Pressure Washing Marketing Podcast
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© Jonathon Henderson
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Pressure Washing Marketing Podcast is a podcast for exterior cleaning businesses, where you’ll discover how you can start, grow, scale, and market an exterior cleaning company from top leaders in the industry.
Follow us for tips, and strategies to generate more business for your pressure washing, window cleaning, gutter cleaning, and paver sealing company!
Follow us for tips, and strategies to generate more business for your pressure washing, window cleaning, gutter cleaning, and paver sealing company!
80 Episodes
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Where to Find Jim: LinkedIn: linkedin.com/in/jimduboiscoachWindow Washing Wealth: https://www.windowwashingwealth.com/Squeegee Pros: https://squeegeepros.com/Exterior Cleaning Business Owners who feel stuck between 100K and 500K face the same problem over and over. Hiring breaks down, leads feel inconsistent, and growth feels stressful instead of predictable.In this conversation, Jonathon Henderson from Pressure Washing Marketing Pros sits down with Jim Dubois of Squeegee Pros and Window Washing Wealth to break down what actually separates six figure hustle businesses from seven figure operations.They cover why hiring during the busy season fails, how to recruit A players before demand spikes, and why most companies stay trapped in the truck far too long. You will also hear how multi million dollar exterior cleaning businesses structure lead generation systems, increase close rates, and grow without burning out.In this video, you will learn:• When to hire technicians versus admin to avoid slow weeks• How bad recruiting leads to turnover and missed growth• Why most exterior cleaners waste leads instead of scaling• What seven figure owners do differently with systems and team buildingJonathon Henderson and Pressure Washing Marketing Pros work with exterior cleaning companies nationwide to build predictable growth systems backed by real results.👉 https://go.pwmarketingpros.com/schedule
Pressure Washing Business Owners who feel busy but stuck at the same revenue level need to hear this.If leads are coming in but your revenue isn’t moving, the issue usually isn’t marketing. It’s what happens after the lead comes in. More ads, more spend, or another platform won’t fix a sales constraint. They only amplify it.In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down why exterior cleaning businesses hit revenue ceilings even as lead volume increases, and how sales systems determine whether marketing feels predictable or expensive.You’ll learn:• Why lead volume stops creating growth past a certain point• The simple math behind close rate, pricing, and real ROI• How weak sales processes silently cap revenue• What scalable exterior cleaning businesses do differentlyThis breakdown is based on real patterns seen across 125+ exterior cleaning businesses, including clients who tripled lead volume without revenue growth until pricing and sales systems changed.If you’re tired of reacting to lead flow and want growth that feels controllable instead of chaotic, this video will help you identify your real constraint.👉 https://go.pwmarketingpros.com/schedule
Pressure Washing Business Owners and Exterior Cleaning Business Owners, if your Facebook ads, reels, and website only work in short bursts, this video explains exactly why.Most exterior cleaning marketing only talks to the 5 to 10 percent of homeowners who are already ready to buy. That is why ads spike, phones ring briefly, then everything goes quiet again. The rest of your market never even realizes they need you.In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the five levels of customer awareness and shows how real exterior cleaning companies turn strangers into booked jobs consistently.You will learn:✅ Why most pressure washing ads work briefly and then stall✅ How to reach homeowners before they start comparing prices✅ What content attracts the other 90 percent of your local market✅ How this strategy leads to steadier jobs and lower ad costsThis framework is the same strategy used across 125 plus exterior cleaning businesses to reduce wasted ad spend, smooth out slow weeks, and build long term demand instead of chasing only hot leads.If you want help mapping this out for your business and building a system that stays booked, schedule a strategy call below.👉 https://go.pwmarketingpros.com/schedule
Exterior Cleaning Business Owners who are tired of hearing “let me think about it” or “just text me a quote” need to watch this.Most pressure washing and exterior cleaning companies don’t actually have a lead problem. They have a conversion problem. Missed calls, slow follow ups, and weak sales conversations quietly burn thousands in revenue every month.In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the exact system top performing exterior cleaning businesses use to turn more quotes into booked jobs without buying more leads.Inside, you’ll learn:✅ Why responding in under 60 seconds increases revenue by 20 to 40 percent✅ The exact system top exterior cleaning companies use to stop missed calls✅ The seven questions that eliminate price shopping and hesitation✅ How to sound consultative instead of salesy on every callThis is the same framework used across high performing pressure washing, roof cleaning, and exterior cleaning businesses nationwide to improve close rates and create consistent cash flow.If you want fewer stalled quotes, stronger conversations, and more jobs from the leads you already have, this video breaks it down step by step.👉 https://go.pwmarketingpros.com/schedule
