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Business School for the Rehab Chiropractor
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Business School for the Rehab Chiropractor

Author: Justin Rabinowitz

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Welcome to Business School for the Rehab Chiropractor where we coach you on how to run the practice and business of your dreams. Your host is Justin Rabinowitz - a multiple Rehab Chiropractic practice business owner and investor. In addition to running his own locations, Justin works with Rehab Chiropractors across the US talking about everything from sales to marketing, and creating the business systems necessary to succeed.
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This week's episode is a special, behind the scenes look. You're going to want to watch this one. Click here to watch on YouTube! In this episode, I'm giving a behind-the-scenes look at what goes into making a live event You’ll hear the real conversations with my team, the prep, the energy in the room, and how we get ready before anyone walks through the door You'll learn... - The biggest business lessons that emerged from this year’s event. - Why “how you make people feel” matters more than any strategy. - Real member transformations, including revenue jumps from $77K to $587K. - How being in the right room can collapse years of trial-and-error. - The role team plays in scaling what you can’t do alone. Want to be in the room for the next one? Grab your non-member ticket for our Orlando Live Event on January 31–February 1.   👉 Click here to reserve your non-member ticket    Follow me on Instagram: @justinrabinowitz
In this episode, Justin talks with Dr. Nicholas Bledsoe of Valley Spine Chiropractic about how he launched a successful cash-based practice in a small town, built a powerful marketing engine from scratch, and eventually transformed his entire business model through coaching, systems, and mindset shifts.   Dr. Nicholas shares: - How he opened a cash practice in a town where he knew no one - The exact marketing moves he used (gym networking, chamber events, boots-on-the-ground hustle) - Why Google reviews became a foundation of his growth - What changed when he joined the program and raised his prices - How writing his new book is helping him attract and convert better clients - His vision for hiring, expansion, and becoming the go-to provider in his community   Connect with Dr. Nicholas: Instagram: @valleyspinechiro Book: Beyond Relief: Finding the Root Cause — available on Amazon   Ready to take your practice to the next level? Click here to grab your non-member ticket at our January 31–February 1, 2026 Live Event in Orlando, Florida — the premier experience for growth-minded chiropractors ready to scale, systemize, and lead.   Follow me on Instagram: @justinrabinowitz
Most people talk about how to start a practice — but not what happens once you actually make it. In this episode, I sit down with Dr. Angela, founder of Synergy Chiropractic & Sports Rehab, to talk about her journey from working blizzard shifts as an associate to building a thriving, all-cash, six-figure practice. We break down what it really took for her to go from playing it safe to taking the leap, scaling fast, and facing the real cost of success — the mental, emotional, and leadership challenges that come once the money starts coming in. This conversation is raw, honest, and one every chiropractor needs to hear — especially if you’ve built a job for yourself but haven’t yet built a business. 💡 In This Episode, You’ll Learn - Why waiting until you’re “ready” keeps most chiropractors stuck - The mindset shift that helped Angie scale from $0 to $40K months - The emotional cost of success (and what to do about it) - How to move from operator to CEO without losing yourself in the process - The risk of not growing — and why staying the same is the real danger If you’re ready to build a practice that gives you both freedom and profit — this one’s for you.   👇 Next Steps: Book a Free Strategy Call: If you’re tired of guessing what will finally move your business forward, let’s talk. Click here to schedule your free strategy call. Follow Justin on Instagram: Get daily strategy, mindset, and behind-the-scenes coaching at @justinrabinowitz. Download the Rehab Chiro Checklist: The exact 10 steps top rehab chiros use to grow and scale faster — grab it here.
When Dr. Kyle Hemsley opened his 170-square-foot office inside a Reno powerlifting gym right before the pandemic, few could have predicted what would come next.   In this episode, Kyle sits down with Justin to unpack his journey from renting a mold-infested room to running a 5,000-square-foot, multi-clinician performance clinic — all while growing an 80K+ social media following and redefining what success looks like as a rehab chiropractor.   You’ll learn: - How Kyle built confidence to start his own practice right out of school - The social media mindset that took him from 7K to 80K followers in 6 months - The existential crisis that helped him stop caring what colleagues think - How therapy, fatherhood, and discipline shaped his business philosophy - The systems he uses to filter, qualify, and convert online followers into real patients - Why success came when he finally gave himself permission — to rest, to grow, and to lead   If you’ve ever felt stuck between your potential and your fear of judgment — this episode will hit home.   Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team.   🎧 Listen now to hear how Dr. Hemsley turned his practice into a movement. 📍 MVMT Rx – Reno, NV 📧 @mvmtrx
Click here to watch this week's episode on YouTube!   In this episode, I’m sharing the exact workshop formula I’ve used to generate new patients and grow my practice — and now teach to every single one of my mastermind members.   It’s not flashy. It’s not complicated. But if done right, it’s the single most profitable thing you can do in your business.   What You’ll Learn:   - The workshop formula that can generate $8,000 in an hour — even if you’ve never spoken publicly before. - Why most chiropractors waste years doing “brand-building” workshops that don’t convert. - How to fill your workshop with 10–12 qualified leads (and why that’s the magic number). - The one line that completely changed how I close — and converts 25% of the room into new patients. - How to position your “discovery visit” offer so it feels valuable, not salesy.   And if this episode hit home — our upcoming live event is 100% about workshops.   You’ll learn how to fill the room, deliver the talk, and turn every workshop into real profit. 👉 Click here to grab your seat now.   Follow me on Instagram: @justinrabinowitz
If your marketing has ever flopped — your posts tanked, your ads stopped converting, or your workshop seats didn’t fill — this episode is for you.   In this episode, Hannah Matheson, Marketing Director at Rehab Chiro, breaks down the exact framework our team uses when marketing stops working.   Instead of panicking, scrapping everything, or assuming you’re “just bad at marketing,” you’ll learn how to diagnose the real problem and fix it fast — using a simple three-step system that we use inside our own business.   Here's what you'll learn:   - The 3R Framework to get your marketing back on track: Reuse, Refresh, Refine. - Why “marketing is always a test” (and what that really means when results drop). - How to rebuild trust in your audience when engagement falls off. - The single biggest mistake most clinicians make when trying to fix their marketing.   Whether your ad performance has tanked or your content just isn’t landing, this episode gives you a roadmap to figure out why — and get back to generating leads and new patients again.     If you’ve been listening for a while and getting value from the podcast — but haven’t taken Chiro Biz 101 yet — now’s your chance. Our clients are averaging 177% growth, and you can too.   👉 You’ll regret waiting on this — join Chiro Biz 101 before the rate increase   Follow Justin on Instagram: @justinrabinowitz   Want more free resources? Download the Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
In this episode, I take you behind the scenes of how Rehab Chiro Coach has evolved — from helping brand-new startups to now working with established practice owners generating $20K–$50K per month who are ready to scale.   If that’s you — you’re busy, you’re grinding, you’re making a living… but you can’t figure out how to make more money without working more — this episode is for you.   After coaching hundreds of rehab chiropractors over the last few years, I can tell within 10 seconds why someone is stuck. And in this episode, I break down the six exact reasons why—and what to do to finally get unstuck.   What You’ll Learn - The truth about why your goals are way too low (and how to fix them). - Why hard work is no longer the currency that grows your business. - How to know if your associate model is broken — and how to fix it fast. - Why the “middle” in pricing and volume will kill your practice. - The real reason high cost of living isn’t your problem (and what is). - Why most “business coaching” fails — and the one thing you actually need to get right first.   I’ve seen this pattern hundreds of times — practices stuck between $20K and $50K/month, doing great clinically but still frustrated financially. The good news? Once you fix your business model, scaling becomes predictable.   If you’re listening to this and realize I just described your business — you don’t need to wait until next year to fix it. Get in our world now before prices increase in 2025.   👉 Book your strategy call: go.rehabchirocoach.com/strategycall   Follow me on Instagram: @justinrabinowitz   Want more free resources? 📥 Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
In this episode, I’m giving you an exclusive inside look at one of our team’s live sales training sessions—a raw conversation on how to help chiropractors break through the belief systems that hold them back from growth.   Here’s the truth: The reason you think you can’t is the reason you should.   Inside this session, you’ll hear exactly how I coach our team to challenge false beliefs, shift perspective, and sell through truth — not pressure.   What You’ll Learn - Why “If–Then” thinking is the belief pattern keeping most chiros stuck. - How to lead and sell by dismantling false beliefs instead of pushing harder. - Why waiting until “someday” is the most expensive decision you’ll ever make. - The key question I ask in every sales conversation: “Is it actually true?”   If this episode hits home — if you know you’ve been waiting for “the right time” — stop waiting.   Book a strategy call with my team and let’s talk about building a business that grows because of your decisions, not your circumstances.     Follow me on Instagram: @justinrabinowitz   Want more free resources?  Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—shares the exact boots-on-the-ground strategy that helped scale their practice from $500K to $1M.   She breaks down how Strive2Move refined their community event marketing—specifically, sponsoring a local 5K for the second year in a row. By investing $5K into the race, they generated over $20K in return, plus dozens of new prospects in the pipeline.   You’ll hear the step-by-step playbook: from pre-event nurturing, to race-day execution, to post-event follow-up that turns runners into long-term patients.   What You’ll Learn: How to structure a profitable community event that goes beyond “goodwill.” The pre-event email, text, and Instagram strategy that warmed leads before race day. Why multiple compelling offers are essential—and the exact ones Strive2Move used. The team roles that made execution seamless (and profitable). Lessons learned from year one—and how they leveled up to triple the ROI.   If you’re stuck in the cycle of working harder without seeing growth, it’s not because you’re lazy—it’s because you’re missing the right playbook. That’s exactly what we give you inside ChiroBiz101. Book a strategy call to see if you’re a fit. 👉 go.rehabchirocoach.com/strategycall   Follow Justin on Instagram: @justinrabinowitz   Want more free resources? Download the Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
👉 Click here to watch this episode on Youtube!   In this episode, Justin shares his keynote from our recent live event—a hard-hitting message every chiropractor needs to face.   Instead of the usual inspiration, you’ll hear the “obituary” of a chiropractor who played it small: busy but not profitable, safe but never fulfilled, waiting for “someday” until it was too late.   It’s heavy. It’s raw. But if you want a different outcome, you need to confront these truths head-on—and choose to live the opposite story.   What You’ll Learn in This Episode: - Why half of new chiropractors are out of practice within 5 years. - The real cost of shrinking reimbursements (and how to escape it). - The dangerous beliefs that quietly kill your career. - What to put to rest today so you can build the business and life you actually want.   If you’ve been listening for a while and getting value—but haven’t taken ChiroBiz101—it’s time.   Click here to book a free strategy call with our team so we can see if it’s a fit.   Follow me on Instagram: @justinrabinowitz   Want more free resources? Grab the Rehab Chiro Checklist—your step-by-step guide to building a practice that lasts.
Click here to get your AI Guide!   In this episode, Hannah Matheson—Marketing Director at Rehab Chiro—shares a Marketing Monday training from our mastermind.   She explains why messaging is the #1 factor in whether your marketing works (or flops) and reveals the three mistakes she sees most often on chiro Instagram accounts.   What You’ll Learn - Why tactics fail when your messaging is off. - The #1 principle for creating copy that connects. - Three messaging mistakes killing your content performance.   Grab the free PDF guide from this training that shows you how to train your own AI bot to write messaging that resonates with your perfect patients right here.   Follow me on Instagram: @justinrabinowitz   Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
In this episode, I share my journey from charging $60 a session to building a 7-figure, 100% cash-based practice—and the lessons I wish I knew sooner. Along the way, I answer live student questions on pricing, insurance vs. cash, and how to decide whether to associate or open your own practice right out of school.   What You’ll Learn - Why “the middle” is the most dangerous place in pricing. - The real trade-offs of insurance vs. cash-based practice. - How to know when you’ve outgrown your role as an associate. - Why discounting backfires—and how to charge premium rates with integrity.   If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.   Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.   Follow me on Instagram: @justinrabinowitz   Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—breaks down the Sell by Chat strategy on Instagram that helped scale the practice from $500K to $1M. She covers exactly how to structure DMs, follow up, and book calls that convert into revenue—plus the tweaks that recently added an extra $7K in one week. What You’ll Learn - The 3 directives for running DMs that actually book calls. - Why you need 8+ exchanges before making the ask. - The exact closing script we use—word for word. - The role of emotional vs. strategic questions in building trust.   If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event. Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.   Follow me on Instagram: @justinrabinowitz   Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
Click here to watch the episode on YouTube   In this episode, I share the biggest lessons I took away from spending three weeks with my CEO-level clients—chiropractors running high-level practices who are pushing past six and seven figures.   These takeaways aren’t just for CEOs. Whether you’re building your practice from scratch or already scaling, the principles will help you simplify, focus, and move faster.   What You’ll Learn - Why success is about solving one problem at a time—and executing at the highest level. - How to overcome overthinking and start taking the “too easy” actions that actually move the needle. - Why you need to be careful about who you take advice from (and why “special people” aren’t always the best role models). - The truth about obsession vs. work-life balance—and what it really takes to grow.   If you want to be in the same room with practice owners like this, I’m hosting a live event in New Jersey on September 13–14. You’ll learn from top speakers, connect with leaders in our profession, and leave with an action plan to grow your business.   👉 Click here to apply for a guest pass for Rehab Chiro Mastermind Live. Follow me on Instagram: @justinrabinowitz Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
In this episode, I sit down with Dr. Kaylie (our marketing director) and Dr. Ashdin (our sales director) at Strive2Move.   Together, we break down how they helped take the practice from $500K to $1M in under two years—and what you can apply in your own business today.   What You’ll Learn:   - Why most chiros get stuck on the “time vs. money” roller coaster—and how to break it. - The sales and pricing mistakes I see that keep practices from scaling. - How Kaylie approaches problem-led marketing (and why most chiros get it wrong). - The real secret behind hitting $1M: consistent time and focus on sales + marketing.   If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.   Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.   Follow me on Instagram: @justinrabinowitz   Want more free resources?   Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
In this episode, I sit down with Dr. Kaylie and Dr. Ashdin, managing partners at Strive2Move, to share the real story of how we built a thriving business together. From early struggles to building a profit-sharing partnership, we cover the lessons, mindset shifts, and systems that made it possible.   You’ll hear: - How Dr. Ashdin and Dr. Kaylie started at Strive to Move - The turning point from losing money to record-breaking months - Why trust, transparency, and clear roles are key to scaling - The partnership structure that keeps everyone motivated and invested   If you’ve ever thought about bringing on a partner—or becoming one—this episode is your inside look at what works and what to avoid.   Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13-14 in Bridgewater, NJ   Follow us on Instagram: @justinrabinowitz   Want more free resources? 📥 Download our Exclusive Rehab Checklist
In this episode, you're getting a behind-the-scenes recording from our live Mastermind event, featuring our Marketing Director, Hannah. She walks you through the exact framework we use to help chiropractors go from overwhelmed and unclear to fully confident in their marketing strategy. Whether you're making under $10K/month or pushing past $200K/year, Hannah breaks down the 3 marketing stages — Foundation, Build, and Growth — and gives you the mindset shifts and tactical playbook needed at each level. Here’s what you’ll learn: Why “more tactics” isn’t the answer if your marketing isn’t working The 3 stages of marketing every practice owner goes through — and how to know where you are The mindset shift that separates clinicians stuck under $10K/month from those scaling past $200K Why “Sell by Chat” and traffic ads are non-negotiables in today’s landscape How to stop optimizing for what doesn’t exist and start building a brand that lasts   This talk is packed with practical insights and real stories from the field. If you’ve ever said, “I don’t know what I should be doing in my marketing,” this episode is your reset button. Ready to finally grow and scale your practice? 👉 Apply for a Free Strategy Call Follow us on Instagram: @justinrabinowitz Want more free resources? 📥 Download our Exclusive Rehab Checklist
*Click here to watch this weeks video episode on YouTube*   In this episode, I bring you another SPECIAL CLIP from our recent live event. This is the "meat lecture" — where I broke down the core framework behind how I help chiropractors build, grow, and scale their practices. We get into: How to finally nail your business model (and why this is where most docs get stuck) Why marketing and sales feel hard — and how to “hail” your message so it actually lands What “scaling” really means (and how I learned the hard way what not to do) The real reason you don’t have enough time or money — and how to fix it fast The biggest mindset shifts that separate stressed-out clinicians from real CEOs Whether you’re just starting out or stuck at $30K/month, this framework is the roadmap I wish I had back in 2012 — and the one I use every day with our top clients.   Ready to finally grow and scale your practice? 👉 Apply for a Free Strategy Call Follow us on Instagram: @justinrabinowitz Want more free resources? 📥 Download our Exclusive Rehab Checklist
In this episode, I sit down with Dr. Ashdin Billimoria — our first-ever associate and now managing partner at Strive to Move — to talk about how he became obsessed with sales (yes, sales) and how it's changed his clinical and leadership journey. We get into: - How Ashdin went from fearing sales to loving it - The real reason patients say “no” — and how to fix it - What makes a discovery visit actually work - How to train associates without making them robots - The mindset shifts required to close more (without being pushy)   Whether you’re just getting started or training your first hire, Ashdin drops practical, real-world strategies that can help any doc sell with more confidence — and make more impact.   Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team. Follow us on Instagram: @justinrabinowitz   Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
In this episode, I walk you through exactly how I’m using AI right now — in both business and life. From creating high-performing Instagram posts to building a personal household budget to training a marketing assistant bot, I break down three powerful, real-world use cases for chiropractors and business owners. You’ll learn: - How to get your AI bot to write in your voice - Why most people are using AI wrong (and how to fix it) - How to build your first “marketing assistant” bot — fast Whether you’re new to AI or ready to go deeper, this episode will give you practical takeaways to use today. Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team. Follow us on Instagram: @justinrabinowitz Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.
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