Direct Booking Success Podcast

Hey, it’s Jenn. After hitting serious burnout at the end of 2024, I stepped back and started rethinking everything about how I teach short-term rental marketing. I realized that hosts don’t need more content, they need clarity, support, and a system that actually gets the work done.In this episode, I’m pulling back the curtain on why I’m done teaching marketing the old way and introducing you to what I’m building instead: the STR Content Lab. If you’re tired of doing it all yourself or feeling overwhelmed with information overload, this one’s for you.Key Takeaways✨ Clarity Over ContentMore templates and checklists aren’t the answer, you need a clear path that fits your business and life.✨ Support Over Solo HustleYou shouldn’t have to figure this all out alone. Community and real-time help are game changers.✨ Done Is Better Than PerfectPerfection kills momentum. Imperfect action is what builds confidence and results.If you enjoyed this episode, please take a second to subscribe, leave a review, or share it with a fellow host. It means the world to me!Head to directbookingsuccess.com/strcontentlab

Are you feeling overwhelmed by the tech and cost of managing your direct bookings? Without the right system in place, you risk lost revenue, double bookings, and a frustrating guest experience. In this episode, we break down exactly what you need—from secure payments to owning your brand—to make direct bookings effortless and profitable.Jamey King, Senior Marketing Manager for North America at eviivo, joins us to share his expertise in streamlining technology and helping property owners take control of their bookings. With years of experience working with brands like VRMA, Point Central, and Safely, Jamie offers valuable insights into building a strong foundation for direct booking success.In this episode, you’ll learn:The key systems every property manager needs for seamless direct bookingsHow to increase revenue by maximizing control over pricing and promotionsThe power of guest relationships and how personalization enhances the experienceWhy owning your brand is crucial for standing out in a competitive marketHow to access and leverage guest data to drive repeat bookingsThe importance of reducing overbooking risks and keeping operations smoothJamey emphasizes the significance of having a reliable property management system (PMS) to help automate and optimize direct bookings without excessive costs or complexity. He also highlights how eviivo provides an all-in-one solution designed to keep direct bookings simple, secure, and profitable.“The goal is to capture guest dollars while maintaining control over pricing, guest experience, and your brand. When you own the booking process, you own your success.” – Jamey KingConnect with Jamey KingLinkedIn: linkedin.com/in/james-king-bb4842bEmail: Jamey.King@eviivo.comResources Mentioned in This EpisodeEviivo website: https://eviivo.com/us/ Book a Demo with eviivo: https://eviivo.com/us/book-an-appointment/ Show notes are available at: https://directbookingsuccess.com/podcast/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short-term rentals – Check it out: https://bookdirectpro.com/FREE GUIDE – 10 Ways to Drive Guests to Your Website Instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Are you ready to turn your vacation rental website into a booking powerhouse? In this episode, we explore the art of creating high-converting websites with website strategist Jodi Bourne.With her extensive experience in the vacation rental industry and as a guest herself, Jodi shares invaluable insights on crafting a digital presence that not only looks great but drives revenue.In this episode, you’ll learn: Learn how to craft a compelling digital front door that instantly appeals to potential guestsUnderstand the three primary goals of an effective website: creating FOMO, building trust, and converting visitorsGain insights on using professional photography and video to showcase your propertyExplore the importance of storytelling and personal branding in your “About Us” pageUncover common website mistakes that hurt trust-building and conversionsJodi Bourne, with her extensive experience of staying in over 70 vacation rentals, brings a unique perspective as both an industry expert and a seasoned guest. Her approach combines technical know-how with a deep understanding of guest psychology, helping you create a website that resonates with your ideal visitors. “There’s going to be people that are going to choose your property regardless. You want to be honest and upfront with them in your imagery and videos. So show it at your best light, but also be truthful.” - Jodi BourneAbout Jodi BourneJodi Bourne is a vacation rental consultant and website designer passionate about helping property owners create standout guest experiences and achieve business success. With over a decade of experience and a portfolio of strategies tailored to vacation rentals, Jodi combines her hospitality expertise with a deep understanding of branding, marketing, and direct bookings. She specializes in building guest-centric websites and implementing start-to-finish strategies that drive bookings and foster repeat guests. Having stayed in 67 vacation rentals herself, Jodi uses her insider knowledge to design spaces and experiences that resonate with travellers. Her innovative approach consistently helps owners increase profitability while elevating the guest experience.Connect with Jodi BourneWebsite: jodibourne.comInstagram: instagram.com/heyjodibourne Resources Mentioned in This EpisodeTyann Marcink Hammond’s About Us Page: https://bransonfamilyretreats.com/about/About Page Blueprint: https://jodibourne.com/trusted-host-about-page-blueprint/Website Mistakes Checklist: https://jodibourne.com/build-a-vacation-rental-website-checklist/—-------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: a...

Are you ready to take your short-term rental business to new heights? In this episode, we explore the remarkable journey of Chad Harker, a savvy entrepreneur who has transformed his single-room Airbnb listing into a thriving portfolio of seven properties with an impressive 75% direct booking rate. In this episode, you’ll learn: The importance of providing exceptional hospitality as a foundation for successHow to leverage guest data to create personalized experiences and drive repeat bookingsStrategies for building local partnerships to enhance your offeringsTips for implementing upsells that benefit both guests and hosts“If you’re utilizing the right tech, it could go such a long way with being able to buy back some of your time and operate at a higher level.” - Chad HarkerAbout Chad HarkerChad Harker is a real estate investor and short-term rental entrepreneur passionate about transforming properties into exceptional spaces that maximize guest experiences and profitability. With three properties—soon expanding to six units after renovations—he combines real estate investing expertise with short-term rental strategies to create high-performing spaces for himself and the investors he partners with. Chad’s approach focuses on adding value through legal suites, direct booking strategies, and guest-centric branding, achieving a 75% increase in direct bookings and fostering repeat guests. On track to surpass Edmonton’s top-performing rental, Chad’s model exemplifies how thoughtful renovations, strategic operations, and independent marketing can redefine what short-term rentals can achieve.Connect with Chad and Eco EscapesEco Escapes Website: www.ecoescape.comInstagram: https://www.instagram.com/chad_harker780Resources Chad mentioned in the podcastLinkbase: https://linkbase.ca/Chad shares his journey from conventional real estate investing to short-term rental success, offering practical advice for those looking to follow in his footsteps. Whether you’re just starting or looking to scale your existing operation, this episode is packed with actionable tips to help you achieve direct booking success. —-------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Simplify your STR Marketing in 2025! Join the DBS AI Content Sprint Workshop!In this live, hands-on workshop, I will guide you through creating 3 months of content targeted to your ideal guest.Here’s what you’ll learn:✨ How to use AI to craft engaging, personalized content.✨ A proven strategy to save time while driving direct bookings.✨ Step-by-step guidance to simplify your marketing efforts for 2025.📅 Date: January 9, 2025You will leave with a full written guide, lifetime access to the training video, and a strategy you can replicate anytime.Save your seat and start 2025 with a clear, actionable plan to grow your bookings and profits with 3 months of booking-driving content. 👉 https://mydbs.live/sprintUse...

As we step into 2025, are you ready to revolutionize your short-term rental business? In this episode, we're exploring how to simplify, streamline, and set yourself up for success using AI in the new year.Discover how to create a strategic marketing plan that goes beyond mere consistency, focusing on purpose-driven content that resonates with your ideal guests. Learn how AI can be your secret weapon in content creation, automation, and optimization, freeing you up to focus on delivering exceptional guest experiences.Here’s what you will be getting:Reflect on key lessons from 2024 and how they shape our approach to resilience in 2025Understand how AI can enhance your marketing efforts without replacing your unique touchGet insights on crafting a three-month content calendar tailored to your ideal guestsLearn about the upcoming DBS AI Content Sprint, a 90-minute workshop to jumpstart your 2025 marketing strategyDiscover how to integrate AI with tools like Book Direct Pro for seamless campaign managementPlus, get a special discount code for the DBS AI Content Sprint, where you'll create three months of targeted social media content with proven strategy in driving direct bookings in just 90 minutes! You’ll leave with a full written guide, a lifetime access to the training and a strategy that you can rinse-and-repeat anytime.Don't miss this opportunity to start 2025 with a clear plan and less stress. Your journey to simplified, effective marketing begins here!—------------------------------------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Simplify your STR Marketing in 2025! Join the DBS AI Content Sprint Workshop!In this live, hands-on workshop, I will guide you through creating 3 months of content targeted to your ideal guest.Here’s what you’ll learn:✨ How to use AI to craft engaging, personalized content.✨ A proven strategy to save time while driving direct bookings.✨ Step-by-step guidance to simplify your marketing efforts for 2025.📅 Date: January 9, 2025You will leave with a full written guide, lifetime access to the training video, and a strategy you can replicate anytime.Save your seat and start 2025 with a clear, actionable plan to grow your bookings and profits with 3 months of booking-driving content. 👉 https://mydbs.live/sprintUse discount code: DBSPODCAST40 to join the workshop for only $29—------------------------------------------------------------------------------------------------------------------Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram:...

As we wrap up an incredible year of growth and learning in the short-term rental industry, it's time to reflect on the valuable insights that have shaped our success. In this special episode of the Direct Booking Success Podcast, I'm sharing my favourite moments from 2024 - a year filled with practical strategies, inspiring stories, and expert advice.From reaching listeners in 38 countries to recording over 23 hours of content, this podcast has become more than just a source of information. It's a thriving community of property managers and hosts passionate about growing direct bookings and building sustainable businesses.In this episode you’ll learn: Inside-out hospitality: Learn how treating your team will genuine care translates to exceptional guest experiencesFilling calendar gaps: Actionable strategies to boost bookings during slow periods without resorting to discountsThe power of video reviews: How authentic guest testimonials can significantly increase your conversion ratesStrategic consistency: Why blindly following the “just be consistent” mantra might be holding you backOptimizing your direct booking website: Essential tips for creating a seamless, mobile-responsive booking processHighlights from 2024Inside-Out Hospitality with Lauren Madewell"Inside-out hospitality is all about taking care of your own people first, so they care for others naturally."Discover how Lauren's approach to prioritizing employee well-being naturally translates into exceptional guest experiences. Learn about her creative marketing strategies that make her properties stand out in the competitive Smoky Mountains market.Listen to Episode 106 - The Truth About Airbnb Income, Hint… It’s Not What You Think: https://www.youtube.com/watch?v=pEHQ0UTrCYo&t=2sLearn more about Lauren and Auntie Belham’s Cabin Rentals: Website: https://www.auntiebelhams.com/Instagram: https://www.instagram.com/auntiebelhamscabinrentals/ Reviving Your Marketing After Peak Season"Your past guests are your biggest fans—remind them why they loved staying with you."Explore effective strategies to fill booking gaps without resorting to discounts or desperate measures. Find out why email marketing remains a powerful tool for reconnecting with past guests and driving repeat bookings.Listen to Episode 115 - Reviving Your Marketing After a Busy STR Season: https://www.youtube.com/watch?v=dTTMNVE2gKYBuilding Community with Damian Sheridan"A simple phone video from a happy guest can increase your bookings by 25%—it’s that powerful."Gain insights from industry veteran Damian Sheridan on reducing OTA reliance and leveraging video reviews to boost conversions. Learn how authentic guest testimonials can significantly impact your booking rates.Listen to Episode 94 - Why You Should Stop Chasing 5-Star Reviews and Do This Instead: https://www.youtube.com/watch?v=1ngfx2O6DOk&t=7sLearn more about DamianBook Direct Show: https://bookdirect.show SCALE Rentals: https://scalerentals.show The Truth About Consistency in Marketing"Being consistent isn’t enough if your efforts miss the mark—align your strategy with your goals."Challenge the common advice of "just be consistent" and discover why strategic consistency is key to driving results. Understand how to focus on quality over quantity in your marketing efforts.Listen to Episode 107 - Why Consistency in your Marketing Isn’t Enough for Direct Bookings: https://www.youtube.com/watch?v=fxFKqYRyUM8Optimizing Your Direct Booking Website with Bart Sobies"If you’re not testing your booking process on all devices, you’re leaving

