Parenting might just be the ultimate sales job, and in this episode, Krista and Brian get real about what it takes to "sell" your kids on the values and family culture you want to create.

Drawing from their 18+ years of experience raising three children (ages 18, 16, and 10), they explore how the same principles that make you successful in business can transform your approach to parenting. From getting buy-in on bedtime routines to navigating the teenage years, this conversation breaks down why traditional parenting advice often falls short when emotions run high.

Throughout their candid discussion, they share:

The challenge of raising kids in an increasingly noisy world with constant information access
Their strict phone rule and why it's helped keep their family close (despite teenage protests)
How handmade cards for birthdays and holidays cultivate deeper appreciation and connection
The art of apologizing and recovering quickly when family tensions arise
Why they don't buy their kids material things on demand - and the delayed gratification lessons this teaches
How to cultivate empathy by helping kids see situations from each other's perspectives
Their approach to gift-giving that builds thoughtfulness in relationships
What they're NOT doing well: chores, taking kids out of the center of their universe, and missing games

Whether you're in the thick of toddler negotiations, navigating the complexity of teenagers, or just trying to create a family unit that genuinely enjoys being together, this episode offers a refreshingly honest perspective on parenting that goes beyond traditional advice to focus on influence, connection, and authentic leadership in your home.

Inspired by insights from Dr. Eliza Pressman's Raising Good Humans podcast

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