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The Profitable Accountant Podcast
The Profitable Accountant Podcast
Author: Reza Hooda
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© 2022 Transform your Profits: the podcast for accountants who want to build a more profitable, successful and impactful accounting firm.
Description
This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.
237 Episodes
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In this episode, I walk you through the exact system I’ve used to build a marketing engine that now brings in £25K to £30K per month in recurring fees. All without me.
You’ll discover:
→ Why fixing client acquisition is the one domino that knocks everything else down → How to finally price live on sales calls with confidence → The real reason you’re not converting high-value clients → The Power Positioning framework behind my 8-week accelerator
I also share what’s working right now inside my own firm. What’s generating leads on autopilot. And the exact system we built that lets the firm grow without me.
If you want your time, freedom, and profits back, this one’s for you.
🎯 Want my help to build your marketing and sales system once and for all? DM me the word Accelerator and I’ll send you the full details.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
In this episode, I share the biggest lessons from attending the Billion Followers Summit in Dubai, including why this event was a game-changer for our strategy in 2026.
You’ll hear: → Why I flew out to meet content creators and what I learned from them → How to position yourself as the expert in your niche → Why most accountants are hanging out in the wrong rooms → The surprising power of WhatsApp for client communication and referrals
Plus: → The new referral system we launched (that actually works) → How to build meaningful relationships faster, online and offline → Why getting clear on your WHO is still the #1 thing to fix this year
I also talk through a brand new offer: my Accelerator Program for firm owners who want to finally build the 3 core systems that bring in high-quality leads and clients on autopilot.
If you’re tired of chasing work and ready to grow with clarity, confidence and speed, this one’s for you.
------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
As we wrap up the year, I’m sharing the six biggest lessons I’ve learned in 2025 – each one shaped by real challenges, growth moments and practical wins inside the firm.
This episode is for you if: → You want to scale your firm without burning out. → You’re tired of shiny tactics and want strategies that compound over time. → You’re serious about building a business that can run without you.
You’ll hear: → Why “boring stuff done consistently” beats every shiny object. → How to invest in yourself and take action that actually moves the needle. → The power of repeating your message even when you’re tired of it. → Why targeting people with money is just better business. → How hiring A-players (and keeping them) is your biggest growth lever. → And my favourite one… the “hat, haircut, or tattoo” decision-making framework that’ll help you stop overthinking and start doing.
Plus – I share what’s coming in January and how I plan to help a small group of firm owners implement the Power Positioning System at speed.
If you’re ready to make 2026 your most profitable and purposeful year yet, start here.
Take a listen, then message me your favourite takeaway on LinkedIn.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
In this episode, I talk about a challenge we all face staying focused. I share what’s been going on in my world lately, from life in Doha to tempting new business opportunities... and why I’m choosing to say no to them.
You’ll discover:
→ The entrepreneur’s curse: why good ideas can be dangerous → How I deal with distraction (and remind myself of the bigger picture) → A practical analogy to help you niche down and build a freedom firm → Why you don’t need thousands of clients to hit your dream number
I also talk about the real reason your marketing might not be working, and what to do about it.
If you’ve been feeling pulled in a million directions, this episode will help you refocus and double down on what really matters.
Let me know your biggest takeaway on LinkedIn, I’d love to hear it.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
Let's be honest. Most firm owners are so busy firefighting that they never make time for the stuff that actually grows the business. I've been there too.
In this episode, I share what's really been happening behind the scenes. The wins, the struggles, and the lessons I'm learning in real time.
You'll discover:
→ Why I protect at least 2 weeks of white space in my diary every month (and what I use it for)
→ The real math behind paid ads, and why I've spent £10k+ without a return yet
→ A simple framework for diagnosing underperformance: What, How, When, Motivation
→ Why your best hires won't come from job boards, and what to do instead
→ The only two activities that actually move the needle in your firm
I also get candid about some tough team conversations we've had recently. When your managers are too busy to let go of underperformers, you've got a deeper problem to solve. I share how I'm tackling it.
If you ever feel like you're second-guessing yourself, tolerating average performance, or struggling to find time for the important stuff. This one will resonate.
Take a listen and drop me a message on LinkedIn with your biggest takeaway. Always love hearing from you.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
Let’s be honest — most accountants wing their sales calls. I used to be one of them.
In this episode, I walk you through the process I now follow to consistently convert high-value clients, without giving away free advice or wasting time on tyre kickers.
You’ll discover:
→ The 3-step framework I use to filter, run, and close sales meetings → Why giving a price live in the meeting changes everything → How to position yourself as the expert (so you’re not haggled on price) → Why your marketing needs to do the heavy lifting before the call
I also share behind-the-scenes stories from recent calls I’ve had — including how we signed a £2.5k client with under £50k income, just by showing value.
If sales calls feel awkward or hit-and-miss, this episode will give you clarity, confidence, and a repeatable process you can use straight away.
Take a listen — and let me know what you think on LinkedIn. Always love hearing from you.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
In this episode, I walk you through exactly how we lost a £60,000 client – and more importantly, the lessons I took from it that will help you build a stronger, more resilient accounting firm.
You’ll discover:
→ Why deep niche expertise beats generalism every time. → The danger of being too far removed from client relationships. → How client transcripts can become your most powerful content asset. → The difference between responsiveness and proactiveness (and why both matter).
I also talk about: → My Arabic lessons and the power of accountability. → Cold email wins – and why everything works when your positioning is spot on. → Why views don’t pay the bills (and what to focus on instead).
If you’re serious about building a business that runs without you, this one’s for you.
Let me know what you think – drop me a quick message on LinkedIn. Always love to hear from you.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
In this episode, I sit down with Josh, who shares the raw, unfiltered journey of starting with 50 DIY leaflets in the freezing cold… to now running a £400k practice with a fully remote team of 14.
You’ll discover:
→ How failure in other businesses led him to double down on accounting → The moment one yes changed everything — from a bar to a breakthrough → What it's really like building a practice from scratch with no clients, no team, and no clear path → How partnerships (and sheer grit) fast-tracked his growth
We also talk mindset, the inner battles, the burnout, and why rejection is just part of the game.
If you’re just starting out, or you’re in the messy middle of trying to grow, this one’s for you.
Josh’s story proves what’s possible when you keep showing up — even when it’s hard.-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
How do you go from zero clients and no accounting experience... To running a 7-figure practice with a 20-person team?
In this episode, I sit down with Kully — someone who started his firm from scratch through a franchise. No prior practice experience. Just a deep desire to build something secure for his family.
You’ll hear: → How he survived the first 6 months with zero clients → The marketing tactics he used before he could afford a shop → Why getting out of a “little office” changed everything → How he grew to £250k in 3 years and 7 figures after that
This is a raw, real, and honest look at the early hustle of practice building. If you're in the grind or thinking of starting, you’ll take a lot from this.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
How do you regain momentum and build consistency when life throws off your rhythm?
In this episode, I share how I’m getting back into the weekly podcast flow – walking and talking from the warm streets of Qatar. I also take you behind the scenes of my recent Dubai trip, packed with meetings, podcasts, and expansion plans.
You’ll discover: → Why habits matter more than motivation. → How Capture Accounting Dubai came to life. → The magic of in-person meetings after building online connections. → Why evergreen content is a long-term marketing asset you can’t ignore.
I also talk about team challenges, hiring mistakes, and offshoring hurdles – plus how I’m building systems to reduce reliance on me.
If you’re an accountant juggling growth, clients, and life – this one’s for you.
Let me know your takeaway. Message me on LinkedIn or WhatsApp – I always love hearing from you.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
What’s the final system that gives you true freedom in your firm?
In this episode, I share how I’ve built a hiring system that finally lets me step away without things falling apart.
You’ll discover:
→ The resource I built to transparently manage pay and progression in the team → Why documenting expectations is the key to long-term growth and team culture → How to shift from ad-hoc hiring to a systemised, proactive approach → What to include in your hiring toolkit to free yourself from being the bottleneck
I also break down:
→ Our latest wins from a cold email strategy targeting content creators → How to position yourself as the expert even before a sales call → What it really takes to build a team that runs your firm without you
If you’re serious about turning your practice into a freedom firm, you’ll love this episode.
Let me know what you think over on LinkedIn – I always love hearing from you.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
From Client Chaos to Firm Flow: Structuring for Scale
How should you structure your firm as you grow?
In this episode, I walk you through how I’ve built and refined the structure of my practice—so that every client has a home and I’m no longer the bottleneck.
You’ll discover:
→ The role of a client manager and why it’s the first hire you need to make → How to structure your team for both delivery and development → When to recruit offshore and when to scale with more managers → Why not every “manager” should be managing people
I also break down the real team setup behind our £1M+ firm, and share how we balance experience, strengths, and culture across UK and offshore staff.
If you're feeling stuck between doing it all yourself or hiring blindly, this episode will give you clarity on how to build a team structure that fits your firm—and your goals.
Take a listen and let me know what you think. Message me on LinkedIn. I’d love to hear from you.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
How to Retain Top Talent Without Losing Sleep Over Client Poaching
You want more time, more freedom, and less stress.
But handing over client control to your team feels like a risk, right?
In this episode, I share exactly how I built a team I trust—so much so that I don’t even speak to most of our clients anymore.
You'll learn:
→ Why giving autonomy is risky—but not giving it is riskier → How to keep entrepreneurial team members from walking away with clients → What big corporates do that accounting firms should copy → The leadership books that shaped how I build loyalty and culture
I also break down the one system I believe is the final step to building a true freedom firm—and how to use it to grow your practice without being chained to it.
This one’s all about trust, vision, and building a team that stays with you for the long haul.
If you’ve ever worried about team members jumping ship with your clients, this episode is for you.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
How do you protect your fees, justify your value, and stop discounting under pressure?
In this episode, I share a real conversation I had with my team about clients questioning our prices — and what we did to turn it around.
You’ll discover: → Why clients push back on price (hint: it’s rarely about the money) → The simple value register you can use to remind clients what they’re getting → How to position subscription services like insurance — peace of mind, not paperwork → Why bundling your prices avoids awkward conversations at renewal time
I also break down the psychology behind pricing objections, what clients really want, and how to proactively communicate value before they even think to ask.
If you’re fed up with clients questioning your fees — and you want a clear system to prevent it — this episode is for you.
Take a listen and let me know what you think on LinkedIn. I'd love to hear from you.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
It’s been a while, but I’m back. And this episode is a bit of a brain dump.
I talk you through:
→ Why moving countries forced me to reassess my routines → The power of systems to free up your time (even during a major life move) → How to build habits with zero friction → What it really takes to grow a remote-first, freedom-focused firm → The marketing system that brings in leads — even when I’m off-grid
I also share the exciting switch we’ve made to a new practice management system — and why Karbon is now our go-to.
Plus: a reminder that if you want real growth, you’ve got to work on the business, not just in it.
If you’ve ever dreamed of building a firm that works without you, this one’s for you.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
Referrals are still one of the most powerful ways to grow your accounting firm — but not all referrals are created equal. In this episode, I share a real-life story of turning down a lucrative client (and why) and how that decision turned into a valuable referral for another accountant who had positioned themselves perfectly.
You’ll hear:
Why your specialisation is your secret weapon for attracting high-quality referrals
How hiring and personal branding connect to finding great people
The role LinkedIn content plays in opening doors — even for people who aren’t actively job hunting
Practical steps to make yourself memorable to your network
Whether you’re just starting or scaling, you’ll leave with actionable ways to position your firm so people think of you first.
🎧 Listen now and learn how to get more of the right referrals.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
The Final Bottleneck: Building the Last System That’ll Free Me
After years of refining systems, there’s still one area I’ve been the bottleneck in — until now.
In this episode, I reveal:
→ The last piece of the puzzle I’m putting in place to fully remove myself from the day-to-day → The exact process I use to hire top talent without wasting time → How I’m using smart tools (LinkedIn, Indeed, Calendly, templates) to scale my hiring → And a little personal update — something big is happening behind the scenes 👀
If hiring is eating up your time, this one’s a must.
🎧 Hit play and let’s get into it.
-------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
From 50p an Hour to Building a Global Accounting Firm How do you go from earning £80 a month to running a thriving offshore accounting business?
In this episode, I speak to Ghazi, who shares his incredible journey from Dhaka to Doha — from his humble beginnings in Bangladesh to building an elite global practice.
You’ll discover: → The key decision he made early on that shaped his entire career → Why choosing low pay and high learning was his smartest move → How his mother’s home business shaped his mindset → What makes his offshoring team different — and why top firms trust them
We talk about mindset, global ambition, and staying relentless in the face of rejection. This one’s pure gold for any accountant building a firm from the ground up.
If you’ve ever felt stuck or questioned your path, this episode will reignite your fire.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
From WhatsApp Groups to £50k Clients Why Webinars Still Work and How to Nail Them
This episode is full of takeaways on how to attract your dream clients using nothing but a simple Zoom webinar and a bit of smart targeting.
You’ll discover:
→ How one 45-minute Q&A webinar brought in a £5k/year client from just 11 attendees. → Why going niche (and then even more niche) is the key to building trust fast. → How to get your clients to do your marketing for you inside WhatsApp groups. → The simple mindset shift that turns a small room into a big opportunity. → Why visual teaching helps you stick in your audience’s memory.
I also share how I used this same webinar formula back in 2013 with a flip chart and an ebook — and how the only thing that’s changed is now I do it from my laptop.
Whether you’ve done 10 webinars or none, this is the low-risk, high-reward tactic to get yourself seen as the expert — and get paid like one.
If you want to know the £50,000/hour activity that’s hiding in your calendar, this one’s for you.
Let me know your thoughts on LinkedIn. Always love hearing from you.
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
Get Clients or Get People: The Only Two Things That Matter
What should you really be focusing on as an accounting firm owner?
In this episode, I reflect on two days at a high-level mastermind and break down the only two problems you ever need to solve in your firm.
You’ll discover:
→ Why 90% of your time, money and attention should go to just two things → The real value of your time – and how to buy it back → How to use lifetime value to reframe your entire marketing approach → The single most important decision you can make to attract the right clients
I also share how I track where my own time goes, the most overlooked marketing mindset shift, and what I learned from one of the UK's top marketing minds.
If you’ve ever felt overwhelmed by all the “things” you could be doing, this episode will help you cut through the noise and stay laser focused on what actually moves the needle.
Take a listen and let me know your biggest insight – I’d love to hear from you on LinkedIn
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.




