked a mission to help others rediscover their inner glow. Together they dive into the science behind regenerative aesthetics, her innovative use of CosmoFrance’s ezGEL PRF and the soon-to-launch BabyGlo Baby Collagen Threads. Listen to hear: How a single Botox treatment changed Amy Lynn’s life and career trajectory; The origin story of Glo Derma and skills from the ER that carried over to aesthetics; The Art of Reversal® explained; The psychology of patient education and the “art of refusal” in consultations; How ezGEL PRF supports tissue integrity and hydration without filler; The science and strategy behind BabyGlo collagen threads; How regenerative medicine treats the underlying causes of aging; Amy’s upcoming study, kits and training opportunities. -- Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore. -- Music by Ghost Score

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Phil Sitter, founder and CEO of RepeatMD. Phil shares practical and tactical strategies to help independent med spas thrive in a consolidating industry, plus a sneak peek at RepeatMD V3 and the AI-powered tools reshaping patient engagement. Listen to hear: How consolidation is reshaping the med spa landscape and why patient experience is key. Institutions vs. Independents: how small practices can out-operationalize big chains. 7 practical strategies to immediately boost membership sales. How to motivate your team with visual goals and simple incentives. Why member value matters: rollovers, flexible benefits, and concierge-level personalization. How to overcome membership fatigue with smarter offerings like beauty banks. What's new in RepeatMD V3: a skincare marketplace and AI treatment advisors that personalize recommendations and close sales. Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore. Download the free 25-page Membership Mastery Playbook built with top practices doing over $50,000/mo in membership sales. --- Music by Ghost Score

This week, we bring you to the stage of Medical Spa Show 2025 as AmSpa founder and CEO Alex Thiersch, JD, outlines challenges in the med spa industry and how we can overcome them together. The episode also includes the panel Dangerous Practices, Devastating Consequences: A Compliance Perspective covering best practices the entire industry needs to adopt to ensure medical aesthetics remains viable, successful, and profitable for years to come. Panelists include: Brad Adatto, JD, ByrdAdatto Patrick Blake, MD, FAAD, Portrait Michael Byrd, JD, ByrdAdatto Katherine Dee, MD, Glow Medispa Nicole Gregory, CEO, Urban You Registration for Medical Spa Show 2026 opens October 1, 2025 for AmSpa members only. Visit medicalspashow.com to learn more. Don’t miss RepeatMD's Sell More This Holiday Season virtual event on October 21 at 5 PM ET. Register now at repeatmd.com/sellmore.  --- Music by Ghost Score

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with renowned aesthetic practice consultant and sales coach Terri Ross for a candid conversation ahead of the Women in Aesthetics Leadership Conference (WALC). With over 20 years in the aesthetics industry, Ross opens up about her own journey in leadership and discusses challenges, opportunities and success strategies for women leading in aesthetics today. Listen for: Terri’s return to consulting and her passion for helping practices scale with integrity; The changing role of women in aesthetic leadership; Why culture, training, and data are the three non-negotiables for sustainable success; How to lead through turbulence, from private equity pressures to regulatory uncertainty; Why sales training isn’t optional for medical aesthetic practices; A preview of Terri’s WALC panel on “Culture, Capability, and Change,” and her call for industry-wide collaboration and accountability; The future of aesthetics: AI, commoditization, and the urgent need to define the industry’s identity. Join Terri Ross and other industry leaders at WALC, October 3–5, 2025, at Terranea Resort. Expect real talk, real strategy and a community of women committed to doing things the right way. Note: Episode may contain strong language. --- Music by Ghost Score

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Robin Ntoh, VP of Aesthetics at Nextech, to demystify change management as a practical, everyday leadership tool for med spa owners and managers. This discussion highlights why aesthetic practices often struggle with change, how structured approaches can turn disruption into opportunity, and what simple frameworks leaders can apply right away. Listen in for: Why change management is essential in aesthetics and how it impacts small practices; The importance of preparing for staff turnover and protecting business continuity; How active listening and clear communication can reduce chaos and build trust; Identifying internal champions to lead change and foster team engagement; Turning resistance into opportunity through feedback and inclusion; Common pitfalls in med spa management and how to overcome them with strategic support. Join the conversation October 3 - 5, 2025 at the Women in Aesthetics Leadership Conference (WALC) as Robin Ntoh, Terri Ross and Amy Lynn Birkenstamm, RN, CANS share their tips and tricks with The People Puzzle: Solving for Culture, Capability and Change. Learn more and register today at experiencewalc.com. --- Music by Ghost Score