Pressure Washing Business Owners stuck between 15K and 50K months need to hear this.Most exterior cleaning companies don’t stall because of competition. They stall because their money system is broken. They get busy, buy more equipment, add stress, and never actually scale.In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the four systems that companies doing 50K plus months use to grow without burning out or breaking their operation.This is not about chasing more leads. It’s about building a real business machine that turns strangers into customers, customers into repeat buyers, and revenue into predictable growth.Inside this video, you’ll learn:✅ How to build a reliable acquisition system instead of guessing✅ How to structure offers and sales so you stop competing on price✅ How to turn one customer into multiple jobs per year✅ How to scale operations without chaos, missed jobs, or burnoutJonathon and the team at Pressure Washing Marketing Pros work with exterior cleaning businesses nationwide, helping them break past revenue ceilings and scale with structure instead of stress.If you’re tired of being busy but capped, this video will show you exactly what’s missing.👉 https://go.pwmarketingpros.com/schedule
🚨 Exterior Cleaning Business Owners thinking about hiring an SEO company need to watch this.I’ve seen too many owners lose thousands because they trusted a company that didn’t understand our industry, used generic content, or hid behind pretty reports while the phone went silent. One wrong SEO decision can ruin an entire season.In this video I break down the 4 checks that protect you from bad targeting, weak content, wasted spend, and zero accountability.Here’s what you’ll walk away with: ✅ How to spot real SEO results for exterior cleaners ✅ How to know if they actually understand your services ✅ How to evaluate strategy, deliverables, and AI standards ✅ How communication and reporting should work so you’re never left in the darkI’ve audited hundreds of exterior cleaning companies and these four checks have saved owners from slow weeks, lost jobs, and months of frustration.
Exterior Cleaning Business Owners under seven figures… this one matters. If you feel like you’re working hard but not gaining real traction, there’s a reason. Million-dollar exterior cleaning companies think and operate differently, and those habits create predictable growth while smaller operators stay stuck in slow, stressful cycles.In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the five behaviors seven-figure companies master that most sub-$1M businesses never implement. If you don’t know your numbers, understand the marketing life cycle, or use your CRM to unlock repeat jobs, you’re leaving money on the table and losing market share every single week.Here’s what you’ll take away:✅How seven-figure companies use data to eliminate guesswork✅Why they stay consistent with marketing even when a month feels slow✅How customer lifetime value turns a $200 CAC into thousands in repeat revenue✅How top operators use their CRM to generate “free” jobs every month✅ How growing your customer list turns into a long-term dominance advantageJonathon has helped exterior cleaning companies track, scale, and stabilize their revenue using these exact principles.👉 https://go.pwmarketingpros.com/schedule
Exterior Cleaning Business Owners who are tired of bad agencies, weak communication, and poor-quality leads need to hear Jaden’s story. In this video, Jaden from Jaden’s Pressure Washing shares how he went from $75 driveway jobs to running a growing business with full-time employees.Just like many owners, he battled agencies that didn’t communicate, didn’t send reports, and didn’t improve his Google performance. That lack of direction creates wasted spend, lost jobs, and a lot of stress.Here’s what you’ll learn inside:✅How Jaden shifted from unpredictable Facebook leads to dependable Google results✅How building reviews and adding photos boosted trust and conversions✅Why communication issues with agencies can stall growth✅How Pressure Washing Marketing Pros helped Jaden improve lead quality, fix his Google strategy, and support real year round growthJonathon Henderson and the team at Pressure Washing Marketing Pros work with exterior cleaning companies nationwide, helping them improve Google performance, generate better leads, and grow with confidence. Jaden’s results show what happens when your marketing is finally handled the right way.👉 https://go.pwmarketingpros.com/schedule
Christmas Light Installers and Exterior Cleaning Business Owners who offer holiday lighting… this video will save your season. Most companies only close around 15 percent of their leads, and every lead you miss in-season is money you won’t see again until next year. With only a 3–4 month window, one leak in marketing, sales, or operations can cost you tens of thousands in lost installs.In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the real reason close rates stay low. It’s almost never just marketing. It’s the entire system: the timing of your lead flow, how you respond to inquiries, your discovery process, your staffing, your inventory, and your job selection. When even one of these breaks, your close rate drops. When two break, the season gets painful. When all three break, the season is gone.You will learn:• How to diagnose if the bottleneck is marketing, sales, or operations • How to fix low-quality leads, slow follow-up, and weak scripts • How to set up backend selling systems that close leads automatically • How to avoid operational chaos so you can say yes to high-ticket installsJonathon has helped dozens of Christmas light installers raise their close rate and double seasonal revenue by fixing these exact bottlenecks.👉 https://go.pwmarketingpros.com/schedule
Exterior Cleaning Business Owners who feel stuck doing everything manually and still not getting consistent leads need to hear Kyle’s story. He runs NexClean in Canada and started just like many owners do, relying on door knocking, juggling calls on the job, and losing work because prospects moved on before he could respond. That inconsistency creates lost jobs, wasted time, and a lot of stress.Inside this full conversation, Kyle shares how switching to a premium solution with Jonathon Henderson and Pressure Washing Marketing Pros transformed everything. After getting burned by cheaper website options that brought him almost no leads, he needed a real system. Within just a few months, his rankings improved, inbound leads increased, and he even landed commercial jobs that paid for months of SEO on their own.Here’s what you’ll learn: ✅ Why inconsistent lead flow keeps owners stressed and stuck ✅ How quality SEO outperforms door knocking and low-intent ads ✅ Why a premium website matters even in small population areas ✅ How consistent inbound leads helped Kyle hire a team and step out of the truckThis is what happens when your marketing is finally handled the right way.👉 https://go.pwmarketingpros.com/schedule
Pressure Washing Business Owners — tired of paying for SEO that doesn’t move the needle?In this interview, Jonathon Henderson from Pressure Washing Marketing Pros sits down with Pat Johns of Florida Pro Wash to unpack how he went from retired Navy veteran to running one of the top-ranked pressure washing companies in Florida’s 30A Panhandle.Pat shares how he: ✅ Fixed “black hat” SEO mistakes that were killing his rankings ✅ Went from page seven to #1 on Google organically ✅ Used door hangers and reviews to dominate neighborhoods ✅ Built over 300 five-star reviews with a system that actually worksJonathon Henderson and the Pressure Washing Marketing Pros team have helped over 125 exterior cleaning companies rank higher, cut wasted ad spend, and stay booked all year long.
Pressure Washing Business Owners — AI is already deciding which companies get found online.In this video, Jonathon Henderson from Pressure Washing Marketing Pros explains the future of SEO and how to make sure your business is still visible when Google, ChatGPT, and Gemini start recommending local companies directly.You’ll learn how to: ✅ Structure your website for SEO, AEO, and GEO visibility ✅ Get featured in Google’s AI Overviews and voice search ✅ Make ChatGPT recommend your business over competitors ✅ Future-proof your local rankings for the next 3–5 yearsJonathon and his team have helped over 125 exterior cleaning businesses stay visible online by tracking how AI-driven search is changing customer behavior.👉 https://go.pwmarketingpros.com/schedule
🔥 Exterior Cleaning Business Owners — this is what real growth looks like.Brody Harris, owner of LA Soft Wash, went from long hours in oil refineries to leading one of the top soft washing companies in Louisiana.He started from scratch — putting out 5,000 flyers that got zero calls — and realized he needed a smarter way to scale. That’s when he partnered with Jonathon Henderson and Pressure Washing Marketing Pros.With a strategy focused on real SEO results, lead tracking, and targeting the right neighborhoods, Brody went from $7K months to $40K–$50K months — steady, consistent, and profitable.Here’s what you’ll discover in this video: ✅ How Pressure Washing Marketing Pros helped Brody stabilize slow months ✅ The SEO strategy that brought higher-value clients ✅ Why tracking and accountability matter for real ROI ✅ How to build repeat customers and freedom in your businessBrody’s story proves what’s possible when you stop guessing and start growing.👉 https://go.pwmarketingpros.com/schedule
Isaac Jones from Hero Power Washing & Striping started just like most guys in the industry — working full-time, trying to build his exterior cleaning company on nights and weekends.He had the work ethic, but his website and marketing couldn’t keep up. Calls were slow, and every week meant uncertainty.That all changed when he partnered with Jonathon Henderson and Pressure Washing Marketing Pros.With a professional website, real SEO tracking, and transparent ROI reporting, Isaac’s business took off — enough that customers started asking if his company was a franchise. That’s the power of branding that builds trust and converts.Here’s what you’ll learn in this video: ✅ How strong branding turns your website into a selling tool ✅ Why SEO tracking and call transcripts matter for real ROI ✅ How Pressure Washing Marketing Pros helps clients stay booked year-round ✅ Why local market density should shape your ad budgetWatch Isaac’s journey and see what’s possible when you invest in doing it right.👉 https://go.pwmarketingpros.com/schedule
Jonathon Henderson from Pressure Washing Marketing Pros reveals a proven strategy that fills the gaps between slow weeks, builds trust, and helps you dominate your favorite neighborhoods without relying on expensive ads.You’ll learn how to: ✅ Use one free job to unlock multiple paying clients ✅ Get authentic video reviews that boost conversions ✅ Amplify every marketing channel — yard signs, Facebook ads, and door knocking ✅ Build name recognition that makes YOU the go-to cleaner in your areaJonathon has used this strategy with real clients nationwide to help them generate consistent jobs and predictable growth.👉 https://go.pwmarketingpros.com/schedule
🔥 Exterior Cleaning Business Owners — here’s what happens when you team up with Pressure Washing Marketing Pros.Patrick Adams from Patrick’s Paver Sealing in Sarasota, Florida had been in the industry for years — but his pressure washing site wasn’t ranking for paver sealing. He was losing jobs every week to businesses that specialized.That’s when he partnered with Jonathon Henderson and Pressure Washing Marketing Pros.We built Patrick a dedicated paver sealing website, launched a new Google Business Profile, and implemented a proven SEO strategy. Within months, he was ranking in the top 3 map pack and dominating his local market.Here’s what you’ll discover in this video: ✅ How Pressure Washing Marketing Pros helped Patrick separate and scale his services ✅ Why two websites meant more visibility and more calls ✅ The SEO framework that boosted organic leads in Sarasota ✅ How better branding built trust and long-term local growthIf you want to rank, grow, and dominate your area like Patrick, this video is your blueprint.👉 Schedule your FREE strategy call today: https://go.pwmarketingpros.com/schedule
Where to find David: Home Service Business Coach: www.homeservicebusinesscoach.com Instagram: @homeservicebusinesscoach Amazon: Get Off the Truck by David MoermanJoin Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with David Moerman, founder of Home Service Business Coach and author of Get Off the Truck. David built and sold his own seven-figure exterior cleaning company and now coaches hundreds of home service entrepreneurs to scale beyond the tools.In this conversation, Jonathon and David dig deep into the real-world steps to go from being a technician to becoming a true CEO. If you’re stuck under $100K, buried in work, or wondering how to grow without burning out, this episode breaks down the path with clarity and proven systems.Key topics covered: ✅ How to shift from a technician mindset to a business owner mindset ✅ The 50/50 rule for sales and marketing focus ✅ What to do when marketing slows down ✅ How to hire and keep A-players who take ownership ✅ Building a business that runs (and sells) without you ✅ Creating systems that buy back your time and freedomIf you’re serious about getting off the truck and scaling your business the right way, this episode is your roadmap.👉 https://go.pwmarketingpros.com/schedule
Exterior Cleaning Business Owners in small towns often feel stuck. You’re grinding hard, but the jobs don’t flow consistently, and your website or reviews aren’t pulling the way they should.That’s exactly where Brayson was — a truck driver turned business owner in Valdosta, GA. He wanted to grow past $150K but hit a plateau. After working with Jonathon Henderson and Pressure Washing Marketing Pros, everything changed:✅ Fixed major website issues (his site wasn’t even indexed on Google)✅ Doubled reviews to dominate local trust✅ Increased commercial jobs by 25%✅ Built a consistent year-round window cleaning routeNow his business has grown from $128K to $250K+ a year, even in a rural market.If you’re tired of guessing and want proven systems that actually bring in jobs, this testimonial shows what’s possible when you get the right help.👉 https://go.pwmarketingpros.com/schedule
Exterior Cleaning Business Owners — what happens when your reviews are strong, but your growth hits a plateau?That’s exactly where JD from Durham Power Wash found himself. After building his company from scratch during COVID and earning over 250 five-star Google reviews, he still wanted more. His site ranked decently, but calls weren’t consistent enough to take him to the next level.In this testimonial, JD shares how partnering with Jonathon Henderson and Pressure Washing Marketing Pros transformed his business:✅ How his IT background gave him an early edge but still left gaps in marketing✅ Why upgrading his website and SEO opened the floodgates of calls✅ The moment he had to sub out jobs because the leads were overwhelming✅ How ongoing reporting, strategy calls, and AI-driven search visibility keep him aheadJD’s story proves that even businesses already doing “well” can unlock explosive growth with the right marketing partner.👉 https://go.pwmarketingpros.com/schedule
🔥 From teaching in the classroom to running one of Raleigh’s fastest-growing exterior cleaning businesses, Ryan’s journey with Teacher Under Pressure is nothing short of inspiring.In this exclusive testimonial, Ryan shares how partnering with Pressure Washing Marketing Pros transformed his business. After starting out during COVID with little more than determination and free word-of-mouth jobs, Ryan grew to over 600+ 5-star Google reviews and had to turn off his marketing because he couldn’t keep up with the demand.Here’s what you’ll discover in this video:✅ How Ryan transitioned from being a teacher to a thriving business owner in the exterior cleaning industry.✅ Why focusing on customer service first became the foundation of his company’s success.✅ The marketing struggles he faced early on and how PWMP gave him the strategy to dominate his market.✅ How consistent, high-quality leads helped him hit ambitious growth goals—even in slower seasons.👉 If you’re serious about growing your exterior cleaning business, Ryan’s story proves that the right marketing partner can change everything.🚀 Ready to dominate your market? Schedule your FREE strategy call today: https://go.pwmarketingpros.com/schedule
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