Struggling to attract major donors for your nonprofit? In this episode of Hey Nonprofits, hosts Trevor Nelson and Jason Ledlow sit down with special guest Bill High to reveal proven strategies to identify, connect with, and inspire high-value donors to support your cause. If your nonprofit has ever wondered how to approach wealth transfer opportunities, leverage donor-advised funds, or create emotional connections that drive donations, this is the guide you’ve been waiting for.

The conversation dives into the $140 trillion wealth transfer happening right now, how to tap into legacy giving, and why understanding donor profiles is critical for building long-term relationships. You’ll also learn how effective storytelling and clear communication can turn personal connections into transformative gifts. Whether it’s cash, securities, or unexpected assets like real estate or collectibles, discover practical tips to maximize your fundraising efforts and plan for sustainable giving. This step-by-step guide will help your nonprofit think bigger, work smarter, and attract the donors who can create lasting impact.

🔗 *CONNECT WITH US* 🔗

Connect with Bill on LinkedIn: https://www.linkedin.com/in/williamfhigh/

Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/

Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/

💙 *ABOUT HGA FUNDRAISING* 💙

This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.

To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/

Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/

Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:

https://hgafundraising.com/nonprofit-coaching/

📌 *CHAPTERS* 📌

00:00 - Find BIG Donors

00:48 - Bottom of the Funnel Strategies

02:26 - Largest Wealth Transfer in History

06:25 - Family Issues in Charitable Giving

09:08 - Nonprofits Preparing for Non-Cash Gifts

14:16 - Researching Business Owners

18:17 - Motivations Behind Giving

21:30 - Bill's Book: The Legacy Mindset

29:14 - Effective Donor Communication

30:38 - Traits of Top Development Reps

32:23 - Donor Expectations and Needs

36:41 - Optimal Time for Fundraising

39:10 - Accepting Non-Cash Gifts

42:15 - Evaluating Gift Quality

45:04 - Connecting with Bill