Are you ready to turn your Instagram followers into paying guests? In this episode, we explore how to harness the power of Instagram to drive direct bookings for your vacation rental property.Join me as I chat with Katie Besant, founder of the Holiday Hive and social media expert with years of experience in the tourism industry. Katie shares her insider knowledge on creating content that not only catches the eye but also converts scrollers into bookers.In this episode, you’ll learn how to:Discover the three types of content you need to post for maximum impactLearn why Instagram Stories are your secret weapon for conversionsUncover the truth about hashtags and how to use them effectively in 2025Find out how to optimize your profile to attract your idea guests“Instagram is the new business card nowadays. If I’m out and about, people don’t ask my business card, they ask my Instagram.” - Katie BessantAbout Katie BessantKatie Bessant, owner of The Holiday Hive, is a social media expert dedicated to helping holiday cottage owners and tourism businesses elevate their digital presence and generate more bookings. Growing up in South Devon, Katie has been immersed in the tourism industry her entire life, from working in her family’s B&B to becoming a successful Airbnb superhost. With experience spanning roles like waitressing, cleaning holiday lets, and leading marketing for one of the UK’s largest holiday letting agencies, Katie combines her deep industry knowledge with her passion for social media to empower property owners to stand out online and thrive.Connect with Katie and The Holiday HiveWebsite: https://theholidayhive.com/Facebook: https://www.facebook.com/theholidayhiveofficial/Instagram: https://www.instagram.com/theholidayhive/Youtube: https://www.youtube.com/@HolidayHive Tiktok: https://tiktok.com/@theholidayhiveofficial Linkedin: https://www.linkedin.com/in/katie-bessant/Stop letting potential guests slip through your fingers. Tune in now and learn how to make Instagram work for your vacation rental business!The key moments on this episode are:00:00:00 Instagram: A Booking Powerhouse for Vacation Rentals00:00:56 Meet Katie Besant: Social Media Expert for Holiday Rentals00:04:44 Instagram's Power for Direct Bookings00:06:40 Types of Instagram Content for Booking Success00:13:48 Balancing Instagram Content and Posting Frequency00:16:03 Hashtags and Instagram Trends00:20:17 Effective Use of Call-to-Actions (CTAs)00:22:34 Getting Started with Instagram for Direct Bookings00:24:54 Instagram Course for Holiday Cottage Owners—-----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Simplify your STR Marketing this 2025! Join the DBS AI Content Sprint Workshop!In this live, hands-on workshop, I will guide you through creating a 3-month content calendar targeted to your ideal...

Are you prepared for the future of the vacation rental industry? In this episode, I sit down with Caitlin Cassady, VP of Marketing at Beyond, to explore the evolving landscape of short-term rentals and how data-driven insights can propel your business forward. In this episode, you’ll learn how to:Discover why thinking beyond “short-term rentals” and embracing the broader “stays industry” is crucial for successLearn how to use real-time search data to make informed decisions about pricing, marketing, and amenitiesUnderstand the impact of events like concerts and major sports competitions on booking patterns“Don't just rely on historical pacing data. That is not going to help your direct booking website really start to shine and really start to be as impactful as it probably could be.” - Caitlin CassadyAbout Caitlin CassadyCaitlin Cassady is the VP of Marketing at Beyond, where she spearheads the company's marketing strategy and cross-functional initiatives, transforming data into compelling narratives that deliver measurable business results. With 15 years of experience as a communications and content marketing leader in enterprise tech, Caitlin brings a wealth of expertise to the table. She’s also an avid reader, a recovering journalist, and a self-proclaimed mac & cheese connoisseur.Connect with Caitlin and Beyond:Caitlin’s LinkedIn: https://www.linkedin.com/in/caitlincassady/Website: https://www.beyondpricing.com/Whether you're new to data analytics or looking to refine your approach, this episode offers valuable insights to help your vacation rental business thrive in the evolving stays industry.The key moments on this episode are:00:00:00 The Future of Travel: Trends Reshaping the Vacation Rental Industry00:00:51 Meet Caitlin Cassidy: VP of Marketing at Beyond00:02:51 The Evolving Short-Term Rental Market: Data-Driven Insights00:07:07 Leveraging Data for Direct Bookings00:13:13 Beyond Pricing: Data-Driven Strategies Beyond Just Pricing00:15:50 Event-Based Pricing Strategies: The Taylor Swift Effect00:23:21 Leveraging Data for Amenity Offerings00:26:09 Data Democratization: Leveling the Playing Field for Small Property Managers00:27:30 Key Advice for Growing Direct Bookings—------------------------------------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s...

