Strategy Talks

Want to stop posting more and start being heard? In this episode of Strategy Talks, Dorien chats with Carrolee Moore, founder of The Podcast Pitching Society, about how to turn podcast guesting into visibility that sells. Want more visibility (and more contracts)?Learn about pitching, appearing, and converting via Other People’s Podcasts. ★★★★★Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies.After being laid off in 2020 and moving cross country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi–six-figure agency in under two years – built without ads, SEO, or social media marketing. She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who’s Who of America for her contributions to marketing and communications.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInProfitable Podcast Pitch Kit/DIY boxFree 30 Min Visibility Session with CarroleeStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What if your social media strategy could do more than drive clicks? What if it could drive real, lasting change? Here is the good news: you can!On this episode, Dorien is joined by Dr. Misha Kouzeh, global consultant, TEDx speaker, and digital changemaker, to explore how purpose-driven brands use social media to create measurable social impact, and what we can learn from them! If you’re ready to move beyond vanity metrics and into meaningful influence, this is your episode.★★★★★Dr. Misha Kouzeh is a TEDx speaker, distinguished university lecturer, social entrepreneur and consultant with expertise in digital marketing, social impact and sustainability across three continents. For the past decade, she has worked with organizations such as Coca-Cola, Unilever, the United Nations' World Health Organization as well as Stanford, University of Southern California, University of California LA, Cal State Universities and various nutrition technology and medical companies to leverage the power of marketing, social impact and education to drive positive change for purpose-driven brands. A recognized thought leader often referred to as "Digital Changemaker", Dr. Kouzeh has spoken on global stages for over 15 organizations, including Sustainable Brands, the premier global community of brand innovators who are shaping the future of sustainable commerce worldwide.Dr. Kouzeh obtained a Doctorate degree in Education at University of Southern California (USC) and holds two Master of Science degrees from RSM Erasmus University and Wageningen University in Marketing Management and Nutrition & Health and a Bachelor of Science in International Business Administration from Erasmus University in the Netherlands. Located in Los Angeles, she obtained two UCLAx Certificates in Marketing and Sustainability and a Harvard certificate in Higher Education. She also serves as a member of advisory board for UCLA Extension, member of advisory council for Harvard Business Review, certified Climate Reality Leader, and several community organizations empowering individuals from youth to C-Suite executives to change the world.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInMisha Kouzeh on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What really breaks down collaboration between sales and marketing? And how do you fix it, for real?In this week’s episode of Strategy Talks, we meet B2B strategist and author Pam Didner. She reveals what happens when teams misalign, how to rebuild trust, and why shared KPIs aren’t enough. We’re diving deep into the mindset, structure, and culture needed to make revenue teams actually work together, and how AI will change the way we collaborate next.★★★★★Pam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster.Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. She has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInPam Didner's websiteStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What does it really mean to live and work with peace and purpose, especially when the world expects performance and perfection, and ...constant hustle? This week's guest is Mike Gingerich. From the Andes to the Amazon, Mike guides transformational journeys in life, leadership, and mindset. This conversation is your invitation to slow down, and level up.★★★★★As a lifelong endurance athlete, former executive, coach, and tour guide, Mike Gingerich helps overachieving professionals get beyond perfectionism, people-pleasing and chronic stress, and optimize performance…both in life and business. He offers coaching & training, as well as retreats and tours in Ecuador where he immerses groups, taking them from the Andes to the Amazon!★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInMike's Next Retreat in EcuadorSpecial Offer From MikeStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

