Wedding Pros who are ready to grow - with Becca Pountney

Show notes:In this episode, I’m joined by Jonathan Aymin, Founder and CEO of Common Sense Events, a venue management company in the US. Jonathan also hosts the VenueRx podcast and founded the Wedding and Event Venue Association, so he brings a wealth of experience and some refreshingly honest insights into running and growing a venue business. We chat about Jonathan’s journey into the wedding industry, from starting a staffing company to managing wedding venues across the US, and why being successful in this industry takes far more than simply having a beautiful space.We also get into the practical side of marketing. Jonathan explains why he doesn’t believe in writing off a platform just because it hasn’t worked for another business, and why looking at your own numbers is essential when deciding where to invest your time and money. From wedding directories and Google Ads to Meta, TikTok and AI-driven referrals, we explore why different platforms can work differently depending on your venue and your ideal client.One of my favourite parts of this conversation is our discussion about consistency. It can be tempting to give up when your marketing doesn’t seem to be generating immediate results, but couples may be watching your content for months before they’re ready to enquire. Jonathan explains why it’s important to keep showing up, track your results and look at the bigger picture rather than reacting to every individual post or quiet week.Common Sense EventsThe Venue RX podcastThe Venue RX InstagramTime stamps:03:53 - From Fired to Founder — Jonathan's Journey into Hospitality and Venue Management19:20 - What marketing is actually working for venues?34:02 - Measuring Social Media Success: What Metrics to Track45:11 - People First: Turning Authenticity into Hiring and Culture54:05 - Balancing Family and Work: Life with Seven Children01:08:54 - Final takeaways: Track your data and next stepsMentioned in this episode:Discover Venue AI for yourselfLooking to take your venue into the future? Why not take a look at Venue AI for yourself. Find out more or book a demo now.

Show notes:What happens when your ideal client stops Googling and starts asking AI who they should book?In this episode of Wedding Pros Who Are Ready to Grow, I’m chatting with Vivienne Wagner, CEO of Houndstooth Media Group, about the changing world of SEO, AI search and what it means for wedding businesses. Vivienne shares how she went from blogger to running a digital marketing agency with a team of specialists, and why the lessons she learned from building an audience still apply today.We talk about why blogging is still worth doing, how evergreen content can continue bringing people to your website years after you publish it, and why being clear about who you serve is more important than trying to chase every new marketing trend. We also get into the increasingly important relationship between SEO and AI search. Vivienne explains why SEO remains the foundation, but why simply being visible isn't enough anymore. AI is increasingly interpreting information from your website, social media, Google Business Profile and reviews to decide which businesses it recommends.One of my favourite parts of the conversation is the practical advice around Google Reviews. Rather than simply replying with "Thanks so much", Vivienne explains how your responses can reinforce what you do, who you serve and the experience you provide.Follow Vivienne on LinkedinFollow on InstagramWatch the FREE Bridal AIO WebinarTime Stamps:00:08 - Episode intro — Meet Vivian Wagner & what to expect01:52 - Vivienne's Journey: From Politics to Blogging and SEO37:13 - Consumers trusting AI: where decisions and sales happen (and how businesses stay trustworthy)42:31 - Pricing Strategy & AI: Transparency, Positioning, and Schema53:26 - AI Was Coming: Lessons and Predictions for BusinessMentioned in this episode:Find out more about Venue AIReady to embrace AI in your wedding venue? Take some time to find out more about Venue AI or book a free demo.Find out more about Venue AI

Show notes: What does accessibility really look like in the wedding industry?This week, I’m chatting to Charlotte Rowe, founder of The Unseen Weddings, about her experience of planning her own wedding as a disabled bride and the lack of accessibility and representation she has encountered along the way.From struggling to find genuinely accessible venues to seeing very little representation at wedding shows, Charlotte shares some of the experiences that inspired her to start The Unseen Weddings project.We talk about why simply describing somewhere as “wheelchair accessible” isn’t always enough, why asking couples what they actually need is so important, and how accessibility can look completely different from person to person.And it isn’t just about venues. We explore what photographers, florists, DJs, planners and other wedding professionals can do to make their businesses more inclusive; from asking better questions during consultations to thinking about sensory needs, mobility aids, photography and representation.Charlotte also shares some of the positive experiences she’s had, including a wonderfully accessible engagement experience at the Sea Life Centre, and explains her plans to create a directory of wedding suppliers who are committed to learning, listening and doing better.If you’re a wedding professional, I hope this episode makes you stop and think about your own business and the small changes you could make to create a more accessible experience.Unseen Weddings InstagramTime stamps:00:57 - Charlotte Rowe — Founder of Unseen Weddings08:45 - Sea Life Center: Accessibility Done Right13:31 - Directories and Accessibility: Finding Accessible Wedding Venues22:28 - When Wedding Planning Doesn't Reflect You: Realising You're Unseen26:00 - Turning Frustration into Action — Starting Unseen Weddings32:10 - Creating an Inclusive Supplier Directory and Accessible Events39:34 - Asking About Accessibility: How Suppliers Should Start the Conversation45:26 - A Word of Caution: Who Should Get InvolvedMentioned in this episode:Discover Venue AI for yourselfReady to take your Venue Team into the future? Take a look at what Venue AI has to offer, find out more or book a demo now.Find out more about Venue AI

Show notes:In this episode, I’m chatting to Lianne Cole, a female wedding DJ, live vocalist and entertainer who is right at the beginning of her journey in the wedding industry.Lianne’s route into weddings hasn’t exactly been a straightforward one. With a Master’s in opera performance behind her, she’s worked across a whole mix of different industries and businesses before finding her way into DJing and entertainment. She now brings together her love of performing and her passion for music through LMC, combining live vocals with high-energy DJ sets.We talk about what it’s actually like trying to establish yourself when you’re new to the wedding industry, particularly as a female DJ in what has traditionally been a very male-dominated space.Lianne shares some of the challenges she’s come up against, from seeing the same male DJs repeatedly recommended in local wedding groups to feeling like female DJs can sometimes be brought in simply to tick a box. We also talk about why visibility matters, the importance of having more women represented in the industry and how venues and suppliers could help create more opportunities for people who are newer to the wedding world.Lianne's TikTokTime stamps:01:37 - Leanne's Background & Opera Journey13:57 - Gender and the DJ Industry: Women in Opera, Weddings, and Beyond19:41 - Confronting Sexual Harassment in the Industry27:34 - Unearthing the Gender Gap: Getting On Venue Supplier Lists35:16 - Marketing on a Shoestring: Visibility Strategies for New DJsMentioned in this episode:Discover Venue AI for yourselfLooking to take your venue into the future? Why not take a look at Venue AI for yourself. Find out more or book a demo now.

Show notes:This week, I'm chatting to Ade, a wedding MC and celebrant based in London and working worldwide, about exactly that. Ade has built a hugely successful wedding business, with 50 weddings this year, while continuing to work full time as a management consultant. His journey into the wedding industry was almost accidental, starting when friends asked him to MC their wedding in Athens. Five years later, he's worked on weddings around the world and has even been featured in publications including The New York Times and Vogue Weddings.If you're currently juggling a wedding business alongside another job, wondering whether you're ready to go full time, or simply trying to figure out what makes your business different, I think you're going to get a lot from this episode.New York Times articleTime stamps:09:55 - Benefits to Couples: Guest Experience & Value19:37 - Breaking Down 50 Weddings: Where Clients Come From28:20 - When Time Becomes Precious: Balancing a 9-to-5 and a Wedding Business40:00 - The Pipeline: When to Quit and Go Full-Time51:52 - What I Wish I'd Known Sooner — Essential Business AdviceMentioned in this episode:Find out more about Venue AIReady to embrace AI in your wedding venue? Take some time to find out more about Venue AI or book a free demo.Find out more about Venue AI