Summary

• 🎯 What is the FACTS System?
• Jerome Lewis introduces the Fast Action Client Attraction Strategy (FACTS) — a proven 12-step system designed to help entrepreneurs, especially real estate professionals, attract clients, build authority, and implement effective marketing strategies fast.

1. 🧠 Step 1 - Know Your Audience: Identify your ideal customer and create a detailed avatar. Understand their language, pain points, and desires. This foundational step informs everything else in your marketing.
2. 📚 Step 2 - Lead Attraction Magnet: Develop a lead magnet using the “Truth Method.” Options include books (the top recommendation), checklists, free reports, videos, or eBooks. The book is emphasized as the most powerful due to its long-term value and authority-building effect.
3. 📢 Step 3 - Ads and Outreach: Use Google, Facebook, or YouTube ads to reach new audiences. This is key when starting with no following. Your ad strategy must reflect your avatar's pain points and desires.
4. ✍️ Step 4 - Main Sales Letter/Copy: Write clear sales copy that tells people exactly what action to take. Be specific and intentional in your calls to action—don’t leave people guessing.
5. 🌐 Step 5 - Landing Page & Congratulations Email: Use distraction-free landing pages to convert better than platforms like Amazon. Replace “thank you” emails with “congratulations” messages to establish authority and celebrate client decisions.
6. 📬 Step 6 - Follow-Up System: Develop a robust follow-up strategy. Jerome’s favorite? A monthly physical newsletter via direct mail. This creates differentiation and top-of-mind awareness in a crowded digital world.
7. 🎁 Step 7 - Impressions That Stick: Deliver a “Shock & Awe” package—a professionally designed welcome box with books, planners, gifts, newsletters, etc. Start simple; version one is better than none.
8. 📦 Step 8 - Placement in Customer Journey: Use the package at various stages: beginning, middle, or end of the client journey. It enhances relationships and positions you as a premium service provider.
9. ✏️ Step 9 - Newsletter Strategy: Reiterate the importance of consistent newsletters. Regular communication builds trust, educates clients, and retains attention over time.
10. 🧾 Step 10 - Sales Script: Maintain structured conversations using sales scripts. Scripts keep calls focused and effective without sounding robotic.
11. 🛠️ Steps 11 & 12 - Custom Strategy Sessions: Tailor strategy sessions based on client needs—whether it’s goal-setting, launching a podcast, or creating a curriculum. These flexible sessions ensure support is highly personalized.
12. 💡 Final Takeaway: Don’t wait for perfection. Start with what you have. Even Jerome’s first welcome package was a basic envelope. Just implement and improve over time.

Insights Based on Numbers

• 12-Step System: FACTS provides a structured roadmap from idea to implementation.
• 2X Emphasis on Newsletters: Highlighted twice to stress long-term impact.
• 3 Custom Coaching Cases: Podcasting, coaching curriculum, and goal-setting are just a few ways FACTS adapts to individual client goals.