Limitless Pet Business

In this episode, I walk you through the five stages I’d use to turn a digital product into consistent monthly income, based on what I’ve learned from making over 200K in digital product sales in two years. I explain why doing too many tactics at once leads to weak results, and why it’s better to build your system in layers: first prove demand by selling organically with focused content and clear calls to action, then grow a targeted email list with a simple free resource and consistent emails. Next, I share how to run simple promotions to create revenue spikes, how to increase average order value with logical order bumps and upsells, and why ads come last - only to scale what’s already working.Useful Resources👉 Click here to join the waitlist for my brand new programme Keep It Selling: www.karlyedwards.com/waitlist👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/ 👉 Get support: ⁠www.karlyedwards.com⁠📱 Say hi on Facebook: @‌thekarlyedwards🎧 Subscribe & share this episode with a pet pro who needs to hear this!Chapters00:00 Welcome02:35 Stage One - Organic Sales07:55 Stage Two - Email List13:01 Stage Three - Simple Launches17:15 Stage Four - Upsells22:14 Stage Five - Ads Scaling26:11 Stacking the System27:32 New Program Waitlist29:08 Wrap Up

In this episode, I’m talking about a common mistake I see pet professionals make after they create a digital product: they get a few sales and then immediately jump into making something new instead of learning how to sell the first offer consistently. I share why creating isn’t the part that makes the biggest difference - what matters is what you do after you launch, like testing messaging, repeating your offer, improving your sales page, building an email list, running simple promotions, and increasing average order value with order bumps and upsells. I encourage you to give one proven product a full 12 months of focused marketing and sales attention, rather than spreading your energy across multiple offers. Useful Resources👉 Click here to join the waitlist for my brand new programme Keep It Selling: www.karlyedwards.com/waitlist👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/ 👉 Get support: ⁠www.karlyedwards.com⁠📱 Say hi on Facebook: @‌thekarlyedwards🎧 Subscribe & share this episode with a pet pro who needs to hear this!Chapters00:00 Welcome 00:52 The Common Product Trap03:17 Why Selling Beats Creating05:50 Commit to 12 Months08:42 Demand vs Doubt10:40 Repetition Is Marketing13:09 Build Your Sales Ecosystem18:19 Scale One Winner20:11 Stop Creating Start Selling21:55 New Program 24:35 Wrap Up

In this episode, I’m inviting you to do a quick, no-pressure check-in on the handful of numbers that make running your pet business feel clearer and calmer. I walk you through five key metrics - your average monthly revenue, your actual profit, your average client value, your inquiry conversion rate, and the minimum your business needs to bring in each month - and explain how each one helps you make better decisions without relying on gut feelings. We talk about why averages beat obsessing over random “good” or “bad” weeks, why profit matters more than flashy revenue, how knowing client value changes what you’re willing to spend to get clients, how conversion rate points to the real bottleneck, and how your minimum monthly number helps you set meaningful goals. I also share simple “homework” to find these numbers and check them regularly.Useful Resources👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/ 👉 Get support: ⁠www.karlyedwards.com⁠📱 Say hi on Facebook: @‌thekarlyedwards🎧 Subscribe & share this episode with a pet pro who needs to hear this!Chapters00:00 Welcome and Quick Quiz01:44 Why Numbers Beat Vibes03:34 Average Monthly Revenue06:51 Profit Not Just Revenue10:05 Average Client Value14:45 Inquiry Conversion Rate17:49 Minimum Monthly Number22:20 Homework and Wrap Up

In this episode, I’m talking about a problem I see all the time with pet business owners: accidentally making it difficult for people to buy. I share a personal example of giving up on a purchase because the website was confusing, and how most potential customers won’t tell you they left - they’ll just disappear. I walk you through common friction points to check in your own business, like unclear messaging about what you offer, hiding key decision-making info (especially pricing), forcing unnecessary back-and-forth before someone can book, having too many steps between interest and checkout, and not clearly telling people what to do next. I also recommend “mystery shopping” your own business (or having someone else do it), so you can see where people get stuck and make it ridiculously easy to say yes.Useful Resources👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/ 👉 Get support: ⁠www.karlyedwards.com⁠📱 Say hi on Facebook: @‌thekarlyedwards🎧 Subscribe & share this episode with a pet pro who needs to hear this!Chapters00:00 Welcome 00:47 Lost Sale Website Story02:41 Marketing vs Buying Friction04:14 Clarify What You Offer07:01 Stop Hiding Key Details11:18 Avoid Unneeded Contact Steps14:11 Cut Steps to Checkout17:16 Use Clear Calls to Action20:47 Mystery Shop Your Business23:28 Key Takeaways

In this episode, I’m talking to you if you feel like the answer to every problem in your pet business is “I just need more clients.” Before you pour more energy into marketing, I want you to check whether your business is a leaky bucket and fix what’s already stopping you from making more money. I walk you through five key areas to look at first: whether you’re charging enough, what happens to the inquiries you already get (and if you’re converting them), how well you’re keeping and supporting past clients, whether you actually have the capacity to handle more bookings, and whether clients are your only source of revenue. I also share how digital products can create another income stream without adding more appointments.Useful Resources👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/ 👉 Get support: ⁠www.karlyedwards.com⁠📱 Say hi on Facebook: @‌thekarlyedwards🎧 Subscribe & share this episode with a pet pro who needs to hear this!Chapters00:00 Why More Clients Fails02:56 Fix Pricing First07:46 Track Inquiries Conversion11:41 Retain Clients Longer15:13 Capacity Before Growth18:16 Add Revenue Streams22:16 Recap and Next Steps