How do you protect your fees, justify your value, and stop discounting under pressure?

In this episode, I share a real conversation I had with my team about clients questioning our prices — and what we did to turn it around.

You’ll discover:
→ Why clients push back on price (hint: it’s rarely about the money)
→ The simple value register you can use to remind clients what they’re getting
→ How to position subscription services like insurance — peace of mind, not paperwork
→ Why bundling your prices avoids awkward conversations at renewal time

I also break down the psychology behind pricing objections, what clients really want, and how to proactively communicate value before they even think to ask.

If you’re fed up with clients questioning your fees — and you want a clear system to prevent it — this episode is for you.

Take a listen and let me know what you think on LinkedIn. I'd love to hear from you.

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