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Pressure Washing Marketing Podcast

Pressure Washing Marketing Podcast

Author: Jonathon Henderson

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Pressure Washing Marketing Podcast is a podcast for exterior cleaning businesses, where you’ll discover how you can start, grow, scale, and market an exterior cleaning company from top leaders in the industry.

Follow us for tips, and strategies to generate more business for your pressure washing, window cleaning, gutter cleaning, and paver sealing company!
75 Episodes
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🚨 Exterior Cleaning Business Owners thinking about hiring an SEO company need to watch this.I’ve seen too many owners lose thousands because they trusted a company that didn’t understand our industry, used generic content, or hid behind pretty reports while the phone went silent. One wrong SEO decision can ruin an entire season.In this video I break down the 4 checks that protect you from bad targeting, weak content, wasted spend, and zero accountability.Here’s what you’ll walk away with: ✅ How to spot real SEO results for exterior cleaners ✅ How to know if they actually understand your services ✅ How to evaluate strategy, deliverables, and AI standards ✅ How communication and reporting should work so you’re never left in the darkI’ve audited hundreds of exterior cleaning companies and these four checks have saved owners from slow weeks, lost jobs, and months of frustration.
Exterior Cleaning Business Owners under seven figures… this one matters. If you feel like you’re working hard but not gaining real traction, there’s a reason. Million-dollar exterior cleaning companies think and operate differently, and those habits create predictable growth while smaller operators stay stuck in slow, stressful cycles.In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the five behaviors seven-figure companies master that most sub-$1M businesses never implement. If you don’t know your numbers, understand the marketing life cycle, or use your CRM to unlock repeat jobs, you’re leaving money on the table and losing market share every single week.Here’s what you’ll take away:✅How seven-figure companies use data to eliminate guesswork✅Why they stay consistent with marketing even when a month feels slow✅How customer lifetime value turns a $200 CAC into thousands in repeat revenue✅How top operators use their CRM to generate “free” jobs every month✅ How growing your customer list turns into a long-term dominance advantageJonathon has helped exterior cleaning companies track, scale, and stabilize their revenue using these exact principles.👉 https://go.pwmarketingpros.com/schedule
Exterior Cleaning Business Owners who are tired of bad agencies, weak communication, and poor-quality leads need to hear Jaden’s story. In this video, Jaden from Jaden’s Pressure Washing shares how he went from $75 driveway jobs to running a growing business with full-time employees.Just like many owners, he battled agencies that didn’t communicate, didn’t send reports, and didn’t improve his Google performance. That lack of direction creates wasted spend, lost jobs, and a lot of stress.Here’s what you’ll learn inside:✅How Jaden shifted from unpredictable Facebook leads to dependable Google results✅How building reviews and adding photos boosted trust and conversions✅Why communication issues with agencies can stall growth✅How Pressure Washing Marketing Pros helped Jaden improve lead quality, fix his Google strategy, and support real year round growthJonathon Henderson and the team at Pressure Washing Marketing Pros work with exterior cleaning companies nationwide, helping them improve Google performance, generate better leads, and grow with confidence. Jaden’s results show what happens when your marketing is finally handled the right way.👉 https://go.pwmarketingpros.com/schedule
Christmas Light Installers and Exterior Cleaning Business Owners who offer holiday lighting… this video will save your season. Most companies only close around 15 percent of their leads, and every lead you miss in-season is money you won’t see again until next year. With only a 3–4 month window, one leak in marketing, sales, or operations can cost you tens of thousands in lost installs.In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the real reason close rates stay low. It’s almost never just marketing. It’s the entire system: the timing of your lead flow, how you respond to inquiries, your discovery process, your staffing, your inventory, and your job selection. When even one of these breaks, your close rate drops. When two break, the season gets painful. When all three break, the season is gone.You will learn:• How to diagnose if the bottleneck is marketing, sales, or operations • How to fix low-quality leads, slow follow-up, and weak scripts • How to set up backend selling systems that close leads automatically • How to avoid operational chaos so you can say yes to high-ticket installsJonathon has helped dozens of Christmas light installers raise their close rate and double seasonal revenue by fixing these exact bottlenecks.👉 https://go.pwmarketingpros.com/schedule
Exterior Cleaning Business Owners who feel stuck doing everything manually and still not getting consistent leads need to hear Kyle’s story. He runs NexClean in Canada and started just like many owners do, relying on door knocking, juggling calls on the job, and losing work because prospects moved on before he could respond. That inconsistency creates lost jobs, wasted time, and a lot of stress.Inside this full conversation, Kyle shares how switching to a premium solution with Jonathon Henderson and Pressure Washing Marketing Pros transformed everything. After getting burned by cheaper website options that brought him almost no leads, he needed a real system. Within just a few months, his rankings improved, inbound leads increased, and he even landed commercial jobs that paid for months of SEO on their own.Here’s what you’ll learn: ✅ Why inconsistent lead flow keeps owners stressed and stuck ✅ How quality SEO outperforms door knocking and low-intent ads ✅ Why a premium website matters even in small population areas ✅ How consistent inbound leads helped Kyle hire a team and step out of the truckThis is what happens when your marketing is finally handled the right way.👉 https://go.pwmarketingpros.com/schedule
Pressure Washing Business Owners — tired of paying for SEO that doesn’t move the needle?In this interview, Jonathon Henderson from Pressure Washing Marketing Pros sits down with Pat Johns of Florida Pro Wash to unpack how he went from retired Navy veteran to running one of the top-ranked pressure washing companies in Florida’s 30A Panhandle.Pat shares how he: ✅ Fixed “black hat” SEO mistakes that were killing his rankings ✅ Went from page seven to #1 on Google organically ✅ Used door hangers and reviews to dominate neighborhoods ✅ Built over 300 five-star reviews with a system that actually worksJonathon Henderson and the Pressure Washing Marketing Pros team have helped over 125 exterior cleaning companies rank higher, cut wasted ad spend, and stay booked all year long.
Pressure Washing Business Owners — AI is already deciding which companies get found online.In this video, Jonathon Henderson from Pressure Washing Marketing Pros explains the future of SEO and how to make sure your business is still visible when Google, ChatGPT, and Gemini start recommending local companies directly.You’ll learn how to: ✅ Structure your website for SEO, AEO, and GEO visibility ✅ Get featured in Google’s AI Overviews and voice search ✅ Make ChatGPT recommend your business over competitors ✅ Future-proof your local rankings for the next 3–5 yearsJonathon and his team have helped over 125 exterior cleaning businesses stay visible online by tracking how AI-driven search is changing customer behavior.👉 https://go.pwmarketingpros.com/schedule
🔥 Exterior Cleaning Business Owners — this is what real growth looks like.Brody Harris, owner of LA Soft Wash, went from long hours in oil refineries to leading one of the top soft washing companies in Louisiana.He started from scratch — putting out 5,000 flyers that got zero calls — and realized he needed a smarter way to scale. That’s when he partnered with Jonathon Henderson and Pressure Washing Marketing Pros.With a strategy focused on real SEO results, lead tracking, and targeting the right neighborhoods, Brody went from $7K months to $40K–$50K months — steady, consistent, and profitable.Here’s what you’ll discover in this video: ✅ How Pressure Washing Marketing Pros helped Brody stabilize slow months ✅ The SEO strategy that brought higher-value clients ✅ Why tracking and accountability matter for real ROI ✅ How to build repeat customers and freedom in your businessBrody’s story proves what’s possible when you stop guessing and start growing.👉 https://go.pwmarketingpros.com/schedule
Isaac Jones from Hero Power Washing & Striping started just like most guys in the industry — working full-time, trying to build his exterior cleaning company on nights and weekends.He had the work ethic, but his website and marketing couldn’t keep up. Calls were slow, and every week meant uncertainty.That all changed when he partnered with Jonathon Henderson and Pressure Washing Marketing Pros.With a professional website, real SEO tracking, and transparent ROI reporting, Isaac’s business took off — enough that customers started asking if his company was a franchise. That’s the power of branding that builds trust and converts.Here’s what you’ll learn in this video: ✅ How strong branding turns your website into a selling tool ✅ Why SEO tracking and call transcripts matter for real ROI ✅ How Pressure Washing Marketing Pros helps clients stay booked year-round ✅ Why local market density should shape your ad budgetWatch Isaac’s journey and see what’s possible when you invest in doing it right.👉 https://go.pwmarketingpros.com/schedule
Jonathon Henderson from Pressure Washing Marketing Pros reveals a proven strategy that fills the gaps between slow weeks, builds trust, and helps you dominate your favorite neighborhoods without relying on expensive ads.You’ll learn how to: ✅ Use one free job to unlock multiple paying clients ✅ Get authentic video reviews that boost conversions ✅ Amplify every marketing channel — yard signs, Facebook ads, and door knocking ✅ Build name recognition that makes YOU the go-to cleaner in your areaJonathon has used this strategy with real clients nationwide to help them generate consistent jobs and predictable growth.👉 https://go.pwmarketingpros.com/schedule
🔥 Exterior Cleaning Business Owners — here’s what happens when you team up with Pressure Washing Marketing Pros.Patrick Adams from Patrick’s Paver Sealing in Sarasota, Florida had been in the industry for years — but his pressure washing site wasn’t ranking for paver sealing. He was losing jobs every week to businesses that specialized.That’s when he partnered with Jonathon Henderson and Pressure Washing Marketing Pros.We built Patrick a dedicated paver sealing website, launched a new Google Business Profile, and implemented a proven SEO strategy. Within months, he was ranking in the top 3 map pack and dominating his local market.Here’s what you’ll discover in this video: ✅ How Pressure Washing Marketing Pros helped Patrick separate and scale his services ✅ Why two websites meant more visibility and more calls ✅ The SEO framework that boosted organic leads in Sarasota ✅ How better branding built trust and long-term local growthIf you want to rank, grow, and dominate your area like Patrick, this video is your blueprint.👉 Schedule your FREE strategy call today: https://go.pwmarketingpros.com/schedule
Where to find David: Home Service Business Coach: www.homeservicebusinesscoach.com Instagram: @homeservicebusinesscoach Amazon: Get Off the Truck by David MoermanJoin Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with David Moerman, founder of Home Service Business Coach and author of Get Off the Truck. David built and sold his own seven-figure exterior cleaning company and now coaches hundreds of home service entrepreneurs to scale beyond the tools.In this conversation, Jonathon and David dig deep into the real-world steps to go from being a technician to becoming a true CEO. If you’re stuck under $100K, buried in work, or wondering how to grow without burning out, this episode breaks down the path with clarity and proven systems.Key topics covered: ✅ How to shift from a technician mindset to a business owner mindset ✅ The 50/50 rule for sales and marketing focus ✅ What to do when marketing slows down ✅ How to hire and keep A-players who take ownership ✅ Building a business that runs (and sells) without you ✅ Creating systems that buy back your time and freedomIf you’re serious about getting off the truck and scaling your business the right way, this episode is your roadmap.👉 https://go.pwmarketingpros.com/schedule
Exterior Cleaning Business Owners in small towns often feel stuck. You’re grinding hard, but the jobs don’t flow consistently, and your website or reviews aren’t pulling the way they should.That’s exactly where Brayson was — a truck driver turned business owner in Valdosta, GA. He wanted to grow past $150K but hit a plateau. After working with Jonathon Henderson and Pressure Washing Marketing Pros, everything changed:✅ Fixed major website issues (his site wasn’t even indexed on Google)✅ Doubled reviews to dominate local trust✅ Increased commercial jobs by 25%✅ Built a consistent year-round window cleaning routeNow his business has grown from $128K to $250K+ a year, even in a rural market.If you’re tired of guessing and want proven systems that actually bring in jobs, this testimonial shows what’s possible when you get the right help.👉 https://go.pwmarketingpros.com/schedule
Exterior Cleaning Business Owners — what happens when your reviews are strong, but your growth hits a plateau?That’s exactly where JD from Durham Power Wash found himself. After building his company from scratch during COVID and earning over 250 five-star Google reviews, he still wanted more. His site ranked decently, but calls weren’t consistent enough to take him to the next level.In this testimonial, JD shares how partnering with Jonathon Henderson and Pressure Washing Marketing Pros transformed his business:✅ How his IT background gave him an early edge but still left gaps in marketing✅ Why upgrading his website and SEO opened the floodgates of calls✅ The moment he had to sub out jobs because the leads were overwhelming✅ How ongoing reporting, strategy calls, and AI-driven search visibility keep him aheadJD’s story proves that even businesses already doing “well” can unlock explosive growth with the right marketing partner.👉 https://go.pwmarketingpros.com/schedule
🔥 From teaching in the classroom to running one of Raleigh’s fastest-growing exterior cleaning businesses, Ryan’s journey with Teacher Under Pressure is nothing short of inspiring.In this exclusive testimonial, Ryan shares how partnering with Pressure Washing Marketing Pros transformed his business. After starting out during COVID with little more than determination and free word-of-mouth jobs, Ryan grew to over 600+ 5-star Google reviews and had to turn off his marketing because he couldn’t keep up with the demand.Here’s what you’ll discover in this video:✅ How Ryan transitioned from being a teacher to a thriving business owner in the exterior cleaning industry.✅ Why focusing on customer service first became the foundation of his company’s success.✅ The marketing struggles he faced early on and how PWMP gave him the strategy to dominate his market.✅ How consistent, high-quality leads helped him hit ambitious growth goals—even in slower seasons.👉 If you’re serious about growing your exterior cleaning business, Ryan’s story proves that the right marketing partner can change everything.🚀 Ready to dominate your market? Schedule your FREE strategy call today: https://go.pwmarketingpros.com/schedule
🔥 At just 22 years old, Mark turned a small side hustle into a booming $100K/year exterior cleaning business… and it all started with an electric pressure washer in his grandpa’s backyard.In this exclusive testimonial, Mark reveals how working with Pressure Washing Marketing Pros transformed his business. After struggling with word-of-mouth jobs and bad marketing companies, he finally found the system that worked: a high-converting website, SEO that drives 75–80% of his jobs, and the client support every business owner dreams of.Here’s what you’ll discover in this video:✅ How Mark scaled from a handful of jobs to a 6-figure business while still in college.✅ Why choosing the right marketing partner made the difference between failure and explosive growth.✅ How he grew from 40 to over 100 Google reviews — dominating his market.✅ The exact strategies that keep his phone ringing with high-quality leads.👉 If you’re serious about growing your exterior cleaning business, Mark’s story proves that the right marketing can completely change your life.🚀 Ready to dominate your market? Schedule your FREE strategy call today:https://go.pwmarketingpros.com/schedule
AI is changing how customers find local businesses. If your exterior cleaning business isn’t showing up in ChatGPT, Google AI Overviews, or Grok — you’re losing leads to competitors.In this video, Jonathon Henderson (Pressure Washing Marketing Pros) breaks down how to make sure AI recommends your business first. You’ll learn:✅ The 8 AI recommendation signals every business needs✅ Why pricing transparency is step one✅ How Google’s new AI verification calls will impact your leads✅ A real case study: Squeegee Pros winning with AI visibility📅 Want to see how your business stacks up? Get a FREE AI Visibility Audit:👉 https://go.pwmarketingpros.com/schedule
Brown’s Pressure Washing: https://www.brownspressurewashing.com YouTube Channel: https://www.youtube.com/@brownspressurewashingJoin Jonathan Henderson from Pressure Washing Marketing Pros as he sits down with Joshua Brown, founder of Brown’s Pressure Washing, to share his incredible story of growth, faith, and leadership. In this powerful episode, Joshua takes us inside his journey from a tough childhood and ministry burnout to building a multi-million dollar pressure washing business and creating lasting community impact.Joshua’s path wasn’t easy—starting out of a minivan with just $5,000, he scaled Brown’s Pressure Washing past seven figures in only a few years while still working full-time at a church. His story is proof of what’s possible with the right mindset, servant leadership, and mission-driven purpose.Whether you’re starting your first exterior cleaning business or already scaling past six figures, Joshua’s insights on team culture, leadership, community impact, and personal discipline will give you the tools and motivation to grow your business the right way.Key topics covered in this episode include: ✅ From minivan startup to multi-million dollar company. ✅ How faith and mindset shaped Joshua’s entrepreneurial journey. ✅ Servant leadership & building a team culture of impact. ✅ “Do for one what you wish you could do for all” – the power of community service. ✅ Washing widows’ homes for free: turning business into ministry. ✅ The role of daily discipline and morning routines in long-term success. ✅ The As You Go Network & empowering trades entrepreneurs. ✅ The Dudes Without Dads movement and addressing fatherlessness in business & life.Joshua also dives into why building with purpose matters more than chasing profits, and how business owners can weave their mission into every part of their company.Tune in to learn from Joshua Brown’s incredible journey and discover how you can build a thriving business while making a real difference in your community!
Should your exterior cleaning business run Google Ads, Local Service Ads, or both? In this video, I break down the differences, real costs, and client results so you can make the smartest marketing decision.You’ll learn:✅How Local Service Ads and Google Ads actually work✅Ranking factors that drive results✅Budget scenarios for different business sizes✅Which platform fits best by market type, team size, and goals✅Real client case studies with ROI examples👉 Ready to find out what will work best for YOUR market? Schedule your free Lead Flow Acceleration Session here: go.pwmarketingpros.com/schedule⏱️ Key Timestamps00:00 – Why this matters for exterior cleaning businesses02:25 – How Local Service Ads work + Google Guarantee05:12 – How Google Ads work + setup overview07:20 – Head-to-Head Comparison (cost, control, trust)10:41 – Ranking Factors (LSAs vs Google Ads)19:25 – Budgets & Market Fit ($1k, $2.5k+, small town vs metro)22:57 – Team Structure & Business Goals24:35 – Mistakes That Kill Results (missed calls, weak follow-up)29:11 – Seasonality & Scaling Limits31:21 – Future-Proofing with AI & Multi-Channel Marketing33:00 – Real Client Examples & ROI40:28 – Conclusion + Free Strategy Call👉 Want to dominate your market? Schedule here: go.pwmarketingpros.com/schedule
Are you getting leads for your pressure washing or exterior cleaning business but struggling to turn them into paying customers?This is the number one mistake I see. Most exterior cleaning businesses treat every lead the same whether it came from Google Ads, Facebook, your website, a yard sign, or a referral.In this video, I break down exactly why your leads are not converting and how to fix it using a proven lead handling system.You will learn how to handle each lead source differently based on:• Buyer intent• Initial trust level• Speed and method of contact• Platform-specific behaviorWe cover:• How to handle Google Ads leads with urgency and attribution• Why Facebook leads require filtering and nurturing• What makes SEO and website leads more research-driven• How to track and convert leads from yard signs, wraps, and flyers• The best way to close referrals, repeat customers, and B2B partnershipsIf you have ever wondered why your ads are not working, why referrals go cold, or why your close rate is inconsistent, this video explains exactly what is going wrong.I have built marketing systems for over 100 exterior cleaning companies across the U.S. and Canada. What you are about to learn is the same process we use to generate more booked jobs, higher ROI, and fewer wasted leads.Ready to turn more leads into paying jobs and stop losing money?Visit our website to get started: https://pwmarketingpros.com
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