This week on Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Brittony Croasdell, MS, FNP-BC, APRN, co-owner of Fulcrum Aesthetics & Surgery, to unpack the evolving conversation around hyaluronic acid (HA) injectable fillers. From viral misinformation to the stigma surrounding aesthetic treatments, Croasdell shares real-world insights from her Chicago-based practice and dives deep into the findings of The Aesthetics Evolution: The Hyaluronic Acid Injectable Fillers Report, a groundbreaking new global report from Allergan Aesthetics. Whether you're a licensed injector, med spa owner, or a curious patient, this episode offers a candid look at: The top myths and fears patients have about HA fillers and how to address them; Why natural-looking results are the new gold standard in aesthetic medicine; How social media algorithms shape public perception and what providers can do to shift the narrative; The importance of provider education, transparency and patient trust; Tools and resources from the Naturally You with HA campaign to support informed decision-making. Ready to reshape the conversation around HA fillers? Visit www.naturallyyouwithHA.com to download the full report and access educational materials.

This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Dr. Rahi Sarbaziha, founder of The Aesthetic Room by Dr. Rahi, Integrative Aesthetics specialist and one of AmSpa’s Distinguished Women in Medical Aesthetics 2023. Dr. Rahi shares her journey from traditional medicine to pioneering a new path that blends integrative and regenerative wellness with aesthetics. Listen to hear: How Dr. Rahi’s dissatisfaction with the traditional medical system led her to integrative medicine; What “integrative aesthetics” means and its holistic approach to patient care; The rise of regenerative therapies like exosomes and PLLA injections in aesthetics; Why patient education is driving demand for bioregenerative treatments; Her mindset about competition in Beverly Hills’ bustling medical aesthetic market; Dr. Rahi’s entrepreneurial journey and lessons learned from building her own practice; Her reflections on the 2023 Women in Aesthetics Leadership Conference and what excites her most about the future. -- Music by Ghost Score

This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Beto Casellas, executive vice president and CEO of health and wellness at Synchrony Financial, the parent company of CareCredit. They discuss the launch of a new consumer resource, the Fair Financing Principles, and talk about how financial education can empower patients to make informed decisions about their aesthetic and wellness care. Listen to hear: CareCredit’s credit card that can be used for health and wellness products and services; How economic uncertainty is shaping spending behavior in the med spa space; Fair Financing Principles: What they are and how they demystify patient financing for consumers; Why financial literacy matters, and how better understanding of billing and interest can protect your financial well-being; The growing trend of consumers investing in their health, and what it means for the future of wellness care; How med spas can use Fair Financing Principles to help patients prepare for the cost of care and make confident decisions. Visit carecredit.com/ffp to explore the Fair Financing Principles and access tools that can help your aesthetic patients. --- Music by Ghost Score

In this greatest hits episode, we revisit a conversation between AmSpa President and CSO, Cathy Christensen, and top leadership coach and bestselling author Sohee Jun, PhD. They discuss the myth of balance, Jun’s journey into leadership coaching and her advice for overcoming challenges as a business leader. Their conversation includes: Why she’s allergic to the word “balance;” Integrating our priorities and thinking about our values; Her journey to organizational psychology and leadership coaching; What working with a leadership coach looks like and who her clients are; Advice for cultivating a team of leaders; Recognizing when to pivot and elevate your leadership style; The challenge of leading multigenerational teams; Her keynote at the 2023 Women in Aesthetics Leadership Conference. Reignite your passion to lead with mentorship from aesthetic innovators, entrepreneurs and renowned experts at the 2025 Women in Aesthetics Leadership Conference, October 3 - 5 at Terranea Resort in Southern California. Learn more about the connections and experiences that await you at experiencewalc.com. --- Music by Ghost Score