She Sells He Sells

Are your Instagram Stories actually making you money? Or are they just random photo dumps that disappear after 24 hours?  In this juicy sales snack episode, Krista spills the tea on the 10 biggest Instagram Story mistakes that are killing your sales, and exactly how to fix them. Play along with the "put a finger down" game to see how many of these mistakes you're making. Listen in for: Why talking to the camera for more than 2 minutes is tanking your views (RIP attention spans!) [7:19] The "story flow" secret that keeps people watching from beginning to end [9:48] Why resharing every tagged story is making you look lazy (ouch, but true) [12:03] The link sticker trap that's secretly sabotaging your reach [16:24] How to use engagement stickers to hack the algorithm [18:49] The game-changing hack of batch-creating vs. posting throughout the day [27:33] Why your random coffee-to-workout dumps need a storyline ASAP [28:49] The house buying analogy that'll change how you think about Stories forever [31:11] And more! Krista's used her Instagram Stories framework to sell $1,200 in just 10 minutes, book speaking gigs, land brand deals, and build a multi-million dollar business. Learn how in the InstaStories Lab:  https://kristademcher.kartra.com/page/instastorieslab 4 weeks. Live coaching. All the templates, tools, and an AI bot to make it stupid-easy! Week 1: Quick wins + what's actually working in 2025 Week 2: Building that sticky brand recognition Week 3: The "Sell in a Day" system Week 4: Multi-day launch sequences that don't feel repetitive Investment: Less than your average grocery run (seriously) —---------------------------------------- Join the Insta Stories Lab: https://kristademcher.kartra.com/page/instastorieslab 

What happens when you're terrified to show your face on camera but know deep down that your business needs you to show up? In this episode, Krista sits down with ACORN client and NorasPawsomeTees founder Jen Gavalis to talk about her incredible transformation over the past 18 months - from hiding behind her products to confidently becoming the face of her brand. Jen's business was born out of her struggles with mental health and chronic pain, and in this raw, honest conversation, she shares how focusing on what she CAN do (instead of what she can't) led her to create a thriving business celebrating Schuylkill County pride through wearable joy. This episode is especially meaningful as it airs during World Mental Health Awareness Week. Krista's vulnerability in sharing her own mental health story last May prompted Jen to reach out, which led to them working together—and now Jen is paying that forward by inspiring others with her story. Listen in for: The SHE SELLS message behind Nora's Pawsome Tees (05:09) How Krista's mental health episode prompted Jen to reach out and share her own story (18:47) What made Jen terrified to show her face on camera and in videos (24:41) Her best advice: "Don't think about it, just do it" - the three-take rule (32:03) Why she almost gave up on graphic design completely before starting this business (36:54) Starting with silly stories: The decorated cabbage tale and finding your micro-moments (43:04) Why small businesses can't compete with Walmart on price, but can win on personal connection (48:25) The importance of repeating your message again and again (51:22) Connect with Jen: Website: NorasPawsomeTees.com Instagram: @noraspawsometees TikTok: @noraspawsometees Facebook: NorasPawsomeTees --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this raw and vulnerable third annual birthday episode, Krista turns 47 and challenges everything we think we know about success, timing, and being "behind" in life. Spoiler alert: If you're in your 40s, 50s, or beyond and feel like you haven't hit your stride yet, you're not late...you're right on time.   Using the metaphor of the oak tree, which doesn't hit its prime acorn production until ages 50-80, Krista makes the case for embracing being a late bloomer and why your most productive, impactful years may still be ahead of you. Listen in for: The hard questions of midlife: "What am I doing this all for? Are my dreams really possible?" [06:58] How this past year looked different than any other in 15 years of entrepreneurship [11:04] The major life events that forced constant hustling and why there was never space until now [13:28] Why hustling hard was actually a mask for not pursuing the real dream [18:34] The statistics that prove you're not alone in feeling behind (hint: 57% of workers feel behind on retirement) [22:13] The oak tree metaphor that will change how you think about your timeline [24:19] Why years 50-80 are the oak tree's PRIME producing years (not 20-40 like society tells us) [26:49] How optimizing your "acorn production" creates a legacy that lasts 300+ years [29:28] Famous late bloomers who didn't hit their stride until their 40s, 50s, and 60s [31:46] Krista's late bloomer goal and why she's reclaiming the narrative [35:54] Whether you're questioning your timeline, feeling behind on your dreams, or wondering if it's too late, this episode is your reminder that life is long and your best work may still be ahead of you. Dedicated to: Kate Morgalis (October 9, 1978 - February 2, 2023) "They say it's your birthday, it's my birthday too, yeah." - The Beatles ------ What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast DM Krista your late bloomer goal: @kristademcher or @shesellshesellspodcast                                                                         

What if we told you that fun isn't just nice to have - it's actually essential for happiness? That's exactly what Krissy and Michael Chin, the married co-founders behind CHooZ FUN, believe and live by every single day.   In this special four-person episode (a She Sells He Sells first!), we dive deep into the story behind their hot pink Cybertruck-driving, mindset-focused lifestyle brand that's turning heads and changing lives one "yes" at a time.   From Michael's 20-year journey with the phrase "choose fun" that started at an EDM festival to Krissy's entrepreneurial background building million-dollar businesses, this couple has combined their unique skill sets to create something truly special - a movement disguised as a merch company.   Listen in for:   Why fun literally rewires your brain for happiness and the science behind it [07:00] The festival story that launched a movement: slap bands, weddings, and unexpected connections [12:30] How a hot pink Cybertruck became their best marketing tool (and why strangers stop them everywhere) [21:00] The difference between living life and living a life you'll remember [10:20] Why "saying yes more" is the simplest definition of fun [36:50] The Yesterday Challenge: 7 days to help you prioritize fun in your life [46:40] How to work as a married couple without losing your minds (or your marriage) [41:50] Why choosing fun becomes even more important in our current social media-driven world [34:40]   Whether you're stuck in a routine, feeling like you've lost your spark, or curious about turning your values into a business, this conversation will inspire you to choose fun today.   Shop Chooz Fun: https://choozfun.com/ Take the YEStoday Challenge: https://choozfun.com/pages/yestoday-challenge Instagram: @choozfun

Instagram Stories are the most underutilized tool for nurturing your audience, but most people are wasting this prime real estate by photo dumping random life moments.   In this solo episode, Krista teaches you why IG Stories viewers are your hottest audience and reveals a simple 3-step framework to transform boring daily moments into compelling brand-building content that creates real connection.   Listen in for:   Why Instagram Stories have two distinct functions: building connection vs. direct selling [06:51] The problem with "just share your life" advice and why it leads to boring content [09:20] How to think like a director and find stories in your everyday moments [14:07] The 3-step micro moment storytelling framework: Observe → Real Life Moment → Core Message [18:54] Real examples from Krista's Stories: Monday affirmation, late night newsletter, and family photos [22:28] Why you should want to binge your own Stories content if you're doing it right [16:32] How 3-4 story slides per day can build genuine thought leadership [35:39]   PRO TIP after listening! Try the 3-step framework in your Stories today: Find one observation from your week, connect it to a real moment, then whittle it down to a core message your audience can relate to.   Ready to master Instagram Stories for your brand? Follow Krista @kristademcher to see these patterns in action and join the waitlist for upcoming Stories templates and support!   Follow Krista on Instagram: @kristademcher   Join the waitlist for Instagram Stories templates: https://kristademcher.kartra.com/page/fall2025waitlist   Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Sometimes everything can change in one moment! In this episode, Krista and Brian share their experience at an Orioles vs. Dodgers game that became a powerful lesson about tipping points, momentum, and belief.   After catching up on life updates- Brian's new role at a healthcare data analytics company and the emotional process of sending Ava off to college - they dive into an incredible baseball story that perfectly illustrates how one person can shift the energy of 30,000 people in an instant.   From Jackson Holliday breaking up a no-hitter with one swing to companies like Lego, Netflix, and Starbucks finding their own comeback moments, this episode explores how entrepreneurs can recognize and create their own game-changing moments.   Listen in for:   - How Brian's new role in healthcare data analytics is redefining ROI for patients [03:00] - The emotional experience of dropping Ava off at Syracuse [07:49] - Why Jackson Holliday's home run changed everything in 8 seconds [21:58] - How Lego went from $800 million in debt to global success by going back to basics [31:03] - Reed Hastings' bet on Netflix streaming when everyone said go back to DVDs [35:38] - Howard Schultz closing 900 Starbucks stores to refocus on company values [40:20] - Why you control the energy and momentum in your business [42:41] - How belief in yourself is the one characteristic all successful entrepreneurs share [45:04]     Whether you're facing tough times in your business or looking for that breakthrough moment, this episode reminds you that you are your own Jackson Holliday, and it only takes one swing to change everything.   -----   Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcastRetryKD

HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU!   It's back-to-school season, and whether you have kids or not, September brings that fresh-start energy that feels even more motivating than New Year's. But here's the entrepreneurial paradox nobody talks about: when you finally have more time, you often get LESS done.   In this solo episode, Krista gets real about why "more time equals less productivity" for entrepreneurs and shares the exact time management strategies that helped her build her business during just 2-hour windows when her daughter was in preschool.   Listen in for:   - Why entrepreneurship without boundaries is pure chaos (and how to fix it) - The "perfect week" concept that will revolutionize your calendar - Krista's "onstage vs. backstage days" system for maximum productivity - How to use the Pomodoro method to get laser-focused - The mindset shift that turns time protection into self-love - Why people actually respect your boundaries (when you're confident about them)   If you don't protect your time, no one else will. This episode gives you the tactical strategies to defend your calendar like your sanity depends on it, because it does.     Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Coming home from dropping Ava off at college was really hard but the raw, unedited content that came from that heartbreak became Krista's most engaging post ever.   In this solo episode, Krista shares the story behind her viral Instagram post about sending her daughter off to college, and why it teaches us everything we need to know about creating content that truly connects. What started as 20 minutes of writing in her Notes app during one of the hardest moments of her life reached over 61k views, got 94% non-follower reach, and even earned a like from bestselling author Elin Hilderbrand!   The best content comes from the heart, not the head. It doesn't come from AI prompts or "30 pieces of content in 30 minutes" solutions. When you lead with your heart and take off the masks, you create real connection - and that's what sells.   Listen in to hear:   - The 20-minute Notes app writing session that became Krista's most viral post ever [04:49] - How one vulnerable post reached 61K views with 94% being complete strangers [15:25] - The exact metrics behind content that got 200 new follows and 873 saves [15:25] - How to turn your scariest, most vulnerable moments into your most engaging content - Why "30 pieces of content in 30 minutes" AI solutions are making everyone sound cheap and forgettable [29:20] - The Taylor Swift quote about your energy being "expensive" and how to handle critics [24:46] - Krista's simple test: "Will this help someone feel less alone?" - and why that's all that matters - And more!   ---   Join the ACORN storyselling program, Sell Anything HERE: https://www.kristademcher.com/sellanythingsignature-1   Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Grab your tissues (again) because Part Two of this conversation gets even more real and raw.   Krista and Ava are talking about the stuff that keeps parents up at night and makes teenagers stress-cry in their cars. The college application process in 2025, long-term relationships in high school, friendship drama (and how to avoid it), and the fights that actually made their mother-daughter relationship stronger.   This episode is honest about the hard parts - like when everyone else seemed to know where they were going to college and Ava was still waiting to hear back from schools. Or how expensive everything is right now and what that means for families making these huge decisions. But it's also hopeful because watching your kid figure out how to navigate all of this? It's pretty incredible.   What they're covering:   - The college application stress that almost broke them both - Ava's approach to friendships that eliminates most of the drama - The parenting mistakes Krista is still making (and the ones she's learned to let go) - Why Ava's not scared to be five hours away from home - The fights they've had that would probably make good reality TV   Ava's heading to Syracuse for Television, Radio & Film, and honestly, after listening to this episode, you'll understand why she's going to crush it.   Keep up with Ava: Instagram: @avademcher   ---   Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Grab your tissues - this one will give you all the feels.   Krista's oldest daughter Ava is back on the podcast, and honestly, it's hard to believe how much has changed since she was here three years ago as a 15-year-old. Now she's 18, heading to Syracuse University on the day this episode airs, and has become this incredibly self-aware, persistent, and frankly hilarious young woman.   They're talking about everything - and we mean everything. The good, the bad, the moments that made them both cry, and the decisions that completely changed the trajectory of Ava's high school experience. If you've ever watched your kid struggle with something that wasn't serving them anymore, or if you're a teenager trying to figure out who you are when everything feels uncertain, this conversation is for you.   What they're diving into:   - Why she walked away from competitive dance after 11 years (and how scary that actually was) - Why being a student at a culturally diverse school was so important to her - Her car accident, the months without independence, and how it actually made her stronger - The job hunt story that might make you want to hire her immediately - Why she thinks "cutting the umbilical cord" is the best parenting advice ever   Fair warning: Ava's personality is BIG in this episode. She came with jokes, coffee through a straw, and zero filter. Basically, it's one big audition for her future spot on SNL.   Follow Ava's journey: Instagram: @avademcher   Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this episode, Brian brings you an in-depth conversation with Chris Wallace, founder and CEO of InnerView Group. Chris brings a unique perspective on sales enablement, having worked across multiple consumer industries to help organizations build alignment between their go-to-market strategy and what's actually happening on the front lines with their sellers. This conversation is packed with insights on why traditional sales training often falls short, how to cut through information overload, and why the value of salespeople is actually increasing in our oversaturated world. Listen in for: - Why information overload is killing sales confidence (and what to do instead) - The critical difference between sales training and sales enablement - How to build alignment between marketing messages and actual sales conversations - Why sellers are more valuable than ever in an oversaturated, over-informed world - The three pillars every successful salesperson needs: belief, confidence, and pride - How AI listening tools are revolutionizing sales coaching and frontline insights - Why customers aren't "tire kicking" - they're lost in the wilderness and need your expertise - The modern approach to consultative selling that actually works in 2025 - How to translate marketing speak into conversations that close deals - Why focusing on customer outcomes beats following cookie-cutter sales processes Whether you're a sales leader looking to improve team performance, an entrepreneur trying to sell more effectively, or someone who wants to understand how sales really works in today's marketplace, this episode delivers practical strategies you can implement immediately. Website: http://www.innerviewgroup.com LinkedIn: https://www.linkedin.com/in/christopherewallace/ --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

We're switching things up today with a special reair! This is an interview Krista did as a guest on Holly Haynes' Crush the Rush Podcast that perfectly captures why selling doesn't have to feel scary or overwhelming.   Holly and Krista dive into the real truth about selling as a solo entrepreneur, especially if you consider yourself an introvert. From shifting your sales mindset to using your natural storytelling abilities, this conversation is packed with actionable insights that will transform how you think about selling your offers.   Listen in for:   - Why thinking of sales as "service" changes everything - The secret superpower that introverts have in sales situations - How to craft stories that naturally lead people to want to work with you - Real talk about selling without big teams, fancy funnels, or complicated systems - What's coming in 2025 for sales (hint: being authentically human wins) - How to have sales conversations that feel like genuine connections - The mindset shifts that eliminate the "icky" feeling around selling   Whether you're preparing for a launch, trying to book more clients, or just want to feel more confident talking about what you do, this episode will give you the tools and confidence to sell in a way that feels completely authentic to you.   Originally aired on the Crush the Rush Podcast   Connect with Holly: Instagram: @thehollymariehaynes Website: www.hollymariehaynes.com

It's Summer and many people are just really not feeling like they want to create content because you're living your best life, on vacation, or working with a more flexible schedule. We get it! Whether you have school-age kids or not, summer just feels like a different season when it comes to business. In this solo episode, Krista walks you through five different types of strategic Instagram content that will not only help you create that digital footprint that is so important, but also help you sell - because isn't that the point of creating content? From about me posts to trending content, she's giving you everything you need to stop overthinking and start creating content that converts. Listen in for: - Why Instagram is still your most important digital business card - How to create an About Me post using the viral narrator trend (+ she's giving you a free guide!) - The simple "How to Work with Me" post that makes buying from you easy - Why content series build trust and make your content creation easier - Creative ways to get other people in front of your camera - How to hop on trends without losing your authentic voice - And more! Grab Krista's FREE Narrator Trend Guide: https://kristademcher.kartra.com/page/narrator-trend-personal-brand-video --- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

The marketplace is LOADED with promises, right? Everybody can reduce this by 20%, increase that by 15%, show you an ROI - but when you play that numbers game, you run the risk of just being a part of the noise. What if there was a way to cut through all of that and connect with your customers on a much deeper level? Brian shares a game-changing conversation he had with a healthcare executive that completely shifted his sales approach, and it has nothing to do with features, benefits, or data. We're diving into identity-based selling: the art of selling to who your customer wants to become rather than what your product does. Listen in for: Why Brian's new crew socks are actually a perfect example of identity-based selling How one conversation with a physician changed Brian's entire approach to sales Why leading with percentages and data makes you part of the noise The psychology behind identity-based selling and why it works so well Real examples from fitness, real estate, and pharmaceutical marketing How to identify what your customers really want to become Practical frameworks you can use to implement this in your business today The bottom line: Your identity drives your behavior - both who you are AND who you want to be. When you're selling to that identity instead of just listing features, you create emotional connections that cut through the marketplace noise and build long-term relationships. We're giving you plug-and-play examples for different industries, from financial advisors to wedding photographers, so you can start implementing this approach immediately.

We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Kim Rittberg's Exit Interview podcast, and we thought it was too good not to share with you here on She Sells He Sells. In this conversation, Krista opens up about her journey from sucking at sales to building a thriving business, and shares the exact strategies and mindset shifts that transformed everything for her. Listen in for: - The biggest mistakes entrepreneurs make when trying to sell - How to sell in Instagram DMs without feeling sleazy - The mindset shift that changes everything about how you approach sales - Why "selling yourself first" is the key to everything - Practical tips for following up without feeling pushy - How to create urgency by "selling the stakes" - The story-selling framework that makes sales feel natural If you've ever felt uncomfortable with selling or wondered how to close more deals without being pushy, this episode is packed with actionable insights to help you sell with confidence! Originally aired on the Exit Interview podcast with Kim Rittberg Connect with Kim: Website: www.kimrittberg.com Instagram: @kimrittberg What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Ever wonder why your Instagram posts aren't converting into sales? Our guest today, Jenn Green - funnel strategist and email marketing queen - breaks down exactly why email marketing crushes social media when it comes to your bottom line. From her unconventional path as a professional actress to becoming a sought-after copywriter, Jenn shares her proven strategies for creating email funnels that actually sell. In this episode we cover: How Jenn's journey from professional actress to email strategist shaped her storytelling approach [04:33] Why vulnerability and specificity are your secret weapons in email copywriting [13:12] How to write one-sentence emails that get replies and build relationships [28:00] The power of treating your email list like a social media feed [29:20] The math behind why email marketing outperforms social media for sales [35:12] Jenn's three-tier lead magnet strategy: mini, medium, and large [38:53] Creating ethical urgency without fake countdown timers [43:55] Why sending three emails per week can double your revenue [47:49] Connect with Jenn: Website: thejengreen.com/she-sells Follow Jenn on Instagram:  https://www.instagram.com/jenngreenmarketing/ Free Resources: Download Jenn's mini, medium, and large lead magnets at thejengreen.com/she-sells to see her funnel strategy in action! --- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Recently, several people have approached Krista saying she should be sharing her political beliefs on her platform to influence others and stand up for "what's right." This got her thinking about a bigger question: Do businesses, brands, and online entrepreneurs have a responsibility to share their political beliefs on social media? And if so, who exactly has this responsibility? Krista went to her Instagram stories to explore this idea of rights versus responsibilities when it comes to sharing political content. In this episode, she's sharing what she discovered and taking you on her personal journey from posting political content to choosing a completely different approach. Listen in for: - What people really think about political posting responsibility (the results might surprise you) - How the rules of political communication on social media have changed - Krista's honest take on her own history of political posting - A powerful historical perspective on fighting for what's right in private vs. public - The military service angle on freedom of speech and platform choice - How to protect your peace while still making a difference in your sphere of influence If you've ever felt pressure to share political content or wondered about your own platform strategy, this episode offers a thoughtful exploration of a topic that affects every business owner and content creator. --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

What if you could build a thriving six-figure business without being glued to your phone or playing the social media game? That's exactly what Holly Haynes, host of the Crush the Rush podcast and founder of Anti-Social School, has done. In this eye-opening conversation, Holly shares her strategic approach to business growth that prioritizes email marketing, authentic relationships, and sustainable systems over endless social media posting. From appearing on 300 podcasts in one year to sending three emails per week that increased her revenue by 50%, Holly proves that there's a different way to build a successful online business. Holly redefines what it means to be visible in business, helping entrepreneurs build sustainable models that support their family goals while still achieving impressive growth. As someone who worked in big five consulting for 22 years before making the entrepreneurial leap, she brings a strategic mindset to everything she does. Listen in for: - Why Holly calls social media the "sidecar" instead of the main business driver - The 70% revenue formula: How email marketing drives most of her sales - Her "hand raiser" email strategy that creates genuine conversations with subscribers - How appearing on 300 podcasts in one year built her business foundation - Why she sends three emails per week (and how it increased revenue by 50%) - Strategic partnerships and lead magnet swaps that actually work - How she and her husband work together with quarterly business planning - Daily schedule strategies that prioritize family time and white space - Why she started with high-ticket offers instead of low-ticket courses If you're tired of the social media hamster wheel but still want to grow a profitable business, this episode offers a refreshing perspective on building sustainable success. Holly's insights will help you create systems that work for your life, not against it. Connect with Holly: www.hollymariehaines.com/social --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Parenting might just be the ultimate sales job, and in this episode, Krista and Brian get real about what it takes to "sell" your kids on the values and family culture you want to create. Drawing from their 18+ years of experience raising three children (ages 18, 16, and 10), they explore how the same principles that make you successful in business can transform your approach to parenting. From getting buy-in on bedtime routines to navigating the teenage years, this conversation breaks down why traditional parenting advice often falls short when emotions run high. Throughout their candid discussion, they share: The challenge of raising kids in an increasingly noisy world with constant information access Their strict phone rule and why it's helped keep their family close (despite teenage protests) How handmade cards for birthdays and holidays cultivate deeper appreciation and connection The art of apologizing and recovering quickly when family tensions arise Why they don't buy their kids material things on demand - and the delayed gratification lessons this teaches How to cultivate empathy by helping kids see situations from each other's perspectives Their approach to gift-giving that builds thoughtfulness in relationships What they're NOT doing well: chores, taking kids out of the center of their universe, and missing games Whether you're in the thick of toddler negotiations, navigating the complexity of teenagers, or just trying to create a family unit that genuinely enjoys being together, this episode offers a refreshingly honest perspective on parenting that goes beyond traditional advice to focus on influence, connection, and authentic leadership in your home. Inspired by insights from Dr. Eliza Pressman's Raising Good Humans podcast --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Becky Launder's Modern Direct Seller Podcast, and we thought it was too good not to share with you here on She Sells He Sells. In this conversation, Krista opens up about her journey from struggling in direct sales to building a thriving business, and shares practical strategies for showing up authentically on social media - even when it feels really, really hard. Listen in for: - Why your struggles are actually more relatable than your successes - How to use Instagram Stories to create genuine connection with your audience - The power of finding meaning in everyday moments and turning them into engaging content - Why authenticity beats perfection every single time on social media - Practical tips for navigating business transitions while keeping your audience engaged - How AI can actually help (not replace) your storytelling - Why people are watching silently and how to connect with them If you've ever felt stuck on what to post or wondered how to keep showing up when motivation is low, this episode is packed with actionable insights to help you show up with confidence! Originally aired on the Modern Direct Seller Podcast with Becky Launder: Connect with Becky: Instagram: @moderndirectseller Website: moderndirectseller.com --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast