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The Future of Media, Explained - from Press Gazette
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The Future of Media, Explained - from Press Gazette

Author: New Statesman Media Group

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Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.


The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.


If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.


It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.


Hosted on Acast. See acast.com/privacy for more information.

123 Episodes
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Rise of creator journalists, free newspaper woes, and demise of Quartz

Rise of creator journalists, free newspaper woes, and demise of Quartz

2026-10-2632:54

Press Gazette editor-in-chief Dominic Ponsford and UK editor Charlotte Tobitt discuss why major cuts are coming at Metro as it seeks to get “back on a sustainable footing”, and the rise of creator journalists like Marina Hyde who has left The Guardian for her own Substack brand.Journalist Rob Waugh also joins to discuss his reporting on tech journalism brand Quartz, where the website is now mostly filled by one hugely prolific journalist heavily aided by AI. Hosted on Acast. See acast.com/privacy for more information.
Why The Guardian is embracing creator-led journalism

Why The Guardian is embracing creator-led journalism

2026-10-0137:02

The Guardian is currently investing heavily in video and creator-led journalism. Head of Guardian Studios Leah Green explains what creator content means for The Guardian and why it is investing so much effort in developing new video formats. Head of media at Q5 Graham Page explains what all this means in the context of the wider UK journalism landscape.This episode was sponsored by Q5. Hosted on Acast. See acast.com/privacy for more information.
Advance Local on going from zero to 250,000 online subs

Advance Local on going from zero to 250,000 online subs

2026-09-2536:39

US local news publisher Advance Local has gone from zero to 250,000 paid digital subscribers in the last eight years.SVP for digital consumer revenue Ann Poe explained how the group evolved from a simple premium content mode to having a dynamic paywall which makes decisions on whether to gate content based on individual users.VP for sales at Mather Ariel Burkett explained how Mather's Sophi platform ingests user data to present individuals with an offer most likely to maximise revenue for the publisher.This episode is sponsored by Mather. Hosted on Acast. See acast.com/privacy for more information.
Everything is changing, says Wordpress VIP's Brian Alvey: Here's how publishers should react

Everything is changing, says Wordpress VIP's Brian Alvey: Here's how publishers should react

2026-09-0434:42

Online entrepreneur Brian Alvey has been building publisher websites pretty much since the world wide web began in the mid 1990s.Having lived and worked through every wave of dramatic digital disruption since then, the Wordpress VIP chief technology officer knows what he is saying when he says about AI “This wave is up there with fire, steam engines, electricity and refrigeration.” He explains why the AI revolution is fundamentally different to previous changes in online publishing and shares how publishers should react.They must embrace AI, he says, to automate workflows and speed the pace of development whilst avoiding both AI and human slop.And above all publishers must cherish and promote their direct and owned relationships with their audience (via websites and email).(This episode was sponsored by Wordpress VIP) Hosted on Acast. See acast.com/privacy for more information.
How Hello! fought back after saying goodbye to Google Discover traffic

How Hello! fought back after saying goodbye to Google Discover traffic

2026-08-0645:55

Hello! magazine was one of many publishers that saw website referrals from Google Discover plummet last year.Chief content officer Sophie Vokes-Dudgeon talked Press Gazette UK editor Charlotte Tobitt through the "year of transformation" that has followed.Hello! has fought back by making the most out of syndication channels while building its own community for the future. Hosted on Acast. See acast.com/privacy for more information.
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