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Knowledge at Wharton

Knowledge at Wharton
Author: Knowledge at Wharton
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© The Wharton School of the University of Pennsylvania
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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and formats. It's your monthly gateway to explore the full spectrum of insights available through the Wharton Podcast Network.
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Wharton’s Corinne Low talks about her new book, Having It All: What Data Tells Us About Women’s Lives and Getting the Most Out of Yours. This Ripple Effect episode is part of the “Meet the Authors” series. Hosted on Acast. See acast.com/privacy for more information.
Cait Lamberton, Wharton School Vice Dean and Professor of Marketing, explains how businesses can balance enthusiasm for new technologies, such as AI, with historical lessons, market fundamentals, and strategic analysis to identify sustainable innovation and avoid costly missteps. Hosted on Acast. See acast.com/privacy for more information.
Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces. Hosted on Acast. See acast.com/privacy for more information.
Brian Burke, Sports Data Scientist at ESPN, joins Cade Massey, Eric Bradlow, and Shane Jensen to share insights on building advanced football power ranking systems, the role of Bayesian models in balancing priors and new data, and how analytics informs game-day decisions like fourth-down calls and playoff predictions. Cade, Eric, and Shane also analyze standout performances and key narratives from NFL Week One, preview pivotal college football games, examine the growing dominance of Carlos Alcaraz over Jannik Sinner in men’s tennis, and highlight major offensive trends across Major League Baseball. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Barbara Kahn, author of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption, explains the latest trends in retail, how AI fits into the customer experience, and what's to come for brick-and-mortar. This Ripple Effect episode is part of the “Future of Retail” series. Hosted on Acast. See acast.com/privacy for more information.
David Musto, Wharton Finance Professor and Director of the Stevens Center for Innovation in Finance, explores the importance of teaching financial literacy to students, the progress made in recent years, and why early education in personal finance is essential for preparing future citizens and voters. Hosted on Acast. See acast.com/privacy for more information.
Listen to a special episode from Where AI Works, a podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries.In this episode, Wharton professor Serguei Netessine is joined by Tereza Nemessanyi, worldwide director of private equity and venture capital partnerships at Microsoft. Together, they discuss how companies are experimenting with AI to unlock value, why the biggest opportunities lie in high “cost-to-serve” pain points, and why rapid iteration is essential to success in this evolving space.🎧 Search Where AI Works in your podcast app to discover more episodes, or click this link to follow along: Listen to more episodes Hosted on Acast. See acast.com/privacy for more information.
Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson’s partnership with the NBA, relationships with players, the brand’s ambassadorship with Caitlin Clark, and the role of technology in product innovation. Hosted on Acast. See acast.com/privacy for more information.
ESPN staff writer Bill Connelly joins Cade Massey, Eric Bradlow and Shane Jensen to share his take on the men’s and women’s tennis tours, the emerging Sinner–Alcaraz rivalry, and the depth of talent in women’s tennis. Bill also dissects the 2025 college football landscape, sharing insights on conference strength, playoff expansion, coaching trajectories, and which teams have the best shot at this season’s national championship. Cade, Eric and Shane keep the conversation going, discussing recent golf highlights, including Justin Rose’s win and Ryder Cup implications, as well as emerging MLB storylines such as the Milwaukee Brewers’ dominance, surging offensive stats, and surprising betting odds for perennial favorites like the Dodgers. Hosted on Acast. See acast.com/privacy for more information.
Cryptocurrency has evolved from a niche experiment to a global financial force. But how did we get here? In this episode, professor Itay Goldstein is joined by Duke professor Campbell Harvey and Neha Narula, director of the MIT Media Lab’s Digital Currency Initiative, to explore the milestones that led to crypto’s rise, the forces that shaped its growth, and what the crypto landscape will evolve into.This discussion is part of a special series in the Ripple Effect podcast called “Future of Finance: The Rise of Crypto and Digital Money.” Hosted on Acast. See acast.com/privacy for more information.
John Zhang, Wharton Professor of Business Economics and Public Policy, discusses how firms use tariff-induced economic conditions to raise prices and explore dynamic pricing strategies, balancing profit motives with consumer perceptions and competition. Hosted on Acast. See acast.com/privacy for more information.
Adobe's Vice President of Marketing and Communications and Chief Communications Officer, Stacy Martinet, speaks with Barbara Kahn and Americus Reed about the company’s transformation from its PDF roots to a global leader in creativity and digital experience solutions, offering insight into Adobe’s strategic reinvention, generative AI integration, and data-driven consumer behavior research like its latest findings on Prime Day. Hosted on Acast. See acast.com/privacy for more information.
Generative AI promises productivity and cost-cutting gains, but it also has the potential to increase employee well-being. That’s why Wharton’s Stefano Puntoni wants companies to put their workers at the center of the AI conversation. This Ripple Effect episode is part of the “Research Spotlight” series. Hosted on Acast. See acast.com/privacy for more information.
A highlight of Eric Bradlow, Shane Jensen, and Adi Wyner's conversation with Seth Partnow—Data Science Manager for the NBA at PENN Interactive, former Director of Basketball Research for the Milwaukee Bucks, and author of The Midrange Theory—discussing what NBA work at PENN Interactive entails, expectations for draft picks and predicting player performance, and how talent distribution across NBA teams is changing. Hosted on Acast. See acast.com/privacy for more information.
Wharton’s Barbara Kahn and Elizabeth (Zab) Johnson talk about their book, Visual Marketing: A Practical Guide to the Science of Branding and Retailing. This Ripple Effect episode is part of the “Meet the Authors” series. Hosted on Acast. See acast.com/privacy for more information.
Wharton management professors Harbir Singh and Mike Useem discuss their book Resolute Japan: The Leaders Forging a Corporate Resurgence, which explores how a new model of leadership has transformed Japan's top companies. This Ripple Effect episode is part of the “Meet the Authors” series. Hosted on Acast. See acast.com/privacy for more information.
Research from Wharton professor Rebecca (Becky) Schaumberg and PhD student Zhiying (Bella) Ren reveals how disagreement in a conversation is often mistaken for bad listening, regardless of how engaged the listener is. Schaumberg explains their findings. Hosted on Acast. See acast.com/privacy for more information.
Listen to a special episode from Where AI Works, a new podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries. In this episode, host Kartik Hosanagar speaks with David Droga, founder of Droga5 and current CEO of Accenture Song, to explore how AI is transforming the worlds of marketing, advertising, and creative work. From shifting agency dynamics to the evolving role of human imagination, Droga offers an inside look at what the creative industries need to embrace — and question — as AI tools grow more powerful. Tune in to hear how one of the world’s top advertising leaders sees the future of creativity in the age of automation. Follow and listen to more of Where AI Works here. Hosted on Acast. See acast.com/privacy for more information.
Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s Francisco Villarroel Ordenes. Hosted on Acast. See acast.com/privacy for more information.
Wharton Deputy Dean Nancy Rothbard talks about how social media has changed office culture by giving colleagues a way to connect with each other outside of work. This Ripple Effect podcast episode is part of a series on “Wellness at Work.” Hosted on Acast. See acast.com/privacy for more information.