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Business as UNusual

Author: Aicila

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Standard business advice assumes you want to grind. You’d rather build something that lasts and still have a life.


Business as UNusual is hosted by Aicila, a strategist with a soft spot for founders who do it their own way and do it well. Guests share the unconventional practices behind businesses built for people, planet, and profit. Along the way, Aicila maps it all back to the Energy Equation™ (Momentum, Creative, and Connection energy) so you can figure out what’s fueling you and what’s quietly draining the tank.


Come for the stories and find a rhythm you can actually keep.


BiCurean.com/bau


Check out out books mentioned on the show- https://bookshop.org/lists/business-books-for-folks-breaking-the-mold/edit


Hosted on Acast. See acast.com/privacy for more information.

193 Episodes
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Frugal Thinking

Frugal Thinking

2026-08-1706:08

This episode of Business as UNusual unpacks the art of frugality in business, focusing on how intentional resource use can drive sustainable success. Explore the principle of "spending every dollar twice," the value of time as a non-renewable resource, and the power of evaluating what you already have. Whether you’re a solopreneur or leading a team, discover why adopting strategic frugality leads to more innovative and resilient business practices.Topics discussed in this episode:How frugality shapes business decisions and resource managementWhy assessing time and opportunity cost matters as much as financial costThe pitfalls of chasing new tools versus maximizing existing resourcesIntentional evaluation: small tweaks vs. big costly reactionsLetting go of sunk costs and focusing on what serves you nowMaking frugality a business superpower—not a limitationTake a moment this week to evaluate what you’re holding onto in your business—does it still serve you?Challenge yourself to use existing tools or systems in a new way before buying something new.Share your own frugality hacks with us and the Business as UNusual community!Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.
Chaos Has Its Place

Chaos Has Its Place

2026-08-1008:08

This episode of Business as UNusual delves into the unexpected benefits of chaos in business and personal organization. Explore why structure and disruption go hand-in-hand, and learn innovative strategies to manage the unpredictable. Discover how creative leaders and organizers can leverage chaos for breakthrough insights, building on the idea that standing out sometimes starts with letting go.Topics discussed in this episode:Why order and chaos need each other for true innovationHow to create systems that protect creativity and allow for productive disruptionPractical examples of managing predictable versus unpredictable chaosThe importance of choosing your chaos to unlock better opportunitiesEmbrace chaos as your next creative ally—experiment with controlled unpredictability in your business!Review your systems: Where can you make space for unexpected opportunities to shine?Explore the Energy Snapshot to understand where your energy (and chaos!) goes every day.Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.
Bootstrap Baby

Bootstrap Baby

2026-08-0310:57

This episode of Business as UNusual dives into the insidious nature of hyperindividualism and its impact on the modern business landscape. Explore why the celebrated “do it yourself” mentality isn’t just unrealistic. It may be harmful. Discover how interdependence, rather than relentless self-reliance, leads to stronger businesses, healthier leaders, and more innovative teams.Topics discussed in this episode:Why “bootstrapping” glorifies going it alone and obscures unseen contributionsThe hidden support systems behind every business success storyThe cost of hyperindividualism versus the value of interdependenceHow codependence and hyperindividualism mirror each otherPractical ways to build interdependence and receive support in businessThe emotional work required to ask for, and accept, helpEmbracing the unnoticed contributions that sustain your businessShare your own stories of collaboration. Join the conversation on Substack or social media!Challenge yourself: Identify one unseen contribution that made your business possible this week.Start small. Ask for help in your business and notice the positive impact.Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.
Small Talk

Small Talk

2026-07-2708:04

In this episode of Business as UNusual, we explore the unexpected value of small talk in building authentic connections in our ever-evolving business landscape. The conversation dives into the psychology behind casual interactions, why we crave shared experiences, and how these small moments create stronger business communities—even in a world that prizes innovation and disruption.Topics discussed in this episode:The importance of "weak ties" and passive connections in the workplaceWhy talking about the weather is a uniquely effective tool for connectionThe difference between community, affinity groups, and genuine friendshipsHow small talk lays the foundation for deeper relationships in teams and neighborhoodsStrategies to approach small talk authentically and avoid transactional interactionsPractical ways to turn low-stakes conversations into opportunities for innovation and inclusivityTips for introverts and those uncomfortable with conventional networkingChallenge yourself to connect: Initiate a small talk moment with someone outside your usual circle.Use shared experiences: Next time you're tempted to skip the small talk, try discussing something universal like the weather.Embrace the unusual: Bring your authentic self to every conversation and see what new opportunities unfold.Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.
Playing to Lose

Playing to Lose

2026-07-2006:09

In this episode of Business as UNusual, Aicila explores the unconventional "play to lose" strategy as a powerful tool for overcoming fear of failure in business and creative problem-solving. Drawing inspiration from childhood cribbage games, Aicila shares insights on how intentionally mapping out failure can spark creative breakthroughs, uncover blind spots, and boost resilience in the fast-changing world of modern business.Topics discussed in this episode:What does it mean to "play to lose," and why does it work?How failure mapping reveals hidden assumptions and opportunitiesTransforming creative energy by embracing the possibility of lossTurning fear of failure into a strength for entrepreneurs and leadersPractical steps to write out your "failure scenario"Building confidence and perspective in the face of business challengesResources mentioned in this episode:Free Energy Snapshot tool at BiCurean.comTry the "play to lose" exercise: Write out a failure scenario for your current project and see what new ideas emerge.Reflect: What moves would lead to a real loss in your business? Share your experience with us! Download your free Energy Snapshot from BiCurean.com to understand where your creative momentum stands today.Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.
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