Out of Scope | Marketing, Sports & Business

The Olympics start today so we launched a gold-winning episode of OutOfScope about ‪#Rule40. Hopefully we won't get stripped of our medals. Make sure to watch this episode on YouTube: https://youtu.be/4Lz9Kfl9nNs

Facebook launched its new VR camera, Surround 360. But Facebook isn't in the hardware game, so why would they build a camera? Brian Cristiano, CEO of BOLD Worldwide explains in this episode of #OutOfScope Watch this episode on YouTube: https://youtu.be/RcWQigKWXrk

Dollar Shave Club sells to Unilever to $1 Billion. How did they build the brand and why was it worth a billion bucks? Brian Cristiano, CEO of BOLD Worldwide explains. Watch on YouTube: https://www.youtube.com/watch?v=iLQ3NXpJImU

It's no longer possible to have a "mobile friendly" website – it must be mobile first. Brian Cristiano, CEO of BOLD Worldwide makes the distinction and why it's important. Watch on YouTube: https://www.youtube.com/watch?v=7Xvsh7U69ho

Pokémon Go has become the largest and fastest growing app of all time. In less than one week the game has rocketed to the top of the iTunes App Store and increase Nintendo's market share by nearly $9 Billion. Brian Cristiano, CEO of the ad agency BOLD Worldwide discusses how the app could change advertising. View on YouTube: https://www.youtube.com/watch?v=n97AyyEvw2c

Are Sales and Marketing the Same? - EP75 by Brian Cristiano

In this episode of #OutOfScope, Brian Cristiano, CEO of BOLD Worldwide shares how to engage, excite and entertain to keep consumers coming back for more. There is so much content out there these days, how can you make YOUR brand stand out amongst the rest? http://www.briancristiano.com http://www.boldworldwide.com

In this episode of #OutOfScope, Brian Cristiano, CEO of BOLD Worldwide explains what advertisers should know about Facebook reactions. Facebook reactions are new, and they might be fun, but what kind of power do they hold for advertisers, brands and content creators? http://www.briancristiano.com http://www.boldworldwide.com

In this episode of #OutOfScope, Brian Cristiano, CEO of BOLD Worldwide answers the question: Is 360° Video Here To Stay? 360° Video is exciting and new, but does it have staying power? Brian will be speaking in depth about this at Social Media Week, February 25th. "How 360° Video is Changing the Content Game" To learn more or to register, click here: http://bit.ly/SMW360video http://www.briancristiano.com http://www.boldworldwide.com

Welcome to the new format of #OutOfScope! Brian Cristiano, CEO of BOLD Worldwide answers the question: "Can an algorithm save Twitter?" Twitter launched in 2006, but has the platform become saturated and can this new algorithm bring old users back and new users in? Subscribe to Brian's YouTube channel: http://bit.ly/1YlyOc5 Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with Paralympic Gold Medalist & World Champion, Tatyana McFadden. Born with spina bifida paralyzed from the waist down, and growing up in a Russian orphanage, Tatyana McFadden has beaten the odds, pushed the boundaries of physical and mental success. She’s a four time Paralympian in both the summer and winter games, a multi-time gold medalist and the only athlete ever (in any category) to win the Boston, London, Chicago and New York City marathons in the same year. She has done this three years in a row. Outside of sport she is credited with the passage of athletic equality acts in Maryland and at the federal level. Not to mention she is currently training for the 2016 Paralympics. Tatyana speaks about her story, motivation and her incredible success. Tatyana (1:23) How do your accomplishments make you feel? (1:58) What kind of training does it take to compete at the elite level? (3:04) How many hours do you train each day? (4:24) First athlete to compete in all track & field events? (5:00) Are there advantages or disadvantages to using a racing chair? (7:00) What is it like racing? (8:40) What should people better understand about disabilities? (10:18) If more people understood this perspective, what would that change? (11:41) How did your sponsorships come about? (14:13) Have sponsorships been because you are a Paralympian, or because you are an elite athlete? (15:51) Are some brands are missing out on an opportunity with disabled athletes? (17:29) What has pushed you to become the best in the world? (19:23) Do you view yourself as a success story? (20:50) Is their pressure being viewed as the voice for disabled athletes? (21:52) When you hear the word disability, what do you think? (22:10) What advice would you give to someone who is struggling? (23:00) What is a perception you want to change about people with disabilities? (23:44) Who inspires you? (24:14) What’s next for Tatyana McFadden? Tatyana McFadden: http://tatyanamcfadden.com/ Tatyana McFadden on Twitter: @TatyanaMcFadden Watch this episode on YouTube: https://youtu.be/rNJ6pmZI0E4 Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 63. Brian Cristiano, CEO of BOLD Worldwide talks about his passion, product and performance for the week. (0:36) How to stat motivated. Both in business & sports. (2:29) Is ad blocking good or bad? How does it affect advertisers and publishers? (7:05) Being Bold. Where Brian got his start. Subscribe to Brian's YouTube channel: http://bit.ly/1YlyOc5 Subscribe to the Podcast: http://apple.co/1PQDMMl Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide talks about growth hacking. He speaks with the authors of the new book "The Growth Hacker's Guide to the Galaxy". Mark Hayes, CEO of Rocketshp and Jeff Goldenberg, Head of Growth at Borrowell. Brian Mark and Jeff talk about where the book originated from, where it will be available and specific growth hacks for marketers. The book has over 100 growth hacks as well as case studies of leading startups, including BOLD Worldwide. Which is why you should definitely go buy the book. The Growth Hacker's Guide to the Galaxy: http://growthhackerguide.com/ (0:57) What inspired the book Growth Hacker's Guide to the Galaxy? (2:19) Why was the blog post a good idea for a book? (4:54) When & Where can people find Growth Hacker's Guide to the Galaxy? (5:29) Where did the growth blog originate? (7:20) Are you growth hacking the book? (9:07) Explain your SlideShare success (10:33) What growth hack was surprising? (14:50) Who should read this book? (16:27) What is your best hack for marketers? Subscribe to the YouTube channel: http://bit.ly/1YlyOc5 Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 63. Brian Cristiano, CEO of BOLD Worldwide answers one question: "Are Super Bowl Ads Worth the Price?" How much does a 30-second Super Bowl commercial cost in 2016? Who's advertising? Is it all worth it? Watch and find out. Subscribe to Brian's YouTube channel: http://bit.ly/1YlyOc5 Subscribe to the Podcast: http://apple.co/1PQDMMl Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 58. Brian Cristiano, CEO of BOLD Worldwide & Kyle Simmons, director of sports marketing give their 2016 resolutions for Businesses & Brands. And they drink some tequila. Have a tequila suggestion? Let us know! In case you'd rather read our tips - here you go: --Start focusing on emerging social platforms NOW – Snapchat isn’t just for kids. --Stop marketing like it’s 2011. --Communicate with your following constantly. Silence kills. --Create more content. Tons! --Revamp last year’s strategy entirely – never settle for last year's execution. --Stop buying f*cking banner ads! --Surprise the world! Keep people on their toes. --Use better metrics. Like lifetime customer value. --Be personable – formality is dead. --Leverage Influencers. Subscribe to the YouTube channel: http://bit.ly/1YlyOc5 Subscribe to the Podcast: http://apple.co/1PQDMMl Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with Hawi Keflezighi, brother and manager of Boston Marathon winner, Meb Keflezighi. Hawi is also the founder of Hawi Management a full-service athlete representation company that prides itself on integrity, innovation and strong athlete-agent relationships. Brian and Hawi discuss the business side of Meb's career, what it's like working with his brother and building a personal brand in track and field. The conversation goes deep and covers everything from Meb's wins at the Boston and New York City Marathons to the Nike sponsorship departure and then the success of their Skechers relationship. (1:32) What is Hawi Management? (2:08) Difference between Track & Field vs Other Pro Sports? (3:08) Divide between front-of-pack and everyone else? (4:13) When did you know Meb was a superstar athlete? (6:16) Whose decision was it to manage Meb’s career? (8:59) What is it like working with your brother? (10:33) Does it get tough working with Meb? (11:33) What was the first deal you secured for Meb? (13:32) What happened after Nike sponsorship ended? (15:05) How much of Meb’s persona is marketing? (17:29) How do sponsorships work? (19:14) How much of Skechers success is because of Meb? (20:22) Do brands approach you in the wrong way? (22:23) Advice for athlete managers starting their careers? (24:15) What is most important for building a personal brand? (25:03) What to look out for from the Keflezighi brothers in 2016? Hawi Management: http://hawimanagement.com/ Hawi Management Twitter: @hawisports Subscribe to the YouTube channel: http://bit.ly/1YlyOc5 Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

Out of Scope Episode 63. Brian Cristiano, CEO of BOLD Worldwide talks about his Passion, Product and Performance of the week. (1:17) Passion. Brian discusses why bike racing and training has pushed him further in business and his plans for the 2016 season. (5:10) Product. Brian talks about why he's looking at Snapchat and how social media heavyweights like Gary Vaynerchuk and DJ Khaled are focusing their energy on that platform. (7:18) Performance. Brian explains how he measures business success and performance year over year and why he heavily weights the tracking and measuring of processes. Watch this episode on YouTube: https://youtu.be/nQQZoG9fsVE Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with sports technology influencer and full-time blogger, Ray Maker of dcrainmaker.com Brian and Ray discuss what it takes to build an audience and blog that carries heavy influence in the sports/technology consumer market, how the review process works and what it's like working with big and small brands. Ray also gives his insight into where he thinks the sports tech and wearables market is headed in 2016 and his most stand out product of all time. (1:01) What's on the radar for CES? (1:52) What is dcrainmaker.com? (2:47) What was the idea behind starting the blog? (3:55) Becoming an influencer (4:57) Brand loyal vs best technology? (5:58) What's the review process look like? (7:18) What is it like being an influencer? (8:03) Do brands try to dictate the review narrative? (9:09) What's the right way for brands to approach influencers? (10:49) Do companies ever approach the wrong way? (11:42) Negative reactions from product reviews? (13:03) Advice on how to become an influencer (14:36) Outlook on wearable tech in 1-2 years (15:44) What brands are doing it well? (17:01) Most impressive product of all time? (18:22) What's your next race? DC Rainmaker Blog: http://www.dcrainmaker.com/ Ray Maker Twitter: @dcrainmakerblog Watch this episode on YouTube: https://youtu.be/6SJiRl9lilU Subscribe to the Podcast: http://apple.co/1PQDMMl Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

On this episode of Out Of Scope, Brian Cristiano CEO of BOLD Worldwide & Kyle Simmons, director of sports marketing start the episode off strong breaking into the tequila during minute one. They then discuss the NFL's decision to except bids for Thursday Night Football streaming, how retailers can take advantage of UBER Rush & what to do for holiday biz deving. Watch this episode on YouTube: https://youtu.be/YgV58OCz4Vo Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com

On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with Nic Darling, executive vice president of Major League Ultimate. The premiere Ultimate Frisbee league. Brian and Nic discuss the excitement and challenges behind starting a sports league and what others can learn from it. This episode contains a lot of great information for everyone from sports fans, business owners, marketers, entrepreneurs and start ups. If you want to jump around here are the major talking points: (0:38) What is Major League Ultimate? (1:06) What was the Idea behind starting a sports league? (3:13) What was the reception to pro ultimate frisbee league? (3:57) What has been the growth at like Major League Ultimate? (5:45) How important is content for sports organizations? (7:07) Biggest marketing challenge? (8:32) Where is Ultimate Frisbee headed? (10:28) What does passion mean? (11:43) What would you tell your 20-year-old self? (13:07) What professional sport would you play? Major League Ultimate: http://mlultimate.com/ @MLUltimate Watch this episode on YouTube: https://youtu.be/okbz3U31fa0 Subscribe to the Podcast: http://apple.co/1PQDMMl Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com