Are you ready to elevate your guests' experience without breaking the bank? In this episode, we explore the art of creating unforgettable stays through thoughtful personal touches and exceptional customer service.Join me as I chat with Rachel Butler, owner of the Angel Caves bed and breakfast in Gran Canaria. Rachel shares her journey from bustling London to the serene mountains, where she's mastered the art of hospitality.In this episode, you’ll learn how to:The power of first impressions and how to nail them, even if you're not on-siteSimple, cost-effective ways to make guests feel like VIPsStrategies for setting clear expectations and exceeding themHow to handle unexpected issues while maintaining excellent customer servicePlus, get Rachel's expert tips on:Crafting a welcoming atmosphere that doesn't require a hefty investmentCommunicating effectively to build guest loyaltyBalancing personal touches with essential amenities“You’ve got to be so empathetic to what they’re going through that you understand you.” - Rachael ButlerAbout Rachael ButlerRachael Butler is the visionary owner and host of Angel Caves Farmstay & Retreats. Nestled in the breathtaking mountains of Gran Canaria, Rachael is a busy mum of two who, alongside her husband, is lovingly renovating a unique cave house. Angel Caves isn't just a bed and breakfast—it's a sanctuary where Rachael combines her deep roots as a former London-based therapist with her passion for creating transformative women’s retreats.With years of experience in therapy, Rachael brings a special touch to hospitality, crafting unforgettable guest experiences that go beyond comfort. Her keen understanding of human connection ensures every visitor leaves with cherished memories and a sense of renewal.Connect with Rachael:Instagram: https://www.instagram.com/ourangelcavesWebsite: www.angelcaves.onlineWhether you're a seasoned host or just starting out, this episode is packed with actionable advice to help you create lasting loyalty and rave reviews.Ready to take your hosting to the next level? Don't miss Rachel's special offer for podcast listeners – a 50% discount on her business audit service, designed to boost your bookings and enhance your guest experience.Join us to learn how small, thoughtful gestures can make a big impact on your short-term rental success!The key moments on this episode are:00:00:00 Elevating Guest Experiences: First Impressions and Budget-Friendly Touches00:00:53 From London to Gran Canaria: Rachel Butler's Journey to Hospitality00:04:20 Building a Successful B&B: The Angel Caves Story00:06:04 The Power of First Impressions in Hospitality00:09:04 Building Trust and Meeting Guest Expectations00:12:14 Adding Value with Personal Touches on a Budget00:15:07 Balancing Basic Service with Extra Touches00:18:25 Handling Guest Issues and Providing Excellent Customer Service00:22:26 Offering Business Audits for Short-Term Rental Hosts—------------------------------------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/🚨 EXCLUSIVE FREE MASTERCLASS WITH JENN BOYLES 🚨Streamline Your Marketing for 2025 and Drive More Direct BookingsPowered by Book Direct Pro for effortless direct bookings.🗓 Thursday, December 12th, 2024🕚 11 AM PST | 2 PM EST | 7 PM...

Are you hiding behind your logo, leaving potential bookings on the table? In the world of short-term rentals, personal connection is the secret ingredient that can set you apart from the competition. This episode of the Direct Booking Success podcast explores why showing up matters and how to craft your story to resonate with ideal guests.As your host, I share my own journey of discovery - how a simple Instagram story introducing myself led to an overwhelming response, increased bookings, and repeat guests. It's time to step out from behind the curtain and let your personality shine.“Your story, your face, your authentic self. They’re your secret weapons for building trust and driving bookings.” - Jenn BoylesRemember, it's about progress, not perfection. Your authentic self is your greatest asset in building connections and driving bookings.Are you ready to step into the spotlight and transform your short-term rental business? Tune in to learn how showing up can lead to direct booking success.The key moments on this episode are:00:00:00 The Importance of Personal Connection in Short-Term Rentals00:00:55 Why Showing Up Matters in Short-Term Rental Marketing00:03:30 Crafting Your Story to Connect with Ideal Guests00:05:15 Practical Steps to Increase Your Visibility as a Host00:07:30 The Benefits of Showing Up and Taking Action—-------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/BLACK FRIDAY DEALS (NOVEMBER 25 TO NOVEMBER 29) This Black Friday, we’re offering 5 exclusive deals designed to supercharge your direct booking strategy, streamline your marketing, and attract more guests! From creating 3 months of content in 90 minutes to optimizing your website and social media profiles, each deal is tailored to help you level up your business in 2025. Don’t miss out – these limited-time offers are available for 24 hours only! Check out the full catalogue and grab these game-changing deals now at https://get.directbookingsuccess.com/blackfriday—-------------------------------------------------------------------------------------Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s free Facebook group – the Marketing Hub:

Are you struggling to fill your short-term rental calendar? The secret to more bookings might not be what you think. In this episode, we explore why understanding your ideal guest is the key to transforming your marketing, increasing conversion rates, and creating seamless stays.Join me as I chat with Gil Chan, a short-term rental host and founder of Crafted Stays, a hospitality tech company. Gil shares his journey from tech executive to passionate host, and how his experiences led him to create a game-changing platform for direct bookings.In this episode, you’ll learn how to:Identify your ideal guest avatar using review analysisTailor your marketing efforts to resonate with your target audienceDesign your property and amenities with your ideal guest in mindCreate a website that converts visitors into bookings“The more that we knew about our guests, the better that we actually did.” - Gil ChanAbout Gil ChanGil Chan is a short-term rental host with several properties in the Great Smoky Mountains and Branson market.   He owns and manages these properties with his wife. He’s a father of two young kids. He was born and raised in Silicon Valley (California). He has been in technology for 15 years and has been part of 6 other startups before starting his own hospitality tech company, CraftedStays. Prior to CraftedStays, Gil was working in eCommerce and working closely with Shopify. He realized that in the eCommerce industry if you had an idea and wanted to sell directly to customers, you had platforms like Shopify to help you launch your business; however, in the short-term industry, you’re limited to the PMS standard sites or had to hire an agency to build your custom site. Gil is set out on a mission to enable all short-term rental hosts to be successful in direct bookings. Connect with Gil and Crafted Stays:Website: https://craftedstays.coInstagram: https://instagram.com/craftedstays*GET AN EXCLUSIVE $35 OFF MONTHLY FOR THE 12-MONTHS IN CRAFTED STAYS ONLY FOR DBS PODCAST LISTENERS*SIGN UP THROUGH THIS LINK: https://app.craftedstays.com/getstarted/dbsWhether you're just starting out or looking to increase your direct bookings, this episode provides valuable insights to help your short-term rental business thrive. Don't miss out on these strategies to connect with your ideal guests and boost your bookings.The key moments on this episode are:00:00:00 The Secret to More Bookings: Understanding Your Ideal Guest00:00:57 From Tech to Short-Term Rentals: Gil Chan's Journey00:03:55 The Shift to Direct Bookings: Taking Control of Your Business00:05:31 Building a Direct Booking Website: Challenges and Opportunities00:07:31 Crafted Stays: Creating the Shopify for Short-Term Rentals00:09:54 The Importance of Understanding Your Ideal Guest00:13:30 Tailoring Marketing to Your Ideal Guest00:18:29 Beyond Traffic: Optimizing Your Website for Conversions00:21:18 Crafted Stays: A Purpose-Built Platform for Short-Term Rentals00:24:46 Continuous Improvement and Special Offer—------------------------------------------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money...

Are you feeling overshadowed by the giants of the vacation rental industry? You're not alone. Many property managers believe they can't compete with Airbnb, Booking.com, and Vrbo. But here's the truth: you can outshine them by adopting their best marketing tactics.In this episode, we're joined by Uvika Wahi from Rental Scale-Up to uncover powerful insights on leveraging the advertising strategies of these industry leaders to boost your direct bookings.In this episode, you’ll learn how to:Understand how Airbnb, Booking.com, and VRBO are spending their marketing budgets and why. Learn how to craft compelling narratives that resonate with your ideal guests, just like the industry giants do. Discover techniques to create marketing messages that speak to your guests’ desires and fears. Uncover strategies to use guest feedback as a powerful marketing tool, inspired by Airbnb’s “Guest Favourite” Label. Get actionable tips on how to apply these high-level strategies without breaking the bank. “What you think is the strength of your property may not be the thing that your guests care about the most. So this is about highlighting what your guests care about and using that to attract future guests.” - Uvika WahiAbout Uvika WahiUvika is the editor at Rental Scale-Up, a leading source of short-term rental news and insights. She analyzes industry trends, contextualizes them with the help of a network of short-term rental operators, and advocates for sustainability within the short-term rental industry and beyond.Connect with Uvika and Rental Scale-UpUvika’s LinkedIn: https://www.linkedin.com/in/uwahi/Rental Scale-Up’s Website: https://www.rentalscaleup.com/Get a weekly dose of STR marketing learnings through Rental Scale-Up’s newsletter; it’s a must read every week! Subscribe: https://www.rentalscaleup.com/newsletter/Other Resources Uvika Mentioned in the PodcastCheck out these two properties with amazing storytelling strategies: Skol Apartments: https://www.skolapartmentsmarbella.com/Casal dei Fichi: https://www.casaldeifichi.com/Whether you're just starting out or looking to elevate your direct booking strategy, this episode provides valuable insights to help your short-term rental business thrive in a competitive landscape.Ready to level up your marketing game? Tune in to learn how to apply big brand tactics on a small business budget and watch your direct bookings soar.The key moments on this episode are:00:00:00 Competing with Vacation Rental Giants: Leveraging Their Marketing Tactics00:01:04 Meet Uvika Wahi: Insights from Rental Scale Up00:03:51 Analyzing Big Brand Marketing Strategies00:06:00 Television vs. Digital Advertising in Vacation Rentals00:08:59 Emotional Storytelling in Vacation Rental Marketing00:15:16 Developing a Unique Brand Identity00:21:50 Leveraging Guest Reviews for Marketing00:26:34 Key Takeaways and Closing Thoughts—----------------------------------------------------------------------------------Show notes are available at:...

Are you investing time and resources into marketing your vacation rental, but still not seeing the direct bookings you desire? It's possible you've fallen for some common marketing myths that are holding you back from genuine growth. In this eye-opening episode, I'm exposing the top three marketing misconceptions that might be stunting your progress and revealing what truly works to attract guests and boost your direct bookings.In this episode, you’ll learn how to:Why consistency alone isn’t enough to grow your business and what you should focus on insteadThe truth about creating great content and why it’s no longer sufficient in today’s competitive marketWhy chasing a larger audience might be counterproductive and what to prioritize for better results“It’s not about doing more, but doing what actually matters to bring in those valuable direct bookings.” - Jenn BoylesBy shifting away from these outdated myths and embracing strategies that prioritize relationship-building, you'll be better equipped to thrive in the competitive vacation rental market. It's time to take control of your marketing and watch those direct bookings soar!Ready to revolutionize your vacation rental marketing strategy? Listen now to gain insights that will help you attract more direct bookings and build a thriving business on your own terms.The key moments on this episode are:00:00:00 Debunking Top 3 Marketing Myths for Direct Bookings00:00:57 Myth 1: Consistency Alone Drives Business Growth00:04:15 Myth 2: Great Content Guarantees Bookings00:07:20 Myth 3: Larger Audience Equals More Bookings00:11:27 Recap and Next Episode Preview—-----------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Are you feeling trapped by your reliance on Airbnb and other OTAs for your vacation rental bookings? It's time to break free and take control of your business. In this episode, we explore strategies to increase direct bookings, boost profits, and regain autonomy in your short-term rental venture.Join me as I chat with Jennifer Spencer, a seasoned vacation rental marketing expert with over a decade of experience. Jennifer specializes in helping owners and hosts streamline their operations, enhance guest experiences, and drive revenue growth through direct bookings.In this episode, you’ll learn how to:Discover the first steps to breaking free from OTA dependenceLearn why diversifying your booking channels is crucial for long-term successUnderstand the power of a Property Management System (PMS) in simplifying your operationsExplore effective strategies for nurturing guest relationships and encouraging repeat bookingsGet insights on leveraging email marketing to boost direct bookings‘Direct bookings are such a game changer. It gives you more control of your business.’ - Jennifer SpencerJennifer Spencer is a seasoned vacation rental marketing expert, specializing in assisting owners and hosts with the seamless onboarding of property management systems and dynamic pricing tools. Her expertise lies in streamlining, automating, and enhancing the guest experience, all while driving direct bookings and revenue growth. Jennifer’s journey in vacation rentals began over a decade ago when she started hosting guests at her ski and golf property in the Canadian Rockies. And in 2021, she expanded her portfolio to include a property in Maui - She likes to say she goes from Ski to Sea! Jennifer empowers vacation rental owners, hosts property managers to unlock the full potential of their vacation rental business and her digital course, The Automation Accelerator, offers a comprehensive, step-by-step program on property management system set up, that is a go-to resource for those wanting to optimize and automate their vacation rental business so they can diversity from the OTA’s, get direct bookings and grow profits!Connect with Jennifer: Website: https://www.thehostapproach.com/Facebook: https://www.facebook.com/hostapproach/Instagram: https://www.instagram.com/thehostapproach**Don’t miss out on Jennifer’s Free Guide: Break Free from Airbnb -  https://www.thehostapproach.com/breakfree **Ready to take control of your vacation rental business? Tune in to discover how you can break free from OTA reliance and achieve direct booking success.00:00:00 Breaking Free from OTA Dependence00:01:06 Introducing Jennifer Spencer: Vacation Rental Marketing Expert00:02:17 Jennifer's Journey in Vacation Rentals00:05:25 First Steps to Break Free from OTAs00:08:53 Diversifying Booking Channels00:14:12 Long-Term Benefits of Using a PMS00:19:23 Email Marketing for Direct Bookings—----------------------------------------------------------------------------------Show notes are available at:...

In the competitive world of short-term rentals, what if your greatest asset was actually your competition? It might sound counterintuitive, but sharing guests could be the key to increasing direct bookings, building stronger relationships, and creating a thriving community of trusted property managers.In this eye-opening episode, I sit down with Deborah Labi, founder of "Have You Got?" and a visionary in the hospitality industry. With 18 years of experience managing properties in Australia, Deborah shares her unique perspective on collaboration over competition.In this episode, you’ll learn how to:How to initiate collaborations with other property managers in your areaThe potential for positive reviews and increased word-of-mouth marketingStrategies for making your direct booking approach “leak-proof”The future of guest referrals and their role in the hospitality industryCompetition is gone. Because if you can help the guest, then you're all working together. - Deborah LabiDeborah Labi is a dynamic entrepreneur and innovator who has spent 18 years shaping the vacation rental industry. As the founder of "Have You Got," she pioneered a monetized guest referral system and direct booking platform that revolutionizes how property managers connect with guests. Her commitment to excellence led her to establish "The Guest Inspector," providing comprehensive solutions for short-term rental businesses, while her creation of The Techsplained Series and Tech Minis serves as a valuable industry resource. Beyond hospitality, Deborah's entrepreneurial spirit has led her to venture into diverse fields including mental health advocacy, publishing creative works, and developing homewares products, demonstrating her passion for innovation across multiple industries.Connect with Deborah and Have You Got:Have You Got Manager’s Site: www.haveyougot.comLearn how Have You Got works: www.thehaveyougot.networkInstagram: www.instagram.com/have.you.gotAre you ready to reimagine your approach to guest management and explore the untapped potential of collaboration? This episode offers valuable insights for short-term rental hosts and property managers looking to thrive in an ever-changing industry.00:00:00 Turning Competition into Assets: The Power of Guest Referrals00:01:20 Deborah Laby's Journey in Short-Term Rentals00:03:23 The Power of Guest Referrals for Direct Bookings00:05:31 Building Trust Through Guest Referrals00:06:46 Collaboration Over Competition in Hospitality00:10:38 Implementing a Guest Referral System00:12:46 The Impact of Guest Referrals on Reviews and Word-of-Mouth00:14:40 Introduction to "Have You Got?" Referral Network00:19:55 The Future of Guest Referrals and "Have You Got?"00:25:28 Getting Started with "Have You Got?"—--------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Join me and your fellow STR operators and property managers to master optimising the guest booking journey with Book Direct Pro. Mark your calendar: 4 STEPS TO MORE BOOKINGS MASTERCLASSThursday, October 31st, 2024p...

Are you dreaming of more direct bookings but still relying heavily on online travel agencies? It's time to harness the power of market data to take control of your short-term rental business. In this episode, we explore how to use this valuable information to your advantage and transition more bookings to your own platform.Join me as I sit down with Mridul Bansal, Product Marketing Manager at PriceLabs, to uncover the secrets of using market data to your advantage. We'll dive deep into:What market data really means for short-term rentalsKey components of market data you should be trackingHow to analyze this data effectivelyStrategies to leverage market insights for more direct bookingsYou can't just be charging more. You also have to make more from each booking. -Mridul BansalAbout Mridul BansalMridul Bansal is a dedicated advocate for the vacation rental industry, currently serving as a Product Marketing Manager at PriceLabs. His focus is on empowering hosts and property owners by delivering tools and insights that help them succeed. Mridul leads weekly mastermind sessions, fostering a collaborative space where hosts can support one another and work towards achieving their goals. At PriceLabs, he plays a crucial role in ensuring customer feedback shapes product improvements, training, and ongoing support, ensuring the company continually evolves to meet the needs of its users.Connect with Mridul and PriceLabs: Website: https://hello.pricelabs.coInstagram: https://www.instagram.com/pricelabsLinkedIn: https://www.linkedin.com/company/pricelabsMridul’s LinkedIn: https://www.linkedin.com/in/bansal-mridul/Don't miss out on a special offer exclusively for our listeners - a free webinar with a PriceLabs expert to dive even deeper into practical revenue management strategies. Sign up here: https://us02web.zoom.us/webinar/register/5617283976405/WN_vL8svoJCSwKjaLFqf7UPLQ#/registrationThe key moments in this episode are:Understand the importance of dynamic pricing across all your booking platformsLearn how to use market data to optimize your pricing strategyDiscover techniques to make your direct booking site more attractive than OTAsGet insights on adjusting your minimum stay requirements based on market trends—----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Missed the Direct Booking Success Summit 2024? Don’t worry!You can still access all the invaluable insights and strategies with the All-Access Pass for just $219!Here’s what you’ll unlock:✅ Lifetime Access to All Sessions – Watch or rewatch every powerful session at your convenience.✅ Exclusive Bonus Content – Get behind-the-scenes interviews, bonus workshops, and expert-led training you won’t find anywhere else.✅ Downloadable Workbooks & Checklists – Start applying actionable strategies right away with tools designed to help you grow.✅ VIP Q&A

Are you ready to take control of your vacation rental business and boost your direct bookings? In this episode, I'm pulling back the curtain on the 2024 Direct Booking Success Summit – an online event designed to empower short-term rental hosts and property managers with cutting-edge strategies and expert insights.“You're not doing this alone. You're part of a much larger community, all working towards the same goal, growing your vacation rental business through direct bookings.” - Jenn BoylesDiscover how this flexible, online summit can fit seamlessly into your busy schedule, allowing you to access valuable content from anywhere in the world. Here's what you'll discover in this value-packed discussion:The summit's structure and how to make the most of the 24-hour viewing windowWhy the All Access Pass might be your secret weapon for ongoing learningA sneak peek at some of the 29 industry experts sharing their knowledgeHow to connect with a global community of like-minded professionalsLearn why events like summits and conferences are crucial for your business growth. We'll discuss:The unparalleled value of expert-led sessionsNetworking opportunities that lead to game-changing collaborationsExposure to cutting-edge tools and tacticsAre you ready to take control of your vacation rental business? Register now and prepare to elevate your strategy, connect with industry leaders, and pave the way for a more profitable future. Register here: www.dbssummit.comThe key moments on this episode are:00:00:00 Introducing the Direct Booking Success Podcast: Strategies for Short-Term Rentals00:00:46 2024 Direct Booking Success Summit: Overview and Benefits00:05:30 Actionable Strategies and Expert Insights for Vacation Rental Success00:09:30 Featured Speakers and Session Highlights at the 2024 Summit00:14:27 Closing Remarks and Next Episode Preview—----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success 2024 kicks off  on October 8, 2024!YOU STILL HAVE TIME TO GET YOUR FREE TICKET TODAY.In this 3-day FREE online summit, you’ll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers from all over the world. This summit is completely free and online. Save your spot today: https://DBSsummit.com/While the summit is completely free, I highly recommend upgrading your free ticket to include the All-Access Pass and here’s why: ✅ Lifetime Access to All Sessions: Rewatch every powerful session at your convenience, so you don’t have to worry about juggling your busy schedule.✅ Exclusive Bonus Content: Gain deeper insights with behind-the-scenes interviews, bonus workshops, and expert-led training that you won't find anywhere else.✅ Downloadable Workbooks & Checklists: Fast-track your growth with actionable tools that you can implement in your business right away.✅ VIP Q&A Access: Get your burning questions answered by the experts in private sessions, ensuring you get personalized advice for your unique business...

Are you feeling like your short-term rental business has hit a plateau? You're not alone. Many property managers and hosts reach a point where they've exhausted their own knowledge and strategies. But what if the key to breaking through that ceiling isn't doing more of the same, but learning from those who've already conquered the challenges you're facing?In this episode, we explore the immense value of tapping into collective wisdom within the short-term rental industry. I share my personal journey of transformation and how seeking insights from others revolutionized my approach to property management."The road to success is rarely a solo journey. It's paved with the lessons we learn from others, the insights we gain from their experiences, and the connections we make along the way." - Jenn BoylesHere's what you'll discover in this value-packed discussion:Avoid costly mistakes and accelerate your learning curveUncover innovative strategies for off-season bookingsGrain fresh perspectives on guest experience and marketingLearn why events like summits and conferences are crucial for your business growth. We'll discuss:The unparalleled value of expert-led sessionsNetworking opportunities that lead to game-changing collaborationsExposure to cutting-edge tools and tacticsIntroducing the 2024 Direct Booking Success SummitGet an exclusive preview of this year's summit, featuring:A curated lineup of top-tier speakersInteractive sessions for real-time feedbackEnhanced networking opportunitiesHear inspiring success stories from past attendees and learn how their summit experiences translated into tangible business results."I can hardly wait. Last year was so awesome. This year will be even better."Don't miss this chance to invest in your future and accelerate your journey to direct booking success. Register now at dbssummit.com and prepare to transform your short-term rental business!The key moments on this episode are:00:00:00 Overcoming Plateaus in Short-Term Rental Business: The Power of Learning from Others00:00:39 Introduction to the Direct Booking Success Podcast: Navigating the Hospitality Industry00:01:02 The Importance of Continuous Learning in the Vacation Rental Industry00:03:30 Harnessing Collective Wisdom: Learning from Industry Experts and Peers00:05:45 Networking and Collaboration Opportunities at Industry Events00:07:30 Maximizing ROI: The Long-Term Benefits of Attending Industry Summits00:09:15 2024 Direct Booking Success Summit: What to Expect and How to Register00:12:00 Closing Thoughts: Embracing Continuous Learning for Direct Booking Success—----------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success 2024 registration is finally OPEN! GET YOUR FREE TICKET TODAY.In this 3-day FREE online summit, you’ll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers from all over the world. This summit is completely free and online. Save your spot today:

Are you feeling overwhelmed by the constant demands of marketing your short-term rental property? You're not alone. Many property managers find themselves caught in a whirlwind of tasks, from social media updates to email campaigns, often without seeing the desired results. It's time to break free from this cycle and discover a more effective approach to marketing your vacation rental.In this episode, we explore how simplifying your marketing strategy can lead to more direct bookings, less stress, and increased success in the competitive world of short-term rentals."Marketing doesn't have to be a constant source of stress and overwhelm." - Jenn BoylesHere's what you'll discover in this value-packed discussion:Understand the common pitfalls of fragmented marketing approaches in the short-term rental industryLearn how to create a cohesive marketing plan that connects all aspects of guest engagementDiscover tools and strategies to automate and simplify your marketing effortsGet insights on using analytics to track performance and make data-driven decisionsHear about the upcoming Direct Booking Success Summit and how it can transform your businessPlus, get a sneak peek into some of the key strategies I'll be covering at the summit, offering you a glimpse of the comprehensive roadmap to transform your marketing and grow your business.Don't miss this opportunity to take control of your marketing and drive more direct bookings with less stress. Your path to simplified, effective marketing starts here!The key moments on this episode are:00:00:00 Simplifying Marketing for Short-Term Rentals: Boosting Direct Bookings00:00:26 Welcome to the Direct Booking Success Podcast00:00:49 The Overwhelm of Short-Term Rental Marketing00:14:48 Introducing the Direct Booking Success Summit—------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success 2024 registration is finally OPEN! GET YOUR FREE TICKET TODAY. In this 3-day FREE online summit, you’ll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers from all over the world. This summit is completely free and online. Save your spot today: https://DBSsummit.com/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s free Facebook

As the busy season winds down, are you finding your calendar looking a little sparse? It's a common challenge for short-term rental hosts, but don't let those empty autumn weeks cause you undue stress. In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures.In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures."Marketing is something that does need a bit of weed time. It isn't a silver bullet that you could just launch at the last minute to save the day." - Jenn BoylesHere's what you'll discover in this value-packed discussion:The importance of consistent marketing, even during peak seasonsWhy discounting isn’t the answer to filing vacanciesHow to leverage your existing guest relationshipsThe critical role of email marketing in your booking strategyThe key moments on this episode are:00:00:00 Strategies for Boosting Off-Peak Bookings in Your Vacation Rental00:00:51 Introduction to the Direct Booking Success Podcast00:01:14 The Importance of Consistent Marketing for Vacation Rentals00:04:42 Effective Marketing Strategies for Filling Empty Calendars00:08:45 Promotion of the Direct Booking Success Summit—----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success is back for 2024 and this year has gotten even BETTER! In this 3-day FREE virtual and global summit, you’ll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers. This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub