In this episode of Business as UNusual, culture expert and Better Culture co-founder Brett Hogeveen joins Aicila for an insightful conversation about the measurable business impact of workplace culture. Brett shares actionable strategies for building competitive advantage by prioritizing both top-down leadership and bottom-up employee engagement. Discover practical tips to improve retention, productivity, and fulfillment in your business using culture as your secret weapon.

Topics discussed in this episode:

• How culture transforms business results and why it’s not just a “soft skill”
• The importance of executive buy-in and partnership for lasting culture change
• Measurable ways to foster employee commitment and continuous improvement
• Building culture from the bottom up: Introducing the 20 Tenets framework
• Tips for leaders and employees to create a more rewarding workplace
• Why strategic plans should always include culture improvement initiatives
• Simple steps for shifting your organization’s culture to unlock performance

Visit https://betterculture.com/unusual for your free Culture Kickstarter Pack and start building a better workplace today!

Resources mentioned in this episode:

• Better Culture Insights & free resources: https://betterculture.com/insights
• Brett Hogeveen on LinkedIn: https://linkedin.com/in/brett-hoogeveen

Make culture part of your company’s strategic plan—start a conversation with your leadership team!

Interested in leadership or culture training? Connect with Brett Hogeveen on LinkedIn or through Better Culture.

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

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