“Why didn’t that reporter write about us?”If you’ve ever wondered why you didn't get media coverage, this episode of Strategy Talks is for you. Julie Kelley knows exactly what the media wants, because she used to be on the inside. Now she helps rural brands and nonprofits ditch tired press releases and get the coverage they deserve.★★★★★Julie is Chief Strategist and Founder at Rural QueenB Media, a Rural America Business Amplifer. She turns 20 years of newsroom relationships into strategic wins for expansion stage companies, female founders, nonprofits, and global companies with small town impact. Her advantage: she knows what reporters want before they ask and uses that insider knowledge to elevate rural brands to national prominence.Her communications strategy and growth marketing media work includes companies like Ballou Family Apothecary, Weidmann Electrical Technology, Roof Maxx, Vermont Nut Free Chocolates, and SunCommon, reflects Julie’s commitment to business as a force for good. So does her service on Boards of Directors/Trustees for the Vermont Futures Project, Discover St. Johnsbury Chamber of Commerce, and previously Fairbanks Museum and Planetarium, Habitat for Humanity, and as the President of Burlington Sunrise Rotary and Spokesperson for St. Jude Dream Home and Hospice of Acadiana. Julie recently hosted the keynote fireside chat during the Women’s Economic Opportunity Conference, organized by Senator Peter Welch's office, in Vermont. Julie started the year presenting as the Media expert at a national conference in New Orleans for Roof Maxx. That led to a growth market in executive leadership and public speaking trainings for national organizations like MIE in Philadelphia, Pennsylvania and One Justice in San Francisco, California. In addition, she is beginning a new executive training cohort, with a major utility in New England, in December.Julie loves living the Vermont life, back in her hometown of St. Johnsbury, in her multi-generational home with her 10-year-old son, 81-year-old Mom, and their dog Gumbo!★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInJulie on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

AI is transforming how brands are discovered online. The rules of SEO are changing fast. Join me this week for a Strategy Talks episode with search strategist Dale Bertrand as we dive into AI-driven search and what it means for visibility, traffic, and growth.★★★★★Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInFire & SparkStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

We built brands for humans. But the first judge of your next message is now an algorithm. Are you marketing to the machine before the customer?This week on Strategy Talks, I’m talking with THE Mark Schaefer; bestselling author and business coach, about his latest book: How AI Changes Your Customers. Let’s find out how AI is rewiring buyer behavior, the signals algorithms actually reward, and the moves that rebuild brand trust when fast, confident answers crowd out nuance. If you want practical strategies you can use right now, don’t miss this!★★★★★Mark W. Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant who blogs at {grow}, one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world.His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events worldwide, including South by Southwest, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on various media channels, including CNN, The Wall Street Journal, The New York Times, and CBS News.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInMarkBotMarketing Companion PodcastStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What if… productivity didn’t start with hustle?Transformational trainer Sheetal Sujan joins me today, to challenge the traditional productivity playbook. We talk practical tools, inner alignment, and how softness and stillness, can drive high-impact results. Tune in for a conversation that blends strategy with soul★★★★★Sheetal Sujan is a transformational trainer, emotional intelligence facilitator, and the founder of Lybra Training, Coaching & Consulting in Suriname. With over 15 years of experience in people development, Sheetal has led powerful programs across communication, leadership, MBTI, team building, productivity, and AI for both private and public sector organizations.Her work blends deep emotional insight with practical tools, creating spaces where individuals — especially women — feel seen, safe, and empowered to reconnect with themselves.Known for her calm strength and intuitive teaching style, Sheetal’s sessions are both grounding and transformational.Sheetal believes that true leadership begins with inner alignment, and that stillness, softness, and self-awareness are powerful forms of transformation.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInSheetal SujanStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Are your marketing reports full of numbers… but short on meaning? Do dashboards get updated weekly, but no one really uses them?Today’s guest says: “You don’t need perfect data, you need insight you can act on.”Dana DiTomaso is here to help us cut through the noise! She’ll share how to build reporting strategies that actually guide decisions, and rethink what metrics really matter in 2025 and beyond.If your team is drowning in data but starving for clarity, this episode of Strategy Talks is for you. ★★★★★Dana DiTomaso is Founder & Instructor at Analytics Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM and teaches digital analytics at the University of Alberta. Her LinkedIn Learning courses have taught over 180,000 learners important digital marketing skills. In her spare time, she enjoys yelling at football players and collecting hobbies.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInDana's websiteDana's coursesStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What makes an agency partnership work, and what makes it fall apart?On this episode of Strategy Talks, my guest and I sit down to explore some of the unspoken rules, partnership pitfalls, and of course, best practices of strategic agency partnerships. If you’ve ever subcontracted a service, or thought about white-labeling your work, this one’s for you.★★★★★A lifelong New Jersey native, Adam Wormann spent a decade in the non-profit sector before transitioning to agency life, leading digital marketing for multiple agencies.  In 2016 he founded Wormann Consulting, a boutique digital marketing agency focused on digital search and social media, helping clients directly as well as partnering agencies without a digital marketing department or just needing additional overflow support.  Adam resides in northern NJ with his wife, three kids, and mini golden-doodle. He's also an avid golfer, poker player, and supporter of Liverpool Football Club. ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInWormann ConsultingStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be your secret advantage.In this episode of Strategy Talks, you’ll learn how to sell without sounding salesy, how to make people laugh without losing the sale, and why humor might be the best trust-builder you’re not using yet. This week, Chris Castanes joins us with stories, strategies, and just the right amount of sarcasm.★★★★★Chris Castanes started selling when he was in grade school. His first job was selling door-to-door insurance policies in rural North Carolina. In 2009 he started what eventually became Surf Financial Brokers. In 2019 he began making plans to make his company more "virtual" and covid accelerated that.  ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInBooks by Chris Castanes:Nearly MotivatedYou Are Going To Be Great at ThisWebsite: Chris CastanesStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freeman, helps small businesses use Pinterest and SEO.Whether you're brand new to Pinterest or ready to scale your results, this is a strategy talk you don’t want to miss.★★★★★Trona Freeman helps small businesses use SEO and Pinterest to grow and connect with their customers online. She has a varied background, including an MA in Art History, and a previous blogging career.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInPinterest SEO Course: Keyword Optimisation for Traffic and LeadsStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Dare I say it? Corporate video is finally having its moment. Yet… most brands are still playing it painfully safe. In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull scripts and create video content that actually connects. Tony proves that video doesn’t have to be flashy to be powerful. It just can’t be boring.★★★★★Tony Gnau is the Founder and Chief Storytelling Officer at T60 Health. He’s a three-time Emmy Award winner, 18-time Telly Awards winner, and is the Amazon #1 bestselling author of "Lights, Camera, Impact."He has created videos for Walgreens, CommonSpirit Health, Catholic Health Initiatives, United Airlines, Goose Island Beer Company, as well as NBA legend Dwyane Wade.Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInConnect with Tony GnauStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight. In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your episode.★★★★★Dan Nestle, Founder of Inquisitive Communications, is an award-winning strategic communications executive, communications technology leader, and host of The Trending Communicator podcast. Named to PRWeek’s Dashboard 25 in both 2023 and 2024 and recognized on the Propel 100 list of the Most Influential PR Tech Leaders in the World for 2025, he is at the forefront of AI and innovation in communications.With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like Generative AI and CommsTech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape.Born and raised in New Jersey, Dan spent 16 years in Japan and speaks Japanese—a reflection of his adaptability and global perspective. This curiosity and ability to connect ideas across disciplines drive his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInDan's Podcast: The Trending CommunicatorStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead? This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and ready to create real connection, this episode of Strategy Talks is your blueprint.★★★★★Samantha Kelly has been helping businesses get noticed since 2016. Samantha is one of the most recognised specialists in the social media space. With an engaged following of over 70k on X and 18k on LinkedIn, Samantha helps businesses stand out online and build communities around their brand. She helps executives curate a powerful personal brand presence online.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInSocial Media Fest IrelandStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Imagine stepping onto campus where AI co-teaches your lectures, customizes every assignment in real time, and even runs virtual internships. As universities race to embed generative tools into every syllabus, we must ask: are we truly preparing students for tomorrow’s workforce or unleashing new ethical challenges? This week on Strategy Talks, we’ll uncover how higher-ed leaders are weaving AI literacy into every program to graduate professionals ready to innovate responsibly.★★★★★Dr. Elaine Young is Department Chair for Marketing, Media & Esports at Champlain College Online, where she oversees faculty, curriculum and assessment for undergrad and graduate programs—and, as Curriculum Innovation Lead, designs new offerings for adult learners and employer-sponsored cohorts.A member of the Champlain community since 2000, she’s served as Assistant Dean and Program Director, launched the B.S. in Marketing (2001), minors in Activist & Digital Marketing, and the first B.S. in Game Production Management.