Pest Control Marketing Domination Podcast

Today, Casey will talk about the 3rd and final section of the Accelerated Growth Plan for Pest Control. As we complete this series of episodes dedicated to the AGP plan, we will discuss how to bring it all together by tightly managing what we are doing in the way of marketing and advertising for our pest control business. In May we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control, send an email to casey@rhinopros.com to express interest in attending. Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. ⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

In today's episode Casey will discuss the second element of the Accelerated Growth Plan for pest control. The second element is "Maximizing Conversions" and is essential to the profitable growth via online methods for pest control companies. Section one talks about driving leads, but maximizing conversions speaks directly to how effective a pest control company is in converting those lead opportunities into new recurring sales revenue. Next week, Casey will discuss the other section of the Pest Control Accelerated Growth Plan: optimizing results. Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. ⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠ ⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

We will elaborate on the Pest Control Accelerated Growth Plan in today's episode. Specifically, today, we will discuss the first section of the AGP in more detail, which is DRIVING LEADS. When you focus on driving leads, we break this down into three primary categories. They are Organic SEO, Paid advertising, and Contact Database. The discussion will revolve around the things necessary to drive leads using the three categories above. Over the next two podcast episodes, Casey will discuss the other two sections of the Pest Control Accelerated Growth Plan: maximizing conversions and optimizing results. Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. ⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠ ⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

In this episode, Casey will introduce the Accelerated Growth Plan for Pest Control. The accelerated growth plan is a model whereby you break down the different pieces of your overall growth strategy into different sections and master all those sections to drive leads, convert leads into sales and ultimately be able to evaluate all of that and keep a profitable ROI.   ·      DRIVE LEADS   ·      MAXIMIZE CONVERSIONS   ·      OPTIMIZE RESULTS   You will grow your business by following the steps and constantly evaluating and improving your pest control companies’ performance in these categories. Take a moment to self-evaluate and really determine where you might neglect certain parts of your overall marketing and sales effort to grow your business.   If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. ⁠https://www.youtube.com/@RhinoPestControlMarketing⁠ ⁠https://www.facebook.com/rhinopestcontrolmarketing⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠   --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

In today's world, a common misconception has taken root, one that deceives many into thinking that mere aspiration is the key to success. This belief suggests that grand dreams can transform into reality effortlessly, without the necessity of hard work and dedication. However, let's face it: setting goals is just the beginning. The aspirations pinned on your vision board won't materialize by themselves. It's a harsh truth, but merely visualizing your goals won't lead to achievement. You can't just sit back, relax, and expect things to happen. Realizing your goals requires grabbing them by the reins and actively pursuing them. This leads to an important question for all of us, especially as pest control business owners setting our objectives for 2024... What makes the transition from dreaming to action so daunting? Consider how often we start sentences with "I wish...". "I wish I had sent that email." "I wish I was hired that technician." "I wish I could sell more leads." "I wish I was a better negotiator." These statements reflect unfulfilled desires, highlighting the gap between dreaming and doing. As you set your goals for the new year, remember that true progress lies in the journey from wishful thinking to actual doing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

In the first episode of 2024, Casey talks about the necessity to begin the year with a plan and some solid achievable goals for this year. Looking at the two primary pathways for success, organic and paid, establishing your budget plans and goals are essential to the sustained success of your pest control business as you progress through the 2024 calendar year. Rhino Pest Control Marketing is hosting a Pest Control Marketing Workshop on January 16, 2024, at 11:00am PST. If you would like to attend, please sign in here: https://www.rhinopros.com/marketing-workshop If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

Do you have a plan for growth in 2024? In this podcast episode, Casey will discuss the basic principles behind our domination & acceleration growth model. This previews our live free pest control business planning workshop scheduled for January 16th, 2024, at 11 AM PST. If you appreciate the information presented here today, please get in touch with Casey at the email below for more information. As a Pest Control owner or manager, one of the hardest things to do on an ongoing basis is to create a comprehensive business plan for growth and sales revenue. At Rhino Pest Control Marketing, we can help any pest control owner or manager create a custom-tailored plan catered specifically to their growth goals and plans in their own marketplace. In this overview of the market domination plan, you will be able to discover some of the key elements to control and monitor as the year progresses to ensure you can attain the goals you set this month for next year. If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠   --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

Casey Lewis interviews CEO/Founder Chris Moreschi of GorillaDesk to discuss his innovative Pest Control Software Product. The conversation revolves around the history of Chris and his father's experience in the pest control industry and how Chris made the decision to create GorillaDesk first for his families business and then later to bring it to the market at large. If you are wondering about pest control software and its impact on the pest control business this is a good listen. If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

In this episode, Casey will discuss the Organized Sales Process for Pest Control companies. The discussion centers around the 10 types of buying customers and the 5-steps in the sales process. The effort in this episode is to have a follow-up webinar to help create a solid sales process for a number of pest control companies going into 2024. If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

In this episode, Casey will discuss the two primary pathways to success in online marketing for your pest control company. Understanding the difference between organic local search and paid advertising as two of the best ways to grow your pest control company using online marketing strategies. If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

Pest Control Contacts & Database. – Using Your Data For Money! In today’s episode of The Marketing Domination Podcast show, we will discuss the nitty-gritty of growing your pest control business. Today, we’re unearthing a gold mine you might overlook: your contact database. If you’ve ever thought your past and present contacts are just names on a list, think again! These contacts can be the key to unlocking a treasure trove of new customers. So, grab your notebook because we're about to share the ‘why’ and ‘how’ of leveraging your contact database to multiply your new pest control customers.  If you would like to schedule a meeting with Casey, click right here: ⁠⁠www.rhinopros.com/meetings/casey130⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

How much money do you want or need to spend on marketing for your pest control? In short, there is no simple answer to the pest control budget you should have for your pest control company.   The first question is: Do you want to spend money on advertising and marketing? If you do, there are many things to consider that will drive the answer to the budget you will need to achieve your goals for your company's growth.   In this episode, Casey will discuss the different challenges a pest control owner will face in deciding the amount of money they may want to spend for the sales goals they expect to achieve.   The conversation will discuss goals, expectations, marketing strategy, and sales process.   If you would like to schedule a meeting with Casey, click right here: ⁠⁠www.rhinopros.com/meetings/casey130⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

Enhance Your Pest Control Empire: Set Up Google Business Profile for Google Maps 3-Pack! Are you a local pest control company looking to rule the pest-busting landscape and attract hordes of potential customers? Look no further! Setting up a Google Business Profile and appearing in the Google Maps 3-Pack is the ultimate game-changer. Here's why you should embrace this digital pest control paradise: 📍 Location Dominance: Get featured in the coveted Google Maps 3-Pack, displaying your business at the top when customers search for pest control services in your area. Conquer local searches and leave competitors in the dust! 🌐 Online Visibility: Establish a strong online presence and become easily discoverable by potential customers. Your Google Business Profile showcases crucial information like operating hours, contact details, and website links – all at your customers' fingertips. 🌟 Customer Trust & Credibility: Boost trust by collecting and showcasing real customer reviews. Positive ratings build confidence, attract more clients, and reinforce your position as the go-to pest control expert in town. 📱 Mobile-Friendly Reach: In this mobile era; Google Maps is a lifeline for people on the go. Claim your Google Business Profile, and let customers find you effortlessly when they're desperately seeking a bug-busting hero. 🚀 SEO Power-Up: Improve your website's SEO performance through your Google Business Profile. It's a powerful tool to boost search engine rankings, attract organic traffic, and buzz through the competition. 🤖 Voice Search Accessibility: As voice-activated search skyrockets, having a Google Business Profile makes your services more accessible to voice assistants like Google Assistant or Siri. 📈 Performance Insights: Benefit from Google's data wizardry with valuable insights on user interactions, website clicks, and customer behavior. Optimize your marketing strategies for maximum impact! Embrace the digital frontier, pest control champs! Set up your Google Business Profile today, conquer the Google Maps 3-Pack, and watch your pest-busting empire soar to new heights! If you would like to schedule a meeting with Casey, click right here: ⁠www.rhinopros.com/meetings/casey130⁠ email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/   --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

In this episode, Casey will discuss the overall idea of creating a pest control sales funnel. What are the sections of a funnel? Top of the funnel Middle of the funnel Bottom of the funnel What does it take to fuel each section of the funnel? How can content be the driver to move prospects through the funnel What are the stages of the buyer's journey? Awareness Consideration Decision How is the content you create impacted by the stage of the buyer's journey your prospect is in? What does building a funnel for a pest control company take, and how should goals and expectations be established? If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

Pest Control Employees can make you lots of money or cost you lots of money; the key is knowing and ensuring you are always managing this critical area of your business. In this episode, Casey will discuss the significant importance that the employees interfacing with your new leads have on your bottom-line revenues. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

Is Direct Mail Marketing a viable way to generate new business leads and customers for your pest control company? In today's episode, Casey will look at the U.S. Post Office and their local direct mail program called "every door direct mail," or EDDM. How does this program work, what are the costs, and what type of return can you expect for a primary direct mail campaign in your local market? To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

In this episode, Casey discusses the value of social media like Facebook for your marketing and advertising needs. Facebook, along with Instagram, are often looked at by Pest Control companies to advertise in. Let's discuss whether or not that is a good decision when it comes to allocating marketing resources. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

On today's episode, Casey and Brett from Rhino Pest Control Marketing interview Culley Christenen and Foster Brusca from The Pest Posse. The discussion revolves around pest control sales and Foster's new book, "FUNDAMENTALS OF PEST CONTROL SALES." Find out how you can improve the culture of selling pest control in your company and how to improve the revenues generated each and every quarter. Your questions and comments are welcome, and we plan on a follow-up meeting with the Pest Posse in late Q2 to find out more tips and training techniques for the pest control industry. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠ ⁠⁠https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

Wanting to be the #1 company in your marketplace and being the #1 pest control company in your marketplace are two very different things. In this episode, Casey talks about what you need to do to accomplish the task of being known as the best pest control company in your market area: ways to evaluate your company and ways to identify those areas that need to improve. If you want to be a championship-caliber pest control company, Listen to this episode. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠ ⁠⁠https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

Sales are the engine of your pest control company. Without a dedicated plan to grow your business by using established and effective business sales practices, you may be losing thousands, tens of thousands, or even millions of dollars in sales. It all starts with an attitude, a mindset, and a commitment. In this episode, Casey will discuss emphatically the necessity a pest control owner has for an effective sales strategy for his or her pest control company. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast. We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠ ⁠https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message