The Complete Spa Business Insider

Warning Adult Language... Your favorite social media trio are together and bringing hot topics to a whole new level. Your hosts, Richard Merrill, and Leigh Wick welcomed the Lash & Brow Crafter from Pleasanton, CA, to join us live. Amber Lynn is an award-winning, 4th Generation Licensed Cosmetologist, Sugarista, Educator, and Social Media Favorite. Our first-ever unscripted episode is going to inspire you to raise your prices, and report unlicensed behavior and you might even soften your heart for those MLM competitors just a wee bit. This powerhouse trio is putting it all on the table and using your expertise to empower your to try something new in your business with a spicy blend of passion, fact-checkable resources, and more. Turn up the volume and grab a cocktail.. This episode covers so much you are not going to want to miss it.

Want to learn how to sell more products and services in your Spa?  Whether you are an owner, employee, or student, your career will require a robust sales approach coupled with a strategic plan for generating replicable results. There are five steps to learning how to efficiently and respectfully sell products and services successfully. Implementing a plan to support each of these steps consistently and efficiently will increase your success, reduce stress, and prepare you to train other team members on how to implement your brand's standard operating procedures for profitable sales efficiently. Richard Merrill and Leigh Wick will also bring our usual bit of fun and feistiness to the conversation. Sales do not have to be boring or feel dirty.

Richard Merrill and Leigh Wick are back with vengeance. In this episode, we are discussing client compliance. Creating a service treatment plan is a licensed professional’s responsibility to ensure the client has a great experience and achieves their desired outcome. Part of our job as licensed spa professionals is setting expectations with clients on engaging with your services. Having a process that holds your client accountable will increase your revenue, reduce cancellations and restore joy in your spa business. Together your hosts will walk through an award-winning five-step client consultation process that rewards compliant clients with more than just excellent results. This process can be applied to any aspect of the spa: Hair, Skin, Nails, Massage, Body Treatments, and Hair Removal. We look forward to connecting with you on Facebook and discussing your client consultation process!

Join your Hosts, Richard Merrill and Leigh Wick, to discuss the fundamental aspects of developing a unique spa brand identity to generate revenue and long-term wealth. The most valuable part of building a brand is that it generates value, builds community, and defines the company's messaging for increased impact. This value will fund your growth, allow you to sell your business profitably, and allow access to capital when you need it most. Conversely, if your brand is not authentically yours, this can dramatically lower your business's valuation and potentially create a negative liability.

The Complete Spa Business Insider podcast producer Brennon Poynor joins us to share how Spokast was created to help create effective podcasts to reach your audience. Our Co-Host Leigh Wick will also share her experience building The Sacred Flesh: A beauty podcast with a ghostly twist to captivate her clients at Vanity Makeup and Skin located in Downtown Spokane, Wa. There has never been a better time to start your own podcast. Sales of smartphones over recent years have fueled more interest in podcasts and now there are more podcast listeners than ever before. And the numbers are growing every year. Well, now you can learn from podcast experts on how to create the best podcasts and build a significant following.  Your Hosts: Richard Merrill Consulting & Vain Industry Elevation Produced By: Spokast!

SMART is a convenient acronym for the set of criteria that a goal must have in order for it to be realized by the spa professional. Join spa industry expert Richard Merrill alongside gothic alternative day spa owner and advanced beauty business educator Leigh Wick for a fun workshop style episode in creating a SMART strategy for achieving new levels of success in 2023. We promise not to make any mention of or reference the antiquated “New Year, New Me” catchphrase!

Giveaway Reminder: Listen to the end for your chance to win one of 5 prizes valued at $2497 each! With better planning, improved efficiency, and increased productivity, the number of crises you encounter should decline. However, you can’t plan for everything, so in this episode of The Complete Spa Business Insider we’ll discuss what to do before, during and after a crisis does occur and how to be better prepared for more joy and productivity. Richard Merrill and Leigh Wick will share their experience with overcoming crisis in their life and businesses!

The holidays are in full swing, and managing your time will be crucial to your success. However, time management is about more than just governing our time; it is about prioritizing ourselves in relation to time. It is about setting boundaries and taking charge. It means changing habits or activities that cause us to waste time. It means being willing to experiment with different methods and ideas to enable you to find the best way to maintain the balance between productivity and peace.

The Complete Spa Business Insider is officially live! In this episode, meet your host's spa industry expert Richard Merrill alongside gothic alternative day spa owner and advanced beauty business educator Leigh Wick. Then, celebrate with us as we share what you can expect in future episodes, and of course, we can't launch anything without a fun giveaway! So tune in for your chance to win one of FIVE prizes with a total value of $12,485!