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInDr. Elaine Young on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Influencer marketing is evolving. And Robyn Nissim is leading that evolution.She built Ulta Beauty’s first-ever influencer program, grew Anastasia Beverly Hills to 24 million followers, and took Alo Yoga from zero to 4 million in under a year, all before founding her own consultancy, Social Proof Agency.In this episode of Strategy Talks, Robyn reveals how to go beyond campaigns and follower counts to build culture-driven, social-first brands from the inside out.Tune in for real talk on zero-budget creativity, internal alignment, and what not to do when building your influencer strategy in 2025.★★★★★Robyn Nissim began her career on the agency side of advertising, opening social handles for brands such as Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she learned that she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business. During this time, Robyn built out Ulta Beauty's first-ever influencer marketing program, leading strategy and execution for their team. At the forefront of the influencer bubble, Robyn played a significant role in revolutionizing how brands connect with consumers online and leveraged influencer marketing to build trust with consumers, create content, and alleviate internal creative resources. From there, she went on to manage some of the largest social communities in the world in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year (opening channels Alo, Alo Men, and Alo Wellness)After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn established Social Proof Agency. S.P.A. is dedicated to empowering organizations to think social-first via corporate training on social media strategy, rollout, and execution company-wide. ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInRobyn's programsRobyn on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Authentic relationships can be your greatest business asset. In this episode of Strategy Talks, I sit down with Jillian Vorce, master connector and founder of The Jillian Group, to explore relationship-building as a strategy, not an afterthought. From overlooked stakeholder ecosystems to redefining ROI through connection, Jillian shares how leaders can turn isolation into opportunity, one handshake at a time. 🤝If you're ready to build deeper, more strategic relationships in 2025, this episode is for you.★★★★★Jillian Vorce is a connector, strategist, and trusted advisor with 25 years of experience helping leaders and entrepreneurs grow through the power of authentic relationships. As founder of The Jillian Group and One Handshake, she’s built a global network by focusing on connection as a business strategy, not an afterthought. Jillian works with founders, executives, and aspiring authors to turn ideas into action and isolation into opportunity.She’s the author of 20-20 MindSight: Refocus, Reignite & Reinvent Your Life From the Inside Out and host of the One Handshake podcast.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInJillian's 10 Vital Business RelationshipsStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

AI agents are already reshaping how businesses think, operate, and grow. In this episode of Strategy Talks we dive deep to explore how agent orchestration is redefining the future of work, leadership, and scale, with Kenneth Corrêa, author of Cognitive Organizations and Head of Strategy at 8020 Marketing.If you’re still focused on tools, you’re already behind, and this is the strategy episode you can’t afford to miss.★★★★★Kenneth Corrêa is the author of Cognitive Organizations, a two-time TEDx speaker, and Head of Strategy at 8020 Marketing. He is recognized as a leading expert in emerging technology and AI, with a focus on intelligent systems design and agent orchestration. Kenneth also serves as an MBA professor at FGV, Brazil’s top business school, where he teaches innovation strategy and the future of work.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInKenneth Corrêa's BookStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Trends and Strategy for Social Media Success in 2025Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars, and the importance of understanding nuances in platform performance metrics. Miruna shares insights on the platforms she uses, the value of relatable content, and some of her favorite yet challenging trends. The conversation extends to practical execution tips, including optimizing posting times and engaging storytelling techniques, originating from Miruna's early broadcasting experience.00:00 Introduction to Strategy Talks01:18 Meet Miruna from Social Insider02:39 Miruna's Content Consumption Habits05:18 Creating Relatable Content08:20 The Importance of Metrics09:33 Trend Jumping vs. Trend Setting13:31 Data-Driven Insights23:06 Engagement and Posting Strategies28:54 Final Thoughts and Farewell★★★★★Miruna is the social media manager at Socialinsider.io, where she gets to mix her love for trending content with her curiosity for data. She's been into storytelling since she was a kid, and even had her own radio show back then. Now, she uses that same energy to help brands show up online in ways that actually stick.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInA Glitch in the Metrics Newsletter by SocialinsiderConnect with Miruna on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg