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Pressure Washing Marketing Podcast

Pressure Washing Marketing Podcast

Author: Jonathon Henderson

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Pressure Washing Marketing Podcast is a podcast for exterior cleaning businesses, where you’ll discover how you can start, grow, scale, and market an exterior cleaning company from top leaders in the industry.

Follow us for tips, and strategies to generate more business for your pressure washing, window cleaning, gutter cleaning, and paver sealing company!
59 Episodes
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AI is changing how customers find local businesses. If your exterior cleaning business isn’t showing up in ChatGPT, Google AI Overviews, or Grok — you’re losing leads to competitors.In this video, Jonathon Henderson (Pressure Washing Marketing Pros) breaks down how to make sure AI recommends your business first. You’ll learn:✅ The 8 AI recommendation signals every business needs✅ Why pricing transparency is step one✅ How Google’s new AI verification calls will impact your leads✅ A real case study: Squeegee Pros winning with AI visibility📅 Want to see how your business stacks up? Get a FREE AI Visibility Audit:👉 https://go.pwmarketingpros.com/schedule
Brown’s Pressure Washing: https://www.brownspressurewashing.com YouTube Channel: https://www.youtube.com/@brownspressurewashingJoin Jonathan Henderson from Pressure Washing Marketing Pros as he sits down with Joshua Brown, founder of Brown’s Pressure Washing, to share his incredible story of growth, faith, and leadership. In this powerful episode, Joshua takes us inside his journey from a tough childhood and ministry burnout to building a multi-million dollar pressure washing business and creating lasting community impact.Joshua’s path wasn’t easy—starting out of a minivan with just $5,000, he scaled Brown’s Pressure Washing past seven figures in only a few years while still working full-time at a church. His story is proof of what’s possible with the right mindset, servant leadership, and mission-driven purpose.Whether you’re starting your first exterior cleaning business or already scaling past six figures, Joshua’s insights on team culture, leadership, community impact, and personal discipline will give you the tools and motivation to grow your business the right way.Key topics covered in this episode include: ✅ From minivan startup to multi-million dollar company. ✅ How faith and mindset shaped Joshua’s entrepreneurial journey. ✅ Servant leadership & building a team culture of impact. ✅ “Do for one what you wish you could do for all” – the power of community service. ✅ Washing widows’ homes for free: turning business into ministry. ✅ The role of daily discipline and morning routines in long-term success. ✅ The As You Go Network & empowering trades entrepreneurs. ✅ The Dudes Without Dads movement and addressing fatherlessness in business & life.Joshua also dives into why building with purpose matters more than chasing profits, and how business owners can weave their mission into every part of their company.Tune in to learn from Joshua Brown’s incredible journey and discover how you can build a thriving business while making a real difference in your community!
Should your exterior cleaning business run Google Ads, Local Service Ads, or both? In this video, I break down the differences, real costs, and client results so you can make the smartest marketing decision.You’ll learn:✅How Local Service Ads and Google Ads actually work✅Ranking factors that drive results✅Budget scenarios for different business sizes✅Which platform fits best by market type, team size, and goals✅Real client case studies with ROI examples👉 Ready to find out what will work best for YOUR market? Schedule your free Lead Flow Acceleration Session here: go.pwmarketingpros.com/schedule⏱️ Key Timestamps00:00 – Why this matters for exterior cleaning businesses02:25 – How Local Service Ads work + Google Guarantee05:12 – How Google Ads work + setup overview07:20 – Head-to-Head Comparison (cost, control, trust)10:41 – Ranking Factors (LSAs vs Google Ads)19:25 – Budgets & Market Fit ($1k, $2.5k+, small town vs metro)22:57 – Team Structure & Business Goals24:35 – Mistakes That Kill Results (missed calls, weak follow-up)29:11 – Seasonality & Scaling Limits31:21 – Future-Proofing with AI & Multi-Channel Marketing33:00 – Real Client Examples & ROI40:28 – Conclusion + Free Strategy Call👉 Want to dominate your market? Schedule here: go.pwmarketingpros.com/schedule
Are you getting leads for your pressure washing or exterior cleaning business but struggling to turn them into paying customers?This is the number one mistake I see. Most exterior cleaning businesses treat every lead the same whether it came from Google Ads, Facebook, your website, a yard sign, or a referral.In this video, I break down exactly why your leads are not converting and how to fix it using a proven lead handling system.You will learn how to handle each lead source differently based on:• Buyer intent• Initial trust level• Speed and method of contact• Platform-specific behaviorWe cover:• How to handle Google Ads leads with urgency and attribution• Why Facebook leads require filtering and nurturing• What makes SEO and website leads more research-driven• How to track and convert leads from yard signs, wraps, and flyers• The best way to close referrals, repeat customers, and B2B partnershipsIf you have ever wondered why your ads are not working, why referrals go cold, or why your close rate is inconsistent, this video explains exactly what is going wrong.I have built marketing systems for over 100 exterior cleaning companies across the U.S. and Canada. What you are about to learn is the same process we use to generate more booked jobs, higher ROI, and fewer wasted leads.Ready to turn more leads into paying jobs and stop losing money?Visit our website to get started: https://pwmarketingpros.com
Where to find Kedma Ough:Ninja VA: https://ninjava.comFacebook: https://www.facebook.com/kedmaoughJoin Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with Kedma Ough—coach to the coaches at Conquer, business funding expert, and head of operations at Ninja VA—to talk about freedom, delegation, and building businesses that run without you.In this powerful episode, Kedma shares her remarkable journey from surviving an abusive childhood to securing over $100 million in funding for small businesses, owning a cleaning company run entirely by VAs, and coaching thousands of entrepreneurs to scale without burning out.From running Superb Maids in Portland with just three VAs to helping service business owners break through revenue ceilings, Kedma breaks down exactly how to delegate, hire, and structure your team so you can focus on your genius zone—not on admin chaos.Key topics covered in this episode include:✅ How Kedma went from hiding in a basement to building multiple successful businesses✅ Why freedom—not money—is the ultimate goal for entrepreneurs✅ The first tasks you should outsource to a VA to free up your time✅ How to run a cleaning company without stepping foot in a client’s home✅ The right way to hire, train, and manage virtual assistants✅ Why many service businesses get stuck at $250K/year—and how to break through✅ How to identify the work only you should be doing✅ Tips for building systems your team can follow without you✅ The mindset shift that separates stressed owners from scaling leaders✅ Why AI won’t replace great people—but will supercharge themKedma also shares her VA management process, the importance of a career path for every team member, and how she uses her coaching expertise to transform home service companies into streamlined, profitable operations.👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingprosTune in now to learn how to get off the truck, delegate with confidence, and build a business that works—even when you don’t.
Where to find Corey Edmonds:My Service Robot: https://myservicerobot.comYouTube Channel: https://www.youtube.com/@coreyedmondsJoin Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with Corey Edmonds—former owner of a $2.3 million exterior cleaning company and founder of My Service Robot—to talk automation, delegation, and the systems that separate chaos from scale.In this high-impact episode, Corey shares how he went from losing money in a $700K business at 21 to building and selling a multi-million dollar pressure washing company in Washington State. Now running one of the most respected automation firms for home service businesses, Corey gives you the blueprint to systemize everything—from lead follow-up and crew reminders to automated safety training and performance-based pay.If you're still on the truck or stuck chasing leads manually, this is your wake-up call. Corey breaks down what most pressure washers get wrong with CRMs like Jobber, Housecall Pro, and Markate—and how to fix it fast using the tools inside Go High Level and My Service Robot.Key topics covered in this episode include:✅ How Corey scaled from $0 to $2.3M with systems and automations✅ The most important automation every pressure washer needs✅ How to automate your hiring funnel from application to onboarding✅ Why automating training protects you (and saves thousands)✅ How to implement performance pay and drive technician accountability✅ The difference between an FSM and a true CRM✅ Why “I need more leads” is the wrong mindset✅ How to capture and convert every lead (without chasing them)✅ Tips for setting up follow-ups, review requests, and reactivation campaigns✅ What big companies do differently—and how you can replicate itCorey also shares how he built an entire training platform inside Go High Level, reduced admin hours across the board, and why automation is the most valuable employee you’ll ever hire.👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingprosTune in now to learn how to stop micromanaging and start scaling a real business that works—even when you don’t.
🎯 Why Your Exterior Cleaning Business Is Always Slow in the Summer — And How to Fix It Are you tired of slow summers in your pressure washing or exterior cleaning business?In this episode, Jonathan Henderson from Pressure Washing Marketing Pros breaks down the real reason your business slows down between June and August — and it's not vacations, the economy, or back-to-school season. Instead, it all comes down to what you did or didn’t do in March, April, and May.In this value-packed episode, you'll learn:✅ Why treating marketing like a faucet kills your momentum✅ The true cost of pausing your ads when you're busy✅ How to avoid manufacturing your own slow season✅ The ripple effects of inconsistent advertising on hiring, pricing, and scalingTactical steps you can take right now to build a consistently profitable business. Whether you're a solo operator or looking to scale past $300K/year, this is a must-listen for any exterior cleaning business owner stuck in the feast-or-famine cycle.🧠 Want personalized help with your business?Book a free strategy session with Jonathan and the team at Pressure Washing Marketing Pros. We'll analyze your market, assess your online presence, and give you a custom plan — even if we're not the right fit.👉 Schedule your free session now: https://pressurewashingmarketingpros.com/free-strategy-session👍 Like, Comment, and Subscribe if you got value from this video, and don’t forget to share it with a fellow exterior cleaning business owner who are tired of slow summers!
Where to find Brandon Lazar:Hourly IQ: https://hourlyiq.comNinja VAhttps://ninjavirtualassistants.comBrandon’s Weekly Newsletter: https://brandonlazar.comJoin Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with Brandon Lazar—former owner of a 7-figure exterior cleaning company and founder of Hourly IQ and Ninja VA—to dismantle one of the most dangerous myths in the home service industry: the idea that being “fully booked” is a good thing.In this no-fluff, insight-packed episode, Brandon explains why being booked out 6–8 weeks is not a flex—and how it’s actually costing your business thousands in lost opportunity. He shares what capacity really means, how to calculate it for your business, and why capacity management is the key to unlocking smarter scheduling, healthier profit margins, and sustainable growth.You’ll also hear how Brandon scaled from 2 to 32 techs in a single season, what most business owners get wrong when hiring virtual assistants, and the hidden admin mistakes that quietly bleed your revenue.Key topics covered in this episode include:✅ Why being booked out isn't always a good sign✅ Understanding and managing your business's true capacity✅ How to scale your team with college students and part-time help✅ The biggest scheduling mistakes that hurt your bottom line✅ When and how to hire your first virtual assistant✅ Common VA expectations business owners get wrong✅ Why the off-season is the best time to grow✅ How to track ROI in your CRM and stop wasting money on bad leads✅ What exterior cleaning businesses should automate first✅ Brandon’s predictions on AI and the future of operationsBrandon also shares his favorite time-saving systems, why most service pros should stop doing their own admin work, and what separates companies that stall at $250K from those that scale to $1M and beyond.👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingprosTune in now to learn how to stop glorifying being busy and start building a business that runs on systems, not stress.
Rolling Suds Franchise: www.rollingsudsfranchise.comAaron Harper Twitter: www.twitter.com/AaronHarper_CEOJoin Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with Aaron Harper, CEO of Rolling Suds, to uncover how he scaled a single-location family business into the largest power washing franchise in the world—with over 90 franchisees across 308 territories and 34 states—in under 3 years.In this high-value episode, Aaron reveals the branding, content creation, and franchising strategies that fueled his explosive growth. Whether you’re a solo operator or looking to dominate your local market, this is your roadmap to building a brand that scales.Aaron shares how he leveraged content on platforms like LinkedIn, Twitter, and Facebook to attract quality franchise partners, how he maintains brand consistency across the country, and why an abundance mindset is crucial for long-term success.Key topics covered in this episode include: ✅ How to build a powerful brand with no initial audience. ✅ Turning content into a lead-generation machine. ✅ Why branding is your #1 marketing multiplier. ✅ Creating a franchise model built for scale. ✅ Overcoming imposter syndrome and market competition. ✅ Building a sellable, systemized business vs. a job. ✅ How to attract high-level talent and vet the right partners.Aaron also explains what most small business owners get wrong about branding—and how you can future-proof your company in a rapidly evolving home services industry.👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968 👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingprosTune in now to learn the blueprint for scaling your service business with brand-first thinking and a franchise-ready mindset!
Hear how Justin Morris grew Krystal Klean Exterior from the back of a Chevy Tahoe into a consistent $100K/month powerhouse by partnering with Pressure Washing Marketing Pros. Justin shares exactly how he cut lead costs in half (from $130 to $53), dramatically improved his lead quality, and scaled profitably using proven marketing systems. If you run an exterior cleaning business, this episode reveals the exact methods to transform your lead flow and grow predictably.🔗 Check out Justin's Roof Rejuvenation Business - Shingle Hero:https://shinglehero.com/🚀 Ready for similar results? Schedule your FREE strategy call today:https://pwmarketingpros.com/
LinkedIn: https://www.linkedin.com/in/david-sessions-7a150858Mint Mobile Detailing: https://getmintmobiledetail.com/Join Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with David Sessions — former owner of Peach State Pressure Washing and now the driving force behind Mint Mobile Detailing, a company valued at over $2 million.In this eye-opening episode, David shares his entrepreneurial journey from building a successful exterior cleaning company to scaling a high-end mobile detailing business. With over a decade in home services, David brings the heat with raw, practical advice on how to actually grow a business, hold marketing agencies accountable, and avoid the traps that keep so many service businesses stuck under $350K/year.This isn’t your average feel-good chat. It’s real talk for real business owners who want to level up.Key topics covered in this episode include:✅ Why you shouldn’t hire a marketing company too early✅ The $0–$600K path and where most business owners get stuck✅ Building marketing knowledge before outsourcing it✅ The mindset shifts needed to scale past comfort✅ When to invest in systems, teams, and infrastructure✅ Why understanding your numbers and market is non-negotiable✅ How to stop being an operator and start thinking like an ownerDavid and Jonathon also dive into the dangerous comfort zones that sabotage growth, why “word of mouth only” is a limiting belief in 2025, and how to time your risks for maximum business success.👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968 👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingprosWhether you’re just starting out or pushing toward 7 figures, this episode will challenge you, motivate you, and give you the unfiltered playbook to scale.Don’t miss this one — it might be the most important conversation you hear all year.
Where to find Tim Crouch: Gutter Growth: https://guttergrowth.com/ Secret Weapons (VA Service): https://secretweapons.io/Facebook: https://www.facebook.com/guttergrowthI had an incredible conversation with Tim Crouch of Gutter Growth on the latest episode of our podcast! 🌟Tim's journey from managing a gutter cleaning team to pioneering a comprehensive gutter service and seasonal Christmas light business is nothing short of inspiring. 🌟In our chat, we dove into: ✅ The steps to scaling a niche business effectively ✅ How to make the leap from technician to CEO ✅ Marketing strategies that actually work in niche markets ✅ The importance of community and mentorship in business growth ✅ Adapting to industry changes and using technology to your advantageDon't miss out on this wealth of advice from a seasoned entrepreneur!Tune in to learn from Tim Crouch’s wealth of experience and discover strategies to expand and diversify your service offerings!👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968 👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingpros
If your exterior cleaning business is consistently making $30K to $50K per month but growth feels harder than ever, this episode is for you. Many businesses stall at this level because they rely on outdated marketing strategies, struggle with inconsistent lead flow, or aren't maximizing their profitability.In this episode, I break down the exact marketing and business shifts you need to break past this plateau and scale to $50K+ per month, including:✔️ How to optimize what’s already working to get a higher ROI on your marketing spend✔️ Building predictable lead generation so you’re not stuck in seasonal revenue swings✔️ The secret to commanding premium pricing and attracting high-ticket jobs✔️ How to stop doing everything yourself and delegate sales & marketing effectively✔️ Key tracking metrics every $30K+ business must measure to stay profitable✔️ How to prepare for the next level ($50K-$100K+) by building scalable marketing systemsIf you're ready to stop working harder and start scaling smarter, book a FREE strategy session here: https://pwmarketingpros.com/free-strategy-session🔊 Tune in now and start taking control of your growth! 🚀
If your pressure washing business is consistently making $10K to $30K per month but you're struggling to break past that, this episode is for you. Most exterior cleaning businesses get stuck at this level because they lack a predictable lead flow, rely too much on referrals, or aren't attracting high-paying jobs.In this episode, I break down the exact marketing strategies you need to scale beyond $30K+ per month, including:✔️ How to build a premium brand that commands higher prices✔️ Maximizing customer retention and upsells to increase revenue✔️ The right way to do direct outreach for residential & commercial jobs✔️ How to turn your website into a 24/7 lead generation machine✔️ The key elements of local SEO to rank higher on Google✔️ The best paid advertising platforms (Google Ads, Facebook Ads, Nextdoor & more)If you’re ready to stop guessing and start scaling with proven marketing systems, book a FREE strategy session here: https://pwmarketingpros.com/free-strategy-session🔊 Tune in now and let’s get your business growing! 🚀
If yourpressure washing business is making between $0-$10K/month, this episode is amust-listen. At this stage,every dollar counts, and the marketing strategies you use should behigh-impact, low-cost, and scalable.In this episode, we cover:✅Grassroots & Free Marketing Tactics – How to useFacebook Groups, networking, and referral programs to land jobs fast.✅Direct Outreach & Guerrilla Marketing – Whydoor-knocking, yard signs, and local partnerships can explode your lead flow.✅Budget-Friendly Digital Marketing – Theexact SEO and online strategies you need (and which ones to avoid).✅What NOT to Waste Money On – Why youshouldn’t jump into Google Ads or SEO agencies too early.If you're serious aboutgrowing your business, book afree strategy session with me athttps://pwmarketingpros.com/free-strategy-session, and let’s create a plan tailored for you! 🚀
In this video, Jonathon Henderson from Pressure Washing Marketing Pros interviews Mitchell Johnson, owner of 360 Mobile Wash, about his incredible journey in the pressure washing industry. Discover how Mitchell overcame challenges in a small market, scaled his business to multiple locations, and leveraged digital marketing to achieve massive success. Learn actionable tips for growing your pressure washing business, including: Breaking into a competitive market. Expanding to new locations. Why branding and the right marketing partner are game-changers. If you’re looking to grow your exterior cleaning or pressure washing business, this is a must-watch! Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/
In this Client Success Spotlight, Jonathon Henderson from Pressure Washing Marketing Pros speaks with Andres Vasquez, owner of Baltimore Pressure Washers. Andres shares his journey from starting his first business in Detroit to scaling Baltimore Pressure Washers into a thriving company serving Maryland and beyond with Pressure Washing Marketing Pros. Learn how Pressure Washing Marketing Pros helped Andres: - Overflow with quality leads during peak season - Boost organic traffic with powerful SEO - Scale operations while maintaining exceptional service If you’re ready to take your pressure washing business to the next level, schedule a free strategy session today below: https://pwmarketingpros.com/free-strategy-call/ 💬 Don’t forget to like, comment, and subscribe for more inspiring stories and expert tips.
In this Client Success Spotlight, Jonathon Henderson from Pressure Washing Marketing Pros chats with Daniel Winebrenner of Curb Appeal Exterior Cleaning. Learn how Daniel went from struggling with low-quality leads to building a thriving business with steady growth, organic SEO success, and high-demand services like Christmas light installations. Daniel shares his inspiring journey from military service and the casino industry to creating a successful exterior cleaning company. Hear how our tailored strategies helped him: - Secure 70% of leads organically through SEO - Transition to a larger home and hire a full team - Launch a profitable Christmas lighting service 👉 Looking to transform your exterior cleaning business? Schedule a free strategy session using the link below: https://pwmarketingpros.com/free-strategy-call/
Are you a pressure washing business owner looking to grow your company and secure more profitable jobs? In this video, Jonathon Henderson from Pressure Washing Marketing Pros sits down with Jeremy Berry of JB Power Washing to discuss how tailored marketing strategies transformed his business. Jeremy shares his inspiring journey from side hustler to a thriving business owner, including landing commercial contracts, maximizing local service ads, and building a strong online presence with our expert team. Discover how our unique focus on the pressure washing industry helps entrepreneurs like Jeremy achieve real, measurable results. 👉 Ready to grow your pressure washing business? Click the link below to see if we’re a good fit for your business! https://pwmarketingpros.com/free-strategy-call/ 💬 Don’t forget to like, comment, and subscribe for more success stories and marketing tips!
Join Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with Jon Majak of Mr. Pipeline to discuss his dynamic journey in the digital marketing world. From owning a pressure washing business to leading a thriving marketing agency, Jon shares his story of grit, innovation, and success. This episode dives deep into how Jon transitioned from hands-on service provision to becoming a powerhouse in digital marketing, specifically for the exterior cleaning industry. His insights are invaluable for anyone looking to scale their business or break into competitive markets. Key topics covered in this episode include: ✅ Transitioning from a service-based business to a marketing leader. ✅ Challenges and breakthroughs in digital marketing for the service industry. ✅ The role of authenticity and relationship-building in business success. ✅ Strategies for surviving and thriving in competitive environments. ✅ Leveraging personal challenges and setbacks for business growth. ✅ Insights into effective team building and leadership in a growing company. Tune in to hear Jon Majak's inspiring story and gain practical tips for leveraging digital marketing in your own business ventures!
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