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In episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.

(00:00 ) - Intro
(01:10 ) - The Paid Webinar Funnel Explained
(05:02 ) - From Webinar to VSL: The Bigger Picture
(08:34 ) - Sales Bottlenecks and Testing a VIP Offer
(14:25 ) - Evaluating Performance Metrics and ROI
(20:03 ) - Improvements for the Next Webinar Run
(27:06 ) - Scaling Paid Channels Beyond Organic
(34:02 ) - Outro
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• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/