Thrive In Design

When you have your own business, you have to do everything—from designing and selling to marketing and growth. But the real power lies in building a brand that goes beyond products or services. It’s about creating spaces and experiences that are meaningful, where people feel connected and inspired. Branding for designers isn’t just about visuals; it’s about telling a story that reflects your values, resonates with your audience, and builds trust over time. When done right, branding helps you stand out in a crowded market, sell with purpose, and grow a business that makes a lasting impact. In today’s episode, we’re joined by Ericka Saurit, who shares insights on what interior designers truly need today—from brand strategy and product launches to story-driven marketing that fuels growth. We don’t just talk about branding—we dive deep into the different ways to launch a product collection, how to stand out in a saturated market, and what marketing trends designers need to be paying attention to right now, including podcasting. Ericka Saurit is a brand strategist, educator, and former interior designer with over 25 years of experience shaping culture through design and storytelling. She’s worked with iconic brands like Airbnb, Tag Heuer, and Estée Lauder, and now empowers interior designers, architects, and creatives to grow their businesses through story-driven marketing that connects and converts. 🎧 Tune in now to learn how to refine your message, launch with impact, and future-proof your marketing strategy.   Key Highlights from the Episode: [00:01] Intro and a bit about your guest, Ericka Saurit [05:21] Ericka’s background: From interior designer to branding expert  [08:32] How the interior design industry has evolved over the past 18 months  [13:30] Aligning your business strategy with marketing goals  [16:34] Podcasting, storytelling & tools to help you stand out as a designer [22:30] Revenue streams: What’s working now for design businesses [25:30] Understanding: Licensing, Private Label, White Label, & Ecommerce  [34:18] What to consider when setting your marketing goals [39:40] How to build confidence and boldness through market shifts [46:23] What’s new at Ericka’s company and how she supports clients  [47:59] A quick recap and how to partner with Thrive in Design [55:58] Wrap-up and end of the show Notable Quotes:  “There will always be someone ahead of you who can advise you and give you insights on how to make the best decisions.”  “You have to have a different strategy when the market shifts; the way you show up to market yourself has to change and evolve.” “Having a product line is a great way for a designer to expand their business.”  Let’s Connect: Connect with Ericka Saurit: Websites: https://www.marketingschoolforcreatives.com/                                        https://www.sauritcreative.com/  LinkedIn: https://www.linkedin.com/in/erickasaurit/ Learn more about Thrive In Design:  Website: thriveindesign.co Instagram: @thriveindesign Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ 🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps 📚Enroll in the School of Strategy by Thrive In Design:  https://www.thriveindesign.co/school  

Beauty has always spoken to us—but today, its voice is louder, clearer, and more essential than ever. As the language of design evolves, we are beginning to understand that beauty is not just a visual luxury but a biological necessity. Hardwired into our DNA, aesthetic experiences shape how we feel, think, and heal. From the calming repetition of patterns to the nurturing presence of natural elements, design has the power to transform our spaces into sanctuaries of wellness. In today’s episode, we’re joined by Mike Peterson to explore how neuroaesthetics and biophilia are reshaping design to support human health and well-being. Mike is a true pioneer at the intersection of design, science, and wellness. With nearly a decade as a publisher at LUX magazine, he helped catapult the brand to international recognition, building deep connections across luxury design firms, design centers, and the broader interior design community. Now, as the founder of Science in Design, Mike leads a powerful movement that educates designers on how their work directly impacts human health. He is also a sought-after keynote speaker, sharing his message on some of the industry’s most prestigious stages—from High Point Market and the Dallas Market Center to ADAC, ASID, and IFDA events. His message is simple but profound: Design isn’t just about how a space looks—it’s about how it makes us feel, function, and thrive. 🎧 Tune in now! 🔑 Key Highlights from the Episode: [00:01] Introduction and a bit about our guest, Mike Peterson [02:24] How Don Ruggles inspired Mike’s shift from marketing to design [04:30] Applications of neuroaesthetics and biophilia in interior design [06:41] Metrics for measuring beauty’s impact in built environments [09:08] Understanding beauty and its power in neuroaesthetics [10:44] How neuroaesthetics and biophilia integrate in design [14:58] How Science in Design educates designers to promote beauty and health [18:27] The extended mind: how environment influences human experience [19:46] Success stories from designers applying health-focused design [22:33] What interior product companies need to know about neuroaesthetics [26:46] About the Science in Design Summit and its impact [28:24] Mike’s final thoughts and the future of neuroaesthetics [30:26] Wrap-up and end of the show 💬 Notable Quotes: “Beauty is the foundation of neuroaesthetics; beauty is a fundamental need to our physical being.” “The need for beauty is not an elective or passive interest; it’s a compulsion.” “Architects and designers have a greater ability to improve public health than health professionals.” — Dr. Claudia Miller 📚 Resources Mentioned: Beauty, Neuroscience and Architecture by Donald Ruggles Link » Built Beautiful documentary by Donald Ruggles Link » Cognitive Architecture by Ann Sussman Link » Constructing Health by Tye Farrow Link » Mind in Architecture by Sarah Robinson Link » 🤝 Let’s Connect Connect with Mike Peterson: Website: scienceindesign.com LinkedIn: @mike-peterson Email: mike@scienceindesign.com Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design 🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps

From the buzz of innovation to the quiet power of intentional design, NeoCon 2025 revealed a future where design, human connection, and technology converge. The conversation is no longer just about products—it’s about how environments shape behavior, how data informs design, and how workplaces can foster both safety and creativity. This year’s show spotlighted a growing emphasis on “placefulness”—the emotional and functional resonance of space—and the critical role it plays in organizational culture. As workplaces digitize and hybrid models evolve, the most forward-thinking brands are designing not just for productivity, but for presence, trust, and transformation. In today’s episode, we’re joined by Melissa Marsh to help us unpack the major themes and insights that emerged from this year’s NeoCon 2025 show. We explore key takeaways around workplace design in a post-hybrid world and the deeper shifts happening in change management and organizational culture. Melissa is the founder and executive director of PLASTARC and a visionary in workplace strategy, change management, and the future of work. Melissa has been at the forefront of reshaping how we think about space, connection, and experience.  Ready to Tune in Now! Key Highlights from the Episode: [00:01] Introduction and what's for you in today’s show [02:50] What's coming up this summer at Thrive In Design [06:57] What Melissa found as a vibe at NeoCon in product design      [11:04] Using AI for real-time data processing to change the workplace experience  [16:34] The evolving intersection of design and technology  [20:31] Innovations that stood out to Melissa at NeoCon—and why [26:53] What “placefulness” means and how it showed up at NeoCon [30:27] Urban transformation: Digitization of the city [32:16] Cool vs warm colors: Melissa’s NeoCon favorite bag  [34:38] Wrap-up and end of the show Notable Quotes:  “In order to do our best work, we need to feel safe in a place.”  “Feeling safe with using AI comes down to transparency and giving people control over the tools they use.” “Be careful of assuming that the digital solution is the sustainable solution.   Let’s Connect: Connect with Melissa Marsh: Website: https://plastarc.com/ LinkedIn: https://www.linkedin.com/in/melissaemarsh/ Learn more about Thrive In Design:  Website: thriveindesign.co Instagram: @thriveindesign Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps 📚Enroll in the School of Strategy by Thrive In Design:  https://www.thriveindesign.co/school  

NeoCon 2025 is paved with more than just innovative products—it’s built on meaningful relationships, bold storytelling, and brands that lead with purpose. In today’s design landscape, simply showing up isn’t enough. Reps must deliver real value, spark genuine conversations, and create experiences that resonate long after the event ends. Authenticity, honesty, and human connection are the new currency. When done right, events become more than industry obligations—they become powerful platforms for impact, inspiration, and long-term growth. In today’s episode, we sit down with Tarra Avila for an inspiring conversation about NeoCon 2025, the future of design networking, and how brands can create meaningful connections. Tarra is the visionary CEO and founder of Network NextGen—a vibrant community connecting emerging designers and architects in their 20s and 30s with leading design brands and manufacturers. Through curated live and virtual experiences, Network NextGen fosters authentic conversations around work-life balance, inspiration, and the future of design, with events in more than 18 markets across the country. They are creating spaces where designers walk away feeling inspired, informed, and more connected than ever. Let’s dive in! Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Tarra Avila [02:36] Trends: How Millennials and Gen Z are redefining careers in design [06:43] Rethinking events in a shifting social networking culture [07:39] Inside Network NextGen programs and their impact [13:14] Marketing strategies: What works—and what doesn’t—with younger designers [19:41] What to expect from Network NextGen at NeoCon 2025 [23:46] Tips on packaging your brand for visibility and awareness [27:24] Breaking Barriers: Tarra’s advice for reigniting creative energy [28:41] Wrap-up and end of the show Notable Quotes: "Brands that do well have more unfiltered, raw footage that gets millions of views—it’s not about the polished image anymore." "The more knowledge a brand can pour into a designer, the more they will remember." "There is so much breadth in our industry. Your degree is valuable—there is so much you can do with it. You just have to push some doors open." "If you ever feel stuck, start talking to people to reinspire you—you don’t need to go to Pinterest or look at images." Connect with Tarra Avila and Network NextGen: Website: https://nextgenke.com/ LinkedIn: Tarra Kieckhaefer Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ 🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps 📚Enroll in the School of Strategy by Thrive In Design:  https://www.thriveindesign.co/school  

As the most anticipated design event continues to evolve, one thing remains timeless: the power of well-crafted experiences—those that begin long before the showroom doors open and continue long after the last badge is scanned. From smarter collaboration and strategic storytelling to thoughtful product launches and unforgettable touchpoints, brands now have the opportunity to engage the A&D community in deeper, more impactful ways. NeoCon 2025 isn’t just about being seen—it’s about being remembered. In today’s episode, we’re joined by Libby Gillen and Chris Stulpin for a deep dive into NeoCon 2025—what’s evolving, what still works, and how brands can create meaningful impact before, during, and after the show. Libby Gillen is the Vice President of A&D Engagement at Momentum Textiles & Wallcovering and a proud Syracuse University alumna. Her career journey spans from studying interior design to leading strategy, connecting with specifiers, and driving engagement across the A&D industry in the U.S. Chris Stulpin is the owner of Darrow Martial Creative and also serves on the boards of Momentum Textiles and Hero Flooring. With deep industry insight, he brings a unique perspective on design, branding, and creative leadership. Let’s dive in! Key Highlights from the Episode: [00:01] Intro and a bit about our guests, Libby Gillen and Chris Stulpin [01:57] How NeoCon has evolved in format and attendee experience [05:32] Standout moments at NeoCon and what brands are still doing right [12:43] How to make the most of NeoCon’s short window as a team [14:35] Post-NeoCon: How to bring a similar experience to the field [15:52] Key considerations when welcoming people to your showroom [17:47] Tips for creating meaningful touchpoints during the show [19:14] The upper level: Strategies to draw traffic and increase engagement [23:11] The planning behind launching a successful product at NeoCon [25:58] What to expect from Momentum Textiles at NeoCon 2025 [27:44] Tools and ideas to innovate the client experience [30:15] Libby and Chris’ advice for first-time NeoCon attendees [33:58] Wrap-up and end of the show Notable Quotes: "Start by looking outward, not inward. It’s not about your brand or product introductions—focus on the user experience and the designer experience."  ~Chris "Be client-centric. You’ll turn your customers off if you bombard them with your story right away." ~Chris "If you have a temporary space in the Merchandise Mart, reach out to those with permanent spaces and offer your product." ~ Chris "People come to your showroom to see what’s possible—you have to make it memorable." ~Chris Connect with Libby Gillen and Chris Stulpin: Libby Gillen on LinkedIn Chris Stulpin on LinkedIn Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design 🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps 📚Enroll in the School of Strategy by Thrive In Design:  https://www.thriveindesign.co/school  

Ever wondered why some podcasts thrive while others vanish into digital silence? In 2025, podcasting has evolved far beyond a casual hobby—it’s now a dynamic engine for personal branding, thought leadership, and evergreen content creation. Starting and growing a successful podcast means more than just plugging in a mic; it requires intentional strategy, authentic storytelling, and smart marketing. From defining your niche to designing eye-catching branding and leveraging cross-promotion, today’s most successful podcasters are those who treat their show like a business—with a voice, a mission, and a roadmap for growth. In this solo episode, your host, Nicole Lashae (Ben) Hall, breaks down exactly how to start and market your podcast with intention and impact. She also shares three foundational pillars of podcast success to help you strategically design episodes that resonate with your audience and reflect your brand—all while creating evergreen content that continues to deliver value for months (or even years) to come. Ready to build something that lasts? This is your blueprint. Tune in now! Key Highlights from the Episode: [00:01] Introduction to the show [00:27] Why podcasting still works in 2025 [01:04] The three pillars of podcast success [02:48] Planning your episodes around your brand goals [03:47] The power of branding + your podcast artwork [04:01] Nicole’s artwork: Building confidence through creative branding [05:31] Smart & sustainable podcast marketing strategies [13:35] Creating a podcast roadmap: From idea to launch [15:33] Wrap-up and end of the show Notable Quotes: “Always have a strategic call to action for what people are going to do next with your brand.” “Start where you’re familiar and leverage your existing network.” “Make sure your branding is recognizable, shares your brand identity, is consistent across all platforms, and aligns with your broader marketing strategy.” “Leverage your network, collaborate, and cross-promote.” “Collaborating with guests allows you to get in front of audiences that are already established.”   Let’s Connect: Learn more about Thrive in Design: 🌐 Website: https://www.thriveindesign.co/ 📸 Instagram: https://www.instagram.com/thriveindesign/ 📘 Facebook: https://web.facebook.com/thriveindesign/ 💼 LinkedIn: https://www.linkedin.com/company/thriveindesign/ 🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps 📚Enroll in the School of Strategy by Thrive In Design:  https://www.thriveindesign.co/school  

Marketing Through the Headlines: Stay Lean, Visible & Agile with Nicole Lashae (Ben) Hall  When the headlines change overnight, so must your strategy. In a world where tariffs can reshape budgets and uncertainty dominates decision-making, the brands that rise aren’t the ones with the biggest budgets—but the ones that know how to pivot fast, stay visible, and lead with purpose. This isn’t just about reacting; it’s about anticipating shifts, streamlining your customer journey, and showing up with clarity when others are stuck. Flexibility, design thinking, and customer journey aren’t a luxury anymore—they are your competitive edge.   In this solo episode, your host, Nicole Lashae Ben, shares how brands can remain visible, flexible, and effective even when budgets are tight and uncertainty looms large. From navigating the earliest stages of the customer journey to equipping your reps with clarity and confidence, discover how to lead with strategy, respond with agility, and keep your brand in front of your audience—no matter what the headlines say. Ready to Tune in Now! Key Highlights from the Episode: [00:01] Introduction to the show [02:18] Tariffs and how they are affecting sales and the bottom line  [06:18] How tariffs disrupt the beginning of the customer journey    [07:45] The awareness stage and how you’re appearing in the market [10:42] Recent stats: How tariffs are hitting the economy and marketing budget  [13:33] Flexibility and transparency: Pivoting fast in uncertain times  [18:50] How to get in front of your audience—on a lean budget [27:09] Wrap-up and end of the show Notable Quotes:  “Every part of the customer journey is intentional, and marketing is your overall strategy.”  “Flexibility is crucial, and your team needs to be aware of what is happening in the headlines at all times and how it affects your buyers.” “When facing uncertainty, you need to understand your situation, be able to equip quickly, and pivot fast.” “No matter what is happening in the world, if design thinking and the customer journey are not at the center, you will fall behind.”  Equip your reps, they are the face of your brand and brand ambassadors that are out there pounding the pavements and going in front of designers.    Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps

Season 7 Recap: Winning Strategies for Interior Products with Nicole Lashae (Ben) Hall  Designing and selling interior products isn’t just about aesthetics—it’s a strategic game where creativity meets precision and innovation fuels connection. In today’s competitive landscape, the brands that thrive are those that know how to combine compelling visuals with functionality, personalize their approach through technology, and tell stories that truly resonate with both designers and clients. From navigating customization challenges to leveraging digital tools, the most successful brands are redefining how interior spaces are brought to life—and how products leave lasting impressions. In this exciting recap of Season 7 of Thrive In Design, we dive into how top brands in the interior design industry are redefining success through creativity, customization, and cutting-edge technology. With incredible guests throughout the season, we explore the hidden tactics behind impactful product design, seamless collaboration between designers and manufacturers, and the digital innovations transforming how spaces are imagined. Tune in and get inspired! 