Brand Chats

In this episode of brand chats, I'm chatting with Visibility Coach, Anna Scott. With decades of experience in PR & Branding, Anna supports her clients with the confidence and know-how they need to increase their visibility and grow their audience. She empowers passion-led women in business to become their own Hype Women so they can become noteworthy in their industry and take their business to the next level. We chat about Anna's story and tips for business owners who are ready to get their brand out there and have fun doing it! What does PR and visibility mean in the small business world? Why it is important to get more visibility? Common hurdles that business owners face in getting their brand seen How personal branding plays a role in visibility and PR Quick tips and tricks to get you started! Say hello to Anna and I on socials, and let us know what you thought of the episode. Anna has a new program coming soon, so make sure you check it out via the link below! https://www.instagram.com/darbylyndon/  https://www.instagram.com/annascott.pr/ https://www.annascott.com.au/  Anna's new program: https://bit.ly/3dgLuUc

In this episode of brand chats, I'm chatting with founder of Property Before Prada, Katherine Persoglia. Katherine has built a beautiful brand that has made a mark in her industry and in this episode we unpack it all! We chat about the Property Before Prada business story including how Katherine came up with the Property Before Prada brand name, and how this impacted her niche. Niching is a topic that comes up A LOT in the business world and we dive into what that looked like for Property Before Prada as well as how Katherine was able to grow her business through the power of social media and showing up consistently. I think you’re going to love this one! Say hello to Katherine and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/propertybeforeprada/

In this episode of brand chats, I'm chatting about the power of personal branding with personal branding photographer, Melissa Martin. Personal branding is such a powerful tool for service providers and for relationship building. Today, Mel and I dive into some of the important things to consider when building your personal brand! Photos and first impressions Bringing your brand personality to life through images Building your brand through the lens of your 'future self' Maximising opportunities through personal branding Balancing imagery with video and words when building a personal brand Say hello to Mel and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/melmartinphotography/ https://www.melissamartinphotography.com/

In this episode of brand chats, I'm chatting with Hayleigh, founder of Hali Helper, a virtual assistant agency helping women-led businesses by lightening the load so they can flourish in life and business. In today's world, personal branding and social media can be very overwhelming for introverted service providers. Hayleigh and I will be diving into all of the hurdles that introverts face in building an authentic online brand, and tips for overcoming the challenges. Say hello to Hayleigh and I on socials, and let us know what you thought of the episode! If you want to learn more, check out Hayleigh's eBook - How to be social on socials as an introvert! https://www.instagram.com/darbylyndon/ https://www.instagram.com/halihelper/ https://www.halihelper.com.au/product/how-to-be-social-on-socials-as-an-introvert

For our first episode of brand chats, I'm chatting about nailing your brand tone of voice with Daniella Hendler, founder of Perspective the Blog and Naughty Nancy Creative.  Tone of voice is such an important part of any brand strategy and in this episode, we unpack it all! What it means to have a brand tone of voice Why it is important to have a strategy for your tone of voice Brands that are standing out from the crowd by using their voice Tips for crafting your unique tone Say hello to Dani and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/perspectivetheblog/ https://www.instagram.com/naughtynancycreative/

I have noticed that a lot of businesses are missing a key ingredient in their communication strategy. It is something that a lot of the big brands do really well, but something that small businesses often forget.⁠ A lot of small brands nail their educational content, but the real magic happens when brands can motivate their audience through inspirational content. In this episode, I will be chatting about the importance of inspirational content and how you can use it to take your content to the next level. Connect with me over on Instagram.

Thinking about a rebrand? I’ve had a few clients recently who are in the process of rebranding, but they have hit some hurdles by the time they come to me. In this episode, I am running through what I am seeing in the rebranding space so that if you are considering a rebrand, you can make sure you are going about it in the right way. ⁠Connect with me over on Instagram.

When building a business and a brand, knowing your target audience is essential. Your target audience is who you ultimately want to work with, and when you understand your audience deeply, it will mean that you can communicate with more impact and meaning. One of the key ingredients that you need to know about your audience is their pain points or problems. Because, when you can use this in your messaging, your ideal clients will feel seen and heard. Today I will run you through my proven formula for determining your audience's pain points, and how you can use this information to take your brand message to the next level. Connect with me over on Instagram.

In this episode, I'm chatting with the very talented Lisa Stockman.  Lisa is a personal stylist based in Melbourne who is killing it with her personal brand. She has built an engaged audience online and is using video to build a brand that people love and remember. In this chat, Lisa shares her brand story and plenty of insights that other service-based business owners can learn from.  Leveraging video to build trust with your audience The importance of being authentic on camera Planning videos to show up consistently  Listening to your customers and creating content that adds value The importance of showing up on multiple channels  Say hello to Lisa and I on socials, and let us know your favourite insights from this episode! Connect with Lisa on Instagram Connect with Lisa on LinkedIn Visit Lisa’s website   Connect with Darby on Instagram

In this ‘behind the brand’ chat, I sit down with co-host Mia Fileman to explore the magic behind Duolingo, the world's most popular language-learning app. Known for its creative storytelling and innovative marketing strategies, Duolingo has captivated audiences on TikTok and beyond. Mia, the founder of Campaign Del Mar and a global marketing strategist, brings her insight to our discussion as we dissect how Duolingo has built such a compelling brand. We'll uncover the secrets to their integrated marketing approach and share valuable insights for small business owners who are ready to take their brand to the next level. Check out Duolingo on TikTok Watch the Love Language campaign   Watch the Duolingo on Ice campaign Connect with Darby on Instagram Connect with Mia on Instagram

Are you exhausted by marketing and all of the things you need to do to build your brand? I speak with so many business owners who are overwhelmed by the time, energy and money required to effectively build a brand. Today I’m chatting with Pennlytics founder and data enthusiast Brooke Huckerby about how to measure your brand performance so that you can start to use your time and resources strategically. Why measuring marketing and brand performance is so important How to measure the performance of your brand activities The importance of listening to your clients in growing your brand Tips for getting started in tracking your brand performance Say hello to Brooke and I on socials, and let us know your favourite takeaways from this episode! Connect with Brooke on Instagram  Visit the Pennlytics website  Connect with Darby on Instagram Explore the ZeroCo brand 

In this episode, we are celebrating 50 episodes of the brand chats podcast! I thought it would be a great opportunity to reflect on how the podcast has supported my brand goals and my business. There's something that every business owner can learn from this one. I'll be diving into the benefits of podcasting, the most surprising parts of the process, learnings, and all of the juicy things. If podcasting isn't on your radar, there's plenty that you can take away from this episode too. Podcasting is not for everyone but in this chat, we talk about the importance of having a hero content channel and how you can get creative in other ways. Connect with Darby on Instagram Learn more about working with Darby

In this episode, I'm chatting with the proud founder of GrowGirlGrow, Peta Politis.  Building a community-focused brand isn’t an easy task these days, but Peta is nailing it by creating a really inviting space for women to connect, learn and explore. In this chat, we are diving into the GrowGirlGrow story with Peta kindly sharing her insights into the world of community building. How Peta came up with the idea for GrowGirlGrow Creating a community through the power of relationship management  The importance of 'why' in community building and serving an engaged audience  How the visual brand came to be for GrowGirlGrow Storytelling through content, video and social media Tips for building a community-centred brand Say hello to Peta and I on socials, and let us know your favourite takeaways from this episode! Connect with Peta and the GGG community on Instagram Learn more about GrowGirlGrow Connect with Darby on Instagram

In this behind the brand chat, I am joined by co-host Shanna Gualtieri to chat about the powerhouse that was Glossier.  Beauty brand Glossier quickly rose to prominence in 2014, capturing the hearts of millennials everywhere with its pink branding, minimalist packaging, innovative product line, and a marketing strategy that heavily leaned into user-generated content. The brand's ethos of "skin first, makeup second" resonated with consumers seeking a more natural, effortless beauty routine. However, as we've seen in the fast-paced world of beauty, maintaining that initial momentum and cult following is no easy feat. In this episode, we're going to dive into the highs and lows of Glossier's brand story. Explore the Glossier website Connect with Darby on Instagram Connect with Shanna on Instagram

I know that TikTok can feel intimidating for so many business owners, but it can be such a powerful tool to expand your reach and attract aligned clients. So in this chat, I am speaking with TikTok Strategist Maggie Bland to unpack it all! What types of businesses thrive on TikTok The benefits of using TikTok as a brand tool How to create a personal brand and deepen your connections through TikTok Using this channel to complement your other marketing activities  How to create compelling stories How important frequency is on TikTok and how to manage the time commitment  Repurposing your video content across other channels Tips to help business owners who are keen to leverage the power of TikTok Say hello to Maggie and I on socials, and let us know your favourite takeaways from this episode! Connect with Maggie on Instagram Connect with Maggie on TikTok Maggie's Website Maggie's TikTok Academy Connect with Darby on Instagram

All great brands use the power of story to captivate an audience. We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience. In this solo episode, I dive into the science of storytelling and why it is important in the brand-building process, as well as the key ingredients that will form your brand story. I'll walk through some examples to show you how the best brands use story and how you can create a captivating story within your small business. Learn more about Darby's brand strategy projects Connect with Darby on Instagram Paint Like Frida example Tune into my episode about Who Gives A Crap

In this episode, I'm chatting with the incredible Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director who is absolutely thriving in the social impact space. She is the founder and Managing Director of Allknd with her personal and brand digital content reaching more than 5 million young Australians each year. We chat about the Allknd brand evolution as well as Milly’s personal branding journey. Milly shares her insights into the ways in which brands should be speaking to the next generation as well as tips for building a personal brand. HINT: it’s a marathon, not a sprint.  Say hello to Milly and I on socials, and let us know your favourite takeaways from this episode! Learn more about Allknd Learn more about Milly Connect with Milly on Instagram Connect with Darby on Instagram

In this behind the brand chat, I am joined by co-host Jill Absolum to chat about the Crocs revolution.  When Crocs first launched, they were considered a daggy brand with ugly shoes that most people wouldn’t want to be caught wearing. Fast forward 12 years and now the world's biggest celebrities are wearing Crocs, they are often spotted on the runway and they have become a popular choice of footwear for all kinds of occasions.  In this chat, Jill and I unpack how exactly they have transformed their brand through their targeting, strategic collaborations and partnerships, personalisation strategies and staying true to their purpose. We dive into innovation, and creativity and provide some juicy tips for small businesses that are hoping to make waves in their industry.  Crocs brand DNA Crocs collaborations Crocs Pride Week campaign Connect with Darby on Instagram Connect with Jill on Instagram

In this episode, I'm chatting with the wonderful Jazz Kostov, a passionate sleep consultant who is busy growing two brands as the proud founder of Let’s Sleep and a co-founder of Beyond Sleep School. Jazz has absolutely nailed her unique approach to brand-building by showing up authentically through her personal brand and in this chat we dive into it all! Attracting your ideal clients through the power of personal branding and showing up authentically Living and breathing your brand values when growing a business and a partnership Building connections with your ideal clients through podcasting Leaning into your personality and work style to create authentic content  Juggling the business world, brand-building, parenting, partnerships and all of the things! Say hello to Jazz and I on socials, and let us know your favourite takeaways from this episode! Let’s Sleep Instagram Let’s Sleep website Let’s Sleep podcast Beyond Sleep School Instagram Beyond Sleep School website Beyond Biz podcast Connect with Darby on Instagram

In this 'behind the brand' episode, I am joined by co-host Loan Kien to chat about a crowd favourite, Who Gives A Crap. We chat about how exactly they have made purchasing toilet paper a fun and meaningful experience. We analyse their brand name, and how they infuse personality to cut through the noise. Loan and I review the Who Gives A Crap visual brand, their Christmas campaign and their stand-out marketing strategy Even without a creative team or big budgets, there is so much goodness that small businesses can learn from this unforgettable brand. At the end of the episode, Loan and I share our top lessons from this strategy deep dive to help you grow an irresistible brand. Who Gives A Crap website 2023 ‘Stack A Tree’ Christmas campaign Spotify wrapped Instagram post Say hello to us socials, and let us know what you think about the Who Gives A Crap brand strategy! Connect with Darby on Instagram Connect with Loan on Instagram