DiscoverHere's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way
Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way
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Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

Author: Jacki Hayes

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Welcome to Here’s What I Learned — the podcast for progressive entrepreneurs who want to grow their businesses without sacrificing their values, creativity, or capacity. I’m Jacki Hayes: systems strategist, unapologetic smutty romantasy fan, and D&D geek. Around here, we get real about what it actually takes to build a business that fits your life.


Every episode offers something to take with you — sometimes through conversations with values-driven founders, sometimes through solo episodes where I dig into the lessons I’m learning inside my own business. We explore the choices we’re testing, the questions that create clarity, the experiments that move us forward, and the systems that stay simple on purpose.


If you value integrity, curiosity, and time freedom—and you’re looking for inspiration that’s as practical as it is empowering—you’ve found your people. Hit play, and let’s rewrite the rules together.

111 Episodes
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And That's a Wrap

And That's a Wrap

2026-02-1903:55

Send us Fan Mail Five years. 109 episodes. More conversations than I ever imagined when I hit record for the first time back in 2021. This is the final episode of Here's What I Learned... and honestly, it feels exactly right. This season was built around experiments -- intentional engagement, time tracking, group onboarding, image title SEO, and defining what "enough" actually looks like. And somewhere in the middle of all of it, I started feeling the closing of a chapter. This episode is me ...
Send us Fan Mail What if the answer to burnout isn't doing more... but defining enough? In this episode, I sit down with Becky Mollenkamp—feminist business coach, author, and liberation advocate—for a conversation that challenges everything we've been conditioned to believe about success, productivity, and money. Becky assigns me a 30-day experiment designed to decondition my brain from capitalism's relentless "more, more, more" and help me discover what enough actually looks like. This isn't...
Send us Fan Mail Six weeks into the 90 day Intentional Engagement Experiment, I have a surprising update: Instagram is the hardest platform for me to consistently have real conversations on right now. Between ads, suggested content, and the “either I only see my favorites or I see Unstable Unicorns ads” problem, it is tougher to stay focused on the people I actually want to build relationships with. In this halfway mark check-in, I share what is working better (hi, LinkedIn and Threads), how ...
Send us Fan Mail How much of your SEO is hiding in plain sight... inside your images? In this episode of Here’s What I Learned, I’m joined by SEO strategist Brittany Herzberg for a real-time experiment: what happens when you stop uploading “IMG4532” and start treating image titles like actual search signals. We get into how Google reads your image file names, what to name them (without turning into a keyword-stuffing goblin), and how to track whether the changes are working using Google Searc...
Send us Fan Mail In this episode, I’m joined by Jayci Trujillo, founder of Happy Girl Marketing, for a very practical experiment that sounds simple and gets uncomfortable fast… tracking time. Jayci is in a growth season. More clients, a growing team, bigger decisions. And like a lot of service business owners, she realized she was making those decisions without really knowing where her time was going or what her actual hourly rate looked like once everything was counted. So we designed an exp...
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