Hey Nonprofits!

Hey Nonprofits is the ONLY podcast specifically focused on event fundraising and auction strategy — because someone has to stand up for the gala.Raise more money with our Tuscany auction packages: https://hgafundraising.com/tuscany/ and https://hgafundraising.com/tuscany-villa-for-10/ Nobody understands the gala stage better than Jordan Campbell — Scottish auctioneer, 4-language speaker, gala emcee, and one of the most in-demand fundraising auctioneers in the country. In this episode, Jordan drops a masterclass on the psychology behind a fundraising event that moves people to give generously — and keeps them coming back year after year.🔑 *What You'll Learn:*✅ The "emotional roller coaster" run of show framework — and exactly when to schedule your live auction, fund a need & closing moment.✅ Why Jordan turns the lights OFF during the fund a need (and the peer pressure psychology behind it).✅ How to use Puccini opera music to open your live auction and instantly raise its perceived value✅ The reciprocity principle: why what happens in your first 60 minutes determines how much people give.✅ Why filling tables with sponsor employees can actually HURT your fundraising — and who to invite instead.✅ How to identify the "connectors" in your community (Malcolm Gladwell's term) and make them your biggest asset.✅ The data point from Nathan Chappell (The Generosity Crisis) that will change how you think about event retention: the single greatest predictor of a lifelong major donor.✅ Why Jordan caps himself at 50 events per year — and what that means for YOUR event experience.If you run galas, benefit auctions, or fundraising events — this one's required listening.Have a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/🔗 *CONNECT WITH OUR GUEST* 🔗🌐 Website: https://jordan-campbell.net💼 LinkedIn: https://www.linkedin.com/in/jordancampbell-fundraising-auctioneer-nonprofits/📞 +1 (404) 426-2762📧 jordan@jordan-campbell.net⏱️ *Chapters:*0:00 Intro: Jordan Campbell, the Scottish auctioneer1:00 What event fundraising looks like in 20263:30 Why nonprofits are bringing event managers in-house5:00 Smaller, more intentional galas: the trend toward "right bums in right seats"7:00 How to find your community's connectors (and why sponsors alone aren't enough)9:30 The concentric circles approach to guest strategy11:00 New attendees vs. returning donors: what the best galas get right13:00 Run of show masterclass: how to structure the emotional roller coaster18:00 Why the auctioneer needs to warm the room BEFORE the fund a need20:00 Turning the lights off: Jordan's signature fund a need moment22:00 How to end on a high (and why it matters for next year's attendance)25:00 The reciprocity principle & first impressions that drive generosity28:00 "Events are your pipeline" — and the 3-consecutive-events data point34:00 Why Jordan still feels like a student in this space36:00 How to reach Jordan💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/

Most nonprofits are leaving serious money on the table because they're skipping critical pre-event steps that result in fundraising success - like hiring a great auctioneer https://charityauctioneerswelove.com/That's why we had HGA co-founder, Trevor Nelson, sit down with benefit auctioneer Keith McLane to break down the 3 pre-event pillars you should focus on in order to raise more money.During the session, we covered:✅ Why your pre-event prep is make-or-break✅ How to get your board members actually engaged✅ Psychology of urgency✅ How to recognize donors without making it weird✅ The power having a great auctioneer has on your fundraiser's success✅ The biggest messaging mistakes nonprofits make✅ Structuring monthly giving programs to attract new donors✅ Getting sponsorships when everyone's already been asked✅ How to recognize donors without it feeling transactionalHave a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Keith McLane on LinkedIn: https://www.linkedin.com/in/keithmclane/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Your best donors aren't strangers—they're the people who already gave to you but stopped. In this [re-uploaded] episode of Hey Nonprofits! fundraising expert Julie Ordoñez breaks down why chasing new donors is harder than winning back old donors, and shares the exact approach to have those awkward "we miss you" conversations that actually work.Check out Julie's episode about Daily Habits to Raise More Major Gifts: https://www.youtube.com/watch?v=2pAC5ad6pSAWhat we cover:✅ Why lapsed donors are easier (and cheaper) to reactivate than finding new ones✅ How to get past the awkwardness of reaching out to donors who ghosted you✅ The scarcity mindset that keeps nonprofits stuck chasing instead of reconnecting✅ Julie's framework for building donor relationships that last beyond one gift✅ How to ask past donors for larger gifts without feeling pushy✅ The role emotional intelligence plays in donor conversations✅ Practical scripts for re-engagement that feel genuine, not salesy✅ Why honesty beats perfection when talking to donors who stopped givingHave a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/🔗 *CONNECT WITH OUR GUEST* 🔗🔗 Julie Ordoñez on LinkedIn: https://www.linkedin.com/in/julieordonez/🎙️ Subscribe to the Courage Lab Podcast: https://youtube.com/playlist?list=PLzrPhkYspcFax4qsLm3cclO6xK-66b5XE&si=kFUFutqYCH9mlI0g🌐 CourageLab: https://julieordonez.com/📌 *CHAPTERS* 📌0:00 Honest Tips for Awkward Donor Moments1:58 Update Your Old Fundraising Tactics6:44 Julie’s Path to Fundraising Success9:13 $5M Raised by Teaching Fundraising13:54 Change Your Money Mindset Now16:08 Handle Board Pushback on Big Asks20:35 Ask Bigger, Get Bigger Donations22:58 Overcome Fundraising Fear with Courage26:52 Learn and Grow from Fundraising Wins29:21 Accountability Leads to Fundraising Success33:44 Wealthy Donors Want Connection36:03 Wealthy Donors Struggle Too40:26 Go Beyond Money with Donor Support42:12 Honest Fundraising Builds Trust46:03 Understand Donors Before You Ask47:58 Rebuild Trust with Past Donors51:45 Use Silence to Seal the Deal53:50 Prep for Big Donor Talks57:19 Engage Your Board Without Asking59:08 Personal Touches Strengthen Donor Bonds1:03:11 Don’t Fundraise Alone1:05:35 Build Confidence to Ask Big1:09:20 Gratitude Changes Everything1:11:29 Give More, Receive More1:15:09 Follow Julie Ordoñez’s Journey💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Trevor sits down with DonorDock's CMO, Rob Burke, to talk about the realities of working in nonprofit fundraising—the stuff that doesn't always make it into the how-to guides.*Raise $10,000+ with the Golden Ticket:* https://hgafundraising.com/golden-ticket/We cover a lot of ground here: why recurring giving programs are under-utilized by fundraisers, how stewardship keeps falling to the bottom of the to-do list, and why the nonprofit sector feels so fragmented when it comes to learning and sharing what actually works. Rob talks about building community through podcasts, the importance of investing in your own growth as a leader, and how to set boundaries without the guilt that usually comes with it.We also get into burnout, something so many fundraisers face today, and how to prevent it before it takes you out. Rob shares his own experience and what he's learned about protecting your energy while still doing work that matters.Plus, some exciting news about WellTold, an upcoming conference designed to bring nonprofit leaders together. Register here: https://www.eventbrite.com/e/welltold-a-nonprofit-storytelling-conference-tickets-1830811770289Have a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Rob Burke on LinkedIn: https://www.linkedin.com/in/robjburke/Hear more from Rob on the Focused Fundraiser Podcast: @FundraisingLab Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Shannon Eason from Everything Gala shares her fundraising event secrets - everything from auction timing, how to just 'go for it' and ask donors for more, building relationships, and the power of video.During this episode, you'll learn:- How to overcome the fear of 'the ask'- Which should come first: the fund a need or live auction- How to communicate and negotiate with donors effectively- Where video should be utilized to enhance your event- How connection to your mission can drive larger donationsHave a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/Consult with Shannon: https://everythinggala.com/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Shannon on LinkedIn: https://www.linkedin.com/in/shannon-eason-cai-aare-bas-pri-aab3bb15/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Nikki DeFalco, Vice President of Fundraising at the MS Society, shares how fundraising events are still the best way to build donor pipelines.There has been a surge recently in the following question: are events still worth it? The answer is, absolutely! Nikki and Trevor met on the podcast to discuss how community engagement, localization, and creating enjoyable experiences for attendees can lead to stronger donor pipelines for any nonprofit.Their conversation dives into:- Donor retention- The significance of feedback in event planning- Building and leading a fundraising team- The need for personal connection- Adapting communication for different generational preferencesHave a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Nikki DeFalco on LinkedIn: https://www.linkedin.com/in/nikki-defalco-cfre-31b2323/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

This was our podcast with Rob Burke from the Fundraising Lab podcast by Donor Dock. Check out their channel for more fundraising podcasts and powerful conversations like this one.Watch the original episode here https://youtu.be/1M8WcUAsx_c?si=pZ5WnJ9i-i64BxL7Rob Burke and Trevor Nelson unpack the real truth behind successful fundraising events, why “fundraising is an AND game, not an OR game,” and how organizations can reduce burnout, retain donors, and design smarter, more intentional events that raise more money.🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Donor Dock's CMO, Rob Burke, on LinkedIn: https://www.linkedin.com/in/robjburke/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Dan Lyles shares how he has been selling multiples consistently in live auction by using one magic phrase: "who else wants one?".Reserve the ¡Fiesta en Mexico! trip to use at your next live auction: https://hgafundraising.com/fiesta-en-mexico/This podcast episode is perfect for auctioneers and nonprofit fundraisers looking to maximize their live auction revenue by getting the most out of each item. Selling multiples isn't easy. Dan Lyles reveals his strategy to sell multiples at any auction event - using HGA's ¡Fiesta en Mexico! package as an example.Work with Dan Lyles for your next live auction: https://danlylesauctions.com/https://danlylesauctions.com/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Dan Lyles on LinkedIn: https://www.linkedin.com/in/daniel-lyles/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Join Tony, the Auction Guy, as he shares his personal journey into the world of auctioneering. From embracing van life to honing his skills through improv classes, Tony's story is one of continuous growth and exploration.This episode offers a unique glimpse into the life of an auctioneer, highlighting the importance of trying new things and building connections. Perfect for nonprofit fundraisers and auctioneers looking for inspiration and insight into the auctioneering lifestyle.Connect your association with the funding of its dreams: https://www.expoauctions.com/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Tony on LinkedIn: https://www.linkedin.com/in/tonyrissley/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Trevor Nelson and Sandy Hilsenrath answer fundraising and nonprofit-related questions from the audience and the HGA team.Submit your questions for our next AMA episode: https://hgafundraising.com/ask-your-questionQuestions answered:00:00 What separates nonprofits from consistently grow year over year, from those that stay flat?02:07 What is the single most important fundraising tool you have?02:43 If you could reset one misconception nonprofits have about fundraising partners, what would it be?06:52 What social media platform to find corporate sponsors / partners08:28 What are some creative ways you've seen nonprofits raise money outside of the traditional methods (i.e. live auction, silent auction, paddle raise)10:40 What is the most impactful gift you've received on Christmas?12:07 How to bring up fresh ideas for fundraising when you have stubborn board members stuck in their old ways?15:05 Best communication practices for the new year17:30 How would you build a nonprofit "super team" from scratch?19:12 Which HGA auction items are raising the most amount of money right now?20:48 If you had one piece of an advice for an event fundraiser, what would it be?23:41 What's the other magic number for fundraising?24:37 What are the best industries to target for corporate sponsorships?28:16 Do you believe in new year's resolutions? And what resolutions would you recommend for nonprofits to have for 2026?🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Sandy on LinkedIn: https://www.linkedin.com/in/sandrahilsenrath/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

What if the secret to being a better fundraiser is taking better care of yourself first? Fear and stress for fundraisers is REAL. In this conversation, fundraising expert and CEO of Practivated, Mallory Erickson, shares how prioritizing your well-being isn't just good for you—it's essential for creating authentic, lasting relationships with donors. If you're exhausted from transactional fundraising, struggling to build genuine connections, or feeling like you have to sacrifice your health to hit your goals—this episode will give you the tools to overcome these challenges. Boost your fundraising confidence with the help of practivated.comOvercome fundraising challenges by reading Mallory's book, What the Fundraising! Get your copy here: malloryerickson.com/bookListen to Mallory's podcast for cutting-edge fundraising strategies https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652🔗 *CONNECT WITH US* 🔗Connect with Mallory on LinkedIn: https://www.linkedin.com/in/mallory-erickson-bressler/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Why does everyone at your fundraiser need a paddle? We've teamed up with our friend and world class fundraiser, Chris Hensley, to give you a step by step guide (and real time case study that raised $26,000) on how to add the paddle drop to your next event.In this episode, Trevor Nelson sits down with Chris Hensley, professional auctioneer and former fundraiser, to break down exactly how paddle drops work, why they’re so effective, and how nonprofits can use them to dramatically increase event revenue.Explore Chris Hensley's consulting and auctioneering services: https://www.bidraisebid.com/*In this episode we cover:*- What a paddle drop really is (and what it’s not)- How to create anticipation and excitement before the moment happens- Why surprise is critical to maximizing participation- How to engage donors at every giving level- The role trusted community leaders play in increasing donations- How paddle drops help identify and cultivate future major donors- Why transparency and clear communication matter during the ask- How the right auctioneer can drive more results🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-hensley-auctions/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Are fundraising events no longer the #1 way to raise money? Trevor Nelson and Marty Murad dig into that question and uncover what’s really happening in the new generosity landscape.*In this episode, they break down:*- Why communities still crave in-person events- The real psychology behind why donors give (and why they stop)- How family-business thinking can strengthen a nonprofit- Why younger generations are struggling to give- How to simplify the giving process to increase participation- How small nonprofits can dramatically grow revenue with smarter events- Why thanking donors more often directly increases donation sizeNeed help with your auction event? Check out https://muradauctions.com/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Marty on LinkedIn: https://www.linkedin.com/in/helpingnon-profitsraisemoremoneyatevents/Follow Murad Auctions on LinkedIn: https://www.linkedin.com/company/murad-auction-group-llc/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Trevor Nelson sits down with fundraising expert Johnny Bravo Holloway, whose decades of experience in radio, event hosting, auctioneering, and nonprofit fundraising have helped countless organizations transform their donor engagement strategies.Reserve the most profitable auction items in fundraising - Trips and Experiences! https://hgafundraising.com/trips-and-experiences/Want to raise more money at your next fundraising events? Email Johnny at JohnnyBravoEntertainment@gmail.comIn this episode, Johnny breaks down how entertainment, messaging, video content, and emotional connection shape the success of any fundraising event. You’ll learn why understanding your audience’s intentions matters, how pre-event planning directly affects donations, and why smaller, more engaged rooms often outperform larger ones.Whether you're hosting galas, auctions, or donor events, this conversation will give you clear, actionable insights to help you engage supporters authentically and raise more money with confidence.🔑 Key Topics Discussed:- How to fundraising through entertainment and storytelling- How audience engagement directly impacts giving- Using video content to create certainty and connection- Selecting speakers who move donors emotionally- Why mission-centric messaging raises more money- Pre-event planning strategies that drive attendance- Understanding donor intention vs. donor behavior- Why “less is more” when it comes to audience size🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Johnny on LinkedIn: https://www.linkedin.com/in/johnnyholloway/Learn more about the services Johnny and his team provide: https://www.johnnybravoentertainment.com/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

In this episode, Trevor Nelson sits down with Jennifer Knopf, founder of the REED Charitable Foundation, to unpack how her team raised over $1,000,000 in just two days—and why a clear mission, bold storytelling, and the courage to ask made it possible.Jennifer shares the origin story of REED, its mission to support children with dyslexia, and how she built their 6th Annual Dyslexia Experience and Gala that brought shocking results—including securing John Hoke III, Chief Design Officer at Nike, simply by daring to ask.Support Reed Charitable Foundation https://reedcharitablefoundation.org/In this episode of Hey Nonprofits! you’ll learn:- The story behind REED Charitable Foundation- How Jennifer's organization raised $1M+ during a 2-day event- Why clarity of mission attracts and educates donors- The realities faced by children who struggle with dyslexia- How emotional storytelling drives giving- The surprising power of “just ask” in fundraising- How bold partnerships can lead to event successIf you work in fundraising, events, education, or simply love stories of mission-driven impact, this conversation will inspire you to think bigger and lead with heart.🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Jennifer Knopf on LinkedIn: https://www.linkedin.com/in/jennifer-knopf-99042764/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Fundraising is changing — fast.In this episode, Brad Ton and Trevor Nelson unpack the new rules of fundraising, social selling, and human connection. If you're a nonprofit leader, fundraiser, or someone who works in donor engagement, this conversation will change how you show up.Brad and Trevor explore what it means to move from transactional fundraising to transformational fundraising — and why authenticity, vulnerability, and emotional connection are becoming the most powerful tools in the sector.You’ll learn:- Why social selling matters more than ever- How authenticity can transform donor relationships- The emotional drivers behind great fundraising- Why current donors are your strongest pipeline- The power of gratitude in donor engagement- How leadership shapes culture and connection- The role of mindfulness and presence in fundraising- Why personal adversity often creates better fundraisers- How to build genuine human connection in a digital worldIf you’re ready to rethink your approach to fundraising, deepen your leadership, and build more meaningful relationships, this episode is for you.🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Brad on LinkedIn: https://www.linkedin.com/in/bradton/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Is your nonprofit focusing on the wrong thing? The key to successful fundraising events is proper planning, long before the bidding begins. There’s a foundational shift nonprofits must make if they want to fill the room with the right people, inspire generosity, and create an event that actually raises money.In this episode of the Hey Nonprofits! podcast, host Trevor Nelson sits down with fundraising strategist Dan Lyles to unpack the core elements that make auction events work. Dan shares why “getting the right people in the room” is far more important than décor, themes, or long programs. He explains how donor psychology, relationship-building, and intentional program structure can dramatically increase giving. You’ll also learn why auctioneers shouldn’t be afraid to ask boldly, how to train board members to engage donors effectively, and how technology can streamline the event experience.If you’re planning a fundraising auction—or want to improve the results of your current event—this conversation offers practical guidance every nonprofit leader can apply.Work with Dan Lyles Auctions https://danlylesauctions.com/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Dan on LinkedIn: https://www.linkedin.com/in/daniel-lyles/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Donor Advised Funds (DAFs) are reshaping the future of philanthropy, and changing the way donors give. Is your nonprofit missing out? This episode will teach you how to adapt to this growing trend.In this episode of the Hey Nonprofits podcast, host Trevor Nelson sits down with Mitch Stein, as they cover the evolution of DAFs, their powerful tax benefits, and the psychology that makes them such an effective giving tool. You’ll learn how to make your organization more accessible to DAF donors, integrate DAFs into event fundraising, and cultivate deeper relationships that inspire ongoing generosity.Whether you’re a nonprofit leader, fundraiser, or board member, this conversation offers actionable insights to help you tap into one of the fastest-growing trends in charitable giving.Transform how your donor's give with Chariot - https://www.givechariot.com/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Mitch Stein on LinkedIn: https://www.linkedin.com/in/mitch-stein/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

Your fundraising events are pushing away the donors you need most. It's time to stop hosting experiences that alienate the next generation and instead build a loyal community of young supporters who are excited to give.In this episode of the Hey Nonprofits podcast, host Trevor Nelson is joined by event fundraising expert AJ Steinberg to discuss how to solve the generational giving gap. AJ explains how to design new events specifically for a younger crowd by genuinely listening to their ideas. Learn simple ways to provide amazing hospitality and a white glove service that makes every guest feel special. AJ also shares advice on how to get your board members involved in fundraising and how to prepare your event for any potential disaster. This discussion provides a clear guide for nonprofit leaders who want to build a strong community and secure support from younger generations.🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with AJ on LinkedIn: https://www.linkedin.com/in/ajsteinbergproductions/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/📌 *CHAPTERS* 📌0:00 - Are Your Events Driving Young Donors Away? 0:26 - What is the "Generational Cliff" in Fundraising? 1:22 - The #1 Mistake Nonprofits Make With Young Donors 1:55 - A Genius Strategy to Attract a New Generation of Donors 3:04 - How to Empower Young Donors (Without Losing Control) 3:47 - The Secret to Creating Events People Actually Want to Attend 5:09 - The Mindset Shift That Will Revolutionize Your Fundraising 5:44 - Is "Unreasonable Hospitality" the Future of Fundraising? 6:53 - A Simple Definition of Hospitality That Changes Everything 7:29 - The Terrible Donor Experience Most Nonprofits Create 8:37 - How to Provide a "White Glove" Experience for Donors 10:10 - A Powerful Story of Adapting Events for Your Donors 11:41 - How to Create an After-Party That Attracts Young Professionals 14:34 - How to Get Your Board Members to Actually Help at Events 16:09 - A Simple Trick to Get Your Board to Find New Sponsors 18:34 - A Leader's Guide to Engaging Your Board Effectively 19:09 - How to Disaster-Proof Your Fundraising Event 20:06 - The First Steps to Take After a Natural Disaster 22:44 - A Powerful Story of Fundraising After a Tragedy 25:04 - Why You Shouldn't Abandon "Old" Fundraising Methods 27:25 - The Most Important Question for Every Fundraiser 28:12 - Don't Make Fundraising Harder By Doing This 29:20 - The Real Reason Nonprofit Leaders Struggle to Fundraise

What's the one thing Michael Jordan and every successful nonprofit have in common? It’s the single most important investment for your nonprofit's growth, yet most leaders overlook it.On this episode of the Hey Nonprofits podcast, host Trevor Nelson sits down with former NFL player and fundraising expert Reggie Rivers to reveal why coaching is the key to continuous growth. They discuss how finding the right coach can transform your leadership, improve your team, and help you ask for money with confidence. Reggie also shares common mistakes nonprofits make at fundraising events that could be costing you thousands in donations. This conversation offers powerful advice for any leader looking to build a stronger organization and raise more support for their mission.🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Reggie on LinkedIn: https://www.linkedin.com/in/reggierivers/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/📌 *CHAPTERS* 📌0:00 - Why Every Leader Needs a Coach 2:20 - Reggie Rivers' "Welcome to the NFL" Moment 3:51 - How A Former NFL Player Sizes You Up 5:55 - The Most Overlooked Key to Success 7:02 - How to Find a Coach as an Adult 8:17 - How Your Employees Can Be Your Best Coaches 9:54 - The Hardest Thing for a Founder to Do 12:00 - The Fastest Way to Grow Your Organization 13:05 - Stop Correcting Your Team & Let Them Cook 14:10 - How Reggie Rivers Got Into Fundraising 15:32 - How to Use Your Platform for Good 18:02 - The Biggest Fear for Most Fundraisers 21:15 - The Secret to Asking for Money 22:20 - The #1 Thing Your Audience Responds To 24:35 - Are Your Donors Waiting for You to Ask? 28:42 - Why Fundraising Events Are More Crucial Than Ever 30:33 - What Is a Charity's Biggest Blind Spot? 38:00 - Are You Nickel-and-Diming Your Donors? 40:37 - The Biggest Mistake Fundraisers Make 44:56 - 3 Simple Tips for a Better Paddle Raise 47:44 - The Most Common Mistake with Bid Paddles 51:51 - How Trevor Nelson and HGA Started