In the competitive world of short-term rentals, what if your greatest asset was actually your competition? It might sound counterintuitive, but sharing guests could be the key to increasing direct bookings, building stronger relationships, and creating a thriving community of trusted property managers.

In this eye-opening episode, I sit down with Deborah Labi, founder of "Have You Got?" and a visionary in the hospitality industry. With 18 years of experience managing properties in Australia, Deborah shares her unique perspective on collaboration over competition.

In this episode, you’ll learn how to:

• How to initiate collaborations with other property managers in your area
• The potential for positive reviews and increased word-of-mouth marketing
• Strategies for making your direct booking approach “leak-proof”
• The future of guest referrals and their role in the hospitality industry

Competition is gone. Because if you can help the guest, then you're all working together. - Deborah Labi

Deborah Labi is a dynamic entrepreneur and innovator who has spent 18 years shaping the vacation rental industry. As the founder of "Have You Got," she pioneered a monetized guest referral system and direct booking platform that revolutionizes how property managers connect with guests. Her commitment to excellence led her to establish "The Guest Inspector," providing comprehensive solutions for short-term rental businesses, while her creation of The Techsplained Series and Tech Minis serves as a valuable industry resource. Beyond hospitality, Deborah's entrepreneurial spirit has led her to venture into diverse fields including mental health advocacy, publishing creative works, and developing homewares products, demonstrating her passion for innovation across multiple industries.

Connect with Deborah and Have You Got:

Have You Got Manager’s Site: www.haveyougot.com

Learn how Have You Got works: www.thehaveyougot.network

Instagram: www.instagram.com/have.you.got

Are you ready to reimagine your approach to guest management and explore the untapped potential of collaboration? This episode offers valuable insights for short-term rental hosts and property managers looking to thrive in an ever-changing industry.

00:00:00 Turning Competition into Assets: The Power of Guest Referrals

00:01:20 Deborah Laby's Journey in Short-Term Rentals

00:03:23 The Power of Guest Referrals for Direct Bookings

00:05:31 Building Trust Through Guest Referrals

00:06:46 Collaboration Over Competition in Hospitality

00:10:38 Implementing a Guest Referral System

00:12:46 The Impact of Guest Referrals on Reviews and Word-of-Mouth

00:14:40 Introduction to "Have You Got?" Referral Network

00:19:55 The Future of Guest Referrals and "Have You Got?"

00:25:28 Getting Started with "Have You Got?"

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Show notes are available at: https://directbookingsuccess.com/podcast/

Join me and your fellow STR operators and property managers to master optimising the guest booking journey with Book Direct Pro. 

Mark your calendar: 4 STEPS TO MORE BOOKINGS MASTERCLASS

Thursday, October 31st, 2024

11 am PST | 2 pm EST | 7pm BST

In this FREE live training, you’ll discover: 

• Why expanding your guest base is crucial for scaling your vacation rental business
• The secrets to not only capturing their interest but also gathering the crucial details that turn curious visitors into booked guests. 
• How to craft compelling campaigns that resonate with new guests and drive them to book with you. 
• The essential tool and templates that will streamline your marketing and supercharge your success.

Secure your spot today: https://bookdirectpro.com/nextmasterclass

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Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub