The Espresso Hour

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.(00:00) - Intro(01:10) - The Paid Webinar Funnel Explained(05:02) - From Webinar to VSL: The Bigger Picture(08:34) - Sales Bottlenecks and Testing a VIP Offer(14:25) - Evaluating Performance Metrics and ROI(20:03) - Improvements for the Next Webinar Run(27:06) - Scaling Paid Channels Beyond Organic(34:02) - Outro-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 47 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Content Creation and Distribution Strategies, Business and Personal Branding, and Monetization and Scaling Up.(00:00) Intro(01:02) Q#1-Struggling to come up with a digital product for my B2B agency?(08:36) Q#2-Did you record all your SOPs at once or build them over time?(17:17) Q#3-Should I stick with $100/year or offer premium tiers?(21:15) Q#4-Someone told me my time-poor audience won’t buy a DIY product — do you agree?(24:13) Q#5-Should I focus on founders, managers, or individual contributors?(31:42) Q#6-Posting consistently, but seeing zero growth — what am I missing?(37:34) Q#7-Which platform gives the best ROI for early momentum?(39:40) Q#8-What to do if I miss my goal — how to refine and recover?(42:54) Q#9-Should I go fully asynchronous, or keep some live interaction?(44:47) Q#10-Should I build a community or launch a paid newsletter with AI prompts?(46:11) Q#11-Considering School vs Circle — which platform should I choose?(46:28) Q#12-Ship30 strategy: Should I be on multiple platforms or just one?(48:30) Outro-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 46 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Mastering Conversion Rate Optimization (CRO) to Unlock Growth, The Challenges and Opportunities of Scaling a Sales Team, and Leveraging Webinars and Content for Explosive Growth.(00:00) - Welcome to Vegas(05:42) - Predictions for The Hormozi Workshop(10:00) - Our Problem with Slack(13:52) - Optimizing CRO and Thoughts On Cold Outreach(16:02) - Media Supply Chain and YouTube Strategy(24:36) - Why Sales Capacity is the Next Bottleneck(29:30) - 80/20 Webinar Upgrades(35:06) - Live Event Brainstorming(38:06) - Closing Thoughts and Expectations-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 45 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole explore the power of small optimizations in both business and daily life, and how improving just 5-10% of your habits, workflows, and content strategy can lead to long-term success. They dive into hiring the right people, recognizing patterns in business, and balancing personal growth with entrepreneurship. (00:00)  Intro(03:18)  Maximizing Routine(13:42)  Applying Business Strategies to Personal Life(18:44)  Simplicity and Life Stages(21:10)  Book Launch and Career Paths(22:20)  Exploring Instagram and Content Creation(28:07)  Learning from Others and Self-Reflection(31:12)  Upcoming Projects-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 44 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about The Biggest Mistakes We Made in Our Last Community (And How We’re Fixing Them), How AI Can Help Scale Support & Onboarding Effortlessly, and The 3-Phase Plan to Growing a $100K/Month Community.(03:38) - Structuring the Digital Writing School for Growth(05:11) - The 3-Phase Plan to a $100K/Month Community(10:14) - Creating an Evergreen, Scalable Membership Model(15:19) - Optimizing Content for Better Engagement-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 43 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why a Great Idea Isn’t Enough – Execution is Everything, The Smartest Way to Scale Without Overcomplicating Things, and How DMs, Funnels, and Offers Can Transform Your Sales.(02:53) - Simplicity in Business Growth(07:12) - Why Most Tracking is Useless(16:52) - The Best Way to Test and Validate a Business Idea(21:48) - Scaling Smart: The Role of DMs, Funnels, and Offers(31:27) - The Small Weekly Actions That Lead to Big Wins-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 42 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why Managing Your Own Psychology is the Real Competitive Edge, The Best Hire We’ve Ever Made (And What It Taught Us), and How Performance is Just Measurement x Incentives.(01:12) - The Best Lessons Are the Ones That Feel Obvious(07:12) - Signs Someone Might Not Be the Right Fit for Your Team(16:52) - Making a Game-Changing Hire(25:38) - Track the Right Metrics and Reward the Right Actions(31:27) - Business is Just Learning the Same Lessons at Bigger Stakes-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Why You Shouldn’t Hire the “Qualified” Candidate: https://youtu.be/V5fIFO_vrmUFree Ghostwriting Masterclass (from $0 to $10k/mo)Want to go from $0 to $10K/month as a ghostwriter? In this free masterclass, I break down everything you need to know—packaging and pricing your services, landing high-quality clients, and scaling your ghostwriting business. Whether you’re just starting out or looking to increase your rates, this webinar will give you actionable strategies to position yourself as an expert and get paid what you're worth.---------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com👻 Apply to join our Premium Ghostwriting Academy: https://yt.premiumghostwritingblueprint.com/?el=Webinar1YT&htrafficsource=youtube_organic🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://yt.startwritingwithai.com💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 41 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their hiring patterns, why you should hire "builders", and growing pains of stepping out of director roles.02:36 A Week of Interviews and Hiring Insights06:38 Why Most Hires Are Not Builders18:33 Stepping Out of Director Roles23:26 Letting Small Fire Burns-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 40 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the freedom in trusting your team, new company core values, and what most people overlook when setting goals.(02:47)  Maturity and Trust(08:29)  The Total Trust(16:30)  A Smarter Way To Improve(24:44)  Leveraging YouTube for Growth(32:11)  Breaking Goals into Achievable Milestones-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.comIn episode 39 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about 2025 commitments, if intelligence is enough, and current business metrics heading into the new year.(1:39) Espress Hour Commitment(5:00) Why Bigger Businesses Share Less(17:13) How Aligned Teams Deliver Impact(23:30) Effortless Execution(28:14) Collective Intelligence(31:28) Is Intelligence Enough?(37:07) Finance and Business Metrics(45:15) From Confusion to Clarity-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

👻 Become a Premium Ghostwriter: https://yt.premiumghostwritingblueprint.com/?el=EH#38YT&htrafficsource=youtube_organicLong time no see! In episode 38 of ☕️ Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the last 7 months: their journey so far diving head first into the paid marketing world, how the business has scaled from 14 to 28 team members, and the secret to creating digital products people will actually buy. All this and more in today's video - anchors away!(00:00) Intro(03:01) Rotating the Business(05:47) Expanding the Team from 14 to 28(11:07)  Diving Into the World of Paid Ads(13:09) The Secret to Building Education Products(16:00) Creating and Launching Our Black Friday Product(19:15) The Journey from Organic to Paid-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 37 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the past 4-6 weeks of the business, discuss how to monetize digital products, and upcoming travel plans.(00:00) Intro(01:16) Saying Goodbye To The Shipyard(05:10) RecappIng The Past 4 Weeks(20:07) Monetizing Digital Products(30:23) Traveling The Next Few Months-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 36 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about setting goals for the next 6 weeks, planning ahead for bottlenecks, and and why you should monetize training.(00:00)  Intro(01:53)  Setting Goals For The Next 6 Weeks(05:15)  Goals For PGA(13:54)  Goals For Ship 30 & Write With AI(27:32)  Preventing Anticipated Bottlenecks(30:01)  Monetize Training Not Service(38:43)  Life Updates-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 35 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about writing for YouTube, reaching depth in your reps, and the need for anti-metrics.(00:00)  Intro(01:54)  It Takes At Least 7 Iterations To Learn A Lesson(05:43)  Writing For YouTube Is A Different Ball Game(11:49)  Increase The Depth Of Your Reps(16:21)  Culture Is Built Through Example(19:11)  Do The Easiest Obvious Thing(24:01)  Every Metric Needs An Anti-Metric(32:04)  Personal Updates-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 34 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about upgrading vs. overhauling, defining your business with 1 formula, and starting with constraints when building an online business.(00:00) Intro(02:18) The Difference Between An Upgrade And An Overhaul(04:47) The Boring Work Is Your Moat(07:32) Defining The Business With One Formula Accelerates It(13:29) Enrolled Our First Student Via Organic YouTube(17:24) You Must Start With Constraints (22:00) Slogs Will Precede Periods Of Accelerated Growth(23:41) Began Working On A Brand Overhaul(33:19) Life Updates And Being Back In The Saddle-------------------------------------------------------------------✍️ Write with ChatGPT like a PRO: https://yt.startwritingwithai.com▶️ Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 33 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the importance of thoughtful service, working while traveling, and what's on the horizon for the summer.(00:00) Intro(03:38) Thoughtful Service Increases Perceived Value(14:57) Iterating With Different Forms Of Content(18:23) A Framework For How To Work While Traveling(27:58) What This Summer Will Look Like-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree.(1:21) Expanding The Content Team(3:11) Get Your Beginner Reps In(5:49) Small Changes Over Changing Strategy(8:13) Utilizing AMAs For Improvement(13:22) The Value of a Referral Program(16:16) How We're Increasing Operational Complexity(22:34) Optimizing Our Back-End Email(26:15) Grab The Low-Hanging Fruit(30:07) The Best Businesses Create Systems To Talk To Every Customer(31:34) Scaling Will Feel Messy(32:36) Have Patience For Progress -------------------------------------------------------------------✍️ Write with ChatGPT like a PRO: https://yt.startwritingwithai.com☕️ Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode #30 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the focus of the podcast in 2024, doing the “boring work”, and what it’s like wearing many hats in the business.(00:00)  Intro(01:56)  EH In 2024(06:33)  The Power of “Theme-ing”(09:35)  Capitalizing Your Feedback Loop(15:01)  The Potential With A Paid (17:23)  Build Until They Tell/Embrace the Boring Work(21:00)  Merging Education With SAAS(23:16)  Improve the Product(25:30)  Wearing Many Hats(27:50)  Delegating Roles In The Future(30:35)  A-Players Are Clear They’re A-Players(32:09)  What We Want EH To Be For You In 2024-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: [https://premiumghostwritingblueprint.com](https://premiumghostwritingblueprint.com/)In episode 29 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the wins, lessons, and realizations they gained over the course of the year.(00:00) Intro(01:13) 2023 Wins(04:53) Launched a successful group coaching program(11:37) Built our first asynchronous product in a month(15:07) Doubled the business profit(21:07) Hired 7 team members while maintaining performance culture(28:18) Experimented with different podcast styles(31:37) Built our V1 dream production studio(34:59) Built a paid newsletter to $250k in ARR(38:32) Learned the power of cross-collaborations(43:49) Learned how to hire & train a sales team(45:23) Refined our content supply chain(48:44) 2023 Lessons & Realizations(50:18) Work in defined sprints of monk or maintenance mode(54:33) Every reinvestment into the business is positive if…(55:56) The importance of surrounding yourself with an all-star team(57:09) You’re a fixed number of hours away from anything(1:02:38) Every leap of progress came from IRL meetups(1:03:25) The value of a mastermind is normalizing success(1:06:04) “Slogs” are necessary(1:07:36) Audio and video develop more resonance(1:08:10) Paying for the ideal scene(1:09:49) We can build anything we want (with constraints)(1:10:28) 2024 and beyond---Write with ChatGPT like a PRO: [https://startwritingwithai.com](https://startwritingwithai.com/)Subscribe to the Espresso Hour on your favorite podcast app: [http://espressohour.com](http://espressohour.com/)• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole