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What if the most important investment you ever made in your business had nothing to do with your business?
Build That Business is the podcast for the entrepreneur who is done playing small... in their business and in their life. Hosted by Lindsay van Harssel, sales coach, Buffalo mom, and living proof that you can build something extraordinary in the middle of a beautifully chaotic life.
Every week we talk sales, strategy, and data... all of it. But we also talk about the human behind the business. The mindset, the nervous system, the version of you that has to grow alongside the strategies or none of it works.
Because here's what Lindsay knows for sure: you are not just building a business. You are becoming someone who can hold it.
Less than 2% of women-owned businesses ever hit a million dollars. We're changing that. The business you want already exists. The life you want already exists. The question is whether the version of you running it right now is ready for it.
She is. Let's build.
Connect with Lindsay: Instagram: @LindsayvanHarssel
135 Episodes
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Episode 135: The Silence Was the Story: How I've Been Rebuilding If you've been waiting for a new episode — it's here. And this one is different. After a few months of quiet on the podcast, Lindsay is back with the most personal episode she's ever recorded. This isn't a strategy episode. It's the real story of what happens when the chaos that built your business finally stops — and your nervous system doesn't know what to do with the silence. In this episode Lindsay covers: The survival mecha...
134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous Effect This episode is an excerpt from my conversation with Julie Chenell and Cathy Olson on The Gorgeous Effect Podcast, and it’s part 3 of our special sales series. In this segment, we take a real, honest look at why so many sales conversations feel awkward, high-pressure, or downright sleazy, and what you can do to change that in 2026 and beyond. If you’ve ever cringed at pushy tactics, tone-deaf DMs, or the classic “car sale...
133: Sales Convos Pt. 2 - The Sales Script Myth: From The Gorgeous Effect This episode is an excerpt from my recent conversation on The Gorgeous Effect Podcast with Julie Chenell and Cathy Olson, part 2 of our 3-part Sales Series. In this segment, we dive straight into the real talk around sales scripts, AI, and what actually creates a confident, high-converting sales experience. You’ll hear why memorizing a script (or leaning on AI alone) won’t turn anyone into a strong closer, and why...
Featuring Julie Chenell, Cathy Olson & special guest Lindsay J. Williams I’m kicking off a special three-part series from my guest appearance on The Gorgeous Effect Podcast with Julie Chenell and Cathy Olson of Funnel Gorgeous and this first episode dives straight into a question every business owner needs to answer: Do you have a leads problem, or a sales problem? Julie and Cathy invited me onto the show to unpack one of the biggest misconceptions in online business: believing you ...
Episode 131: What 11 Years of Entrepreneurship Taught Me About Living This week marks 11 years since I launched into entrepreneurship, and this episode is unlike anything I’ve ever shared before. When I sat down to reflect on what I’ve learned over the past decade, I realized this isn’t just about business. It’s about becoming. In this episode, I’m pulling back the curtain on what the journey has really looked like, the seasons of survival, the rebuilding, the healing, and the growth that cha...
130: Your Standards Shape Your Life, Not Your Goals This one’s a little different, and it’s personal. Over the last six months, I’ve walked through one of the hardest seasons of my life. I haven’t shared it publicly until now, but I’ve been navigating my divorce. And while it’s been painful, it’s also brought more clarity than I’ve ever had before. This season has taught me something I’ll never forget: Our standards shape our life, not our goals. Your goals are what you want. But your ...
Episode 129: Hustle? Rest? Or Risk? Here’s How You Know… I had one of those pull-the-car-over-and-voice-note-myself moments this week, the kind that hits you right in the middle of a messy, beautiful season of business. After a conversation with my coach (and a few late-night thoughts from my mentorship students), I realized something big: so many of us are getting discouraged not because we’re doing it wrong… but because we’re following advice meant for a different season than the one we’re ...
Episode 128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business Ever feel like you’re working nonstop in your business but still not seeing the growth you want? Most wedding pros spend 90% of their time serving clients and squeezing sales and marketing into that last 10%... usually running on bottom-of-the-barrel energy. But what if the secret to scaling isn’t more time… it’s better strategy? In this episode, I’m sharing how to focus your limited hours on high-levera...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 6: Scarcity Sells: How to Create Urgency Without Feeling Pushy Tired of hearing couples say “we’re just browsing”? In this episode, I’ll show you how to guide those on-the-fence couples toward action using scarcity strategies that feel natural, not pushy. When you apply these simple shifts, you’ll spark momentum and fill your consultation calendar faster than ever. Here’s what...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 5: How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding Shows Yes, wedding shows have freebie-seekers, but they also have your dream clients. In this episode, I’ll show you how to stand out from the crowd, speak directly to your ideal buyers, and walk away with high-end bookings (even in a room full of budget shoppers). Here’s what you’ll learn: The strategi...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 4: The Psychology Behind a Great Show Special (Without Discounting Your Services) Couples love the thrill of a deal, but that doesn’t mean you have to slash your prices to get their attention. In this episode, I’ll walk you through how to craft a show special that motivates couples to take action—while protecting your profit and elevating your brand. Here’s what you’ll learn: ...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 3: How to Make Wedding Shows Work, No Matter Your Niche Whether you’re a travel agent, high-end planner, venue, or offer something totally unique... wedding shows can work for you. In this episode, I’ll show you how to tailor your show strategy to your business, timeline, and ideal client so you can walk away with real bookings. Here’s what you’ll learn: How to shift your mess...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 2: What’s Not Working: 5 Mistakes That Tank Your Wedding Show Results You’ve been told to collect leads, hand out brochures, and hope couples follow up later. The truth? That outdated advice is costing you real bookings. In this episode, I’ll break down the five biggest mistakes wedding pros make at shows, and exactly how to fix them. Here’s what you’ll learn: Why giveaways, r...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 1: ROI Revealed - 4 Metrics That Predict Your Wedding Show Results Think wedding shows are a gamble? Not when you know what to track. In this training, I’ll walk you through the exact four ROI metrics that will show you if a wedding show is truly worth your time and money. Here’s what you’ll learn: The four key ROI metrics that separate “guesswork” from real strategy.The time-...
The economy has shifted. It’s no longer enough to sell services or even experiences. Today’s clients want to walk away changed. In this episode, I’m taking you inside a glass-of-wine conversation I had with my dad (a college professor of Travel & Tourism) about Pine & Gilmore’s famous book The Experience Economy — and how that idea has evolved into what we now call the Transformation Economy. We’ll explore: The evolution of economies: from commodities → goods → services → experiences ...
120: Meet the Friend Who Changed My Money Story, Erinn Bridgman For years, I avoided really looking at my numbers. I told myself I’d “clean everything up first,” or that once I made more money, the stress would go away. Spoiler: it didn’t. That’s where today’s guest, and dear friend, Erinn Bridgman comes in. Erinn isn’t your typical money coach. She went from hustling weekends as a wedding photographer to building a $7M real estate portfolio, all by learning how to make her business actu...
Ever stepped into a season where everything just clicks? The emails, the referrals, the opportunities... it feels like the universe is conspiring for you. But here’s the truth: it’s not luck. It’s what happens when clarity, standards, and action finally intersect. In this episode of the Build That Business Podcast, I’m sharing how to recognize those magnetic seasons when they show up, why they often follow your hardest stretches, and the science (hello, Reticular Activating System (or RAS) 👋)...
This episode wasn’t planned but it kept me up last night, and I knew I needed to sit down and record it today. It felt like the universe was telling me you needed to hear this. Here’s the truth: most people don’t actually go after the life they want. They talk about it. They plan for it. They get close, and then fear sneaks in and convinces them to pull back, to play it safe, to wait for “someday.” In this episode, I’m breaking down why that happens, the 4 common scenarios I see people get st...
What if the version of you you’ve been waiting for, the calm, confident, thriving woman you imagine in the future, didn’t have to wait for “someday”? What if she could be here now? In this episode of The Build That Business Podcast, I’m inviting you to stop waiting for permission and start living like she’s already here. Because the truth is, growth doesn’t come in one big leap, it comes in the small, everyday choices to romanticize your business and your life right where you are. We’ll talk ...
Ep: 116: 9 Business Systems That Saved Me in a Hard Season Entrepreneurship isn’t just about the glossy success stories, it’s about building something that can hold you when life feels heavy. In this episode, I’m opening up about the 9 business systems that gave me stability, structure, and breathing room in one of the hardest seasons I’ve walked through. We’re talking about the practical tools, workflows, and mindset shifts that kept my business running, and even growing, without requiring ...
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