Episode 72: Christmas Light Leads Not Converting? Watch This.
Description
Christmas Light Installers and Exterior Cleaning Business Owners who offer holiday lighting… this video will save your season.
Most companies only close around 15 percent of their leads, and every lead you miss in-season is money you won’t see again until next year. With only a 3–4 month window, one leak in marketing, sales, or operations can cost you tens of thousands in lost installs.
In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the real reason close rates stay low. It’s almost never just marketing. It’s the entire system: the timing of your lead flow, how you respond to inquiries, your discovery process, your staffing, your inventory, and your job selection.
When even one of these breaks, your close rate drops. When two break, the season gets painful. When all three break, the season is gone.
You will learn:
• How to diagnose if the bottleneck is marketing, sales, or operations
• How to fix low-quality leads, slow follow-up, and weak scripts
• How to set up backend selling systems that close leads automatically
• How to avoid operational chaos so you can say yes to high-ticket installs
Jonathon has helped dozens of Christmas light installers raise their close rate and double seasonal revenue by fixing these exact bottlenecks.
United States