🎯 Key Highlights from the Episode: [00:01] Introduction to the show and this season’s 7 amazing guests [08:27] Balancing creativity and functionality in product development [12:06] Challenges and opportunities in product customization [13:19] Decorator Industries’ design installation process [15:06] The role of visuals in brand identity and client engagement [20:51] How designers, manufacturers, and digital experts collaborate [23:57] How technology is transforming personalization in interior design [31:34] Common pitfalls to avoid when building brand presence and positioning [37:08] Key takeaways from the guests and their experiences working with Nicole [43:37] Wrap-up and end of the show 💬 Notable Quotes: “You’re shooting for the brand, and you have to understand where the brand has been, where they’re going, and what they’re looking for.” “The story has to capture an emotion, and that emotion should connect with who we want to attract. Inconsistency can be devastating.” “Your digital presence is your storefront. If you don’t maintain consistency, your online footprint won’t reflect expertise.” “Communicating with customers on an individual basis is critical to providing them with a truly functional product.” 🤝 Connect with the Guests: Tori Sikkema – Bespoke interior, architectural, and celebrity photographer Website: torisikkemaphotos.com Dan Hannula – Decorator Industries Website: decoratorindustries.com Kristen Dettoni – Design Pool Website: designpoolpatterns.com Rochelle Porter – Rochelle Porter Design (RPD) Website: rochelleporter.com Ken Lewis – Johnny Davis Digital Solutions Website: johnnydavisphotography.com 🌱 Learn More About Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design 📅 Join the Community: Register for the next Thrive In Design Live Training: training.thriveindesign.co Grab your copy of The Ultimate Guide to A&D Sales: thriveindesign.co/brand-reps  Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Becoming a successful interior designer is about thinking outside the box and staying true to your authentic self. Creativity thrives when you embrace your unique perspective and align it with what truly resonates with you. Success lies in blending authenticity with innovative design principles—crafting sensory-driven spaces that tell meaningful stories, staying ahead of the latest trends in luxury, and addressing client pain points with thoughtful, impactful designs. In today’s episode, we sit down with Yvette Craddock to explore her incredible journey into design and her approach to creating sensory-driven spaces that tell meaningful stories. Yvette Craddock, founder of Yvette Craddock Designs, is a celebrated designer renowned for her distinctive interiors and brand experiences. She specializes in luxury residential, boutique hospitality, multifamily, and vacation properties. With a unique fusion of creativity, cultural references, and innovation, Yvette transforms undefined spaces into harmonious, authentic masterpieces. Let’s dive in! Key Highlights from the Episode: [00:01] Episode intro and a bit about our today’s guest, Yvette Craddock [02:10] Yvette’s inspiration to start her own design firm [04:50] How crafting immersive and sensory design experiences is her hallmark of success [06:10] Her favorite types of projects to work with and what she looks forward to in 2025 [08:00] Yvette’s process from identifying the problem to getting the final result [14:42] How she ensures the project tells a unique and authentic story of the client [20:24] Understanding trends & how they fit in her specifications process during the design [26:06] Things that stand out to Yvette when sourcing design products from brands [29:09] Some of the best projects Yvette has worked on previously [30:55] Her advice to anyone looking to make their mark in design [32:16] Where and how to get a mentor for your design career [38:08] New and exciting things coming up in 2025 from Yvette [38:55] Best ways to connect with Yvette, episode wrap-up, and calls to action Notable Quotes:  Design takes a bit of analyzing and creativity.  When designing for a client, listen to their needs and desires, and just as importantly, listen to what they are not telling you verbally but what their body language is telling you.  Successful designers understand they are in their clients' service, turning dreams into reality rather than chasing personal goals. Attention to detail, collaboration, and staying grounded in the client's goals set exceptional designers apart. The secret to impactful design is to listen, analyze, create, and deliver with precision, purpose, and passion Connect with Yvette Craddock Website: https://www.yvettecraddock.com/ Instagram:  https://www.instagram.com/yvettecraddockdesigns/ Facebook: https://www.facebook.com/yvettecraddockdesigns LinkedIn: https://www.linkedin.com/in/yvettecraddock/ Pinterest: https://www.pinterest.com/yvettecraddockdesigns/ Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Trade shows have been a game-changer for brands looking to gain visibility, build strategic partnerships, and drive sales—but standing out in a sea of exhibitors requires more than just showing up. To make a lasting impact, you have to be strategic in how you network, market, and follow up. Planning your approach before the event, focusing on creating memorable interactions during it, and maximizing post-show follow-ups are essential steps in your strategy. By approaching trade shows with intention and a clear plan, you can transform a single event into a powerful catalyst for long-term business growth. Whether you have a booth or not, success lies in your ability to differentiate your brand, create meaningful connections, and convert those connections into lasting relationships. In this solo episode, your host, Nicole Lashae Ben, shares powerful strategies to help you amplify your brand presence and make the most of trade shows—whether you have a booth or not. Listen and get valuable insights on how to make your next trade show experience more impactful by leveraging strategic networking, creative marketing tactics, and effective follow-up techniques.   Tune in now!   Key Highlights from the Episode: [00:01] Intro & what in for you in today’s show [03:52] A very special announcement: Speaking at NeoCon 2025  [06:53] Three key reasons to attend a trade show [08:53] Three ways to thrive in a trade show without a booth [09:14] 1# Leveraging strategic networking before and during the trade shows   [18:21] 2# Creating Buzz with gorilla marketing and thought leadership  [24:36] 3# Maximizing followup in post-show engagement  [30:06] Additional strategies that Nicole does for her clients  [31:00] Quick recap: Three ways to thrive at a trade show [31:50] Wrap-up and end of the show Notable Quotes:  Don’t spend $10-20 on exhibiting at a trade show without knowing if you will have a return on investment.   Trade shows allow visibility, strategic networking, and creative engagement. Being more strategic is thinking about how you will network before and after the event. Organize your leads immediately after the event, don’t wait weeks to follow up; strike while the event is still hot. The key to follow-up is not only about remaining connected but also being the brand that offers value. Resources Mentioned  How To Use Gorilla Marketing S6E5: https://podcasts.apple.com/us/podcast/s6-e5-how-to-use-guerilla-marketing-to-maximize-your/id1596367503?i=1000665443416 Let’s Connect: Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Your creativity is the spark that transforms ideas into inspiring spaces, breathtaking visuals, and unforgettable experiences. But what happens when that spark meets the hurdles of procurement—delayed timelines, endless paperwork, and brand inconsistencies? Bridging the gap between design and procurement isn’t just about fixing processes; it’s about amplifying your brilliance. By aligning your artistic vision with efficient, technology-driven workflows, you can focus on what you do best: designing. In this episode with Huibin Yu, we discuss how design and procurement teams can collaborate more effectively, the importance of simplifying the specification process, and ensuring brand compliance in large-scale projects. Huibin also shares practical strategies and insights that design firms should focus on right now to deliver more value to their clients. Huibin Yu is the founder and CEO of Fohlio Inc. Fohlio is revolutionizing the way organizations manage product data, procurement, brand standards, and inventory. Since its founding in 2016, Fohlio has become an invaluable asset for multi-location organizations like restaurants, hotels, schools, and banks, helping them maintain brand consistency and efficiency across the board. Prior to Fohlio, Huibin launched Home Inspirer, an e-commerce platform for home furnishing, and has had an impressive career in finance, holding leadership positions at prestigious institutions like J.P Morgan, Calient, and Goldman Sachs during critical periods.     Tune in for an insightful conversation with a true leader in both the finance and design world. Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Huibin Yu [02:44] About Fohlio and what inspired Huibin into the space [05:09] How Fohlio bridges the gap between design and procurement [08:06] 3 pain points Fohlio is solving and how they are creating solutions [11:43] The web clipper tool and how it simplifies the specification process [14:19] Web clipping vs. copy-paste: Which is more efficient? [17:22] How to maintain brand compliance in complex projects [20:03] Common mistakes to avoid in procurement and specification      [22:25] How to keep your information updated and integrated with Fohlio [24:02] Trends and Fohlio’s role in shaping the future of design and procurement [26:27] How to start leveraging technology to improve your processes [29:18] How to reach out and connect with Huibin  Notable Quotes: "Make the budget as granular as possible for the design team so that they know how much they can spend.” “Think longterm about your business.” “Financial visibility is important in every business. You have to know where the money is coming from and going so that you can manage all aspects. Connect with Huibin Yu: Website: https://www.fohlio.com/ LinkedIn: https://www.linkedin.com/company/fohlio/ Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Customization is transforming the interior design industry, making it easier than ever to bring unique visions to life. With the rise of digital galleries and on-demand printing, clients can now browse designs online, select what resonates with them, and have it tailored to their needs without the usual concerns of high costs or long wait times. This approach is shifting interior design away from generic templates, offering a seamless way to create personalized spaces that reflect individual tastes, especially in areas like hospitality, where customization is key. In today’s episode with Kristen, we will dive into the fascinating world of printing on demand and how this game-changing technology is transforming the interior landscape. Kristen is a prolific designer and artist with 30 years of experience creating innovative patterns and prints for commercial, residential, and automotive interiors. Kristen is an award-winning designer and the founder of Design Pool, the first online image library dedicated to commercial and residential interiors. Her revolutionary approach has earned recognition from top industry authorities, and her cryptology collection received accolades like the Hip Award from Interior Design magazine and Metropolis in 2021. Kristen continues to push the boundaries of design. Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Kristen Dettoni [02:01] Kristen's journey and what inspired her career in interior design [04:39] Why she founded Design Pool and its influence on interior design [06:44] Why customization is the next trend in the interior design industry [07:53] How to combat the negative connotation of “customization.” [09:53] About her unique cryptology collection that received prestigious accolades [14:12] A walkthrough on how to get your preferred print-on-demand design [19:04] Kristen’s greatest challenge in running the business [19:54] How Kristen overcomes challenges and stays ahead of trends [21:46] Kristen's advice to designers interested in printing on-demand designs [25:57] How to connect with Kristen and explore her work   Notable Quotes: "In order to break a code, you don’t need to be a mathematician or a linguist. You just need to look for a pattern." "As an interior designer, one of the best ways to be ahead of trends is to go out and be observant of your environment." "Anything new is always challenging to you before you get used to the technology of how to use it." Resources Mentioned The Woman Who Smashed Codes by Jason Fagone Connect with Kristen Dettoni: Website: designpoolpatterns Instagram: @kristen.Dettoni Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Imagine stepping into a room filled with interior designers and buyers, only to be met with blank stares because they don’t quite understand what you’re offering. Even the most innovative interior product can struggle if its value isn’t communicated effectively. Selling interior products isn’t just about listing materials and specifications—it’s about crafting a compelling story that resonates with your ideal audience. In this solo episode, your host, Nicole Lashae Ben, shares three powerful strategies to help you clearly communicate the value of your interior product line. You’ll learn how to refine your messaging, choose the right sales approach, and leverage strategic launches to turn interest into action. Whether you're struggling to articulate your unique value, position your product effectively in the market, or convert leads into sales, these techniques will equip you with the tools to boost engagement and drive growth. Tune in now to transform the way you present your interior product and elevate your sales strategy!   Key Highlights from the Episode: [00:01] Intro & exciting updates happening at Thrive In Design [04:45] Three ways to work with Nicole and her team in 2025   [09:29] Case study: Two companies that inspired this episode [13:03] Three strategies for explaining your product offering  [14:13] Strategy 1: Honing & auditing your product [19:02] Strategy 2: Choosing between manufacturing & licensing agreements  [23:39] Strategy 3: Launching your product & building your sales force [27:53] Practical example of how to execute a strategic A+ product launch [29:04] A quick recap on how to amplify your sales  [31:19] Wrap-up and end of the show Notable Quotes:  The main driving force—and likely will be for at least the next decade—is your sales team. Our industry heavily relies on relationship building, with salespeople serving as the face of the brands they represent. Your sales force is out there paving the way for your brand—it's up to you to ensure they are equipped for success.   Let’s Connect: Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Design has the power to influence the way we live and interact with the world. When guided by principles of equity and inclusion, it has the potential to make a profound difference in people’s lives. As a designer, you create for everyone, and your work should reflect the rich diversity of the people who will use it. By embracing and respecting different perspectives, design can create spaces that are welcoming, accessible, and fair for all. From buildings to products to interiors, thoughtful design can ensure everyone feels valued and included. In this episode, we delve into how design can serve as a powerful tool to foster equality, diversity, and belonging. Our guest, Jessica Bantom, is a trailblazer in the fields of diversity, equity, inclusion, and belonging (DEIB). As an accomplished interior design consultant, speaker, and the author of Design for Identity: How to Design Authentically for a Diverse World, Jessica equips designers with the skills and insights needed to create spaces that honor and reflect the identities of all people. In her role as Global Leader for Equity, Diversity, and Belonging at DLR Group, Jessica is driving transformative change in the design industry. She’s on a mission to enhance cultural competence among designers and to foster meaningful outcomes for historically excluded communities. Join us as we explore actionable strategies to make design more inclusive and impactful. Let’s get started! Key Highlights from the Episode: [00:01] Episode intro and who today’s guest is: Jessica Bantom [02:25] Jessica’s journey in design and what inspired her to focus on DEIB [05:26] What does her work entail as a DEI consultant? [07:50] Why interior product brands should focus on DEIB initiatives in their operations [12:51] What key actions or processes must organizations take to integrate DEIB? [17:55] About Jessica’s book and the outcomes that people can move towards [22:37] Tips on becoming a better expert with more awareness of the design process [29:15] Where to start in integrating DEIB into your workplace culture or how you design [33:45] Best ways to connect, episode wrap-up, and calls to action Notable Quotes:  As a designer, you are designing for everyone—every built environment, every type of person occupying that space or using a product—and your design should reflect that diversity. Designers don't need to know everything about a particular group to create great designs. What matters is being open to learning and listening.   You may be the expert in design, but your customers are the true experts on their own experiences and needs. You are never going to make progress on something you never talk about. Connect with Jessica Bantom Website: https://www.jessicabantom.com/ Instagram: https://www.instagram.com/jessicabantom/ Jessica’s Book: https://www.amazon.com/Design-Identity-Authentically-Diverse-World/dp/B0BXMJP98C Learn more about Thrive In Design:  Website: https://www.jdavisdigital.com/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Design is more than aesthetics; it’s about forging a deep connection between a product and its owner. Bespoke design transforms ordinary objects into rare and beautiful expressions that tell personal stories. From sourcing unique materials to the intricate transformation process, bespoke design captures the essence of an owner’s personality and aspirations. It transcends mere customization, becoming an art form that produces timeless creations with both beauty and emotional depth. In today’s episode, we delve into the innovative design process of Lorna Gross. We explore her approach to sourcing rare and distinctive elements and her vision for fostering impactful designer-manufacturer partnerships. Lorna Gross is a renowned interior designer, speaker, and lifestyle authority whose expertise has captivated audiences and transformed homes across the globe. From North America to London, her designs are celebrated for their sophistication, personalization, and artistic flair. Recognized by Architectural Digest as one of the top designers to know in Washington, DC, Lorna’s accolades include the prestigious Designer of Distinction Award from the American Society of Interior Designers. Her work has been prominently featured in publications such as Veranda, House Beautiful, and The Washington Post. With a unique blend of analytical and creative thinking, Lorna brings a holistic approach to creating memorable bespoke spaces that resonate on both aesthetic and emotional levels. Let’s dive in! Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Lorna Gross [02:38] Aspirations that led Lorna into interior design [07:18] Lorna’s design philosophy and how it has evolved over the years [10:06] Lorna’s secret to sourcing rare elements [13:10] Three key resources manufacturers can offer to support designers [17:01] What inspires Lorna’s creative process on projects [20:40] Strategies that distinguish Lorna’s design firm from others [26:48] How Lorna identifies and tracks design trends [31:09] Lorna’s most memorable project and its significance [33:47] Lorna’s advice for emerging designers                                                                                                                            [36:45] How to connect with Lorna and explore her work Notable Quotes: "Don’t be afraid to make a change, even if it’s a huge jump." "Referrals are important because you’re going to get a project similar to the one you just did." "You have to do all your projects at a high level to get the referrals." “Sometimes you have to take the step and move forward despite fear.” “Do it scared; feel the fear, do it anyway, and take the leap.” Resources Mentioned Entertaining By Design by Lorna Gross: https://www.amazon.com/Entertaining-Design-Creating-Meaningful-Gatherings/dp/1685555780 Feel The Fear and Do It Anyway by Susan Jeffers: https://www.amazon.com/Feel-Fear-Do-Anyway/dp/0345487427.   Connect with Lorna Gross: Website: https://www.lornagross.com/ Instagram: https://www.instagram.com/lornagrossdesigns/ Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Creativity goes beyond self-expression—it’s a way to thoughtfully and intentionally shape the world. Designing with purpose means harmonizing artistry with values that prioritize sustainability, ethical practices, and conscious living. It’s about creating beauty that enriches lives while respecting the planet, minimizing waste, and enhancing mindful consumption. This approach bridges aesthetics with responsibility, proving that design can inspire, empower, and contribute to a better future without sacrificing style or functionality. In this episode, Rochelle Porter shares her inspiring journey, creative process, and how she seamlessly blends artistry with conscious living. Rochelle is the visionary designer behind Rochelle Porter Design (RPD), renowned for her vibrant patterns that bring a modern twist to timeless global and Caribbean influences. Her work spans wallpaper, textiles, and interiors across hospitality, commercial, and residential spaces. Rooted in the ethos of "designing for abundant living," Rochelle's brand focuses on low-waste production methods and ethical manufacturing practices. Her designs have been spotlighted in Elle Decor, Hospitality Design, House Beautiful, and HGTV Magazine, and her home accessories are carried by retailers like West Elm, Nordstrom, and Target. Let’s dive into Rochelle’s journey and learn how she’s reshaping the design industry with her purposeful approach! Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Rochelle Porter [02:07] Rochelle's journey and what inspired her career in interior design [08:53] About Rochelle Porter Design and its role in interior design [10:01] Rochelle’s activewear collection, “Fit by Row” [11:31] The retail side: How Rochelle got her designs into West Elm [14:39] Rochelle’s approach to product development and new collections [15:51] Integrating sustainability into design and product development [19:01] What Rochelle is currently working on and her future goals [20:55] Overcoming challenges: Rochelle’s biggest hurdle and how she triumphed [22:01] Rochelle's advice for aspiring designers: “Go for it.” [23:33] How to connect with Rochelle and explore her work Notable Quotes: "Go for it and get those partnerships with larger brands sooner." "Partnering with brands with more capacity is a game-changer." "We’re learning as we go; each day is a learning process." Connect with Rochelle Porter: Website: rochelleporter.com Instagram: @roporterdesign Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

In today’s fast-paced, post-pandemic world, the old business playbook simply doesn’t cut it anymore. Face-to-face meetings are rare, inboxes are overflowing, and traditional sales tactics like cold calls, showroom visits, and product catalogs are losing their impact. So, how can you stand out and stay top-of-mind with your audience? In this solo episode, your host, Nicole Lashae Ben, dives into the essential strategies you need to thrive in a digital-first, time-limited world. Nicole shares actionable insights on how to innovate your approach, build trust within key online communities, and create value-driven experiences that resonate with your audience. Whether you're in interior design, manufacturing, or any other industry navigating today's challenges, this episode is packed with practical advice to help you pivot and stay ahead. Don't miss out—learn how to adapt, connect, and position yourself as an industry leader in an ever-changing landscape. Tune in now!   Key Highlights from the Episode: [00:01] Episode intro and what in for you in today’s show [03:31] Five ways to stay relevant and innovative in the ‘post-pandemic society’  [05:53] Partnership with non-competing brands that complement your company    [07:56] Creating engaging digital experience on social media  [10:54] Develop a simple subscription program [13:49] Leveraging social media to build a personal brand   [17:15] Developing an insider newsletter through email campaigns  [20:53] A quick recap on how to stay relevant in this limited-time era [16:22] Wrap-up and end of the show Notable Quotes:  No matter the type of engagement you’re doing, offer value to your customer in a way that helps them in their project. Don't create sample boxes and randomly send them to people every time you come up with a product line. They hate that. Social selling is on the rise; leverage social media to build a personal brand. Outside of sharing value-driven information about the company you rep, it's very important to build your personal brand. We're in a human-centered industry in the interior design world, so why not humanize the content you are creating online? Let’s Connect: >> Download the PDF of 5 AI Tools for A&D Reps: Website: ai.thriveindesign.co Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Have you ever struggled to capture the true essence of your interior design products with words alone, feeling the need for something more? Visuals might be the solution you’re searching for. They are more than just decorative elements—they embody your brand’s story. While words convey messages, impactful visuals evoke emotions, spark imagination, and express what words often cannot. Whether it’s showcasing the elegance of a handcrafted piece or highlighting the practicality of a modern design, the right imagery creates lasting impressions and elevates your brand’s identity. For over 26 years, Johnny Davis of Johnny Davis Digital Solutions has been at the forefront of photography, color management, and retouching, transforming creative visions into reality. Renowned for their seamless concept-to-completion approach, Johnny and his team offer exceptional services in photography, videography, cinematography, and graphic imaging. Since 2010, they have proudly partnered with leading furniture brands, serving the North Carolina furniture industry with excellence. In this episode, we’ll explore how Johnny Davis and Ken Lewis merge artistry and technology to craft visually stunning results that elevate brand presence. We’ll also delve into their inspiring journey in the furniture industry and uncover valuable insights on how businesses can leverage creative digital solutions to stand out in today’s competitive market. Let’s dive in! Key Highlights from the Episode: [00:01] Episode intro with Ken Lewis & Johnny Davis of Johnny Davis Digital Solutions [01:54] The story behind Johnny Davis Digital Solution & what inspired its creation  [04:01] How the team blends photography, videography,& graphic imaging skills with clients [09:20] Their ‘concept of completion’ business model and the entire process [17:58] Significant changes in the furniture & interior product industries over the decades [21:08] What CGI and AI is and the pros and cons of using them [23:40] Recommendations to improve your brand visuals [34:49] New and exciting things coming up in 2025 from Johnny Davis Digital Solutions [37:55] Best ways to connect, episode wrap-up, and calls to action Notable Quotes:  Video is the next evolution of commercial photography. Everything can't be told in a story, especially of a furniture piece, in just a photograph. Sometimes, it needs more long-form or even short-form video content.  By building lasting relationships with brands and designers, financial gain becomes a natural byproduct of the connection. Creating something entirely new is far more exciting from a creative standpoint than repeating what has been done for decades. Connect with Ken Lewis & Johnny Davis Company Website: https://www.johnnydavisphotography.com/ Ken Lewis LinkedIn: https://www.linkedin.com/in/ken-lewis-29901011a Johnny Davis LinkedIn: https://www.linkedin.com/in/johnny-davis-b2898129 Learn more about Thrive In Design:  Website: https://www.jdavisdigital.com/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Imagine the first time a potential client encounters your work—not through a conversation or a handshake, but through a single image. That image holds the power to captivate, inspire, and tell a story that words alone often cannot. For designers, visual storytelling isn’t just a tool; it’s the bridge between their creative vision and how the world perceives it. By crafting a compelling visual narrative that reflects the essence of a space, a brand, or a project, you create an emotional connection, build trust, and establish a unique identity. Every design has a story waiting to be told, and through the lens of photography, those stories come alive, resonating deeply and leaving a lasting impact. In today’s episode, Tori Sikkema shares her inspiring journey as a visual storyteller, her passion for connecting with creatives, and her unique approach to bespoke photography. We dive into how she helps designers and entrepreneurs build stronger brand identities through compelling imagery, providing you with actionable tools and inspiration to transform your brand through visual storytelling. Tori is a bespoke interior, architectural, and celebrity photographer whose work radiates the timeless elegance of Hollywood glamour. She doesn’t just take photos—she creates stunning visual narratives that elevate design projects and bring brands to life with a unique blend of artistry and storytelling. Featured in Architectural Digest, Lux, Aspire, House Beautiful, and Good Housekeeping, Tori’s award-winning photography has made waves in the design industry. She is also the dynamic host of The Brand Lift Podcast, where she shares branding, marketing, and business insights for creatives.   Key Highlights from the Episode:  [00:01] Intro and a bit about our guest, Tori Sikkema  [02:32] Tori’s journey into Bespoke Interior and Architectural photography [06:02] Travel and Hollywood: How storytelling inspires Tori’s work [08:18] Workflow: Creating a process that is consistent and repeatable [10:22] Tips on how to tell the story of a design through photography [12:49] How visual narratives build trust and connection with potential clients [14:56] Tori’s most favorite project’s storytelling, branding, and vision alignment [20:07] How to use storyboard and shortlist to aid visual storytelling [22:59] What it takes to tell a story, attract a client, and get a sale [24:27] Tori’s branding and marketing tips for launches  [29:11] The parallels between photography and podcasting [31:03] What’s next for Tori and how she hopes to continue inspiring creatives [32:32] How to reach out, connect, or learn more about Tori  Notable Quotes:  "Without understanding who you are, what you do, and who you’re trying to reach, you can’t tell the story."  "Your visual marketing aspect is your first handshake with your client who has not even met you."  "Before you even have a conversation with a prospective client, you’re putting your best face of your design project through visual imagery, so it’s critical to capture it through professional photography, it’s your calling card." ● “Find that design project that you can use as your laboratory and go wild”  Connect with Tori Sikkema:  Website: https://torisikkemaphotos.com/ Instagram: https://www.instagram.com/torisikkemaphotography/ Learn more about Thrive In Design:  Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here:  https://training.thriveindesign.co/  Get your copy of "The Ultimate Guide to A&D Sales" here:  https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Great interiors don’t just happen—they are thoughtfully crafted through the artful blend of creativity and intention. At the heart of this process lies design thinking, a human-centered approach that transforms spaces into experiences by deeply understanding the needs, aspirations, and emotions of the people who will inhabit them. When paired with strategic planning, this approach ensures that every design decision is purposeful, harmonizing aesthetics with functionality. Through collaboration, innovation, and a focus on lasting impact, these elements come together to create interiors that captivate, inspire, and elevate everyday living. In today’s episode, we sit down with Dan Hannula to discuss the role of strategy and design thinking in creating impactful interior solutions. Dan shares his remarkable career journey, the collaborative approach he and his team take to bring their clients’ visions to life, and the story behind Decorator Industries—a company that has set the gold standard for custom-crafted furnishings in hospitality, healthcare, and beyond. With a rich legacy dating back to 1953, Decorator Industries combines decades of history with forward-thinking innovation to deliver high-quality, custom-made bedding and window treatments. Let’s dive in! Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Dan Hannula [02:38] How Dan’s career journey began and has evolved over the years [05:41] What Decorator Industries is known for and Dan’s vision for the company          [07:36] Decorator Industries’ design process for bedding and window treatment [08:54] The installation and measuring process after fabrication [09:43] What sets Decorator Industries apart from its competitors [12:05] Trends: How product selection and customer demands have evolved [15:12] Dan’s market and brand positioning before collaborating with Nicole [19:46] Decorators Industries' growth and innovation strategies [21:06] Dan’s advice to aspiring leaders in the industry                                                                                                                            [22:00] Wrap up and end of the show Notable Quotes: "Address the problem, get it done, get results, figure out solutions, and then deal with the cost afterward." "Things could change on site, but how you react to problems is what makes or breaks you, and differentiates you from everybody else." "We’re not going to be perfect, we will make mistakes along the way, so don’t be surprised if you’re not perfect, just do the best you can.” Connect with Dan Hannula and Decorator Industries: Website: https://www.decoratorindustries.com/ Instagram: @decoratorindustries  LinkedIn: https://www.linkedin.com/in/dan-hannula-3930532a/ Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog