Real Estate Marketing Implementation Podcast (The REmarketing Podcast)

The Problem...Real estate agents, especially new ones, struggle with getting clients because they don't understand the importance of marketing. Many believe clients will just come to them without any effort. A major challenge for realtors is staying in touch with their clients, which is a key part of their job.The Reality...Without a solid marketing plan, realtors can't find and keep clients, which is their most important job. This can lead to a lot of wasted time and effort. Also, many realtors don't use their own tools, like their own client database, and risk losing control of their clients if they switch brokers. Clients often use large real estate sites like Zillow instead of the realtor's website, which means the realtor loses control of the client and potential business.The Solution and How To Solve The Problem...The solution is to use technology and a solid marketing plan to build awareness and stay in front of clients. Mark Weithorn's company offers a powerful set of tools to help realtors solve these problems:A Professional Website: A website acts as a realtor's online business card, building credibility and trust, especially with younger clients who fact-check them online.Automated Marketing: The company's websites automatically post daily blog articles, share them on social media (Facebook, LinkedIn), and send weekly email newsletters to clients. This helps realtors stay connected without having to do all the work themselves.IDX Integration: Websites can include an IDX system that pulls all real estate listings from the local MLS. This keeps clients on the realtor's website instead of losing them to big sites like Zillow, so the realtor can maintain control.Private CRM: The company provides a personal customer relationship management (CRM) database that belongs to the realtor, not the broker. This ensures their client list is private and portable if they ever decide to change brokers.AI for Leads: They have a new AI product called leads.ai that uses online activity and public data to find people who are likely to sell their homes. This helps realtors find leads for listings, which are more valuable than buyer leads.This summary just scratches the surface of the marketing and technology insights Mark shared. For all the details on real estate trends, AI, and his personal journey, you'll have to check out the full video! What do you find to be the most challenging part of real estate marketing?

The Problem...Real estate professionals often struggle with marketing, especially when trying to find motivated sellers or buyers.Traditional marketing methods can be ineffective and expensive, making it difficult for smaller agents and investors to compete with larger companies.It's challenging to get marketing materials in front of a truly targeted and relevant audience, which leads to wasted advertising dollars.The RealityWithout a precise marketing strategy, real estate professionals risk missing out on key opportunities, such as new listings or potential buyers.They may also spend valuable time and money on broad advertising that doesn't reach the right people, leading to a poor return on investment.This can create a sense of being left behind, especially when up against larger competitors with bigger budgets. The difficulty of expanding into new markets, as mentioned in the podcast, is a real pain point for many.The Solution and How To Solve The Problem...Geofencing is the solution, as it allows for highly precise, location-based advertising. By setting a digital boundary around a physical location, you can target the mobile devices of people who visit that specific place.For Real Estate Agents: Geofence open houses to capture the phones of potential buyers, or geofence hospitals to target people of a specific ethnicity that might be looking to buy a home.For Real Estate Investors: Geofence locations that indicate a life transition, such as divorce attorneys' offices, hospice centers, or estate attorneys. This gives you a "first mover's advantage" to reach people who are likely to sell their homes.How it Works: The platform captures anonymous data from mobile devices and uses it to serve ads to those individuals on various websites and apps. This process uses AI to optimize ad delivery, ensuring your ads are seen by the people most likely to engage with them.Are you ready to use geofencing to level up your real estate business? What specific locations would you target to find your ideal clients? Listen to the entire episode to get even more detailed strategies on this powerful marketing tool!

The Problem...Many businesses and real estate agents struggle to gain new clients because they rely on their own promises about their products or services.People are naturally skeptical and don't like to be "sold to." They tend to believe what others say about you more than what you say about yourself.The RealityWithout a clear way to show your value, you're constantly fighting an uphill battle to prove your worth.This can lead to lost sales and fewer opportunities, no matter how good your product or service is.Promises and claims are not as powerful as proof, and proof is what truly builds trust and encourages people to do business with you.The Solution and How To Solve The Problem...The key is to use social proof—what other people say about you and your work—to let others sell for you. The video highlights five powerful ways to collect and use social proof:Video Reviews: This is the most powerful method. Video captures emotion and authenticity. You can ask for a review right after a successful transaction when the client is most excited.Written Case Studies: A detailed story that shows a client's journey from a difficult situation to a successful result with your help. You can easily create these from transcribed video reviews.Interviews: Regularly interview clients to get their feedback. This helps you collect positive stories and also find out where you can improve.Printed Case Studies: In an overly digital world, a physical, printed case study can stand out and make a big impression when you hand it to a potential client.Endorsement Letters: A personal letter from a client endorsing you and your services. This feels more personal than a company's sales letter and can help build trust.To get started, you don't need a huge collection of testimonials; a few good ones are enough to begin building trust and getting more clients.What's the one type of social proof you're going to focus on collecting first for your business? Watch the full video to get more details on how to implement these strategies!

The Problem...Many people get into real estate thinking they can just "fix and flip" a property for a quick profit, often doing the bare minimum. This approach can be harmful, as it can lead to bigger problems for the new homeowner and ignores the rich history and emotional value a home holds for a family. Another common problem is the struggle to shift from generational poverty to generational wealth, often using inherited money on liabilities rather than assets.The Reality...The "fix and flip" mindset can be disrespectful to the home and its previous owners. It ignores the home's history and the families who lived there for generations. Furthermore, it creates a lack of integrity in the business. The journey to building real wealth is not about quick, short-term transactions but about creating long-term assets and freedom. This requires a deeper, more personal investment in both yourself and your properties.The Solution and How To Solve The Problem...The solution is to adopt a "restoration" mindset for both your properties and your personal life.Invest in Yourself: Kim's story shows that personal healing and self-work are crucial. She invested in therapy and recovery to turn herself from a "liability" into an "asset." This personal restoration gives her the vision and courage to restore distressed homes.Focus on Restoration, Not Flipping: Instead of fixing and flipping, Kim restores homes with historical significance. She connects with the owners, learns the home's story, and brings it back to life while preserving its character. This approach is rooted in integrity and a long-term vision.Build the Right Team: When investing out of state, it is essential to build a team with aligned values and morals. Kim emphasizes the importance of communication, transparency, and trust with her project manager and general contractor to ensure projects are done with integrity and quality.Kim's journey from generational poverty to "generational properties" is a powerful message. It shows how personal growth and a deep sense of purpose can transform your business.What are your thoughts on shifting from a "fix and flip" to a "restoration" mindset? To learn more about Kim's restoration process and her women's Zoom group, you can visit her website at restoringisourcalling.com!

The Problem...Overwhelm from too much information and complex strategies: Many real estate courses and gurus push for buying many houses quickly, leading to constant "hustle and grind" that can be overwhelming.Difficulty achieving financial freedom without constant work: Traditional real estate methods like wholesaling are described as "high-paid jobs" where income stops if you stop working.Lack of resources for "subject to" deals: Many real estate professionals struggle to find reliable information or places to send clients interested in or needing help with "subject to" transactions.Sellers needing to sell but lacking equity or funds for closing: Homeowners with little or no equity, or those who can't afford closing costs, struggle to sell their properties through traditional methods.Misconceptions about the legality of "subject to" deals: Many people, especially attorneys and real estate agents, wrongly believe that "subject to" transactions are illegal.Finding "subject to" deals: Investors often wonder where to locate sellers who would be open to these creative finance methods.Resistance and negative sentiment from traditional real estate agents and brokerages: There's a "love-hate" relationship, with agents sometimes actively discouraging working with investors, even when transactions are ethical and transparent.Impending restrictive legislation: New proposed laws threaten to limit how individuals can communicate with property owners to purchase property without a licensed agent or if they don't intend to occupy it, potentially making direct investor-to-seller interactions illegal.The Problem With The Problem...The pressure to "hustle and grind" can lead to burnout and make real estate investing seem like an unsustainable path to financial freedom.Without passive income, investors remain tied to their work, defeating the purpose of seeking financial independence.The lack of clear, accessible information on "subject to" deals means many miss out on profitable opportunities and solutions for motivated sellers.Homeowners facing situations like job transfers, divorce, or foreclosure are stuck and desperate, unable to sell their homes the traditional way, leading to more stress and potential financial ruin.False beliefs about the legality of "subject to" transactions create unnecessary barriers and mistrust, preventing mutually beneficial deals from happening.Struggling to find "subject to" deals means missed opportunities for investors to acquire properties with no money down and create cash flow.The animosity from traditional real estate professionals can hinder growth and collaboration, leading to missed sales for agents and tougher deal sourcing for investors.Restricting direct communication and transactions would severely limit options for both buyers and sellers, especially those in unique or distressed situations, and could make many legitimate real estate investment strategies illegal, hindering the overall real estate market.What You Will Discover...A Simple, Achievable Blueprint: The "12 House Blueprint" focuses on buying just one house a month using the "subject to" method and selling with seller financing. This avoids the overwhelm of complex strategies, making financial freedom digestible and achievable.Financial Freedom Through Cash Flow: By focusing on one carefully selected house a month, investors can replace their job income within a year, make six figures...

The Problem...Squatters pose a significant threat to property owners, especially in states like California and Washington D.C., due to lenient laws that protect illegal occupants.Owners are still responsible for paying mortgages, property taxes, and insurance even when squatters are not paying rent, leading to huge financial strain.High costs of ownership in certain areas, like California, where property values are extremely high, and insurance can be exorbitant (e.g., $12,000/year for a condo's interior insurance), exacerbate the problem when combined with squatter issues.Natural disasters (earthquakes, hurricanes, fires) in places like California add to the financial burden and risk for property owners.Short-term rental guests can illegally overstay their welcome and become squatters, making it difficult and costly to remove them.Property owners, particularly those new to investing or managing properties in different states, may not be aware of specific state and local laws regarding squatters and tenant rights, leaving them vulnerable.Some property owners, especially short-term rental hosts, unknowingly take on unnecessary liabilities by providing services like food, alcohol, or transportation to guests, which are not covered by their insurance.Why This Is An Issue For YouSquatters can lead to years of lost income from your property, even forcing you to pay them to leave, which significantly impacts your profitability and cash flow.Legal battles to remove squatters are often lengthy, expensive, and stressful, requiring court involvement and lawyers.Your property could be at risk of damage or neglect by squatters, leading to costly repairs.Ignorance of state-specific laws and the tactics of "professional squatters" (who use social media to find vacant properties and know legal loopholes) leaves your investments unprotected.Taking on uninsured liabilities can result in massive out-of-pocket expenses if a guest gets sick, injured, or causes an accident due to your provided services (e.g., food allergies, alcohol-related incidents, car accidents).The Solution and How To Solve The Problem...Research and understand state and local laws: Every state has different laws regarding squatters and tenants. It's crucial to know the specific protections and procedures in your investment locations (e.g., California, Washington D.C., Ohio, Michigan).Implement preventative measures for vacant properties:Place "No Trespassing" signs.Register your property with the police department under a "no trespassing clause" (if available, like in California's new law), allowing police to remove trespassers more quickly.Maintain the property's appearance (e.g., keep grass cut) and make it look occupied (e.g., a neighbor parking their car in the driveway).Be cautious with short-term rentals: Be aware that short-term renters can become squatters if they overstay their welcome (e.g., more than 30 days in California without a valid lease).Reduce liability in short-term rentals:Do not provide food or alcohol for guests, as these are significant liabilities if guests get sick or have an accident.Avoid providing transportation for guests (like airport pickups), as your property insurance won't cover accidents in that context. Prioritize being a good host within safe and insured boundaries.Utilize AI for research: Tools like ChatGPT's deep research...

The Problem...Many aspiring and even experienced real estate investors struggle with knowing where to start, how to manage properties and tenants effectively, and how to acquire financing.There's a common misconception that real estate investing is primarily about dealing with "broken toilets and bad tenants," which discourages potential investors.Some investors operate with a "win-lose" mindset, believing that for them to succeed, someone else must fail.People fear losing money or believe they don't have enough capital to get started in real estate.Why This Is An Issue For YouWithout proper guidance on tenant selection and property management, investors can face significant headaches, leading to high turnover, property damage, and financial losses.Holding onto the "broken toilets and bad tenants" myth can prevent you from pursuing a potentially lucrative and fulfilling investment path.A win-lose mindset can damage valuable relationships, which are essential for long-term success and happiness in business and life. Prioritizing money over relationships can lead to an empty and unfulfilling experience, despite financial gains.Fear of financial loss or lack of capital can lead to paralysis by analysis, preventing you from taking the necessary action to build wealth.The Solution and How To Solve The Problem...Educate yourself thoroughly: Joel Miller's book, "Build Real Estate Wealth: The Big Book on Income Properties," is a comprehensive guide (460 pages, over 150 checklists) covering everything from mindset to financing, property acquisition, tenant management, and tax implications.Master tenant selection: Joel emphasizes that tenant selection begins even before advertising a property, as every decision narrows the pool of potential tenants. Your job is to disqualify applicants until you run out of reasons, ensuring you find reliable tenants who pay rent on time and care for your property.Understand the difference between riches and wealth: Riches are about accumulating money, while wealth is about achieving happiness and a full life, often through strong relationships and giving back to the community. Prioritize relationships over short-term financial gains.Develop a growth mindset:You don't need to know everything to get started; you just need to know enough and be willing to learn and surround yourself with knowledgeable people.Overcome the fear of losing money by understanding that real estate is forgiving; losses often occur when you don't hold property long enough for issues to rectify.Believe that if you have a good deal, you will find the money.Take action and have commitment; "action without commitment will not bring you success."Embrace a "win-win-win" approach: Structure deals so that everyone involved benefits – the seller, the buyer, the tenant, the community, and those employed to work on the property.What are your thoughts on Joel's approach to tenant selection? If this summary piqued your interest, you'll love the detailed examples and checklists in the original video and Joel's book!

Here's a PAS-style summary of the provided @YouTube transcript:The Problem...Many real estate agents, entrepreneurs, and small business owners are overwhelmed, experiencing burnout from trying to do everything themselves. This includes tasks like managing payroll, handling invoices, scheduling, and general administrative duties.The current hiring process for administrative support can feel daunting, especially for those who might not need a full-time assistant.Black women often face additional challenges, needing to "work twice as hard to be considered half as good", leading to increased pressure to constantly prove their excellence and professionalism.Why This Is An Issue For YouBeing overwhelmed and constantly "burning the candle at both ends" leads to lack of sleep, missed important personal events (like children's activities), and prevents you from focusing on income-generating activities and growing your business.The traditional approach to hiring often requires a significant time and financial commitment, making it hard for businesses to get the specific, flexible support they need.For Black women, this extra burden means less time for personal life and potentially feeling isolated without a supportive community that understands their unique struggles with stereotypes and the need to always present a highly polished image.The Solution and How To Solve The Problem...Delegate and gain support: Consider hiring a virtual assistant to take administrative tasks off your plate. Start by listing everything you do that doesn't directly add value to your bottom line.Flexible and affordable virtual assistant services: Executive Help Now offers flexible packages starting at just 10 hours a month, which is about 2.5 hours a week or 30 minutes a day. This allows you to ease into delegating and build trust with your assistant.Automate processes: As shown in Katie's case study, automating tasks like payroll processing can save immense time and reduce stress, allowing you to focus on scaling your business. Executive Help Now helps set up such systems and provides vetted assistants with diverse skill sets, including real estate experience.Build a supportive community: Connect with platforms and individuals who understand and support your journey. Renee's podcast, "Renee Speaks", specifically created for women entrepreneurs, provides insights, resources, and a sense of belonging.What are your thoughts on starting with just 10 hours of virtual assistant support per month? Watch the full video to hear more about Renee's inspiring journey and how Executive Help Now can specifically help real estate professionals!

Here's a PAS-style summary of the YouTube transcript:The Problem...Many real estate agents and investors struggle to close deals because they rely on a single solution for every seller (e.g., only cash offers or only listing a property).Traditional marketing methods often result in wasted leads because many sellers don't fit the standard "cash buyer" or "ready-to-list" mold, leading to lost opportunities.A significant challenge for real estate professionals is a lack of consistent lead generation and the fear of not knowing what to say to potential clients, which stops them from taking action.Mindset issues, such as fear, feeling inadequate, or anxiety, often prevent individuals from implementing proven strategies and achieving higher levels of success, despite having access to information.Why This Is An Issue For YouIf you're only offering one solution, you're missing out on a large portion of the market, like sellers with low equity who can't take a low cash offer but are motivated to sell on terms.You're leaving money on the table by not converting "dead leads" or properties that aren't selling through traditional methods, like houses sitting on the MLS for months.Without a consistent marketing strategy and the confidence to engage sellers effectively, your business will suffer from an inconsistent flow of leads, leading to periods of no deals.Even with the best strategies, an unaddressed negative mindset can act like a "tire on your back," preventing you from taking the necessary steps to grow your business and income.The Solution and How To Solve The Problem...Multiple Offer System: Offer sellers a choice of solutions:Cash offers for quick closings.Seller finance deals for maximum net price.Staging and listing for retail buyers.This approach helps you cater to diverse seller needs and close more deals.Leverage Lease Options for "Dead" Leads:For wholesalers: Ask for "dead file" leads (those you couldn't make a cash deal on) and partner on lease options, turning otherwise lost leads into profit.For agents: Use lease options for houses struggling to sell on the MLS, offering sellers an alternative to renting and keeping the deal alive.Structure lease options with a 12-month term, a monthly lease amount, a strike price, and an option consideration that can go towards the buyer's down payment.Implement Relationship-Based Marketing:Cultivate relationships with other real estate professionals like wholesalers, landlords, attorneys, and accountants to get quality referrals.Build a "friend in real estate" persona through non-salesy interactions, like hosting social events (e.g., a monthly brunch) and engaging with people on social media. This makes you top of mind when they need real estate services.Consistent Direct Mail Marketing:Send out letters and postcards intermittently (e.g., alternating each month) to reach different types of sellers consistently.Outsource your marketing to ensure it's done regularly, even when you're busy, as marketing is the "lifeblood of your business."Focus on inbound leads by sending mail that prompts sellers to call you directly, indicating a genuine need for help.Master Your Seller Conversations (Deep vs. Wide):When sellers call, ask open-ended questions like, "Tell me about your house and the situation, and I'll see what I...

The Problem...Many people struggle with their retirement savings because of taxes. Traditional retirement accounts like 401ks and 403bs are tax-deferred, meaning you or your heirs will eventually pay 100% of the taxes on that money when you take it out. This can significantly reduce the amount of money you have available in retirement.Why This Is An Issue For YouIf all your retirement money is in tax-deferred accounts, you're essentially building a bigger tax bill for your future. Imagine being a farmer who pays taxes on the entire harvest instead of just the seed; that's what happens with traditional retirement accounts. You lose a big chunk of your hard-earned money to taxes, which means less for you to enjoy during your golden years. This can be especially challenging if tax rates go up in the future, or if you live in a state with additional income taxes.The Solution and How To Solve The Problem...The key to a more secure and tax-efficient retirement is understanding and using Roth IRAs and exploring tax deed real estate investments.Embrace the Roth IRA:Tax-Free Growth: Money in a Roth IRA grows completely tax-free. Once you've had the account for five years and are over 59 and a half, all your withdrawals, including gains, are 100% tax-free.Start Early: Even if you can only contribute a small amount, open a Roth IRA as soon as possible. This starts the five-year clock, allowing your money to grow tax-free sooner.Conversion Options: If you earn too much to contribute directly to a Roth IRA, consider "backdoor Roth" strategies or converting money from traditional IRAs or 401ks. While you'll pay taxes on the converted amount now, all future growth and withdrawals will be tax-free.Self-Directed Roth IRAs: You can even use a self-directed Roth IRA to invest in things like real estate or other assets, giving you more control over your investments and potentially higher returns, all tax-free.Explore Tax Deed Real Estate:High Potential Returns: John Burlet's company, Core Tax Deeds, focuses on buying properties at tax sales for pennies on the dollar, with examples of huge returns on investment.Opportunity Zones: For those with capital gains from other investments (like selling a business or crypto), Opportunity Zones allow you to defer and even eliminate capital gains taxes by investing in specific areas.Accessible Investment: Core Tax Deeds offers opportunities for non-accredited investors, making real estate investing more accessible.What are your thoughts on shifting your retirement strategy to focus more on tax-free income? Watch the full video to dive deeper into John's insights and real-world examples!

In this deep-dive episode, Jerome Lewis welcomes back RK Bob Brown, a renowned foundation repair expert and author of the best-selling book Foundation Repair Secrets. With over 35 years of experience, Bob exposes the hidden truths, marketing gimmicks, and dangerous misconceptions plaguing the foundation repair industry — especially those that directly impact real estate agents, investors, and homeowners.Bob breaks down:Why soil science (not structure) is at the root of most foundation issuesThe truth behind salespeople disguised as “design consultants”How to protect clients from $60,000+ unnecessary repair quotesWhy most foundation cracks are not structural — and how to tell the differenceThe shocking reality that homeowners insurance usually doesn’t cover foundation damageThe difference between settlement and heave, and why many contractors ignore the latterA smarter, engineer-led strategy that helps agents save deals, avoid liability, and build a reputation for expertise📘 Bob also shares 3 free resources you can access:15 Foundation Repair Myths10 Common Mistakes Real Estate Agents MakeA subscription to his educational newsletter🧠 Whether you're an agent, investor, or simply want to avoid being misled by flashy sales pitches, this episode will give you the knowledge to make smarter, more informed decisions.

Summary🎤 Jerome Lewis – From IT to Real Estate Visionary: Jerome Lewis, known as “Mr. Implementation,” shares his transition from emotionally draining jobs in retail and IT to entrepreneurship sparked by discovering Rich Dad Poor Dad. His journey is rooted in rejecting fluff and choosing action, implementation, and results.🛠️ How the Book Journey Began: During the pandemic, Jerome dove into self-education through audiobooks by Russell Brunson and Dan Kennedy. A coaching boot camp taught by Darcy emphasized publishing as a credibility builder. Despite overwhelm among participants, Jerome leaned in and wrote a full book instead of just a report—launching his author journey.📘 20+ Books Published & Why They Matter: Jerome’s books focus on real estate marketing, including Real Estate Marketing Implementation and Real Estate Wealth Secrets. He wrote the first to address the industry's biggest gap—not lead generation, but follow-up. When people asked how, he shared his writing process, sparking a second wave—teaching others to publish.🧠 Mindset Transformation – Beyond “Think Positive”: Initially skeptical, Jerome viewed mindset as fluffy motivation. But over time, he saw that people don’t fail from lack of knowledge—they fail from lack of implementation, blocked by limiting beliefs and emotional barriers. Mindset became his cornerstone, especially emotional regulation.📚 Mindset Books that Changed the Game: Outwitting the Devil by Napoleon Hill – taught him empathy and insight into other people’s mindset struggles.Traction by Gino Wickman – helped him clarify strengths, purpose, and business structure.Psycho-Cybernetics by Dr. Maxwell Maltz – became his go-to mindset book, especially for those struggling with self-image and action paralysis.📈 Systems, Emotional Control, and Leadership:Jerome discusses how emotional control links to leadership. You don’t have to do everything—collaboration and focus on strengths matter more. Mindset isn’t about “can I do this?” It’s “Nothing will stop me.”🌍 Barry Lynch on Parallel Journeys & Bob Proctor’s Influence: Barry reflects on his own journey of transitioning from hard labor and business burnout to mindset mastery through working with Bob Proctor. He affirms that success comes when you stop letting the outer world shape your inner world.🤝 Collaboration Over Competition: Jerome and Barry both emphasize the value of partnerships, emotional awareness, and surrounding yourself with people who elevate your thinking and systems. Their exchange represents a masterclass in aligned entrepreneurship.Insights Based on Numbers20+ books authored by Jerome3 stages of transformation: IT worker → Real estate implementer → Author & coach4 core mindset books that reshaped Jerome’s thinking1 decision to write, not report, launched a career and a publishing platform267-888-8185 – Jerome’s personal contact for book access--🌟 Are you struggling to grow your real estate business or get steady clients?You're not alone—but you don’t have to stay stuck.🔥 The Real Estate Marketing Implementation book was made for real estate entrepreneurs like you who want results without the fluff.Inside, you’ll learn how to:👉 Create a marketing plan that works so you can stop guessing and start growing👉 Attract the right clients so your business feels less stressful and

Summary🎙️ Who Is Javier Nichols?: Javier is a passionate real estate professional, educator, and advocate for real change in the real estate industry. From selling cars to real estate, his journey is rooted in honesty, community representation, and the deep desire to empower others through knowledge and systems.🧠 From Struggle to Strength: Growing up in Trenton, NJ amid crime and poverty, Javier overcame early life challenges. He saw real estate not just as a career, but as a path to generational change and economic empowerment—especially for underrepresented communities.📈 Why He Left Car Sales for Real Estate: After a personal homebuying experience revealed a lack of care from luxury-focused agents, Javier realized he could offer something better. He transferred his people-first sales philosophy into real estate, focusing on education and empowerment over commissions.🛠️ Built to Educate: Javier founded the New Agent Handbook platform, including masterclasses, a roleplay group, and a farming course. He emphasizes agent development in market knowledge, scripts, professionalism, and implementation—equipping agents with real-world skills brokers often neglect.🎯 Professionalism = Perception: Javier stresses the importance of dress, detail, and demeanor. He shares how wearing a suit, using premium paper, and paying attention to presentation has completely changed how clients perceive and treat him—and why new agents must consider this.🔄 Roleplay = Repetition + Results: He runs an inclusive roleplay group for agents to practice market conversations and objection handling. Unlike many groups, his is not ego-driven—it’s about daily reps, refinement, and accessibility to all.🌱 Mastering Farming: His farming course breaks down how agents can dominate a small market by hyper-focusing on a few blocks. With data and intention, agents can become local experts, control inventory, and build reputations—all without chasing leads all over a city.📚 Passion for Education: Javier believes knowledge is power, especially in real estate. He trains agents to understand market data, HUD home programs, RPR reports, and real-world selling—not just theory. He wants agents to become sharp, trusted professionals in any room.🧪 Assume Nothing, Verify Everything: His mantra encourages agents to question surface-level information. From choosing a brokerage to trusting a mentor, Javier teaches that verification is essential to avoiding wasted time and getting real results.🏛️ Representation and Advocacy: Javier serves on multiple boards and is active in civic issues—from real estate lobbying to getting sidewalks installed in underserved communities. He views leadership as responsibility, not just a title.Insights Based on Numbers45+ minutes of deep tactical and inspirational insight14-15 agents on his growing team, with 3 more incoming$99/month gives agents full access to coaching, content, and tools71% of agents sold zero homes in 2024, highlighting a broken system2,000 homes = one focused territory that could elevate a real estate career--🌟 Struggling to grow your real estate business or get steady clients? You’re not alone — but there is a solution.🔥 Real Estate Marketing Implementation is your no-fluff guide to building momentum and attracting clients that stick.Inside, you'll learn how to:👉 Build a real marketing plan that works👉 Attract and keep the right clients👉 Take action and get real results👉 Stay accountable so you...

Summary🍹 From Bartender to CEO: Zachary Beach left his jobs in bartending and personal training to join his father-in-law’s real estate business—despite having zero experience. Through implementation, mindset shifts, and persistence, Zachary now leads SmartRealEstateCoach.com, a 3x Inc 5000 company.🏡 Creative Financing Explained: Creative financing allows buyers to acquire real estate without banks, large down payments, or personal guarantees. Zach outlines strategies like subject-to deals, owner financing, and how creative financing solves both financial and real estate problems for sellers.📘 Real Estate On Your Terms: The company’s bestselling book explains the fundamentals of buying and selling on terms (a.k.a. creative financing). It includes case studies and is offered for free at wickedsmartbooks.com/jerome2.📞 Cold Calling to Communication Mastery: Zach began by cold calling expired listings. This taught him the essential skill of communicating with sellers—a foundation that drives success in creative real estate investing.🔁 Transforming W-2 Employees into Real Estate Entrepreneurs: The company’s “Genius Model” focuses on:Mindset: Shifting from employee to entrepreneur.Skill Building: Leveraging W-2 experience to excel in real estate.Systems: Implementing long-term processes to build scalable wealth.📈 Adapting to Market Shifts: Zach notes a major uptick in referrals from agents and wholesalers due to rising interest rates and tighter buyer pools. Creative financing allows for deals even when traditional sales stall.🧠 Tailored Real Estate Strategy: Instead of generic advice, Zach emphasizes starting with the end goal and designing the most direct path to get there—often bypassing wholesaling or flipping to go directly into portfolio-building through terms.👩‍🏫 Case Study – Professor to $93K Deal: One student—a law professor at the University of Pennsylvania—joined their program and closed a $93K profit subject-to deal within 60 days, proving the system’s accessibility and potential for professionals with no prior real estate background.Insights Based on Numbers3X Inc 5000 Growth: Smart Real Estate Coach has appeared three consecutive times, reflecting its scalable success.$93,000 Profit: Achieved by a new student in less than 60 days using subject-to strategy.60 to 100 Million in Control: Zach’s team consistently holds this value in real estate—without traditional bank loans.

Summary🎯 A Life-Changing Challenge Sparked a Career: David Radney shares how a church mastermind pushed him to confront fear and write a $1,000 accountability check—leading him to buy his first duplex within two weeks. That spark turned into a 20+ year real estate career.📞 The Power of Prospecting and Practice: David leads free weekly script practice sessions to help agents improve objection handling and confidence. He emphasizes that agents should practice with peers, not clients—"sweat in practice, so you don't bleed in war."🧠 Mindset Shift: List to Last: David highlights how listing gives agents time freedom and income control, allowing dual-career agents to transition into full-time professionals by prioritizing listings over buyer chaos.🎤 From Fearful to Fearless in Public Speaking: Overcoming a crippling fear of public speaking, David credits Toastmasters and life urgency with pushing him to master the stage. He now gets paid to do what once paralyzed him—proof that desire beats fear.📘 Book in Progress – “I Want It More Than I Fear It”: A title that reflects David’s life mantra, born from overcoming fear of public speaking, health struggles, and self-doubt. With support from Jerome Lewis, David is now pushing through and publishing.🚨 Health Scare Turned Wake-Up Call: Diagnosed with type 2 diabetes, David received a blunt warning from his doctor: "Do you want the Reese's, or your feet?" That moment hit hard—reminding him that emotion drives action—and led to life-changing weight loss.🛠️ The PUSH Coaching Framework:PUSH = Prospect Until Success HappensThe program trains agents to master listing presentations, internalize scripts, and close confidently—before ever prospecting.Confidence is key. Most agents don’t fear rejection—they fear saying yes and not knowing what to do next.🔄 Real Coaching, Real Results: One success story involved a student who’d been on 10 listing appointments without success. After learning PUSH’s objection-handling script and implementing it, he secured a listing on the spot and broke through his slump.❤️ Embracing the Push: David shares that he both pushes others and allows others to push him. True growth comes from challenge, honesty, and being coachable—a trait he values in both students and sellers.Insights Based on Numbers20+ years in real estate, starting with a duplex and growing into coaching.10 unsuccessful appointments turned into a win after just 3 PUSH sessions.2 weekly free script practices (Wednesday evening & Friday morning).Over 100 pounds lost after facing diabetes and choosing health.1 defining mantra: "I want it more than I fear it." - David Radney

Summary🏠 From Real Estate Success to Rock Bottom: Michael Russell spent 30 years in real estate, owning a successful Century 21 franchise. He witnessed both booming markets and devastating downturns, losing everything—homes, business, marriage—during the 2008 crash.💔 The Emotional Toll of Foreclosures: Mike recalls handling thousands of foreclosures for banks like Fannie Mae and Bank of America. Witnessing over 200 physical lockouts left a lasting emotional impact, motivating him to shift toward compassionate solutions.🤝 Founding Hope for Hardship: Out of personal bankruptcy and deep regret, Mike founded Hope for Hardship—a nonprofit that helps homeowners avoid foreclosure. His mission: offer assistance with mortgage relief, application navigation, and negotiation with banks—completely free.📈 Understanding Foreclosure: Mike explains that foreclosure is the bank reclaiming property as collateral for unpaid debt. It begins with a “Soldier and Sailors” notice and escalates through public filings, legal proceedings, and eventual auction.📆 Timeline & Urgency: The process can unfold over 60-100+ days. But many delay action due to fear, denial, or misinformation. Mike emphasizes the first 45-day window after the initial notice is critical for intervention.🔍 Options to Avoid Foreclosure:Reinstatement: Pay back all owed amounts at once (rarely feasible).Loan Modification: Often not favorable due to today's higher interest rates.Partial Claim Mortgage (for FHA loans): Outstanding balances are moved to a no-interest second mortgage, preserving the original low interest rate.Short Sale: Selling for less than owed, now rare due to high market values.⚖️ Your Rights & Legal Protections:Right to Cure Notice: Typically gives 90-120 days to fix the issue.Federal Bankruptcy: Chapter 13 can pause foreclosure but comes with long-term risks.Attorney General Support (in some states): Can delay auctions with proof of sale.📉 Why Bankruptcy Is a Last Resort: Mike shares from personal experience—filing bankruptcy led to a 7-year struggle. He urges exploring all other options before considering it.📞 Importance of Communication: Mike emphasizes: “The bank is not going to chase you—it’s your job to chase the bank.” Proactive contact can halt foreclosure and open up relief options.🛠️ How Hope for Hardship Helps:Assists with preparing complete, bank-accepted assistance applications.Maintains consistent 3-day follow-ups with lenders.Helps clients keep homes, secure trial payment plans, or transition to better options.💬 Healing Through Helping: For Mike, helping others navigate foreclosure is both personal healing and purpose. His goal is to transform from being a “negative inflection point” in people's lives to becoming the reason for their fresh start.Insights Based on Numbers200+ lockouts witnessed: Deep emotional exposure to the pain of foreclosure.30-year career: Mike combines experience and empathy to guide clients.70%+ success rate: In helping clients stay in their homes through Hope for Hardship.2.875% mortgage example: Shows why saving low-interest loans is vital.$190,000 in equity: One client who hadn’t paid in 3 years still cashed out thanks to appreciation.

Summary🎙️ Meet Tiffany Tucker: Jerome Lewis introduces Tiffany Tucker—an associate broker in New Orleans and founder of Confidence to Close, a coaching program helping agents master outbound sales. Her mission is to help agents build confidence, especially in cold calling and closing.✂️ From Salon Owner to Real Estate Boss: Tiffany transitioned from an 18-year salon business to real estate just before COVID. Motivated by the desire to break income ceilings, she dove into real estate, inspired by her cousin’s license journey.💪 Fear as Fuel: Tiffany reframes fear as a tool to drive action. She teaches that confidence isn’t the absence of fear—it’s doing it anyway. Confidence comes from repetition and doing things despite discomfort.📞 Outbound Prospecting is Non-Negotiable: Tiffany believes cold calling is essential for real estate agents. Her method? Don’t overthink—just pick up the phone and dial. Outcome-based thinking kills momentum.🗣️ Selflessness in Sales: Tiffany calls out agents who avoid outreach as selfish, reminding them that even a new agent knows more than the general public. Holding back your expertise robs others of help.👩‍🦰 Women in Real Estate – Own Your Femininity: Tiffany started Women’s Wednesdays, a 7:00 AM meeting space where women are encouraged to pursue their goals without abandoning their femininity. She proudly embraces pink as a symbol of grace, strength, and ambition.💬 Graceful Directness: Tiffany teaches that being direct doesn’t mean being harsh. Tone and timing matter. When done right, directness builds trust, clarity, and confidence—in both the agent and the client.🗣️ Scripts vs. Sincerity: While others rely on elaborate sales scripts, Tiffany teaches agents to ask direct questions and get to the point. "Just ask for the appointment." This style helps clients make informed decisions faster.📘 Confidence to Close – The Book & Program: Tiffany is working on her book and coaching program under the same title. The book was initially due in March but is now publicly committed to being completed by June 17.🎯 Coaching Emphasis – Confidence Over Templates: Her curriculum includes mastering the listing presentation—not just reading from templates, but speaking with conviction. Confidence is what converts.Insights Based on Numbers18 years in salon ownership: Tiffany built a successful career before real estate.3-month book deadline extension: From March to June 17, showing public accountability.15+ direct coaching concepts: Including tone control, confidence building, and closing skills.7:00 AM weekly sessions: Women’s Wednesdays start early to empower with consistency.

Summary🏠 Meet Joel Miller – 45+ Years of Wisdom: Joel Miller, author and real estate investor since 1978, shares his journey from mobile DJ to owning rental properties, flipping homes, and becoming a hard money lender. His book Build Real Estate Wealth is a 460+ page reference manual packed with 150+ checklists and practical strategies for beginners and experienced investors alike.📘 Why He Wrote the Book: Joel aims to empower readers who think real estate isn't for them—either because they’re too busy, afraid of "toilets and tenants," or just unsure where to start. The book walks through every step from mindset to tax strategy.🧠 Mindset Matters: The biggest hurdle? Thinking you need to know everything before getting started. Joel encourages early action: education removes fear, and progress is made in motion—not perfection.🔧 Tenants vs. Property Management: He distinguishes between tenant management (communication, selection, lease handling) and property maintenance (repairs, contractors). You don’t need to do everything yourself—just know who to call.📉 The ‘IDEAL’ Formula for Real Estate:I – IncomeD – DepreciationE – Equity growthA – AppreciationL – LeverageThis is Joel’s nutshell summary of why real estate is a powerful investment vehicle.📑 Tactical Depth: The book includes checklists for everything—from tenant screening to negotiation tools, financial statements, due diligence, and even literal hand tools needed for basic property work.💼 Hard Money Lending & Mentorship: Though Joel doesn’t offer formal coaching, he mentors local investors through deal walkthroughs and classes. He’s deeply active in landlord associations and teaches Landlord 101 and 201.💡 Tax Advantages of Rentals:Depreciation (non-cash write-offs)Income isn’t subject to self-employment taxCapital gains advantages1031 exchange deferralsStep-up basis at inheritance = generational tax shelter🧭 Access & Action: Joel encourages action over analysis-paralysis. Instead of chasing seminar after seminar, buy the book, network locally, and start doing.✨ Legacy of Contribution: Joel’s focus now is providing value—locally through teaching, and nationally through the book. It’s his exclamation mark on a career that’s built wealth, shared wisdom, and changed lives.Insights Based on Numbers460+ pages in Build Real Estate Wealth150+ checklists covering every stage of the journey45+ years in real estate100+ house flips since 199135 years as a mobile DJ alongside his investing career4 social media platforms where Joel shares content: Facebook, Instagram, LinkedIn, X

Summary🎯 What is the FACTS System?Jerome Lewis introduces the Fast Action Client Attraction Strategy (FACTS) — a proven 12-step system designed to help entrepreneurs, especially real estate professionals, attract clients, build authority, and implement effective marketing strategies fast.🧠 Step 1 - Know Your Audience: Identify your ideal customer and create a detailed avatar. Understand their language, pain points, and desires. This foundational step informs everything else in your marketing.📚 Step 2 - Lead Attraction Magnet: Develop a lead magnet using the “Truth Method.” Options include books (the top recommendation), checklists, free reports, videos, or eBooks. The book is emphasized as the most powerful due to its long-term value and authority-building effect.📢 Step 3 - Ads and Outreach: Use Google, Facebook, or YouTube ads to reach new audiences. This is key when starting with no following. Your ad strategy must reflect your avatar's pain points and desires.✍️ Step 4 - Main Sales Letter/Copy: Write clear sales copy that tells people exactly what action to take. Be specific and intentional in your calls to action—don’t leave people guessing.🌐 Step 5 - Landing Page & Congratulations Email: Use distraction-free landing pages to convert better than platforms like Amazon. Replace “thank you” emails with “congratulations” messages to establish authority and celebrate client decisions.📬 Step 6 - Follow-Up System: Develop a robust follow-up strategy. Jerome’s favorite? A monthly physical newsletter via direct mail. This creates differentiation and top-of-mind awareness in a crowded digital world.🎁 Step 7 - Impressions That Stick: Deliver a “Shock & Awe” package—a professionally designed welcome box with books, planners, gifts, newsletters, etc. Start simple; version one is better than none.📦 Step 8 - Placement in Customer Journey: Use the package at various stages: beginning, middle, or end of the client journey. It enhances relationships and positions you as a premium service provider.✏️ Step 9 - Newsletter Strategy: Reiterate the importance of consistent newsletters. Regular communication builds trust, educates clients, and retains attention over time.🧾 Step 10 - Sales Script: Maintain structured conversations using sales scripts. Scripts keep calls focused and effective without sounding robotic.🛠️ Steps 11 & 12 - Custom Strategy Sessions: Tailor strategy sessions based on client needs—whether it’s goal-setting, launching a podcast, or creating a curriculum. These flexible sessions ensure support is highly personalized.💡 Final Takeaway: Don’t wait for perfection. Start with what you have. Even Jerome’s first welcome package was a basic envelope. Just implement and improve over time.Insights Based on Numbers12-Step System: FACTS provides a structured roadmap from idea to implementation.2X Emphasis on Newsletters: Highlighted twice to stress long-term impact.3 Custom Coaching Cases: Podcasting, coaching curriculum, and goal-setting are just a few ways FACTS adapts to individual client goals.

The Importance of Understanding Your Ideal Avatar With Dr. Bonnie JuulSummary🎙️ Introduction to Dr. Bonnie Juul: Jerome Lewis hosts Dr. Bonnie Juul, a chiropractor and wellness expert with advanced training in nutrition, emotional healing, and muscle response testing. Dr. Juul shares her journey from academia to alternative health, driven by her own health challenges.🌟 Alternative Health Approach: Dr. Juul explains her transition to alternative health after facing vaccine-related health issues. She introduces muscle response testing, a natural biofeedback method for assessing the body’s needs and responses.🏥 Connecting Health and Productivity: Dr. Juul emphasizes that achieving optimal health directly impacts focus, energy, and success in business. She advocates for addressing anxiety, low energy, and other health concerns to improve performance in entrepreneurship.💼 Understanding the Ideal Avatar: Dr. Juul shares how she identified her ideal client by reflecting on her own journey. She defines her avatar as Christian women with a strong sense of purpose and discusses the benefits of narrowing focus to attract the right clients.📘 Books and Educational Tools: Dr. Juul highlights her trilogy of books, which provide insights into health, muscle response testing, and manifestation. She explains how these tools help readers achieve independence in health and decision-making.💡 The Power of Psychographics in Marketing: The discussion delves into understanding the psychographics of an audience—how they think, feel, and make decisions. Dr. Juul encourages using clients’ language to build rapport and tailor solutions.🛠️ Coaching and Marketing: Dr. Juul reflects on how coaching transformed her approach to marketing, enabling her to shift from emphasizing credentials to focusing on clients’ needs and desired outcomes.Insights Based on Numbers20 Years of Recovery: Dr. Juul’s personal health journey spanned two decades, driving her expertise in alternative health.3 Key Books: Her works cover health, intuition, and manifestation, offering practical tools for personal growth and wellness.3 Types of Stress Reduction: Dr. Juul’s strategies combine physical, emotional, and nutritional approaches to holistic health.--🌟 Are you struggling to grow your real estate business and find steady clients? 😫 You’re not alone.Many real estate entrepreneurs face the same challenges. But there’s a solution that works.Introducing the 🔥 Real Estate Marketing Implementation Book 🔥 – your guide to growing your business and getting steady clients.In this book, you’ll learn how to:👉 Create a marketing plan that actually works👉 Attract the right clients and keep them👉 Get results fast and stay on track👉 Get support and accountability to reach your goalsReady to grow your business? Get your copy now!🎁 Order today at 👉 https://REmarketingBook.com 👈 and join our exclusive Facebook group for extra help.Don’t let challenges hold you back. It’s time to succeed in real estate! 🚀💥PS: ⭐ Act fast—this offer won’t last! Order now before it’s too late! ⏰✨