Season 7 Recap: Winning Strategies for Interior Products with Nicole Lashae (Ben) Hall 

Designing and selling interior products isn’t just about aesthetics—it’s a strategic game where creativity meets precision and innovation fuels connection. In today’s competitive landscape, the brands that thrive are those that know how to combine compelling visuals with functionality, personalize their approach through technology, and tell stories that truly resonate with both designers and clients. From navigating customization challenges to leveraging digital tools, the most successful brands are redefining how interior spaces are brought to life—and how products leave lasting impressions.

In this exciting recap of Season 7 of Thrive In Design, we dive into how top brands in the interior design industry are redefining success through creativity, customization, and cutting-edge technology. With incredible guests throughout the season, we explore the hidden tactics behind impactful product design, seamless collaboration between designers and manufacturers, and the digital innovations transforming how spaces are imagined.

Tune in and get inspired!

🎯 Key Highlights from the Episode:

• [00:01 ] Introduction to the show and this season’s 7 amazing guests


• [08:27 ] Balancing creativity and functionality in product development


• [12:06 ] Challenges and opportunities in product customization


• [13:19 ] Decorator Industries’ design installation process


• [15:06 ] The role of visuals in brand identity and client engagement


• [20:51 ] How designers, manufacturers, and digital experts collaborate


• [23:57 ] How technology is transforming personalization in interior design


• [31:34 ] Common pitfalls to avoid when building brand presence and positioning


• [37:08 ] Key takeaways from the guests and their experiences working with Nicole


• [43:37 ] Wrap-up and end of the show

💬 Notable Quotes:

“You’re shooting for the brand, and you have to understand where the brand has been, where they’re going, and what they’re looking for.”

“The story has to capture an emotion, and that emotion should connect with who we want to attract. Inconsistency can be devastating.”

“Your digital presence is your storefront. If you don’t maintain consistency, your online footprint won’t reflect expertise.”

“Communicating with customers on an individual basis is critical to providing them with a truly functional product.”

🤝 Connect with the Guests:

• Tori Sikkema – Bespoke interior, architectural, and celebrity photographer
  
  Website: torisikkemaphotos.com


• Dan Hannula – Decorator Industries
  
  Website: decoratorindustries.com


• Kristen Dettoni – Design Pool
  
  Website: designpoolpatterns.com


• Rochelle Porter – Rochelle Porter Design (RPD)
  
  Website: rochelleporter.com


• Ken Lewis – Johnny Davis Digital Solutions
  
  Website: johnnydavisphotography.com

🌱 Learn More About Thrive In Design:

• Website: thriveindesign.co


• Instagram: @thriveindesign


• Facebook: Thrive In Design


• LinkedIn: Thrive In Design

📅 Join the Community:

• Register for the next Thrive In Design Live Training:
  
  training.thriveindesign.co


• Grab your copy of The Ultimate Guide to A&D Sales:
  
  thriveindesign.co/brand-reps 


• Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog