Marketing Vanguard

In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far more than the products they sell.What You'll Learn:How to shift the definition of “brand” from product provider to experience giverWhy breaking out of the marketing silo is a critical competitive advantage The strategic advantage of being a part of DavosHow to balance wholesale and direct-to-consumer channelsHow consumer-centric foundation separates great marketing from mediocre execution Ways to identify and penetrate niche communities in fragmented markets like US mountaineering Hosted on Acast. See acast.com/privacy for more information.

Podcasting live from the 2026 World Economic Forum in Davos, Karin Timpone, CEO and Founder of ClearPrompt, unpacks how to implement AI with focused, phased approaches rather than sweeping transformations and staying in the center of business strategy. What You'll Learn:Why CMOs are perfectly positioned to lead AI strategy across organizationsHow to break down AI implementation into focused, phased pilots instead of betting the entire farmThe difference between technology adoption and strategic impactHow to build cross-functional alignment in the C-suite around technology and strategyPick one lane and go deep rather than trying to master all of AIWhy it’s important to lean into industry moments that connect you with peers facing similar challenges Hosted on Acast. See acast.com/privacy for more information.

From $0 confidence to CEO of one of the most well-known brands in the world, Sharon Price John’s story is nothing short of inspiring and we’re unpacking it on the latest episode of Marketing Vanguard. In this conversation, straight from the Brandweek 2025 stage in Atlanta, Sharon, CEO of Build-A-Bear, reveals her unconventional career journey and how that evolution directly shaped the turnaround and reimagining of an iconic experiential brand.What You'll Learn:How to transition from functional expertise to CEO-level thinkingWhy CMOs must adopt a "business-first" mindset to advanceThe confidence gap that holds high-potential women back from applying for stretch rolesHow to unlock brand equity by understanding feeling over functionThe critical role of authentic leadership in driving organizational transformationHow to pivot a single-location retail concept into an IP-driven, multi-vertical businessIn an era where the marketing playbook is being rewritten daily, how can brands stay ahead? Joshua Spanier, Google’s VP of AI and Marketing Strategy, pulls back the curtain in “Frontier CMO,” his new podcast and weekly insights letter featuring the marketers, thought leaders, and industry pioneers who are reinventing marketing.Josh previews the tough questions and unfiltered conversations featured on Frontier CMO, including:AI as a leadership test: exploring the "human" side of the AI revolution. As technology and tools advance the challenge becomes equipping marketing teams to leverage these technologiesBrand relevance and connection: writing the next playbook for brand relevance by showing up as a main character in the places and spaces that connect with your audienceAgentic Commerce: understanding the transition from "speed vs. certainty" to a world where shopping is fast and smartThe new marketing organization: knowing where AI makes work faster and smarter and restructuring teams to keep up. Redefining agency partnerships to elevate insights and creativity in real timeEach episode of Frontier CMO features tactical, practical steps all leaders can take to navigate the future of marketing. Find it wherever you get your podcasts: YouTube | Apple | Spotify Hosted on Acast. See acast.com/privacy for more information.

More than ever before, CMOs belong in the C-Suite. And, Sumit Virmani, CMO of Infosys, has a strong case to back this stance up. In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Sumit breaks down the necessary evolution of the CMO, what AI has to do with it, and the strategic imperative of aligning with C-suite priorities. What You'll Learn:Why CMOs need to operate within the full C-suite context, not just marketing bubblesHow to position yourself as a transformation partner, not a marketing operatorThe critical difference between using AI to do marketing better versus using AI to expand your business influenceWhy advocating for marketing's "seat at the strategy table" requires complementing creative genius with AI-powered analyticsHow to build an undeniable business case for attending high-level forums like Davos Hosted on Acast. See acast.com/privacy for more information.

CMOs can drive business revenue - this is an established fact. But how can they do it better, bigger, and stronger in the age of AI? We’re unpacking this in the latest episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos. Tune in as Emma Chalwin, CMO at Workday, breaks down the evolving strategic role of CMOs at major enterprises, the intersection of AI and human-centered marketing, and how chief marketing officers can become essential drivers of business growth. What You'll Learn:How to position CMOs as strategic business leaders in the age of AIThe "Art and Science" Framework for modern CMOs to thrive Why AI adoption requires a human-centered brand narrativeHow to reframe customer relationships from acquisition to retentionThe "B2B to B2H" (Business to Human) messaging approach and why it’s critical How to embed brand values as competitive differentiation Hosted on Acast. See acast.com/privacy for more information.

AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World Economic Forum in Davos, CMO of Adobe Enterprise, Rachel Thornton, reveals why putting human creativity at the center of marketing strategy is more critical than ever and how CMOs should be navigating this tectonic shift. What You'll Learn:How to position AI as "augmented intelligence" rather than artificial intelligenceWhy the core creative concept must remain human-driven while AI handles scalingHow to free your marketers from tactical asset-building so they focus on what they loveThe framework for proving marketing's revenue impact to your C-suiteWhy authenticity and brand definition are now competitive imperativesHow to treat customers as co-creators of your brand experience, particularly with Gen Z and Gen Alpha audiences Hosted on Acast. See acast.com/privacy for more information.

AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the World Economic Forum at Davos, Bonnie Pelosi, CEO EMEA at Microsoft, reveals the truth about AI in marketing - what’s going right, what’s going wrong, and everything in between. What You'll Learn:How to embed governance into AI implementation from day oneWhy CMOs must act as connectors across the entire C-suiteThe "Customer Zero" mindset and why AI use cases must be geared, first, towards customers How to lead cultural transformation, not just technology rolloutWhy curiosity and empathy are non-negotiable CMO competenciesThe distinction between tactical and strategic leadership Hosted on Acast. See acast.com/privacy for more information.

In today’s tech-driven world, tech marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podcast, President and CMO of Salesforce, Ariel Kelman, reveals why customer success storytelling matters more than ever, how to ground AI in trusted first-party data, and the key strategies for balancing AI automation with human creativity. What You'll Learn:How to ground AI agents in customer data to drive measurable outcomes Why CMO leadership must pioneer AI adoption before mandating it across teams AI’s productivity paradox - why it enables both more output AND better work-life balance How to position your brand's trust as a competitive moat in the AI eraThe framework for balancing centralized brand strategy with decentralized field execution  Why "show, don't tell" beats feature-focused marketing when launching complex products  Hosted on Acast. See acast.com/privacy for more information.

How does one keep a 100-year-old brand relevant in today’s turbulent times of marketing and consumption? The full picture reveals itself in this episode of the Marketing Vanguard podcast as Laura Knebusch, SVP of CPG Marketing and CX at Georgia-Pacific, breaks down what it takes to keep a heritage brand alive and thriving. From how century-old heritage brands like Brawny, Angel Soft, and Dixie evolve without alienating loyal consumers to how a classically trained marketer navigates AI, retail transformation, and cultural moments in real time, this conversation proves that adaptability and agility aren’t just possible; it’s crucial to the success and growth of your brand. What You'll Learn:How to refresh iconic brand characters while preserving core equityWhy "living your brands" is an organizational imperative, not just a marketing functionThe measurement system that connects marketing investment to business outcomesHow to capitalize on viral moments and cultural momentum without losing authenticityWhy sustainability messaging shouldn't drive your brand positioning (even when consumers care)How to architect a modern marketing organization that balances internal capabilities with external partnerships Hosted on Acast. See acast.com/privacy for more information.

Creative scrappiness can take brands where no one else has ever gone before - that’s BodyArmor’s story and we’re diving deep into it on the latest episode of the Marketing Vanguard podcast. Tune in as the brand’s CMO, Tom Gargiulo, opens up the pages of his playbook on succeeding as a challenger brand. From how to build winning athlete partnerships and leverage unconventional media channels for outsized ROI to executing a brand rebirth that resonates with both consumers and retail partners, this conversation is packed with actionable insights on punching above your weight in the CPG space and coming out on top. What You'll Learn:How to build a disruptor/ challenger brand positioning in a saturated categoryWhy athlete-first partnerships outperform big-budget league deals if you’re a resource-constrained brandsThe power of the bottling community’s alignment in driving executionHow social media ROI dramatically outperforms traditional TVThe value of transparency and space-giving in high-performing marketing teamsWhy strategic media partnerships (Barstool, Dude Perfect, Savannah Bananas) create household brand status without massive budgets Hosted on Acast. See acast.com/privacy for more information.

Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser, Chief Brand Officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be underestimated. Plus: exclusive insights on how she built a $150M+ brand from a windowless WeWork room to become the largest online baby and kids food company in the U.S. What You'll Learn:How to design a Chief Brand Officer role from scratch by letting business needs dictate strategy, not industry conventionsWhy "brand-led growth" requires being obsessively rooted in consumer truth over chasing marketing trendsThe operational framework for treating marketing as a full-funnel, interconnected system where every team member owns business impactHow to maintain authentic brand positioning when scaling into retail without compromising identityWhy early-stage founders should pursue board seats and executive roles at startups over staying at legacy companiesThe counterintuitive approach to celebrity and influencer partnerships Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP, Marketing at iFit, for an eye-opening chat on what it takes to succeed in the fitness tech space today. Listen in for Kirsten’s playbook on how marketing leaders can navigate rapid technological change, build adaptive teams and balance analytical rigor with authentic brand narratives in an increasingly complex marketplace.What You'll Learn:How to invest across the entire marketing funnel equally during periods of rapid change, rather than concentrating resources on trending channelsThe "High Trust + Adaptability" leadership framework for building marketing teams that can flex resources without sacrificing cohesion or brand consistencyHow to balance ROAS obsession with brand-building investmentsWhy personalization powered by AI is non-negotiable for retentionThe imperative for new marketing professionals to become hybrid technical experts and artists simultaneouslyUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of the Marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing conversation on transforming a single-product company into a diversified wellness ecosystem through marketing. Listen in for John’s tried-and-tested strategic frameworks that have enabled Therabody to expand while maintaining brand integrity and consumer trust. This conversation emphasizes the importance of investing in a differentiating asset that makes your brand a stand-out in its segment. What You'll Learn:How to define and defend distinctive assets while protecting your brand's unique visual and functional propertiesWhy the four-year CMO tenure marks a critical inflection point and how to pace your 4 years in the role The "science-first differentiation" strategy for crowded categoriesHow to reframe messaging from adjectives like "speeds and feeds" to tangible consumer outcomesThe partnership-as-distribution model to reach new audiencesWhy entertainment partnerships require risk framework conversations with stakeholdersUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing Vanguard, we sit down with Jennie Weber, Chief Marketing Officer at Best Buy to talk about all things iconic. From the non-linear approach it takes to build a legacy brand to the critical importance of adaptability and resilience in marketing teams today, Jennie breaks down the strategies that have helped her and her team at Best Buy stay ahead of the curve (and stand the test of time). Tune in for actionable insights on weathering one of retail’s most dynamic periods. What You'll Learn:How to build a customer-first decision-making framework that becomes embedded in organizational cultureWhy adaptability and growth mindset trump traditional team expansion and contraction in volatile marketsHow learning from setbacks can become your true competitive advantageThe strategic value of retail media networks beyond adsHow to identify and activate "passion points" for authentic brand partnerships based on cultural momentumThe resurgence of physical retail as a differentiator in the AI eraWhy creator partnerships and influencer storefronts unlock authentic brand storytellingUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Llibert Argerich, Chief Marketing Officer at Thumbtack, joins this week’s episode of Marketing Vanguard to rewrite the narrative of the marketing function - from cost centre to profit driver. Tune in to explore ROI-driven strategies that marketers can and must use, why local market strategy outperforms national campaigns for fragmented industries, and how AI is transforming customer-to-pro matching at scale. Backed by rich experience, Llibert offers actionable frameworks for driving measurable growth without breaking the bank.If you’re looking to do more with less and transform your marketing team into a business enabler, this conversation is for you.  What You'll Learn:How to reframe marketing budgets as profit driversWhy it’s critical to shift from being a marketing practitioner to an enabler who removes barriersThe Local Market Strategy Framework for hyper-local industries - reducing risk while building brand equity responsiblyHow to leverage AI for product-market fit as your primary marketing engine and fuel brand awarenessThe discipline of constraint-driven innovation - protecting profitability while still investing in brand-building initiativesHow to build cross-functional credibility with CFOs and leadership, positioning marketing as a strategic partner, not a department seeking blank checks.Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Kristen Lauria, Chief Customer and Marketing Officer at Wheels Up, joins this episode of Marketing Vanguard to explore the evolution of luxury travel marketing and brand transformation. From her unique journey from aerospace engineering to marketing leadership, Kristen shares insights on pivoting brands toward growth, building trust with high-net-worth clients, and creating exceptional customer experiences. As it stands, Wheels Up is revolutionizing private aviation through innovative membership models, strategic partnerships, and its marketing team has everything to do with it. This conversation serves as a critical reminder of a good marketer’s core responsibility: translating complex business ideas into powerful customer value. What You'll Learn:How to leverage technical expertise to translate complex products into compelling market offeringsThe evolution of private aviation marketing from product-focused to solutions-based approachesWhy membership models require "customer centricity on steroids" in luxury travel servicesHow to build trust-based marketing strategies for high-net-worth audiencesHow to balance B2B, B2C and B2B2C marketing approaches in luxury servicesThe strategic importance of brand partnerships in elevating customer experiencesHow to lead marketing transformation through pace-setting and coaching leadership stylesUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Sumit Virmani, Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. As an “accidental marketer”, he brings unique strategic insights on building emotional connections in B2B, responsible AI adoption, and staying ahead of technological disruption. In this conversation, he shines a light on Infosys’ journey to becoming a $19B-revenue global tech brand and what the marketing team has to do with growth.What You'll Learn:How to leverage financial acumen to build stronger relationships with the C-suite and drive marketing successWhy creating emotional connections is equally important in B2B marketingThe Navigator Framework for building long-term client relationships in tech consultingHow to balance short-term business objectives with long-term brand aspirationsWhy AI represents a disruptive rather than incremental shift in marketing capabilitiesWhy 95% repeat business proves the value of deep institutional trust in B2B relationshipsThe three-pillar approach to modern CMO leadership: building business trust, developing strong teams, and maintaining market presenceUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden, Chief Marketing Officer at Texas A&M University, about building one of America’s most consequential higher-education brands.Ethan shares how his journey from Eli Lilly to Purdue University to Texas A&M shaped his approach to leadership, storytelling, and reputation management in complex institutions. He discusses how to balance tradition and innovation, why universities must think like modern brands, and how collaborations, from NASCAR to Dude Perfect, can open new doors for engagement and national relevance. This conversation is a masterclass in brand building that applies far beyond academia.What You'll Learn:How to transition corporate marketing expertise into higher education.The strategic difference between driving student demand and building national reputation.How to craft a brand narrative rooted in mission, culture, and community.Why understanding your “product” and your audience defines long-term success.How collaborations and partnerships expand reach and relevance.How AI and technology are reshaping marketing team structures.The leadership mindset needed to turn institutions into admired brands.Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Doug Zarkin, CMO of Take 5 Oil Change and author of "Moving Your Brand Out of the Friend Zone." In this compelling conversation, Doug shares how he's transforming a commodity category into an emotional brand experience through people-first leadership.Doug's career spans from the agency world at Saatchi & Saatchi and Grey to client-side roles at Avon Products and Victoria's Secret PINK. Most notably, he spent eleven years as CMO at Pearle Vision, an unusually long tenure, where he led a complete brand transformation that resulted in the company topping Entrepreneur's Franchise 500. Now, as the first-ever CMO for Take Five Oil Change, Doug is applying his proven "people, process, progress, profitability" framework to elevate a challenger brand in the oil change category.What You'll Learn:The secret to achieving an 11-year CMO tenure in an era of short tenuresThe "people, process, progress, profitability" framework for successThe brand value equation: Experience divided by priceChallenger brand strategy for competing from fourth placeWhy "thinking human" transforms customer relationshipsUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

Alon Rivel, CMO of Feast & Fettle, discusses the Northeast meal delivery company's contrarian approach to growth with Marketing Vanguard’s host Jenny Rooney. With his unconventional background spanning TV media buying, The New York Times, Bloomberg, and B2C tech startups, he brings a unique perspective to building authentic brands.The conversation explores how Feast & Fettle differentiates by focusing on time as currency rather than trendy diets or speed. Their approach combines locally-sourced ingredients with hospitality-first service and community building.What You'll Learn:How to build authentic brand positioning that goes beyond product featuresWhy intentional regional growth can be more profitable than national expansionStrategies for creating community through food and shared experiencesHow to balance profitability with purpose-driven initiativesWhy cutting a marketing team in half can improve performanceThe importance of reading the room and understanding customer psychologyHow to maintain quality and authenticity while scaling operationsAlon Rivel serves as the first CMO at Feast & Fettle, where he's spent just over a year transforming their marketing approach. Previously, he worked across TV media buying, digital marketing for B2C apps, and various tech startups. He brings experience from The New York Times, Bloomberg, and multiple venture-backed companies in the dating and on-demand service sectors.Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. Hosted on Acast. See acast.com/privacy for more information.