In this episode, Trevor Nelson sits down with Jennifer Knopf, founder of the REED Charitable Foundation, to unpack how her team raised over $1,000,000 in just two days—and why a clear mission, bold storytelling, and the courage to ask made it possible.

Jennifer shares the origin story of REED, its mission to support children with dyslexia, and how she built their 6th Annual Dyslexia Experience and Gala that brought shocking results—including securing John Hoke III, Chief Design Officer at Nike, simply by daring to ask.

Support Reed Charitable Foundation https://reedcharitablefoundation.org/

In this episode of Hey Nonprofits! you’ll learn:

- The story behind REED Charitable Foundation

- How Jennifer's organization raised $1M+ during a 2-day event

- Why clarity of mission attracts and educates donors

- The realities faced by children who struggle with dyslexia

- How emotional storytelling drives giving

- The surprising power of “just ask” in fundraising

- How bold partnerships can lead to event success

If you work in fundraising, events, education, or simply love stories of mission-driven impact, this conversation will inspire you to think bigger and lead with heart.

🔗 *CONNECT WITH US* 🔗

Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/

Connect with Jennifer Knopf on LinkedIn: https://www.linkedin.com/in/jennifer-knopf-99042764/

Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/

💙 *ABOUT HGA FUNDRAISING* 💙

This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.

To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/

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Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:

https://hgafundraising.com/nonprofit-coaching/