Strategy Talks

What if… productivity didn’t start with hustle?Transformational trainer Sheetal Sujan joins me today, to challenge the traditional productivity playbook. We talk practical tools, inner alignment, and how softness and stillness, can drive high-impact results. Tune in for a conversation that blends strategy with soul★★★★★Sheetal Sujan is a transformational trainer, emotional intelligence facilitator, and the founder of Lybra Training, Coaching & Consulting in Suriname. With over 15 years of experience in people development, Sheetal has led powerful programs across communication, leadership, MBTI, team building, productivity, and AI for both private and public sector organizations.Her work blends deep emotional insight with practical tools, creating spaces where individuals — especially women — feel seen, safe, and empowered to reconnect with themselves.Known for her calm strength and intuitive teaching style, Sheetal’s sessions are both grounding and transformational.Sheetal believes that true leadership begins with inner alignment, and that stillness, softness, and self-awareness are powerful forms of transformation.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInSheetal SujanStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Are your marketing reports full of numbers… but short on meaning? Do dashboards get updated weekly, but no one really uses them?Today’s guest says: “You don’t need perfect data, you need insight you can act on.”Dana DiTomaso is here to help us cut through the noise! She’ll share how to build reporting strategies that actually guide decisions, and rethink what metrics really matter in 2025 and beyond.If your team is drowning in data but starving for clarity, this episode of Strategy Talks is for you. ★★★★★Dana DiTomaso is Founder & Instructor at Analytics Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM and teaches digital analytics at the University of Alberta. Her LinkedIn Learning courses have taught over 180,000 learners important digital marketing skills. In her spare time, she enjoys yelling at football players and collecting hobbies.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInDana's websiteDana's coursesStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What makes an agency partnership work, and what makes it fall apart?On this episode of Strategy Talks, my guest and I sit down to explore some of the unspoken rules, partnership pitfalls, and of course, best practices of strategic agency partnerships. If you’ve ever subcontracted a service, or thought about white-labeling your work, this one’s for you.★★★★★A lifelong New Jersey native, Adam Wormann spent a decade in the non-profit sector before transitioning to agency life, leading digital marketing for multiple agencies.  In 2016 he founded Wormann Consulting, a boutique digital marketing agency focused on digital search and social media, helping clients directly as well as partnering agencies without a digital marketing department or just needing additional overflow support.  Adam resides in northern NJ with his wife, three kids, and mini golden-doodle. He's also an avid golfer, poker player, and supporter of Liverpool Football Club. ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInWormann ConsultingStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be your secret advantage.In this episode of Strategy Talks, you’ll learn how to sell without sounding salesy, how to make people laugh without losing the sale, and why humor might be the best trust-builder you’re not using yet. This week, Chris Castanes joins us with stories, strategies, and just the right amount of sarcasm.★★★★★Chris Castanes started selling when he was in grade school. His first job was selling door-to-door insurance policies in rural North Carolina. In 2009 he started what eventually became Surf Financial Brokers. In 2019 he began making plans to make his company more "virtual" and covid accelerated that.  ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInBooks by Chris Castanes:Nearly MotivatedYou Are Going To Be Great at ThisWebsite: Chris CastanesStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freeman, helps small businesses use Pinterest and SEO.Whether you're brand new to Pinterest or ready to scale your results, this is a strategy talk you don’t want to miss.★★★★★Trona Freeman helps small businesses use SEO and Pinterest to grow and connect with their customers online. She has a varied background, including an MA in Art History, and a previous blogging career.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInPinterest SEO Course: Keyword Optimisation for Traffic and LeadsStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Dare I say it? Corporate video is finally having its moment. Yet… most brands are still playing it painfully safe. In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull scripts and create video content that actually connects. Tony proves that video doesn’t have to be flashy to be powerful. It just can’t be boring.★★★★★Tony Gnau is the Founder and Chief Storytelling Officer at T60 Health. He’s a three-time Emmy Award winner, 18-time Telly Awards winner, and is the Amazon #1 bestselling author of "Lights, Camera, Impact."He has created videos for Walgreens, CommonSpirit Health, Catholic Health Initiatives, United Airlines, Goose Island Beer Company, as well as NBA legend Dwyane Wade.Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInConnect with Tony GnauStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight. In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your episode.★★★★★Dan Nestle, Founder of Inquisitive Communications, is an award-winning strategic communications executive, communications technology leader, and host of The Trending Communicator podcast. Named to PRWeek’s Dashboard 25 in both 2023 and 2024 and recognized on the Propel 100 list of the Most Influential PR Tech Leaders in the World for 2025, he is at the forefront of AI and innovation in communications.With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like Generative AI and CommsTech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape.Born and raised in New Jersey, Dan spent 16 years in Japan and speaks Japanese—a reflection of his adaptability and global perspective. This curiosity and ability to connect ideas across disciplines drive his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInDan's Podcast: The Trending CommunicatorStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead? This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and ready to create real connection, this episode of Strategy Talks is your blueprint.★★★★★Samantha Kelly has been helping businesses get noticed since 2016. Samantha is one of the most recognised specialists in the social media space. With an engaged following of over 70k on X and 18k on LinkedIn, Samantha helps businesses stand out online and build communities around their brand. She helps executives curate a powerful personal brand presence online.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInSocial Media Fest IrelandStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Imagine stepping onto campus where AI co-teaches your lectures, customizes every assignment in real time, and even runs virtual internships. As universities race to embed generative tools into every syllabus, we must ask: are we truly preparing students for tomorrow’s workforce or unleashing new ethical challenges? This week on Strategy Talks, we’ll uncover how higher-ed leaders are weaving AI literacy into every program to graduate professionals ready to innovate responsibly.★★★★★Dr. Elaine Young is Department Chair for Marketing, Media & Esports at Champlain College Online, where she oversees faculty, curriculum and assessment for undergrad and graduate programs—and, as Curriculum Innovation Lead, designs new offerings for adult learners and employer-sponsored cohorts.A member of the Champlain community since 2000, she’s served as Assistant Dean and Program Director, launched the B.S. in Marketing (2001), minors in Activist & Digital Marketing, and the first B.S. in Game Production Management.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInDr. Elaine Young on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Influencer marketing is evolving. And Robyn Nissim is leading that evolution.She built Ulta Beauty’s first-ever influencer program, grew Anastasia Beverly Hills to 24 million followers, and took Alo Yoga from zero to 4 million in under a year, all before founding her own consultancy, Social Proof Agency.In this episode of Strategy Talks, Robyn reveals how to go beyond campaigns and follower counts to build culture-driven, social-first brands from the inside out.Tune in for real talk on zero-budget creativity, internal alignment, and what not to do when building your influencer strategy in 2025.★★★★★Robyn Nissim began her career on the agency side of advertising, opening social handles for brands such as Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she learned that she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business. During this time, Robyn built out Ulta Beauty's first-ever influencer marketing program, leading strategy and execution for their team. At the forefront of the influencer bubble, Robyn played a significant role in revolutionizing how brands connect with consumers online and leveraged influencer marketing to build trust with consumers, create content, and alleviate internal creative resources. From there, she went on to manage some of the largest social communities in the world in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year (opening channels Alo, Alo Men, and Alo Wellness)After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn established Social Proof Agency. S.P.A. is dedicated to empowering organizations to think social-first via corporate training on social media strategy, rollout, and execution company-wide. ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInRobyn's programsRobyn on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Authentic relationships can be your greatest business asset. In this episode of Strategy Talks, I sit down with Jillian Vorce, master connector and founder of The Jillian Group, to explore relationship-building as a strategy, not an afterthought. From overlooked stakeholder ecosystems to redefining ROI through connection, Jillian shares how leaders can turn isolation into opportunity, one handshake at a time. 🤝If you're ready to build deeper, more strategic relationships in 2025, this episode is for you.★★★★★Jillian Vorce is a connector, strategist, and trusted advisor with 25 years of experience helping leaders and entrepreneurs grow through the power of authentic relationships. As founder of The Jillian Group and One Handshake, she’s built a global network by focusing on connection as a business strategy, not an afterthought. Jillian works with founders, executives, and aspiring authors to turn ideas into action and isolation into opportunity.She’s the author of 20-20 MindSight: Refocus, Reignite & Reinvent Your Life From the Inside Out and host of the One Handshake podcast.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInJillian's 10 Vital Business RelationshipsStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

AI agents are already reshaping how businesses think, operate, and grow. In this episode of Strategy Talks we dive deep to explore how agent orchestration is redefining the future of work, leadership, and scale, with Kenneth Corrêa, author of Cognitive Organizations and Head of Strategy at 8020 Marketing.If you’re still focused on tools, you’re already behind, and this is the strategy episode you can’t afford to miss.★★★★★Kenneth Corrêa is the author of Cognitive Organizations, a two-time TEDx speaker, and Head of Strategy at 8020 Marketing. He is recognized as a leading expert in emerging technology and AI, with a focus on intelligent systems design and agent orchestration. Kenneth also serves as an MBA professor at FGV, Brazil’s top business school, where he teaches innovation strategy and the future of work.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInKenneth Corrêa's BookStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Trends and Strategy for Social Media Success in 2025Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars, and the importance of understanding nuances in platform performance metrics. Miruna shares insights on the platforms she uses, the value of relatable content, and some of her favorite yet challenging trends. The conversation extends to practical execution tips, including optimizing posting times and engaging storytelling techniques, originating from Miruna's early broadcasting experience.00:00 Introduction to Strategy Talks01:18 Meet Miruna from Social Insider02:39 Miruna's Content Consumption Habits05:18 Creating Relatable Content08:20 The Importance of Metrics09:33 Trend Jumping vs. Trend Setting13:31 Data-Driven Insights23:06 Engagement and Posting Strategies28:54 Final Thoughts and Farewell★★★★★Miruna is the social media manager at Socialinsider.io, where she gets to mix her love for trending content with her curiosity for data. She's been into storytelling since she was a kid, and even had her own radio show back then. Now, she uses that same energy to help brands show up online in ways that actually stick.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInA Glitch in the Metrics Newsletter by SocialinsiderConnect with Miruna on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What does a retired Top Gun pilot know about boosting B2B sales with AI? Turns out quite a lot. In this week's episode of Strategy Talks, Jeff Schwerdt reveals how he's using artificial intelligence to turn Google reviews into high-converting sales strategies.Learn how reputation is revenue in 2025.★★★★★Jeff Schwerdt is the CEO and founder of Reviewly.ai, an AI-powered reputation management platform that helps businesses grow through automated review generation and response. A retired F-16 pilot turned SaaS entrepreneur, Jeff blends military precision with innovative sales and marketing strategies to deliver scalable, AI-driven tools for agencies and local businesses alike.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInJeff's The Financial Freedom ChallengeStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What if AI could help your business go global overnight without losing the human touch that makes your brand unique? This week's guest on Strategy Talks is Alexander Murauski, CEO of Alconost. We explore how smart AI-powered localization is reshaping how companies enter new marketsIf you’re curious about scaling globally with both speed and precision, this conversation is for you.★★★★★Alexander Murauski is the CEO of Alconost, an ISO-certified localization company and official Crowdin partner that has been helping software products reach global audiences since 2004. He leads a team that combines smart technology with human expertise to deliver scalable, high-quality localization solutions tailored to a wide range of industries and budgets.A pioneer in AI-powered localization, Alexander offers a practical view on how artificial intelligence is transforming the industry. He shares how companies can streamline workflows, reduce costs, and enter new markets faster—all while maintaining accuracy, cultural relevance, and quality through human oversight.With deep experience in managing complex localization projects, Alexander provides insights into selecting the right tools, building efficient workflows, and creating strategies for global growth. He’s passionate about helping businesses navigate the changing landscape of localization and make informed, effective decisions in a multilingual world.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInAlconostStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Your smartest marketing strategist might not be a human! In this weeks' episode, Dorien sits down with Neal Schaffer: author, educator, and Fractional CMO. Together they unpack what it really means to build an AI-first business strategy in 2025. From LinkedIn influence to creator-led growth, this conversation is your roadmap to scaling smarter, faster, and more human, with AI at your side.★★★★★I'm Neal Schaffer, a fractional CMO and founder of PDCA Social, dedicated to empowering businesses to grow smarter through DIY digital marketing. As an award-winning author of six influential marketing books—including Digital Threads and Maximizing LinkedIn for Business Growth—and a global keynote speaker who's presented on four continents, I deliver actionable insights that businesses can immediately put into practice. I also teach cutting-edge courses at UCLA Extension, Rutgers Business School, and Solvay Brussels School Vietnam, host the top-ranked podcast Your Digital Marketing Coach, and run the widely-read industry blog nealschaffer.com.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInYour Digital Marketing Coach Podcast by Neal SchafferStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Events (and retreats) look great on paper, but how do you, as the host, ensure they deliver lasting impact and genuine connection to each and every participant, even having them ask for MORE time with you! This week, we are talking about hosting in-person events and retreats. ★★★★★Sara Munro brings a breadth of experience in digital marketing, event planning, and program development. She is an idea engineer bringing brilliant concepts to life as business strategies, communications plans, and activations for core audiences for small businesses and non-profits. This takes shape as program development, public relations, online fundraising, event planning, and content marketing. She regularly presents social media and digital marketing workshops for new business owners and entrepreneurs. ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInSocial Content RetreatsStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

The secret to standing out in a crowded market isn't just what you sell, but what you dare to disagree with! A powerful statement by this week's guest.This week on Strategy Talks, we’re tearing apart tired branding playbooks with Alex M. H. Smith, founder of Basic Arts and author of No Bullsh*t Strategy, who’s helped CEOs turn hidden differentiators into unbeatable advantages. Get ready for the counterintuitive tactics that make brands impossible to ignore—starting with why most ‘strategy’ is just noise in disguise.★★★★★Alex M H Smith is a strategist, writer, and trusted advisor to CEOs and founders. As the founder of Basic Arts, established in 2016, Alex helps businesses build truly differentiated brands that deliver real value. His mission is to elevate strategic thinking among founders—demystifying a discipline that's often misunderstood or ignored. Connect with him on LinkedIn.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInBasicArts Newsletter Sign upStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

LinkedIn is no longer just about text and articles! What DOES it take to make your brand unforgettable on LinkedIn in 2025? Video!Video is taking center stage. On this episode of Strategy Talks, I sit down with a LinkedIn insider to uncover the newest trends, features, and strategies that are driving results with LinkedIn video in 2025.★★★★★Purna Virji is a globally recognized content strategist and best-selling author of the multiple-award winning book High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.★★★★★Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInPurna Virji on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Imagine publishing 4 million words, generating millions in sales, and helping over 160 businesses grow, all through the power of words. Now imagine doing it in an AI-powered world. That’s where we’re headed. On this week's episode of Strategy Talks, meet Jack Wilson, a writer who's embraced AI. Join this conversation about AI Content Strategies! ★★★★★Jack Wilson has been writing online since 2009 and helping businesses grow through content strategy, SEO, and ghostwriting since 2012. With over 4 million words published and 160+ clients served, Jack’s work has driven millions in sales and brought in consistent, qualified leads for brands of all sizes.He’s helped triple an agency’s SEO department MRR in under three years and built results-driven content for industries ranging from law, healthcare, and home services to SaaS, finance, fitness, and international franchises. Jack is known for making complex topics clear, creating content that ranks, and turning strategy into measurable business results.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedIn20 Highest Paying Jobs for Freelance WritersStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg