Australian Business Podcast

Wayne Hooper is the CEO of Laserbond Ltd (ASX: LBL), a $90 million business listed on the ASX that performs surface engineering. This episode first appeared on The Australian Investors Podcast. Wayne Hooper sat down with Owen Rask on The Australian Investors Podcast at Laserbond's Sydney-based factory in Smeaton Grange. Full show notes: https://www.raskmedia.com.au/2022/10/26/laserbond-lbl-wayne-hooper/ Video version: https://youtu.be/1Sr2c07Z0HA This Australian Business Podcast Episode is for founders and investors in private companies. Matt Vitale & Owen Rask share their journies and lessons learned from being exposed to hundreds of businesses.  Join 2,100 students in our free business course! If you liked this episode, don’t forget to consider taking our free business course and tuning into the Australian Business Podcast episode one, in which I shared my journey. Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify.  If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Australian Business Podcast resources Owen Rask’s free business course Laserbond Ltd website Ask a question Email Owen Say G'day to The Australian Business Podcast partners Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike.  They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you.  *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Australian Business Podcast, Australia’s newest top business podcast welcomes Joe Molloy, co-founder of Rumble Coffee Roasters in Melbourne, to walk us through: How coffee is made Who makes money in cafes Finding great baristas and staff How a cafe can make bigger profits – Joe estimates the best cafes could turn over $1 million per year! Common mistakes to avoid in building a cafe The best tools and software to build a cafe from scratch Joe’s advice for all cafe owners Podcast video: https://www.raskmedia.com.au/2022/10/11/1-million-cafes/ Site tour video: https://youtu.be/z_mAkzrTREc Want to learn more? Take our free business course If you liked this episode, don’t forget to consider taking our free business course and tuning into the Australian Business Podcast episode one, in which I shared my journey. Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify.  If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Australian Business Podcast resources Rumble Coffee Roasters tour: how coffee is made Rumble Coffee Roasters Owen Rask’s free business course Ask a question Email Owen Say G'day to The Australian Business Podcast partners Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in. As Warren Buffett famously said, “I am a better investor because I am a businessman, and a better businessman because I am no investor.”  Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike.  They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Australian Business Podcast episode #12 is now live on the Rask network: when you get paid. Many Australian small business owners will work months at a time, without a day off. Many of us do 10-12 hour days, sacrificing time with family and friends. Most of us will work for weeks, months or years — without taking a salary. All of us take our work home, whether we show it or not. This is normal. As a result, I often see many of us going a long time without putting ourselves first. In part 12 of The Australian Business Podcast I simply want to remind you that it's okay to pay yourself -- and to pay yourself well. What's your ramen number?  As my shareholder told me, your 'ramen number' is the absolute minimum amount of money it takes to keep your business running -- the bare essentials. Calculating your ramen number means stripping your business back to only the absolute essentials. Every business should know their ramen number -- because it'll help you prioritise your spending, make bigger profits and discover new ways to be profitable. Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Podcast resources Owen Rask’s free business course Ask a question Email Owen Business Podcast show notes Say G'day to The Australian Business Podcast partners  Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.  Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Australian Business Podcast episode #11 is now live on the Rask network: the 6 ways your business will definitely die ☠️. Remember, at least 40% of Australian small businesses fail within 5 years. So, yes, this is as scary as it sounds. Your business will definitely die if you do these 6 things. I all but guarantee it. You: “Owen, this business thing is daunting enough as it is, why on earth are we talking about this stuff now?” Queue a Charlie Munger quote… It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.Charlie Munger, billionaire investing partner of Warren BuffettThere are two reasons we should talk about business failure right now: As Charlie says (above) it’s often easier to avoid doing something dumb than it is to be perfect — so let’s avoid doing something dumb before we try to be brilliant little business owners. Around half of businesses started today won’t be alive in 5 years — let’s focus on surviving to the finish line. Put another way, instead of trying to finish first, let’s first finish. My six reasons your business will die include: You fail to plan 🤪 (remember to use our free business course workbook) You overcapitalise 💰 (spend before you need it) You take on expensive leases ✍️ You avoid looking at your finances 🙈 You fail to market… aggressively 📈 You burn out 🥵 Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Podcast resources Owen Rask’s free business course Ask a question Email Owen Business Podcast show notes Say G'day to The Australian Business Podcast partners  Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.  Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Australian Business Podcast episode #10 is now live on the Rask network: my best software, apps and tools for small business owners. In this episode, I -- Owen Rask, founder of The Rask Group -- dive into my favourite tools for small business owners. 1. Design – Canva – Link 🎨 2. Xero – accounting, HR, Super & Tax 🧮 3. WordPress – More advanced website builds 👩‍💻 4. Google Workspace 👨‍💻 5. Payment terminals – Smartpay or Square 🧾 You can download our business plan template on Rask Education. Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Podcast resources Owen Rask’s free business course Ask a question Email Owen Business Podcast show notes Say G'day to The Australian Business Podcast partners  Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.  Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Managing your tax, HR & superannuation is a key part of running a small business in Australia. But it's confusing. Australian Business Podcast episode #9 is now live on the Rask network: managing your small business HR, Super & tax. This episode of The Australian Business Podcast is designed to go with lesson 9 of Rask's free business course: managing business admin. In this episode, I -- Owen Rask, founder of The Rask Group -- dive into the following business topics: Creating an employee welcome pack Creating checklists for: Your HR/manager to follow A job description template A 'day one' checklist for a new employee How to pay Super using Xero or Quicksuper How to get Workcover/Worksafe certificates How and when your business will pay tax Income tax PAYG tax Business Activity Statement (BAS) and what it means When to register for GST - and how to check another business is registered for GST Payroll tax My 10 "must know" tips for managing your small business admin (see below) My 3 business hacks Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Podcast resources Owen Rask’s free business course Ask a question Email Owen Business Podcast show notes Say G'day to The Australian Business Podcast partners  Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.  Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Accounting for small businesses is confusing and a leading cause of small business fails in Australia.  Australian Business Podcast episode #8 is now live on the Rask network: understanding the basics of accounting for small businesses.  A great accountant is worth their weight in gold but the reality is no one will ever care for your business as you do – so it’s vital you understand what’s happening with your business. Lack of understanding the finances of your business is the number-three 🥉 reason most small businesses fail. In this episode, I -- Owen Rask, founder of The Rask Group -- dive into the following business topics (with simple accounting case studies): Why accounting doesn't have to be a scary word How you can save your business by knowing the basics of accounting The difference between turnover, cash flow, profit and revenue Bank overdrafts and how they can smooth your cash flow What "payment terms" are and why they are so important Multiple case studies Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Podcast resources Owen Rask’s free business course Ask a question Email Owen Business Podcast show notes Say G'day to The Australian Business Podcast partners  Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.  Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sole trader, ABN, company, ACN... what's the difference? Australian Business Podcast episode #7 is now live on the Rask network and we're tackling how to choose a business structure to suit your business needs.  In this episode, I -- Owen Rask, founder of The Rask Group -- dive into the following business topics: Company legal structures - pros and cons Sole traders - pros and cons Partnerships - pros and cons Trusts - including family/discretionary trusts and unit trusts 3 case studies and my business structure suggestions: Jenny, the hairdresser 💇‍♀️ Scott, the plumber on a mission🚰 Gavin & Cassie, the architects 🏘 Enrol in our free business course and view this tutorial Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Podcast resources Owen Rask’s free business course Ask a question Email Owen Business Podcast show notes Say G'day to The Australian Business Podcast partners  Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.  Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Australian Business Podcast episode #6 is now live on the Rask network: how to get money to finance your small business -- using cash savings, loans or equity. This episode aligns with Lesson 6 of the Rask free business course. Note: if you're looking for a business partner, adviser, coach or investor in your business idea, I want to hear from you. I'm actively looking for small businesses that I (or my network) can support. Get in touch with me.  I highly recommend avoiding debt, especially when your company is new. If your debt is secured against you or your home (for example), the bank can come for you or your home if your business fails.In this episode, I -- Owen Rask, founder of The Rask Group -- dive into the all-important topic of financing your business: Using savings to grow your business (and working out how much you'll need) What you'll need to do in order to get a business loan:  Details on your personal financial situation The business’ accounts (if any) Anything that can help you prove to the bank that your business will work (market research, competitor examples, your experience, etc.). See our lesson on business plans -- you'll need a proper business plan. Selling equity You'll probably need a company structure, which also requires a shareholders agreement (Legal Vision has a free template) Using "sweat equity" to motivate employees Getting money from friends, family and the faithful Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Podcast resources Owen Rask’s free business course Ask a question Email Owen Business Podcast show notes Say G'day to The Australian Business Podcast partners  Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.  Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Australian Business Podcast episode #5 is now live on the Rask network: Australian small business experts you want on your team. In this episode, I -- Owen Rask, founder of The Rask Group -- dive into the following business topics: Business names, and how to get one ABNs versus ACNs - and which one you need The difference between copyright and trademark in Australia Bookkeepers - and how much bookkeepers charge Accountants - what they do and how much accountants charge Lawyers - do I need a lawyer for my small business? Technology professionals and why I'd avoid building a custom website How to save on business design costs with Canva & freelancer/Fiverr  Before you do anything, make sure your business’ web domain is available by searching for it on crazydomains.com.au. Even if you don’t want a website right now you may as well pay the $15 or $30 to secure the web address. This episode of The Australian Business Podcast aligns perfectly with lesson five of Rask's free business course: small business experts. You can download our business plan template on Rask Education. Please note: if you're confused about business 'structures', like companies, trusts, "sole trader", etc. that'll be covered in episode 7 of The Australian Business Podcast -- but it's available right now in our free business course. Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify.  If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Podcast resources Owen Rask’s free business course Ask a question Email Owen Business Podcast show notes Say G'day to The Australian Business Podcast partners  Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.  Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Australian Business Podcast episode #4 is now live on the Rask network: marketing your business. 17% of Australian small businesses fail because they fail at marketing (and sales). This Australian Business Podcast helps you avoid that fate. In this episode, I -- Owen Rask, founder of The Rask Group -- dive into the following Australian small business topics: How to market a business Why marketing is essential and much easier once you know your customer Picking the right social media platform to grow The difference between organic and acquired growth Permission marketing and how to use it Robert Cialdini's 6 principles of persuasion (and how they can power your small business) 🏎 Calculating marketing return on investment (ROI) through Customer Acquisition Cost (CAC) and Lifetime Value Product-market fit (and why it won't happen straight away) Why email marketing is still #1 for digital sales 📧 My top 5 tips for marketing your business This episode of The Australian Business Podcast aligns perfectly with lesson four of Rask's free business course: marketing your business. Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Podcast resources Owen Rask’s free business course Ask a question Email Owen Business Podcast show notes Say G'day to The Australian Business Podcast partners  Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.  Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Australian Business Podcast episode #3 is now live on the Rask network: creating a business plan and knowing your customer. In this episode, I -- Owen Rask, founder of The Rask Group -- dive into the following business topics: Creating a business plan Factors to consider when planning a business Knowing what should go into a business plan Why the banks require a business plan Building a customer profile (and why this is vital) Free business templates This episode of The Australian Business Podcast aligns perfectly with lesson three of Rask's free business course: building business plans. You can download our business plan template on Rask Education. Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Podcast resources Owen Rask’s free business course Ask a question Email Owen Business Podcast show notes Say G'day to The Australian Business Podcast partners  Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.  Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Australian Business Podcast episode #2 is now live on the Rask network, and I'm thrilled. In this episode, I -- Owen Rask, founder of The Rask Group -- dive into a small business' most important asset: you.  This episode of The Australian Business Podcast aligns perfectly with Lesson Two of Rask's free business course. 💡How many Australian businesses fail: it’s estimated around 40%-60% of new Australian small businesses won’t survive the next 5 years. I suspect a big reason for small business failure can be put down to a failure to prepare. Australian Business Podcast episode 2 outline: Your number-one business asset is you "What are you prepared to sacrifice?" Melissa Browne's advice on budgets applies to business Creating a vision board before you launch your business Following the money - why it's bloody hard but the key to business success Image source: Australian Business Podcast & Rask's free business course Side hustles versus small businesses  "Don't test the water with both feet" - Warren Buffett Owen's advice, and getting a Suga Mumma and Suga Daddy -- it's not what you think!  The three stages of small business owner's skillset (from Emyth) Technician 💇‍♂️ - be great at what you do Manager 🙋‍♀️ - achieve greatness by letting others thrive Entrepreneur 🧠 - motivation and strategy define success Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify.  If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. 📜 RESOURCES 📜 Owen Rask's free business course Ask a question Email Owen Learn more about your ad choices. Visit megaphone.fm/adchoices

Australian Business Podcast episode #1 is now live on Rask. Listen to Owen Rask's journey in building Rask Australia from a Mac, Officeworks desk and a living room into a finance brand that is nationally known and includes around 17,000 students, 4,000+ members and 100,000 listeners, readers or viewers. This top episode of The Australian Business Podcast aligns perfectly with Lesson One of Rask's free business course. Australian Business Podcast episode outline: The inside scoop of how the Rask business (the owner of this podcast) actually works Owen's four stages with Rask: Preparation 📖 Inception 🌱 Traction ⚙️ Inflection 📈 Owen's phone call with Scott Pape Harsh lessons learned Where Rask is today Love the Australian Business Podcast? Let us know about it by leaving a review on Apple or Spotify.  If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. ASK QUESTION 🙋‍♀️ Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Australian Business Podcast is brought to you by Rask Australia. In episode 2, Owen provides an overview of the Rask Business Podcast series, introduces the Rask Business Starters Course. Very quickly, you'll discover what it takes to build a successful, or simply, how to start a business in Australia. To get in early and enrol in the Business Starters Course (launching March 2021), visit education.rask.com.au. Say g'day to Owen on Twitter (@owenrask), Instagram (@owenraskau) or online, via email at www.rask.com.au/about/contact

The Australian Business Podcast is brought to you by Rask Australia. Whether you're drawing a business plan on the back of a napkin, have a thriving side hustle, you run a business with 10 employees or 100. From Perth to Sydney, Darwin to Hobart, this podcast will teach you how to grow, manage, market and steer your business to success. To get in early and enrol in the Business Starters Course (launching March 2021), visit education.rask.com.au. Say g'day to Owen on Twitter (@owenrask), Instagram (@owenraskau) or online, via email: https://www.rask.com.au/about/contact/

It's a question most business owners don't want to ask, but one that can have a big impact on long-term success and growth.  Join Zara McGuffie as she delves into the risky world of rebranding with Owen Rask, uncovering the hidden reasons why even thriving businesses need to evolve.  In this episode, you'll discover: The story behind Rask's rebrand and why they ditched their logo How a simple shift in messaging can transform your target audience and attract new customers 3 crucial mistakes to avoid when rebranding your business, saving you time and money The ideal framework for a successful rebrand, providing a step-by-step guide for your own business AUSTRALIAN BUSINESS PODCAST RESOURCES Free Business Owner Community Free Marketing Call with Zara Inflection Accelerator Program Rask Resources Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Australian Business Podcast, Zara McGuffie sits down with guest James Bowman, of Inflection. Together they discuss marketing strategies that help cafes, restaurants, and pubs to increase their customers. You will learn: The importance having of a strong digital reputation Social media strategies Best practices for content creation Paid advertising strategies, such as Google Ads and Facebook Ads Influencer marketing and collaborations AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection Accelerator Free Business Owner Community Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

What You’ll Learn in This Episode Why setting financial goals is critical for business success Different types of financial goals to consider, from revenue to cash flow How to create SMART financial goals that are achievable and measurable Tips for crafting a comprehensive financial plan that supports your goals The importance of tracking progress and adjusting goals over time Tools and resources to streamline your financial goal-setting process AUSTRALIAN BUSINESS PODCAST RESOURCES Free strategy call with Zara Inflection Business Coaching Free Business Owner Community Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Australian Business Podcast, Jordan Kidis sat down with Zara McGuffie to dive into 5 proven tactics to stand out in a crowded inbox, from early bird campaigns to irresistible offers. You’ll learn how to segment your email database and personalise marketing campaigns to improve your open rates, overall engagement, and conversion rates. We also chat through nurturing leads, building relationships, how to leverage Black Friday Cyber Monday in 2024, and tips to get thinking about your strategy for 2025.  AUSTRALIAN BUSINESS PODCAST RESOURCES Free strategy call with Zara Inflection Business Coaching Free Business Owner Community Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices