Strategy Talks: Content Strategy for Small Teams

Every single week, I tap into someone else’s audience — on purpose.And every week, my guests tap into mine.That’s not luck. That’s strategy.Strategic partnerships are one of the fastest, most powerful ways to grow, ESPECIALLY if you’re a founder, consultant, or small team without a massive audience (yet).This week on Strategy Talks, I’m bringing on someone who gets it:Alexandra Black-Paulick; a strategist who helps brands grow by partnering smarter.We’re breaking down:🧡 How to access warm, trusting audiences without cold pitching🧡 How to avoid becoming the “junior brand” in the deal🧡 Why most people approach partnerships backwards — and how to fix itIf you’ve got the right offer but not enough eyes on it, this conversation is your growth unlock.→ Join the NEW Strategy Talks community hereI’m I’m Alexandra Black, a fractional marketing director who helps brands get clear, consistent, and confident in how they show up.After 15 years leading marketing for B2B and D2C companies, I’ve learned how to cut through complexity and build marketing strategies that get results. I live in Denver and love partnering with teams who are ready to grow—without the chaos.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

You know that feeling when you’ve posted your 4th piece of content this week…… and all you hear is crickets?You’re not alone, and you’re not doing it wrong. You might be missing something, though. You need direction.This episode of Strategy Talks features Kendra Losee, marketing strategist, visibility expert, and host of the brand new podcast 'Marketing for People Like Us', to talk about the shift smart teams are making in 2026: from reactive content to intentional strategy.We’ll get into what to stop doing, how to lead with clarity, and why so much “good content” is quietly failing. If you’re a founder, freelancer, or part of a small marketing team, this one's for you.→ Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060Kendra Losee helps business owners stop swearing at their marketing and turn it into something that actually works.She's spent more than two decades working with Fortune 100s, startups, agencies, and her own company. Which means she knows what moves the needle, what's worth your time, and what you can stop doing altogether.Kendra specializes in helping business owners turn marketing that grew organically into something strategic. Her approach cuts through the 'that's just how we do it' and 'why isn't this working,' so you can get the clients you want, grow the business you envisioned, and stop second-guessing marketing decisions.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere.You are posting, people are liking, maybe even commenting, but it’s not turning into real relationships, or real results.That’s because what happens after you post is just as important as what you post. And that’s where today’s guest comes in.I this episode, Dorien is joined by Brooke Sellas — award-winning CEO of B Squared Media — who’s here to show us how social care is the missing link between content strategy and customer experience.If you think social care is just answering DMs or complaints, think again.You’ll learn how small teams can turn everyday comments into trust, loyalty, and actual growth — with clear plays you can run this week.→ Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060Brooke Sellas is shaping the future of digital marketing one conversation at a time. An award-winning CEO, she leads B Squared Media, a social experience management firm helping global brands like Brother International, Miele, and Vanguard turn digital conversations into trust and loyalty. Explore her insights in Conversations That Connect, her thought leadership on CMSWire, or her expert-led courses—including multiple programs at the University of California, Irvine and a LinkedIn Learning course on Social Care.Resource from Brooke, The State of Social Care 2026https://bsquared.media/the-state-of-social-care-2026/'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.

Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing?In this episode of Strategy Talks, Dorien sits down with AI visibility and SEO expert Jason Khoo, founder of Zupo, to explore how brands can earn presence in large language models (LLMs) without relying on huge content budgets or outdated keyword tactics.You’ll walk away with:+ A clear definition of “AI Visibility” and how it differs from SEO+ Content plays that help ChatGPT, Perplexity, and Google SGE surface your brand+ Real-world examples of what works (and what’s already obsolete)+ A framework to audit your site and content for LLM readiness+ One key metric to track your AI search presence in 2026If you’re done chasing rankings and want your brand to show up where decisions now start, this episode gives you a roadmap to compete, no agency required.→ Join the community here: https://www.skool.com/strategy-talks-4060Jason Khoo is the Founder and CEO of Zupo, an award-winning AI visibility & SEO agency, and a leading voice on adapting businesses to the evolving search landscape. With deep expertise in Search Engine Optimization and Thought Leadership, Jason has expanded into Generative Engine Optimization (GEO) and AI Visibility, helping brands optimize for Google, ChatGPT, Perplexity and beyond.​'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.

If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!It's you; you might be the problem.Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy Talks, with a bold conversation about what small team leaders get wrong about content strategy, and how to fix it fast.We’ll unpack the hidden leadership habits that block content flow, dilute brand voice, and create endless bottlenecks.Walk away with practical ways to improve internal alignment, team communication, and strategic clarity, so your content actually reflects who you are and where you're going.Perfect for founders, team leads, marketers, and consultants building systems that scale.Resources:Dorien on LinkedInStrategy Talks Video Podcast | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks Video Podcast | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks Video Podcast | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks Video Podcast | Season 4 YouTube Playlist: https://bit.ly/3WVPUUgStrategy Talks Video Podcast | Season 5 YouTube Playlist: https://bit.ly/4pDRaqo

How do you stay true to your story when your market forces you to change everything? On this episode of Strategy Talks, I sit down Haley Walden to dig into how the most resilient creators pivot not just what they sell,  but how they talk about themselves. (And yes, we talk martial arts & books too.)The market is changing, and if you are in need of a business pivot, this one’s for you! ★★★★★Haley Walden is an intuitive brand voice copywriter, editor, and book coach who helps thought leaders and innovative brands position themselves as industry experts, influencers, and visionaries in their fields. She's a multi-passionate geek with many obsessions, including reading, martial arts, film, music, and musicals. When she's not serving her clients, she's immersed in the magical world of The Witness Tree Chronicles, her epic fantasy series-in-progress.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInHaley WaldenStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Want to stop posting more and start being heard? In this episode of Strategy Talks, Dorien chats with Carrolee Moore, founder of The Podcast Pitching Society, about how to turn podcast guesting into visibility that sells. Want more visibility (and more contracts)?Learn about pitching, appearing, and converting via Other People’s Podcasts. ★★★★★Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies.After being laid off in 2020 and moving cross country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi–six-figure agency in under two years – built without ads, SEO, or social media marketing. She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who’s Who of America for her contributions to marketing and communications.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInProfitable Podcast Pitch Kit/DIY boxFree 30 Min Visibility Session with CarroleeStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What if your social media strategy could do more than drive clicks? What if it could drive real, lasting change? Here is the good news: you can!On this episode, Dorien is joined by Dr. Misha Kouzeh, global consultant, TEDx speaker, and digital changemaker, to explore how purpose-driven brands use social media to create measurable social impact, and what we can learn from them! If you’re ready to move beyond vanity metrics and into meaningful influence, this is your episode.★★★★★Dr. Misha Kouzeh is a TEDx speaker, distinguished university lecturer, social entrepreneur and consultant with expertise in digital marketing, social impact and sustainability across three continents. For the past decade, she has worked with organizations such as Coca-Cola, Unilever, the United Nations' World Health Organization as well as Stanford, University of Southern California, University of California LA, Cal State Universities and various nutrition technology and medical companies to leverage the power of marketing, social impact and education to drive positive change for purpose-driven brands. A recognized thought leader often referred to as "Digital Changemaker", Dr. Kouzeh has spoken on global stages for over 15 organizations, including Sustainable Brands, the premier global community of brand innovators who are shaping the future of sustainable commerce worldwide.Dr. Kouzeh obtained a Doctorate degree in Education at University of Southern California (USC) and holds two Master of Science degrees from RSM Erasmus University and Wageningen University in Marketing Management and Nutrition & Health and a Bachelor of Science in International Business Administration from Erasmus University in the Netherlands. Located in Los Angeles, she obtained two UCLAx Certificates in Marketing and Sustainability and a Harvard certificate in Higher Education. She also serves as a member of advisory board for UCLA Extension, member of advisory council for Harvard Business Review, certified Climate Reality Leader, and several community organizations empowering individuals from youth to C-Suite executives to change the world.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInMisha Kouzeh on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What really breaks down collaboration between sales and marketing? And how do you fix it, for real?In this week’s episode of Strategy Talks, we meet B2B strategist and author Pam Didner. She reveals what happens when teams misalign, how to rebuild trust, and why shared KPIs aren’t enough. We’re diving deep into the mindset, structure, and culture needed to make revenue teams actually work together, and how AI will change the way we collaborate next.★★★★★Pam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster.Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. She has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInPam Didner's websiteStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What does it really mean to live and work with peace and purpose, especially when the world expects performance and perfection, and ...constant hustle? This week's guest is Mike Gingerich. From the Andes to the Amazon, Mike guides transformational journeys in life, leadership, and mindset. This conversation is your invitation to slow down, and level up.★★★★★As a lifelong endurance athlete, former executive, coach, and tour guide, Mike Gingerich helps overachieving professionals get beyond perfectionism, people-pleasing and chronic stress, and optimize performance…both in life and business. He offers coaching & training, as well as retreats and tours in Ecuador where he immerses groups, taking them from the Andes to the Amazon!★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInMike's Next Retreat in EcuadorSpecial Offer From MikeStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

“Why didn’t that reporter write about us?”If you’ve ever wondered why you didn't get media coverage, this episode of Strategy Talks is for you. Julie Kelley knows exactly what the media wants, because she used to be on the inside. Now she helps rural brands and nonprofits ditch tired press releases and get the coverage they deserve.★★★★★Julie is Chief Strategist and Founder at Rural QueenB Media, a Rural America Business Amplifer. She turns 20 years of newsroom relationships into strategic wins for expansion stage companies, female founders, nonprofits, and global companies with small town impact. Her advantage: she knows what reporters want before they ask and uses that insider knowledge to elevate rural brands to national prominence.Her communications strategy and growth marketing media work includes companies like Ballou Family Apothecary, Weidmann Electrical Technology, Roof Maxx, Vermont Nut Free Chocolates, and SunCommon, reflects Julie’s commitment to business as a force for good. So does her service on Boards of Directors/Trustees for the Vermont Futures Project, Discover St. Johnsbury Chamber of Commerce, and previously Fairbanks Museum and Planetarium, Habitat for Humanity, and as the President of Burlington Sunrise Rotary and Spokesperson for St. Jude Dream Home and Hospice of Acadiana. Julie recently hosted the keynote fireside chat during the Women’s Economic Opportunity Conference, organized by Senator Peter Welch's office, in Vermont. Julie started the year presenting as the Media expert at a national conference in New Orleans for Roof Maxx. That led to a growth market in executive leadership and public speaking trainings for national organizations like MIE in Philadelphia, Pennsylvania and One Justice in San Francisco, California. In addition, she is beginning a new executive training cohort, with a major utility in New England, in December.Julie loves living the Vermont life, back in her hometown of St. Johnsbury, in her multi-generational home with her 10-year-old son, 81-year-old Mom, and their dog Gumbo!★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInJulie on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

AI is transforming how brands are discovered online. The rules of SEO are changing fast. Join me this week for a Strategy Talks episode with search strategist Dale Bertrand as we dive into AI-driven search and what it means for visibility, traffic, and growth.★★★★★Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInFire & SparkStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

We built brands for humans. But the first judge of your next message is now an algorithm. Are you marketing to the machine before the customer?This week on Strategy Talks, I’m talking with THE Mark Schaefer; bestselling author and business coach, about his latest book: How AI Changes Your Customers. Let’s find out how AI is rewiring buyer behavior, the signals algorithms actually reward, and the moves that rebuild brand trust when fast, confident answers crowd out nuance. If you want practical strategies you can use right now, don’t miss this!★★★★★Mark W. Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant who blogs at {grow}, one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world.His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events worldwide, including South by Southwest, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on various media channels, including CNN, The Wall Street Journal, The New York Times, and CBS News.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInMarkBotMarketing Companion PodcastStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What if… productivity didn’t start with hustle?Transformational trainer Sheetal Sujan joins me today, to challenge the traditional productivity playbook. We talk practical tools, inner alignment, and how softness and stillness, can drive high-impact results. Tune in for a conversation that blends strategy with soul★★★★★Sheetal Sujan is a transformational trainer, emotional intelligence facilitator, and the founder of Lybra Training, Coaching & Consulting in Suriname. With over 15 years of experience in people development, Sheetal has led powerful programs across communication, leadership, MBTI, team building, productivity, and AI for both private and public sector organizations.Her work blends deep emotional insight with practical tools, creating spaces where individuals — especially women — feel seen, safe, and empowered to reconnect with themselves.Known for her calm strength and intuitive teaching style, Sheetal’s sessions are both grounding and transformational.Sheetal believes that true leadership begins with inner alignment, and that stillness, softness, and self-awareness are powerful forms of transformation.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInSheetal SujanStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Are your marketing reports full of numbers… but short on meaning? Do dashboards get updated weekly, but no one really uses them?Today’s guest says: “You don’t need perfect data, you need insight you can act on.”Dana DiTomaso is here to help us cut through the noise! She’ll share how to build reporting strategies that actually guide decisions, and rethink what metrics really matter in 2025 and beyond.If your team is drowning in data but starving for clarity, this episode of Strategy Talks is for you. ★★★★★Dana DiTomaso is Founder & Instructor at Analytics Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM and teaches digital analytics at the University of Alberta. Her LinkedIn Learning courses have taught over 180,000 learners important digital marketing skills. In her spare time, she enjoys yelling at football players and collecting hobbies.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInDana's websiteDana's coursesStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What makes an agency partnership work, and what makes it fall apart?On this episode of Strategy Talks, my guest and I sit down to explore some of the unspoken rules, partnership pitfalls, and of course, best practices of strategic agency partnerships. If you’ve ever subcontracted a service, or thought about white-labeling your work, this one’s for you.★★★★★A lifelong New Jersey native, Adam Wormann spent a decade in the non-profit sector before transitioning to agency life, leading digital marketing for multiple agencies.  In 2016 he founded Wormann Consulting, a boutique digital marketing agency focused on digital search and social media, helping clients directly as well as partnering agencies without a digital marketing department or just needing additional overflow support.  Adam resides in northern NJ with his wife, three kids, and mini golden-doodle. He's also an avid golfer, poker player, and supporter of Liverpool Football Club. ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInWormann ConsultingStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be your secret advantage.In this episode of Strategy Talks, you’ll learn how to sell without sounding salesy, how to make people laugh without losing the sale, and why humor might be the best trust-builder you’re not using yet. This week, Chris Castanes joins us with stories, strategies, and just the right amount of sarcasm.★★★★★Chris Castanes started selling when he was in grade school. His first job was selling door-to-door insurance policies in rural North Carolina. In 2009 he started what eventually became Surf Financial Brokers. In 2019 he began making plans to make his company more "virtual" and covid accelerated that.  ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInBooks by Chris Castanes:Nearly MotivatedYou Are Going To Be Great at ThisWebsite: Chris CastanesStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freeman, helps small businesses use Pinterest and SEO.Whether you're brand new to Pinterest or ready to scale your results, this is a strategy talk you don’t want to miss.★★★★★Trona Freeman helps small businesses use SEO and Pinterest to grow and connect with their customers online. She has a varied background, including an MA in Art History, and a previous blogging career.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInPinterest SEO Course: Keyword Optimisation for Traffic and LeadsStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Dare I say it? Corporate video is finally having its moment. Yet… most brands are still playing it painfully safe. In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull scripts and create video content that actually connects. Tony proves that video doesn’t have to be flashy to be powerful. It just can’t be boring.★★★★★Tony Gnau is the Founder and Chief Storytelling Officer at T60 Health. He’s a three-time Emmy Award winner, 18-time Telly Awards winner, and is the Amazon #1 bestselling author of "Lights, Camera, Impact."He has created videos for Walgreens, CommonSpirit Health, Catholic Health Initiatives, United Airlines, Goose Island Beer Company, as well as NBA legend Dwyane Wade.Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInConnect with Tony GnauStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight. In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your episode.★★★★★Dan Nestle, Founder of Inquisitive Communications, is an award-winning strategic communications executive, communications technology leader, and host of The Trending Communicator podcast. Named to PRWeek’s Dashboard 25 in both 2023 and 2024 and recognized on the Propel 100 list of the Most Influential PR Tech Leaders in the World for 2025, he is at the forefront of AI and innovation in communications.With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like Generative AI and CommsTech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape.Born and raised in New Jersey, Dan spent 16 years in Japan and speaks Japanese—a reflection of his adaptability and global perspective. This curiosity and ability to connect ideas across disciplines drive his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInDan's Podcast: The Trending CommunicatorStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg