The Floral CEO

How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)Growing your floral business revenue doesn’t start with hustling harder — it starts with clarity.In this episode, Jen breaks down how to intentionally grow revenue by looking at what’s already working, identifying where your biggest opportunities live, and creating a strategy rooted in facts — not feelings.After a full month of deep coaching sessions and mastermind strategy calls, one thing became crystal clear: florists who grow sustainably understand their numbers, track their revenue intentionally, and make decisions like CEOs.If you’ve ever said:“I want to make more money, but I don’t know where to start”“I’m booked, but I’m not profitable”“I feel busy but unsure if I’m actually growing”This episode is for you.In this episode, you’ll learn:Why “I want to grow by 10%” is not a strategy — and what to do insteadHow to break down your revenue by category (weddings, funerals, corporate, a la carte, etc.)How to identify which part of your business has the most growth potentialTwo main ways to grow revenue:Increasing your average order valueIncreasing the number of aligned clientsHow small pricing adjustments (delivery, setup, labor, service fees) can unlock thousands in revenueWhy tracking and forecasting your weddings changes how you make decisionsHow upsells, thoughtful design suggestions, and month-out calls can increase revenue without more bookingsWhy paying yourself should be a forethought, not an afterthoughtHow cutting expenses and improving margins can increase take-home pay without more workWhy running your business on data (not vibes) is a CEO moveKey takeaways:✔ Revenue growth comes from reflection + forecasting✔ You don’t need more bookings — you need better strategy✔ Knowing your numbers gives you power, confidence, and options✔ Paying yourself is non-negotiable — this is a business, not a hobbyTools & resources mentioned:Profit First (book & audiobook)Simple revenue tracking spreadsheetsForecasting your booked weddings throughout the yearReady for support?If this episode made you realize you need help building a real growth strategy, Jen offers:1:1 private coaching sessions Coaching Call-1 hr. $ - Jeni BechtThe Floral CEO Mastermind — monthly strategy, Q&A, and CEO-level support👉 Learn more at Floral CEO MastermindYou deserve a business that pays you well, supports your life, and grows with intention.This is your sign to stop guessing — and start leading.

In this minisode, Jen breaks down the 10 habits she consistently sees in florists who are thriving—financially, creatively, and mentally. Inspired by Atomic Habits and grounded in real coaching conversations with florists at every stage, this episode isn’t about doing more. It’s about doing the right things consistently.If you’ve ever wondered why some florists seem calm, confident, booked, and profitable—this episode pulls back the curtain.In this episode, we cover:Successful florists plan before they designCalm wedding days come from preparation—not talent alone. Timelines, recipes, mechanics, and labor are reviewed before flower week ever starts.They know their numbers (even if they hate them)Average wedding value, labor costs, and profit margins matter. Profitable florists make decisions based on facts, not feelings.They communicate clearly and confidentlyNo over-explaining. No apologizing for pricing. Clear, calm communication builds trust and authority.They say no more than they say yesBoundaries protect energy, creativity, and profitability. Saying no is a business strategy—not a failure.They take action before they feel readyConfidence is built through action. Posting, raising prices, and trying new designs all come before feeling “ready.”They build systems that support busy seasonsTemplates, workflows, and checklists reduce stress and prevent burnout when things get hectic.They protect their creativityCreativity is treated like a resource—not something to drain dry. Successful florists intentionally seek inspiration and avoid burnout work.They show up consistently (not constantly)Sustainable marketing rhythms beat burnout posting cycles. Visibility comes from consistency, not volume.They evolve instead of staying stuckPricing, offerings, branding, and business models change as florists grow. Reflection and adaptability are key.10. They think like CEOs, not just designersDecisions are made with long-term sustainability, alignment, and profitability in mind—not short-term ease.Key takeaway:Success isn’t about working harder—it’s about building habits that support the business and life you want.Resources & Next Steps:Want accountability and CEO-level support? Learn more about the Floral CEO Mastermind👉 http://floralceo.com/mastermindReady to reconnect with your creativity and skill set? Check out the Floral Rockstar Workshop Series👉 http://floralceo.com/workshopLet’s connect:DM Jen on Instagram and share:Which habit you already have dialed inWhich habit you’re committing to build in 2026You don’t need to change everything—just start with one habit that moves you forward.

Most florists think branding is something you do after you’re established — after the logo, the website, the luxury weddings, the polished feed.But the truth is this: you already have a brand.And if you don’t intentionally shape it, your clients will shape it for you.In this episode, Jen breaks down what a brand actually is (and what it isn’t), why your behavior matters more than polish, and how you can start building a powerful, recognizable brand from any stage of business.This isn’t about aesthetics — it’s about alignment, consistency, and becoming known for something.In This Episode, You’ll Learn:Why a brand is a feeling, not a logoHow your behavior builds your brand faster than visualsWhy you are the brand (especially early on)How to pick a lane instead of trying to be everythingThe power of repetition in brand buildingHow boundaries create a premium brandWhy consistency builds trust and recognitionHow personal branding accelerates growthWhen (and why) it’s okay to evolve your brandHow strong branding attracts better clients with less effortKey Takeaway:A brand isn’t built in polish — it’s built in how you show up.Your energy, tone, boundaries, and consistency are the brand.Action Steps:Choose 3 words you want people to associate with youUpdate your bio with what you want to be known forAudit your communication — does it sound like you?Decide what you’re no longer available forStart showing up consistently, not perfectlyRepeat your message instead of reinventing itBrand is a long game — and that’s what makes it powerful.

If you’ve ever felt overwhelmed by installations (or worried something’s going to fall, shift, or turn into a full-blown stress spiral on site)… this minisode is for you.Jen shares her go-to installation workflow (including why she builds 90% in the studio) plus the exact tools that make installs faster, safer, and way more confident.In This Episode, We Cover:Why building most of your install in your studio reduces stress + mistakesHow to save almost 50% on foam cages by buying empty cages onlineThe easiest way to hang installs with airplane cable without manual screw stopsThe zip tie mistake that makes installs weaker (and harder to tighten)Jen’s favorite “modular” stand system for head tables, bars, arches, and spill designsResources Mentioned (Links)One-brick foam cages — Jen’s go-to➡️ https://a.co/d/bKOUxkdUrban Trapeze cable stops (no crimping tool needed)➡️ https://a.co/d/3RdwidIPlastic-coated airplane cable (Jen’s preference)➡️ https://a.co/d/cgOtk8630-inch heavy-duty zip ties (thick + strong)➡️ https://a.co/d/ilMtf8DMetal “square tent stands” for 2x4 installs (modular base system)➡️ https://www.etsy.com/listing/607288186/two-square-tan-stands?ref=yr_purchasesWant to Learn This Hands-On?Installation Rockstar Workshop📍 Essence Event Center — St. Paul, MN📅 March 10–11🎭 Theme: Old Hollywood Glamour (dirty martinis + pearls + calla lilies)You’ll build (and photograph!) an epic portfolio:Head table installHanging installCake momentDirty martini tower momentCeremony installPlus a full styled shoot gallery included.👉 Details + tickets: http://floralceo.com/workshop

Ever feel like you’re doing “all the right things” — consults, proposals, follow-ups — and still hearing no? In this episode, Jen breaks down what happened after she received three client no’s in a row, how she audited her response times, proposal quality, tone, and energy… and how she turned that slump into four yeses (including higher-budget bookings).This is a must-listen for wedding florists who want to book more weddings, improve their close rate, and communicate with more confidence, even when life feels heavy.What You’ll LearnWhy “no’s” often have nothing to do with your design skillsHow your energy + excitement shows up in your consults (even if you think it doesn’t)The sneaky ways your response time impacts your booking rateHow templated emails can accidentally make you sound cold, robotic, or not like youThe difference between being “professional” and being forgettableHow to re-ignite your passion when you’re feeling overwhelmed or burned outA simple self-audit to do anytime your close rate dipsThe “Booking Slump Audit” (Steal This)If you’re getting no’s, ask yourself:How fast did I respond to the inquiry + follow-ups?Did my proposal feel custom + enthusiastic or copy/paste?Did my email tone sound like me?Did I highlight what makes me the right choice (venue expertise, sourcing, seasonality, confidence)?Was I excited… or was I operating from stress, overwhelm, or “whatever”?Key TakeawaysPeople don’t just book flowers — they book confidence, care, and leadershipBrides want to feel like you’re excited about THEIR wedding, not just another jobYou can be honest and still sell with energy (even if the world feels heavy)You can turn the game around fast — one email, one consult, one proposal at a timeAction StepPick ONE lead you’re currently nurturing and do this today:Re-read your last email/proposal and ask:“Would I book me after reading this?”Then add 2–3 lines of personality + excitement + expert guidance.MentionedYour consultation + proposal turnaround timeWhy “education” is part of selling wedding flowersHow to communicate value without sounding defensiveDesigning a business that attracts clients you actually loveWant support + structure?If you’re ready to tighten up your sales process, raise your close rate, and book aligned clients — come hang out with us inside the Floral CEO Mastermind.

If you want 2026 to be the year you finally feel like a confident, profitable, in-control Floral CEO, this minisode is for you.In this episode, Jeni shares five essential goals every florist should add to their goal list — whether you’re a newer business owner or a seasoned florist who wants more ease, clarity, and profitability.These aren’t fluffy goals. They’re CEO-level goals that help you stop running your business in reactivity and start running it with intention, strategy, and confidence — without burning yourself out or losing your love for flowers.🌿 The 5 Goals Every Floral CEO Needs in 20261️⃣ Schedule CEO Time (Non-Negotiable)If you never slow down to look at your business, you’ll always be stuck reacting instead of leading.CEO time is where clarity happens — reviewing what’s working, what’s not, and what actually feels good.Action: Schedule a weekly CEO morning, afternoon, or full day where you work on your business, not just in it.2️⃣ Know Your Numbers (Not Just Your Feelings)Feelings are important — but facts create profitable decisions.Understanding your profit margins, labor costs, and where your money is actually going allows you to refine pricing, spot leaks, and confidently grow without guessing.Action: Make “knowing my numbers” a 2026 goal — even if you start small with one wedding or one month at a time.3️⃣ Commit to Consistent NetworkingNetworking is one of the fastest ways to grow a floral business — and most florists avoid it.When you consistently show up in rooms (or communities) where planners, venues, and industry pros already gather, you shorten the path to better clients and better opportunities.Action: Choose one networking space and show up consistently this year.4️⃣ Simplify One System in Your BusinessComplexity creates burnout. Simplicity creates profit.Instead of trying to overhaul everything, pick one system to refine — your inquiry process, ordering workflow, proposal system, or service offerings — and make it easier for both you and your clients.Action: Ask: If I simplified this one thing, where would my energy open up?5️⃣ Create Monthly Creative InspirationYou’re not just a business owner — you’re an artist.And when creativity dries up, burnout follows fast.Scheduling intentional creative time keeps you inspired, excited, and emotionally connected to your work — which directly impacts your business growth.Action: Plan one creatively fulfilling experience every month (a workshop, experiment, installation, or passion project).💐 Why These Goals MatterThese five goals help you:Step into your CEO identityIncrease profit without more chaosSimplify instead of overcomplicateBuild a business you actually loveStay inspired while growing sustainablyThis is how you stop surviving and start leading.🎓 Want Help Implementing These Goals?If you’re ready for structure, accountability, and creative inspiration, join Jeni inside:✨ **The Floral CEO Mastermind **floralceo.com/mastermind✨ Hands-on Creative Workshops✨ CEO strategy, planning, and support👉 Learn more at: http://floralceo.com/workshop👉 Or DM Jeni on Instagram to share which system you’re simplifying this year🌸 Final NoteYou don’t need more goals — you need the right goals.These five are the foundation of a calm, profitable, aligned floral business in 2026.You’ve got this, flower friend 💪🌷

Moving Your Floral Business Forward When Life Feels ComplicatedLife doesn’t pause when you’re trying to grow a business — and as florists, we often carry more than most. Family responsibilities, grief, health challenges, world events, financial pressure, and creative burnout don’t stop just because we have goals.In this episode of The Floral CEO Podcast, Jeni shares a deeply honest conversation about what it really looks like to keep moving your business forward when life feels overwhelming, messy, or outright hard.This episode isn’t about hustling through burnout or pretending everything is fine. It’s about resilience, alignment, micro-momentum, and designing a business that can support you through real life — not just ideal circumstances.✨ In This Episode, We Talk About:Why “complicated” doesn’t have to mean stuckHow the mindset of “I do it anyway” builds long-term successThe danger of letting hard seasons turn into permanent habitsWhy falling off the plan doesn’t mean you’ve failedHow to identify the next best step when motivation is lowUsing micro-momentum to rebuild confidence and consistencyWhy alignment matters more when life feels heavyRedesigning your floral business so it supports you — not drains youLetting go of work that consistently feels wrong, even if others do itWhy resilience is built through systems, habits, and self-trustThe difference between pausing to breathe and quitting altogether🌿 Key Takeaways for Florists:You don’t need perfect conditions to make progress.One small action can change the trajectory of your week — or your year.Missing a post, dropping a ball, or feeling behind doesn’t disqualify you.The right business model should make hard seasons survivable.Alignment makes momentum sustainable.Success isn’t about never struggling — it’s about continuing anyway.💡 Listener Reflection Questions:What’s one area of my business I’ve stopped moving forward because life feels hard?What is the next best step I could take today — even if it’s small?Where am I pushing through work that feels misaligned instead of supportive?If I designed my business today, would I design it the same way?🌸 Final ThoughtsHard seasons don’t mean you’re failing.They don’t mean you’re weak.And they definitely don’t mean you should quit.They mean you’re human — and capable of more than you think.This episode is a reminder that progress doesn’t disappear just because life gets complicated. You are allowed to move forward at your own pace, in a way that honors your life and your business.You’re stronger than this season — and I’m cheering you on.

In this episode of The Floral CEO Podcast, Jen walks you through a simple, real-world way to forecast your floral business revenue—using the bookings you already have (or want) to estimate your average wedding value, close rate, expenses, flower costs, labor, taxes, and ultimately how much you can pay yourself.Whether you’re a newer florist or you’ve been in business for years but still feel unclear about money, this episode gives you a practical framework to stop guessing and start planning like a CEO.What You’ll Learn (Key Takeaways)How to calculate your average wedding order value (AOV) so you can forecast incomeHow to use your close rate to estimate how many leads you need to hit your booking goalA simple “CEO math” approach to estimate:Flower/COGS percentagefixed monthly expenses (your “turn the lights on” costs)freelance laborsales tax/tax set-asidesprofit cushionowner payWhy guessing creates scarcity—and why forecasting creates confidenceHow to put this into a spreadsheet so you can make smarter decisions all yearThe Framework Jen Uses (Step-by-Step)1) Start with your funnel numbers (your real booking pipeline)Track these numbers:How many inquiries/leads you receiveHow many you respond to / have real conversations withHow many consults you bookHow many proposals you sendHow many you close (booked + contract signed)Close rate formula:Booked weddings ÷ proposals sent = close rateJen’s note:If your close rate is very high, you may be underpriced (you’re “too easy to book”).2) Calculate your average wedding value (AOV)Average wedding value formula:Total booked wedding revenue ÷ number of booked weddings = AOVThis gives you a usable “planning number” even if you have a few outliers.3) Forecast income based on your goal number of weddingsIf you want to go from 8 weddings to 20, you need 12 more weddings.Projected revenue formula:(Goal weddings × AOV) = projected gross revenue4) Estimate your cost of goods (flowers + supplies)If you’re still learning sourcing/recipes, Jen recommends being conservative:30–35% as a planning range for flower costs (COGS)COGS formula:Projected revenue × COGS % = flower/supply costs5) Subtract fixed “lights-on” business expensesThese are costs like:websiteCanvaQuickBooks/bookkeeping softwareemail platformadmin tools/subscriptionsbusiness renewals/feesvehicle costs (if the business covers them)Fixed costs formula:Monthly fixed expenses × 12 = annual fixed expenses6) Add labor estimates (freelancers)Example logic from the episode:how many weddings need helphow many hours per weddinghourly ratenumber of staff-daysLabor formula:(Hours × rate × number of days/weddings) = labor cost7) Set aside taxes (don’t get surprised later)Jen specifically mentions sales tax and recommends setting aside a percentage (often close to 10% in MN depending on location/rate, but use your local rate).Tax set-aside formula:Projected revenue × tax % = tax bucket8) Build profit into the business (a cushion)Profit is not “whatever is left.” It’s intentional.Even starting with 5–7% gives you a cushion for growth:cooler purchaseeducationequipmentupgradesemergency bufferProfit formula:Net-after-costs × profit % = profit bucket9) What’s left can become owner’s compensation (pay yourself)After subtracting:COGSfixed costslabortaxesprofit…the remainder is what you can use to pay yourself (owner’s comp), then plan for income taxes/self-employment taxes depending on your setup.Practical Action Steps (Do This This Week)Make a simple spreadsheet with columns for:inquiriesconsultsproposalsbookingsclose rateList your booked weddings and total revenue → calculate your AOVChoose your booking goal (ex: 20 weddings)Forecast gross revenue (goal × AOV)Pick conservative COGS % (30–35% if you’re still dialing in recipes)Estimate annual “lights-on” expensesEstimate freelancer laborCreate 3 buckets in your business:tax set-asideprofit cushionowner payReview the final number and ask:“Is this enough for the life I want?”“What needs to change: price, volume, efficiency, or offers?”Mentioned in This EpisodeBook RecommendationProfit First by Mike Michalowicz (Jen’s foundational framework for building profit and paying yourself consistently) https://a.co/d/1s9O2mm

Have your New Year’s resolutions already fallen apart — and it’s only January 7?You’re not broken. You don’t lack discipline. You don’t need a new year.You need a new approach.In this episode of The Floral CEO Podcast, Jen breaks down why “going all-in” doesn’t work, why motivation fades fast, and how micro momentum is the missing piece between setting goals and actually achieving them.This episode is about building sustainable success, not burning yourself out by February.✨ What We Cover in This EpisodeWhy Most Goals FailCommon mistakes that sabotage your goals:Trying to change everything at onceSetting vague goals (“be more successful,” “network more”)Relying on motivation instead of structureOverestimating what can change in 30 daysUnderestimating the power of consistency over timeGoing all-in often looks productive — but it’s usually just overwhelm in disguise.The Real Timeline of ChangeIf you’ve ever felt discouraged, this will reframe everything:Habit change: 60–100 daysLifestyle change: 12–18 monthsIdentity change: 3–4 yearsTrue transformation happens in layers — not overnight.Micro Momentum: The Missing LinkMicro momentum is about:Breaking goals into digestible actionsReducing overwhelmBuilding trust with yourselfCreating progress even on chaotic daysSmall wins compound into big change — especially when life is busy.Real-Life Examples of Micro MomentumJen shares personal examples including:How she went from hating workouts to identifying as someone who loves movementWhy starting small created long-term identity changeHow to apply micro momentum to business goals like:NetworkingLaunching à la carte floralsCEO daysSystems + financesMarketing consistencyHow to Make Goals Actually HappenYou’ll learn how to:Get specific with your goalsCreate clear deliverablesBuild buffers so life doesn’t derail youReduce decision fatigue by planning aheadUse the Rule of 3:One business goalOne personal goalOne health/energy goalAnd just as important — what to remove from your plate to create space.Identity-Based Goal SettingInstead of asking “What do I want?” ask:Who do I want to become?What does that version of me do on a random Tuesday?What does she stop tolerating?Shift from:“I want to…”to“I am becoming someone who…”Sustainability Over HustleIf your goals require burnout to achieve them — they’re not the right goals.This episode reinforces:Alignment over urgencySystems over willpowerProgress over perfectionTry This: 24-Hour Micro Momentum ChallengePick one goal you’ve been avoidingSet a 5-minute timerDo one tiny stepStopCelebrateMomentum starts with starting.💐 Want More Support?If you’re tired of winging it and ready for real accountability, strategy, and alignment:👉 Join the Floral CEO MastermindThis is where we:Break goals into executable plansBuild sustainable businessesFocus on paying yourself, reducing burnout, and creating a life that feels good🔗 Visit floralceo.com/mastermind🌸 Final ThoughtYou don’t need more discipline.You don’t need more motivation.You need clarity, structure, and micro momentum.And you are absolutely capable of building the life and business you want.

Jen announces her three upcoming floral workshops for the year: The Installation Rockstar Intensive on March 10-11 in St. Paul, Minnesota, featuring hands-on portfolio building with an 'Old Hollywood Glamour' theme. The Business Bouquets and Branding Workshop on April 26-28 at her family farm in Denison, Minnesota, focusing on business development and branding photography; and the Floral Rockstar Retreat on August 16-18, also at her farm, offering a relaxing yet educational experience with activities like flower arranging, glamping, yoga, and more. Each workshop includes professional photo shoots, with opportunities for portfolio building and social media content creation. Early bird pricing and payment plans are available.

Life + Business Audit: How to Create Clarity, Alignment, and Sustainable GrowthAs the year winds down, it’s easy to feel reflective, overwhelmed, or unsure of what needs to change next. In this episode of The Floral CEO Podcast, Jeni walks you through a powerful life and business audit designed to help you gain clarity, reduce burnout, and intentionally shape the next chapter of your business and life.This isn’t about judgment, shame, or “fixing” yourself.It’s about seeing clearly, reclaiming your energy, and choosing alignment over chaos.Why a Life + Business Audit MattersYour business does not exist in a vacuum.If your life feels heavy, chaotic, or unsupported, your business will eventually reflect that.In this episode, Jeni shares why:Your business cannot “save” your lifeMoney alone doesn’t fix misalignmentSustainable success starts with clarity, boundaries, and honest reflectionThis audit helps you step out of reaction mode and into intentional CEO leadership.Part 1: Where Are You Right Now?1. Energy AuditTake an honest look at where your energy is going — and where it’s being drained.Rate each area on a scale of 1–10:WorkdaysClient interactionsCreative workHome lifeMental loadPhysical energyAnything consistently under a 5 deserves attention — not guilt.2. Time AuditAsk yourself:Where is my time actually going?What feels busy vs. what moves the needle?How much of my time is reactive vs. intentional?Break your time into categories:Revenue-producing workAdmin / busyworkMarketingFamily & personal lifeScrolling / numbingRest (real rest)Then ask:Is my time aligned with my priorities — or just my habits?3. Money AuditThis is where many business owners avoid looking — and where clarity is most powerful.Reflect on:What did I actually pay myself?What parts of my business are profitable?What looks “successful” but pays terribly?Where am I leaking money (including time)?Ask the big question:Am I building a business that supports my life — or one that requires sacrifice without return?Part 2: What’s Not Working Anymore?4. Tolerance AuditFinish these sentences honestly:“I’m tolerating __________.”“I keep putting up with __________.”“I know this isn’t working, but I haven’t changed it.”What we tolerate becomes our standard.5. Alignment AuditAsk yourself:Does my business reflect who I am now — or who I used to be?If I built this business today, would I build it the same way?Is my business aligned with my values, family life, health, creativity, and nervous system?Small misalignments add up over time.6. Identity AuditShift from:“I’m trying to…”to“I am someone who…”Ask:Who have I been acting like I am?Who do I want to become?What does that version of me say yes to?What does she stop doing?Identity shifts drive behavior change.Part 3: What Needs to Change?7. Subtraction Before AdditionBefore adding anything new, ask:What can I remove?What can I simplify?What am I done tolerating?Growth doesn’t always mean more — often it means less, done better.8. Focus Audit: The 3–Thing RuleChoose:3 business priorities3 life prioritiesAsk:If I focused only on these, would my life and business improve?Everything else can pause, be delegated, or simplified.9. Support AuditYou are not meant to do this alone.Ask:Where do I need support?What am I carrying that isn’t mine?Who helps me think bigger?Who holds me accountable?Support might look like systems, boundaries, therapy, coaching, or community.Part 4: How Do You Move Forward?10. Micro-Momentum PlanningInstead of fixing everything, ask:What’s one 15-minute change I can make this week?One boundary I can set?One system I can tighten?Small shifts create big identity changes.11. Future You Check-InAsk:What will future me thank me for changing now?What would make next year feel lighter?Your body often knows before your mind does.12. Decision Filter Going ForwardEvery opportunity should pass through:Does this align with my values?Does this support my energy?Does this move me toward my goals?Am I saying yes out of fear or intention?If it’s not a clear yes, it’s a no or not right now.Final ThoughtsYou are allowed to:Change your mindWant something differentBuild a business that feels good and pays you wellChoose alignment over hustleYour life matters just as much as your business.Join the Goal Planning Party 🎉If you want support turning this clarity into action, join Jeni for the 2026 Goal Planning Party:🗓 January 5th⏰ 1:00 PM CST📍 Live on Zoom📓 Includes a guided workbook👉 Sign Up 2026 Planning Sign Up👉 Or comment GOAL on Instagram to sign up

Episode Title26 Things Every Florist Should Do Going Into 2026Episode Description2026 doesn’t need to be new year, new chaos.In this episode of The Floral CEO Podcast, I’m walking you through 26 intentional, strategic things every florist should consider before heading into 2026 — from money and marketing to energy, systems, and alignment.This isn’t about doing more.It’s about doing what actually works — with clarity, profitability, and ease.You don’t need to tackle all 26 at once. But you do need to stop drifting into another year without intention.What You’ll Learn in This EpisodeIn this episode, we cover:How to reflect on 2025 without judgment — just data and clarityWhat to cut, simplify, or stop doing in your floral businessHow to realign your pricing, profit, and payWhere your time and energy are actually going (and if it’s worth it)How to market smarter — not louderWhy alignment matters more than hustle heading into 2026How to choose growth that supports your life, not drains itThe 26 Things Every Florist Should Do Going Into 2026Reflect & RecalibrateReview what actually made you money in 2025Identify what drained your energy the mostDecide what you’re no longer available forLook at your average order valueIdentify your most profitable client typeAudit how you truly spend your timeMoney & Profit (CEO Energy)Decide how much you want to pay yourself in 2026Separate business money and personal moneyStop using deposits to fund your lifeReview pricing that no longer worksBuild profit into pricing — not leftoversDecide what “enough” actually looks like financiallyMarketing & VisibilityChoose three marketing priorities (not ten)Choose consistency over perfectionMake your email address easy to findDecide what you want planners to see you asCreate evergreen content you can reuseDecide where you’ll stop marketingSystems, Time & SustainabilitySimplify your offersBuild a 10-minute daily marketing habitCreate micro-momentum tasks for busy daysIdentify one system that needs tighteningGrowth, Identity & VisionDecide who you’re becoming as a Floral CEOSay your goals out loudBuild accountability into your yearChoose alignment over hustleKey TakeawayYou don’t need to overhaul your entire business overnight.But choosing even 3 things from this list — and actually following through — can completely change how 2026 feels.Clarity compounds.Alignment compounds.And intentional decisions always outperform hustle.Join the 2026 Goal Planning Party 🎯📅 January 5th⏰ 1:00 PM CST📍 Live on ZoomWe’ll reflect on 2025, clarify your priorities, and build a realistic, aligned plan for 2026 — together.👉 Comment the word “GOAL” on Instagramor👉 Visit -  Sign up hereYou’ll receive a guided workbook and live coaching to help you move forward with confidence.Want Deeper Support?If you’re ready for real accountability, strategy, and community, join us inside the Floral CEO Mastermind.January is a powerful month inside the Mastermind — full 2025 reflection, 2026 planning, vision boards, and momentum-building support.🔗 Visit: http://floralceo.com/mastermind📩 Questions? DM me on Instagram or email jeni@thefloralceo.comThank you for listening, flower friend 🌸Here’s to a 2026 that feels intentional, profitable, and aligned.

As the year comes to a close, it’s natural to start dreaming about what’s next. But for many florists, 2025 didn’t feel expansive or inspiring — it felt like survival.In this episode, Jen dives into what it really means to move from surviving to thriving in 2026. Not through hustle, burnout, or “new year, new me” energy — but through intention, reflection, boundaries, and strategic decisions that support both your life and your business.If you’ve felt exhausted, reactive, underpaid, creatively drained, or stuck in constant overwhelm, this episode is for you.In This Episode, We Cover:Why survival mode isn’t failure — and why so many florists normalize burnoutThe physical, emotional, and creative cost of staying in survival too longHow margin (in time, money, and energy) completely changes your nervous systemWhy being “busy” isn’t a badge of honor — and what it’s actually costing youThe connection between your personal life and business growthHow thriving starts with alignment, not doing moreThe 5-Step Shift from Surviving to Thriving in 2026Acknowledge Survival Without ShameSurvival mode is a response — not a personal failure. Many florists are surviving because they’re caregiving, rebuilding, healing, or simply carrying too much. Honor what got you here — and allow yourself to want more.Identify What’s Keeping You StuckLow-margin work, undercharging, saying yes out of fear, lack of systems, inconsistent pay, and constant reactivity all keep you trapped. You can’t change what you won’t name.Redefine What Thriving Means to YouThriving isn’t nonstop work or booking everything. It’s calm, predictable income, creative joy, clear boundaries, support, and a business that gives back to your life — not one that drains it.Make Small, Strategic ShiftsThis isn’t about burning everything down. Simplify your offers. Raise prices intentionally. Build planner relationships. Create systems. Focus on micro momentum — small actions that compound into real change.Decide That 2026 Will Be DifferentA new year doesn’t create change — decisions do. Thriving requires intention, structure, and support. You don’t have to do it alone, but you do have to choose it.Reflection Questions to Sit With:What parts of my business drain me the most?What actually makes me the most money?Where am I over-giving or saying yes out of fear?What am I no longer willing to tolerate in 2026?What would thriving feel like — not just look like?Want Support Creating a Different 2026?Jen is hosting a Goal Planning Party on January 5th at 1:00 PM CST, where you’ll:Reflect on what worked (and didn’t) in 2025Clarify what stays, what goes, and what gets simplifiedDesign goals that support your life and your businessConnect with other florists who are ready to grow with intentionYou’ll receive a guided goal-planning worksheet and live support to help you start the year grounded and clear — not reactive and overwhelmed.👉 Sign up for the goal planning partyGoal planning workshop Or comment “GOAL” on any of Jen’s Instagram posts to get the detailsIf you’re ready for deeper accountability, structure, and momentum, the Floral CEO Mastermind kicks off January with reflection, planning, systems, and community support designed to help you thrive — not just survive.Final ThoughtYou are the CEO of your business and your life.You get to choose peace, margin, creativity, and alignment.And 2026 can be different — if you decide it will be.

As the year winds down and the holidays approach, it’s natural to start thinking about what’s next—next year, next season, and the next version of your business and life. In this episode of the Floral CEO Podcast, Jeni reframes the idea of manifestation in a way that actually works for business owners.If the word manifesting makes you roll your eyes or feel skeptical, this episode is for you.Because manifestation isn’t about wishful thinking—it’s about clarity, intention, structure, strategy, and consistent action.🌿 Rethinking Manifestation for Business OwnersJeni shares how she used to think manifestation was “woo” or unrealistic—until she realized that real manifestation is simply the process of:Getting clear on what you wantSpeaking about your goals as possible (not impossible)Creating systems and structure to support those goalsTaking consistent, aligned actionWhen you stop saying “this is so hard” and start saying “I have a plan,” everything shifts.💐 Why Language and Self-Talk MatterOne of the biggest takeaways from this episode is how the way you talk about your goals shapes your outcomes.Instead of:“This feels overwhelming”“I don’t know how I’ll ever get there”“This is probably unrealistic”Try shifting to:“I’m building the structure to support this”“I have clarity on the next step”“I’m capable of figuring this out”This shift isn’t positive thinking—it’s strategic thinking.🌸 Manifestation = Strategy + Structure + ActionIn this episode, Jeni breaks down manifestation into practical components florists can actually use:1. ClarityYou can’t manifest what you haven’t defined.What do you actually want next year?What does success look like for you?What feels aligned—not just impressive?2. IntentionIntention is deciding on purpose instead of drifting.Choosing what mattersSaying no to distractionsDirecting your energy intentionally3. Strategy & StructureBig goals need support systems.ProcessesCalendarsFinancial plansBoundariesWithout structure, goals stay ideas.4. Action & ConsistencyManifestation requires movement.Small stepsRepeated actionsShowing up even when it’s uncomfortableConsistency—not motivation—is what creates results.✨ Why This Matters Going Into a New YearSo many florists head into a new year hoping things will magically change—without changing how they think, plan, or act.This episode encourages you to:Stop waiting for the “right time”Stop labeling goals as unrealisticStart building belief through actionCreate momentum before January even startsManifestation works when it’s backed by execution.🌿 Key Takeaways From This EpisodeManifestation isn’t magic—it’s momentumLanguage shapes belief and behaviorClarity creates confidenceStructure supports big goalsConsistent action turns intention into realityYou don’t need to wait for January to begin🌸 Final ThoughtManifesting isn’t about hoping harder.It’s about planning better, speaking differently, and showing up consistently.You are capable of big, audacious goals—especially when you build the systems to support them.🎧 Tune in to this episode of the Floral CEO Podcast and start creating what’s next—on purpose.Sign up for the January 5th 1pm CST Goal Planning PartyGoal Planning PartyJoin the Floral CEO Mastermind- for next level planning.floralceo.com/mastermind

As the year comes to a close, it’s tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Podcast, Jeni challenges that approach and invites florists to do something far more powerful first: reflect.This episode is all about how intentional end-of-year reflection can help you build a floral business that is not only more profitable—but also more sustainable, aligned, and fulfilling.If you’re a florist who feels stretched thin, stuck in survival mode, or unsure what to focus on next, this episode will help you slow down, assess what truly worked in your business, and make smarter decisions for 2026.🌿 Why Reflection Matters More Than ResolutionsMost people wait for January 1st to “start fresh,” but research shows that nearly 90% of people abandon their goals within the first month. The difference between the 90% and the 10% who actually succeed isn’t motivation—it’s clarity.Reflection helps you:Identify what actually made you moneyRecognize what drained your energy (even if it brought in revenue)Stop repeating patterns that lead to burnoutBuild goals based on facts, not feelingsJeni shares why she doesn’t wait for a new year to start something—and how that mindset has helped her execute consistently in business.💐 What to Review in Your Floral Business Before Planning 2026In this episode, Jeni walks through the core reflection questions every florist should ask before setting new goals:1. What Actually Worked in 2025?Not just what you did—but what produced results.Which services brought in the most revenue?Which offerings were easiest to sell?Where did your best clients come from?2. What “Worked” But Didn’t Feel Good?Revenue alone doesn’t equal success.Which parts of your business raised your stress or cortisol?What made you feel reactive instead of in control?Which services felt heavy, draining, or misaligned?Jeni shares personal examples—like opting out of certain services (daily orders, funerals, high-reactivity work)—to illustrate how removing misaligned revenue streams created more peace and profitability.3. What Are You Doing Too Much Of?Many florists try to do everything:WeddingsDaily deliveriesFuneralsSubscriptionsCorporateWorkshopsHolidaysThis episode encourages you to step back and ask:“Do I really need to be checking every box to be successful?”Often, doing fewer things better is the key to growth.🌸 Aligning Profit With How You Want to FeelA major theme of this episode is that profit and emotional alignment must coexist.Jeni explains why it’s okay to:Opt out of services that don’t feel goodDouble down on offerings you truly enjoyBuild a business that supports your nervous system, not one that constantly spikes stressShe also emphasizes the importance of asking:What was my hourly rate for this service?Was the revenue worth the energy and time required?Do I want more of this in my life next year?✨ From Reflection to Intention: Planning for 2026This episode is also an invitation—to stop free-balling your way into another year and instead build a clear, intentional plan.Jeni shares why:Saying goals out loud builds accountabilityReflection creates momentumStrategy beats hustle every timeShe also introduces the January 5 Goal-Setting Party, where florists will:Reflect on 2025 with guided exercisesIdentify what to expand, refine, or releaseCreate an aligned, profitable vision for 2026Build a realistic plan to execute on it🌿 Key Takeaways From This EpisodeYou don’t need January 1st to make change—you need clarityNot all revenue is good revenueIf something works but feels terrible, it’s worth questioningFewer services + better focus often equals more profitReflection is the foundation of sustainable growthSuccessful florists plan with intention, not urgency🌸 Resources MentionedFloral CEO Mastermind – January focus on reflection, financials, and 2026 planning👉 Visit: http://floralceo.com/mastermindJanuary 5 Goal-Setting Party – Goal Setting Party Rock Your 2026 Planning💬 Final ThoughtYou don’t have to stay in survival mode.You don’t have to do everything.And you don’t have to carry parts of your business into 2026 that no longer serve you.Reflection isn’t about looking backward—it’s about creating space for something better.🎧 Listen to the full episode of the Floral CEO Podcast and start building a business that feels as good as it looks.

Do you feel like you’re constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because almost every florist I coach thinks they need huge blocks of uninterrupted time to build momentum.But here’s the truth: your life will probably never give you endless hours of quiet, focused time…And you don’t need it.In today’s minisode, we’re diving into Micro Momentum — the simple, doable, wildly effective approach that has helped me build my businesses, stay consistent, and keep moving forward even during the busiest, messiest seasons of life.Whether you’re a florist, a mother, running multiple businesses, navigating neurodivergence, or simply overwhelmed by your to-do list — micro momentum is how you create progress right now, not someday.💡 What You’ll Learn in This Episode✨ Why waiting for “big blocks of time” is secretly sabotaging your businessFlorists rarely get quiet 2-hour windows to be creative. Most of us are stitching our businesses together between school pickup, weddings, laundry, and everyday chaos.✨ How micro-momentum interrupts overwhelm and builds confidenceYour brain craves quick wins. Small steps generate dopamine, reduce decision-fatigue, and gently pull you out of paralysis.✨ Why micro-momentum is especially powerful for neurodivergent floristsBig tasks feel impossible. Small tasks feel doable. And doable creates consistency.✨ 10 micro-momentum tasks you can do TODAY (all under 5 minutes!)Perfect for florists who feel overwhelmed by marketing, admin, pricing, or content creation.✨ How micro-momentum rewires your identityLittle promises kept turn into self-trust — and self-trust creates unstoppable florists.✨ Your 24-hour Micro Momentum ChallengeA simple assignment to kickstart clarity, progress, and accountability immediately.🌼 Episode Highlights“Micro momentum is how real florists get things done — not perfection, not hours of silence, not magical bursts of motivation.”“Your success isn’t waiting for a better schedule. It’s waiting for one tiny step.”“Small actions interrupt overwhelm. Big actions often create it.”“If you want 2026 to be different, it starts with the small decisions you make today.”🔟 10 Micro Momentum Tasks Mentioned in the EpisodeAll under 3–5 minutes:Respond to one DMComment on three planners’ postsUpdate pricing on ONE itemRecord a 15-second BTS clipSave two trending audio clipsSend one follow-up emailOrganize one shelf or one bucketReview tagged images from one venueWrite three bullet points for a captionBrain dump tomorrow’s to-do listMicro momentum → real progress → real results.🌸 If You Loved This Episode…You’ll really love the Floral CEO Mastermind, where we build structure, strategy, confidence, and accountability into your business — and especially where we map out your 2026 goals in a doable, supportive, sustainable way.👉 Join the mastermind: http://floralceo.com/mastermind

In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.So many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing.This episode breaks down why that happens, how to shift it, and the exact framework (Profit First) Jeni uses to make sure florists are paid fairly and consistently.Whether you're a new florist still feeling “grateful to be chosen” or a seasoned designer carrying years of undercharging, these strategies will help you build a business that actually supports your life — not drains it.🌼 What You’ll Learn in This Episode💰 Why Paying Yourself Is a Real Success MetricAnd why "but I love what I do" is NOT a valid reason to under-earn.💸 The biggest lies florists tell themselves about moneyIncluding:“I’m reinvesting everything, so I just can’t pay myself yet.”“My perks count as income… right?”“I’ll start paying myself when the business grows more.”Spoiler: If there's no plan, growth won’t fix it.📊 How to Calculate the REAL Value of Your PerksCar, gas, phone, Internet, workshop supplies — they all add value, but they’re not a substitute for owner pay.A Florist-Friendly Breakdown of Profit FirstJeni walks through:The 5 accounts you need (plus 1 bonus account)The percentages most florists should useWhy owner’s compensation ≠ profitHow to stop relying on deposits to surviveWhat healthy margins actually look like for a floristThe #1 reason florists stay broke: impulse spending on inventory and flowers.And how Profit First removes temptation and creates discipline.Real numbers + real scenarios from Jeni’s businessIncluding:How she bought her company vanWhy she refuses to tap into depositsThe “book of porn” rule for decor + hard goodsHow she funds workshops without sacrificing payWhy women struggle to talk about money (and how to change that)This section alone will shift how you think about your worth.📉 Are you undercharging? Here’s how to know.(Don’t worry — this part is delivered with love AND honesty.)🌟 The emotional side of paying yourselfBecause money is math, but it’s also mindset.Key TakeawaysYou deserve to be paid well for the art, labor, leadership, and emotional load you carry.Perks are great — but they’re not a paycheck.Underpaying yourself is often a byproduct of underpricing.Profit First forces clarity, boundaries, and responsible growth.Your financial goals cannot stay vague — “I want to make $100k” means nothing until you define what part of that number is YOURS.A business is not sustainable if YOU are not being financially sustained.Resources MentionedProfit First by Mike Michalowicz (highly recommended!)Links to: https://a.co/d/57gwekB• The Floral CEO Mastermind (January = Money Month) floralceo.com/mastermind• Business Breakthrough Strategy Session with Jeni https://floralceo.myflodesk.com/businessbreakthroughWho This Episode Is ForFlorists who feel like they work nonstop but have little to show for itDesigners ready to price correctly (finally)Anyone who wants to grow revenue and take home more moneyCreative entrepreneurs who want financial confidenceFlorists in their first 1–5 years of business who want a healthier foundation

If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner’s radar — and it’s something you can do in less than five minutes a day.Wedding planners are one of the most powerful referral sources you can have as a floral designer. They work with dream clients, they influence design decisions, and they often book 15–50 events per year. But many florists hesitate to reach out because they fear being judged, ignored, or coming off as too “salesy.”This episode is your reminder that you are providing a service their clients actively need. You’re not selling a gimmick — you’re offering a solution.And the simplest way to start building that relationship?Thoughtful, consistent engagement on their content.Not emojis. Not spammy comments. Not cold DMs.Just genuine, human interaction that helps you stand out in a crowded industry.Jeni walks you through:✨ Why engagement works better than pitching✨ The exact steps to thoughtfully interact with planners online✨ How the algorithm can actually work for you✨ What familiarity and name recognition can do to accelerate trust✨ Why this strategy mirrors real-life networking (but is way less awkward)You’ll leave this episode with a clear, doable action step that builds what Jeni calls micro-momentum — tiny daily actions that snowball into real relationships and real bookings.🌸 KEY TAKEAWAYS FOR FLORISTSEngagement is your digital handshake.Thoughtful comments and story replies make you memorable, human, and familiar — all essential building blocks for trust.Planners pay attention to who shows up.Their networks are small and curated. If they consistently see your name, you’re already halfway in the door.Familiarity breeds comfort… and comfort leads to referrals.When they feel like they know you, they’re far more likely to send business your way.Micro-momentum = major results.Five minutes of strategic engagement can move the needle more than hours of passive scrolling.🌼 ACTION STEP FOR TODAYChoose one planner you’d love to work with and do the following:1️⃣ Follow them2️⃣ Comment thoughtfully on 3 posts3️⃣ Reply to 1 story4️⃣ Share one of their posts with a thoughtful tagOne tiny step… repeated consistently… builds real relationships.🌿 JOIN THE FLORAL CEO MASTERMINDThis month inside the Floral CEO Mastermind, we are diving deep into everything planners — how they think, how they choose vendors, how they communicate, what they expect, and how to earn a spot in their referral circle. If you want 2026 to look different, this is the room.👉 http://FloralCEO.com/mastermind

In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners.If you aren’t intentionally cultivating relationships with planners, you are missing out on major revenue, warm referrals, aligned clients, and the “easy button” that can completely shift the trajectory of your floral business.Jeni breaks down exactly how planners have transformed her own business — including corporate events booked with two weeks’ notice, five weddings from a single planner relationship in one season, and hundreds of thousands of dollars in annual revenue directly tied to her planner network.In this episode, you’ll learn how planners actually work behind the scenes, the different types of planners florists should be targeting, what content attracts planners, and how to build genuine relationships that lead to consistent bookings.What You’ll Learn in This Episode🌿 1. The Type of Planners Florists Should Be Working WithJeni breaks down the categories of planners — and why you shouldn’t only think “weddings”:Wedding plannersCorporate event plannersBar & Bat Mitzvah plannersCultural wedding plannersEvent decorators & party plannersNiche planners (design-led, experiential, luxury, etc.)Each type brings its own high-revenue, high-frequency, and high-opportunity client base.🌿 2. Why Planners Are the #1 Referral Source for FloristsPlanners attract the clients who need your services — and they send you warm leads who:Already trust themFollow their vendor recommendationsAre aligned with your style and pricingTend to book faster and smootherJeni shares real examples, like a $40k corporate event booked within 2 weeks simply because a planner already trusted her.🌿 3. How to Attract the Right PlannersYour Instagram and online presence matter more than ever. Learn how to:Use evergreen content to show you do weddings, corporate, cultural, or mitzvahsMake your email easy to find (planners hate contact forms)Position yourself as in-demandMake planners want to follow and remember you🌿 4. How to Build Relationships That Actually Lead to ReferralsInside this episode, Jeni gives actionable steps:Follow the planners you want to work withEngage strategically (not spammy)Comment with intentionCreate content that signals your specialtyBuild name recognition before you ever meet in personGet your face on video so planners feel like they already know youThese real relationship-building practices have been foundational in Jeni’s business — and can completely transform yours too.🌿 5. The Math That Florists Forget AboutJust 5 planners……who each do 30 weddings a year……sending you just 3 of their weddings…= 15 weddings booked without cold marketing.This is why planners are the growth strategy most florists overlook.🌿 6. What We’re Covering in the Floral CEO Mastermind This MonthThis episode sets the stage for a deep-dive month inside the Mastermind, including:Understanding the different types of plannersHow planners communicate with clients and vendorsHow to pitch yourselfHow to network without feeling awkwardBuilding confidence around planner partnershipsLive coaching & hot seatsReal scripts and real strategies to use immediatelyIf you want 2026 to be the year you finally stop saying “next year will be my year,” this is the month you want to be in the room.

You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — the one she does from the bathtub — and shows you how to turn random scrolling into intentional, revenue-supporting activity.Instead of getting lost in kitten videos and wainscoting reels (relatable 😂), Jeni walks you through exactly what she taps, checks, posts, and saves so Instagram starts working for your business, not just stealing your time.In this episode, you’ll learn:What the 10-minute marketing routine actually looks likeHow Jeni uses bath time to knock out meaningful IG tasks without it feeling heavy.The first place she taps every time she opens the appWhy your heart/notifications tab is the most powerful starting point for building relationships.How she turns a simple “follow” into a networking opportunityThe quick DM script she used with a Rochester planner and why that tiny touch matters.Why you must check your DM requests tabAnd how ignoring it means you’re probably missing tagged stories and photographer shout-outs.Her system for saving & using trending audio without wasting timeHow she builds a little “music toolbox” and turns it into easy 7–9 second reels.The “short reels clips” folder that makes content creation fastHow batching small video clips lets her create a reel in about 3 minutes.What evergreen content is and why every florist needs itExamples of posts that can be reused anytime (like “How to inquire,” a la carte info, full-service weddings, etc.).How to turn Stories into a simple traffic funnelUsing saved graphics + Notes app links to quickly get people from IG to your website or inquiry form.Why 10 focused minutes beats 60 distracted minutesHow doing this routine 5x a week is basically almost an hour of intentional marketing without it feeling overwhelming.Simple 10-Minute Routine (Recap)In your 10 minutes, aim to:Check notifications (heart tab)Reply to commentsFollow back relevant accounts (especially planners & venues)Send a quick thank-you DM when someone follows youCheck DMs + RequestsAccept tags from photographers & vendorsShare tagged Stories to your own StoryReply to any genuine inquiries or connectionsSave inspiration & audioScroll a few reels with intentionSave songs you like or that are trending for future useCreate or post a quick reel or StoryUse your short reels clips folder to drag in 1–3 clipsPair with a saved audio, add simple text, and post or save as draftShare one piece of evergreen content to StoriesExample: “Now booking 2026 weddings – inquire here”Grab link from your Notes app and add the link sticker