What really breaks down collaboration between sales and marketing? And how do you fix it, for real?

In this week’s episode of Strategy Talks, we meet B2B strategist and author Pam Didner. She reveals what happens when teams misalign, how to rebuild trust, and why shared KPIs aren’t enough. 

We’re diving deep into the mindset, structure, and culture needed to make revenue teams actually work together, and how AI will change the way we collaborate next.

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Pam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster.

Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. She has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. 

She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.

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Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

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Resources:

Dorien on LinkedIn

Pam Didner's website

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg