GTM Speed Dial

In this season finale of GTM Speed Dial, co-authors Travis Henry and Hillary Carpio share a candid conversation about the behind the scenes of their newly released book, Busting Silos. Travis leads the Global SDR Operations and Enablement organization at Snowflake, supporting the GTM motion for integrated sales development and is the partner in crime to podcast host, Hillary. Get your copy of busting silos at bustingsilosbook.com or anywhere books are sold.

B2B marketers have relied on 3rd party advertising cookies for years as a critical part of a hyper-targeted display strategy. With Google deprecating these cookies at the end of 2024, what should GTM leaders be doing to prepare? Kushan Patel, VP of Product at Rollworks, joined dialed in to share his insights about how this move will impact the industry, what AdTech vendors are doing now to prepare, and what other strategies and channels advertisers can employ instead.

How do you build and scale a global function without direct reports? In this episode, Dan Cafiero, Sr. Program Manager of ABM and Paid Media and Seagate joins the podcast to share his insights. Having built his function as a team of one, he is sharing his insights for choosing the company and role if you are a soloist, how to leverage vendors as your extended team, and how he leverages data and automation to scale his operations.

Raise your hand if you have said this week, "Sorry I am late, I was in back to back meetings." On this episode of the GTM Speed Dial Podcast, we are tackling all-things calendar management with a seasoned pro, MJ (Maria) Jenkerson. After all, effective use of time is a critical skill for GTM leadership. MJ is an award-winning Silicon Valley Executive Assistant, having supported executives at companies including Splunk, Google, Yahoo, the Golden State Warriors and more. She is currently the Head of Marketing Administration and executive support to the Chief Marketing Officer at Snowflake.

PLG are three letters that are all the buzz in the B2B world, but what do they even mean? In this episode, Correlated Cofounder and CEO Tim Geisenheimer joins Hillary Carpio to take listeners through the basics of product led growth. Hillary asks the "embarrassing simple" questions so you don't have to, like what the heck is PLG, really? Who should be doing it and who should not be? Why is it so popular and what tips does Tim have for listeners on the product led growth journey? This episode is a great crash course on PLG in under 30 minutes.

Join this episode of the GTM Speed Dial Podcast to hear Hillary Carpio, host of the podcast and Head of Account Based Marketing at Snowflake, answer questions submitted by listeners. Hillary has both led teams of 20+ dedicated to ABM and built a program from the ground up as a team of 1. In this episode, she combines her experiences doing it herself as well as advising startups to bring you the latest advice for best-in-class account based marketing.

Declan Mulkeen, the King of Content and CMO at Strategic ABM, consistently produces high-value content that draws remarkable engagement across his web properties. His trick, however, is not to create new content all of the time, but rather to really understand his content pillars and then upcycle his content into new formats with seasonal relevancy. Having witnessed his content mastery first hand, Hillary called Declan on GTM Speed Dial to help listeners understand how he builds his content strategy and how he repurposes single assets into multiple deliverables with major impact. This episode will leave listeners with clear direction for how to build a robust content machine that relies on the COPE method - create once, publish everwhere.

Odalys Jasmine Garcia Arce is an advocate and voice of the LatinX community, the host of HellaLatin@ podcast, content creator, and a LinkedIn Diversity and Inclusion team member. In this episode, Jasmine shares actionable tips for leaders to create inclusive work environments, moments of belonging, and a space where team members can do their best work as a result of feeling welcome to be their authentic selves. Regardless of your title, role or level, Jasmine leaves listeners with tangible advice to start taking steps to a more-inclusive, authentic workspace today.

In this episode, Hillary answers the listeners' questions about all-things Account Based Marketing. She has built ABM programs from scratch as a team of 1, scaled a team from 5-25 globally, and advises startups on how to leverage account-based best practices in early stages of growth. As the host of the podcast and Head of ABM at Snowflake, she shares her unfiltered thoughts on what ABM actually is, how to measure and report on success, and what skills, tasks and responsibilities Account Based Marketers should have. This in-depth episode will leave you with something new to consider whether you are new to ABM or looking for how to level up your practice.

It is one thing to have great ideas, it is another to get them heard and executed in your organization. In this episode, Arthur Castillo, Head of Dark Social and Evangelism at Chili Piper, joins Hillary for the second of their 2-part podcast together. They break down the step-by-step process Arthur generated from his time as a sales rep to identify the right person to pitch your ideas to, what channels you should use to do so, what happens after the pitch, and how to actually bring the project to life. You will leave inspired to bring your ideas to fruition and get the right people on board to sponsor you along the way.

Arthur Castillo is the co-founder of Revenue Era, a private, invite only community that serves marketing teams that are obsessed with driving revenue. He is also an advisor and brand ambassador to multiple organizations while also serving as the head of dark social and evangelism at ChiliPiper. His natural knack for building community led him into his current role and has served as the common thread throughout his career. In this episode, Arthur and Hillary will discuss what dark social is and why it is important to go to market leaders, as well as how listeners can follow his lead by turning something you are passionate about into a net-new role of your own.

In this episode, Kiteworks CMO, Tim Freestone shares why ChatGPT and the democratization of AI will forever change B2B marketing. He shares how he is already leveraging AI in his current role, how it will affect his interview processes for new talent, and practical ways you can leverage ChatGPT and AI to drastically transform your work now and in the future.

In the inaugural episode of GTM Speed Dial, Asher Mathew, VP of GTM at DemandBase, joins Hillary to demystify the rep to exec journey. Asher takes the listeners through what GTM is, how relationships are at the core of it, the 4 levels of leadership between rep and exec, and why you need to stay at companies for longer than 18 months. 

There is no playbook for GTM leadership and I wish there was - so I am creating one. Join Hillary Carpio for the upcoming new podcast, Go To Market Speed Dial, where she and guests will chat about B2B leadership, marketing, and all the things you wish were explained. She will call on tried and true mentors, new mentors, and talk to emerging leaders as well. Have a someone in your speed dial and want to bring on the show? Submit your guest requests, questions, and feedback at thehillarycarpio.com/podcast. Topics: B2B Leadership, Marketing, Emerging Leaders, Go To Market, People Management